How a company may expand its share in the student/university market segment from a sales perspective

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Yomna Hassan How a company may expand its share in the student/university market segment from a sales perspective

description

How a company may expand its share in the student/university market segment from a sales perspective

Transcript of How a company may expand its share in the student/university market segment from a sales perspective

Page 1: How a company may expand its share in the student/university market segment from a sales perspective

Yomna Hassan

How a company may expand its share in the student/university market segment from a sales

perspective

Page 2: How a company may expand its share in the student/university market segment from a sales perspective

Overview

Products Expanding sales

Student life (Consumer background) Current existence in the student/university

market Potential ideas

Highlights Questions and Discussion

Page 3: How a company may expand its share in the student/university market segment from a sales perspective

products

Software Development software Operating systems Editing and presentation tools

Gaming and entertainment units Services

Page 4: How a company may expand its share in the student/university market segment from a sales perspective

Expanding sales

Student life (Consumer background) Current existence in the

student/university market Potential ideas

Page 5: How a company may expand its share in the student/university market segment from a sales perspective

Student life(Consumer background)

Student life

Education Entertainment

Preparation for next

step

Page 6: How a company may expand its share in the student/university market segment from a sales perspective

Current existence in the student/university market Education

Student activities : Competitions: Imagine cup, Imagine us (for high school students).

Discounts and offers. Online and offline educational resources and community. Cooperation with other entities such as : IEEE, ISIC.

Entertainment Discounts and offers.

Preparation for next step Competitions. Events involving experts and leaders. S2B program .

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Potential ideas

Education Educational sessions held on campus (additional: from students

to students). School/ University curriculum (Offers on materials). More press material for distribution (to be distributed online or

in-hand). Competitions for juniors in schools. Portable applications and gadgets related to education.

Entertainment Presence in wide-scale events and places. Competitions (Gaming, Music).

Preparation for next step Continuous contact (especially with Alumni). High-Level educational sessions to support software.

Page 8: How a company may expand its share in the student/university market segment from a sales perspective

Highlights

Student life

EducationCurriculum

CompetitionsPromotionsSessions

Press

EntertainmentWide-scale

eventsOffers

Preparation for next step

CompetitionsAlumniLeaders

High-Level sessions

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Questions and Discussion