“IMPACT IS A NECESSITY FOR SUCCESS TO BE A REALITY”

3 IMPACT PERFORMANCE INDICATORS

DETERMINE YOUR SUCCESS IN THE MARKETPLACE

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Component level

Perception Power Productivity

THE SIX CORE SEGMENTS THAT IDENTIFY YOUR

STRENGTHS AND WEAKNESSES IN THE MARKETPLACE

EVERY SUCCESSFUL LEADER HAS A STRONG CORE

IMPACT THAT CREATES THE 3 IMPACT PERFORMANCE

INDICATORS

6 CORE SEGMENTS OF IMPACT

INFLUENCE 91%

MARKETING 89%

PERSONALITY 93%

APPEARANCE 95%

COMMUNICATION 87%

TENACITY 97%

IMPACT PERFORMANCE INDICATORS

PERCEPTION POWER PRODUCTIVITY

9/10 9/10 10/10

WARREN BUFFETT

Known for his influence, by havinga powerful reputation based onresults and experience. He is seenregularly on the media and has astrong market brand. Hispersonality profile is as an ISTJ,that is in perfect harmony with hiscareer. He enhances hisprofessional reputation with hisimage by wearing the classicbusiness attire when in the publiceye. Despite having a great fear ofpublic speaking he is considered tobe an exceptional story teller. Hisattention to detail, focus anddiscipline in reading between thelines in annual reports andindustry information gives him animpact score suited to his iconicstatus.

SIR RICHARD BRANSON

A great marketer who alwaysmanages to steal the front cover,even when playing the fool. Highlyinfluential with a reputation basedon results and one of the worldstrue entrepreneurs. As an ESFP, helikes living in the fast lane andloves working with people. Whilstnot being a conformist, hisappearance suits the mediaindustry and laid back approach hehas to life. His communicationstyle is second to none, playing thegame with precision, preferring theunstructured approach in line withhis natural authentic style.Whatever the project, he showsthorough determination to giveeach his energy and enthusiasmregardless of its final success whichgives him icon status.

OPRAH WINFREY

Best loved for her connection andgenuine authenticity with all,regardless of their standing. Shehas excellent marketing skillshaving taking a third rate TV showto a global number one hit. As anENFJ she loves to teach, doing sothrough the empowering humaninterest and self developmentstories shared with her audience.Battling for years with herphysique she gained empathy fromthose with similar issues by openlysharing her issues. Gifted withexcellent communication skills sheis able to obtain the truth from herguests. With a story of triumphover adversity her determinationto succeed makes her anexceptionally tenacious ladyworthy of icon status.

THE DUTCHES OF CAMBRIDGE

Highly scrutinised for herappearance especially her weddingday that attracted a world-wideviewing audience of 300million.The royal connection has increasedher influence plus that of herfamily, particularly her sister’s.Cleverly Kate is marketing herselfas the face of young, successful,family orientated Britain. As an ISFJher primary interest is to be inservice of others, perfect for hernow royal role. Her strongcommunication skills allow her tospeak in public and to the publicon a very personal level. A clearlytenacious and loyal young lady, shehas dedicated herself to herhusband and their future as Kingand Queen of the Commonwealthraising her to icon status.

BARAK OBAMA

He epitomises impact being agreat orator that won him twoterms as US president. Initially hisinfluence level was low butmassively enhanced by attendingtwo Ivy League universities. Goodself-marketing skills ensured hisselection as the first black editor ofthe Harvard Law Review. As anENTP, he is ideally suited tostrategically lead people andresources. From student to leaderof the free world his appearance isnow finely honed. An exceptionalpublic speaker, his presidentialacceptance speech is cited asbeing one of the greatest of the21st century. Challenges don’tphase him as he regularly makesmassive decisions that most of uswould shy from making him a trueicon.

ARNOLD SCHWARZENEGGER

From multiple Mr Universe titleholder, award winning Hollywoodactor, twice Governor of Californiaand successful business owner, heclearly has massive impact. Whenit comes to influence, he ensuredhe gained experience in all aspectsof his career including marryinginto US political royalty. A greatself-marketer he used these skillsto huge success in each of hisvarious careers. As an INTJ, healways has a plan B shown from hismany successful career changes.Being tall with a great body set hisappearance well above others. Hisaccent at first seen as a hindrancewas turned to his advantage.Highly tenacious he never gives upon anything he sets out tocomplete perfect traits of his iconstatus.

WarrenBuffett

Sir RichardBranson

OprahWinfrey

Duchess of Cambridge

BarakObama

ArnoldSchwarzenegger

INFLUENCE 100% 97% 99% 75% 98% 82%

MARKETING 81% 100% 98% 98% 100% 91%

PERSONALITY 99% 96% 100% 98% 95% 91%

APPEARANCE 85% 87% 83% 100% 100% 100%

COMMUNICATION 92% 89% 97% 86% 100% 91%

TENACITY 100% 96% 99% 95% 99% 100%

ALL THESE INDIVIDUALS POSESS A STRONG SCORE

ACROSS THE SIX CORE SEGMENTS OF IMPACT, EVEN

THOUGH SOME MAY NOT RECOGNISE IT IMMEDIATELY

INFLUENCE

MARKETING

PERSONALITY

APPEARANCE

COMMUNICATION

TENACITY

TO MAKE AN IMPACT, AN INDIVIDUAL MUST HAVE PRESENCE IN ALL SIX CORE SEGMENTS TO ENSURE A HIGHER STATUS, HIGHER EARNINGS AND HIGHER PURPOSE

THE IMPACT PERFORMANCE INDICATORS ARE THE

IMPRESSION YOU MAKE IN THE MARKETPLACE

PERCEPTION

POWER

PRODUCTIVITY

POSITION

THE SIX CORE SEGMENTS OF IMPACT AIM AT YOUR CORE

TO DETERMINE THE HEART OF YOUR PERFORMANCE

WHAT DOES YOUR PROFILE SAY ABOUT YOU?

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