TUTORIAL

A social media platform specifically designed for residential architects, interior design firms, design build contractors and companies who supply them

Great way to provide exposure for your business Homeowners find and choose design and building

professionals

Where people seek design inspiration and advice on remodeling (Similar to Pinterest, but specifically for houses)

Allows people to efficiently convey their sense of style using visual “idea books” as well as find the latest building and decorating ideas and products

Great opportunity to directly target prospect and referral customers

What is Houzz?

Browsing OptionsUsers can browse by many

options:

Professionals & Customers Upscale married homeowners

89% homeowners 78% married 27% in first home

Average home value is $450k

Average Income is $124k

Actively building, remodeling & decorating

In the next 2 years: 72% plan to decorate or redecorate 40% plan to build an addition or remodel 10% plan to have a custom home built

Who Is Using Houzz?

Main Source of Ideas & Advice For

Home ProjectsHouzz/Online: 68%

Magazines: 11%

Service Providers: 5%

Family & Friends: 4%

Vendors: 2%

TV: 2%

Step 1: When setting up your account, be sure to fill out all the fields completely.

The greater the amount of searchable keywords connected with your account, the greater the odds you will be found by potential clients.

You can also include links to your Facebook, Twitter and LinkedIn.

Step 2: Upload Pictures of your products/work.

Be sure to include keywords in the description so that when it is shared or chosen for an idea book, the image can be traced back to your company.

Make sure the “Private Comment” box is unchecked. You want others to find your images through these searchable keywords

Creating A Houzz Account

Ideabooks: Virtual scrapbooks that illustrate characteristics and

elements that users would like to copy for their own home. (Ex: Dining table, paint color, etc.)

The place where conversations begin Post great images Provide keyword rich descriptions to generate greater

exposure for your company

Add pictures to ideabooks as you browse by waving your mouse over the picture. A menu will appear at the bottom of the picture. Click “add to

Ideabook” and you will be able to make notes on what you like about the picture and add to the idea books of specific categories. Ex: Kitchen, backsplash, landscaping.

Creating A Houzz Account Cont’d

Discussions: Allow you to demonstrate your professionalism Post images along with questions Answer questions

Question section under every picture Questions are sent directly to your email so you can return to

site and answer

Get recommendations from friends/family!

Your Houzz Profile Page

Very important! The more recommendations you have, the

more legitimate your company seems Recommendations make your company come

up higher on search results for searched keywords within Houzz

Recommendations

You can add tags to your photos Creates a pop up information box Can be more detailed information, or pricing

Tags

(Click) (More Info)

Stay active

Keywords

Interact with users

Leverage free market research Provides a count of how many other idea books your image has been

added to

You can find out what images are most popular.

Get an objective view of what's likely to be successful

Use this to find out what pictures to put on your website

Ask clients and colleagues for reviews – build credibility!

Respond to questions

Get The Most Out Of Houzz

Find Me On The Web:

Pinterest: http://www.pinterest.com/joannchedid/

Google+: https://plus.google.com/u/0/108461537119252334760/posts

LinkedIn: http://www.linkedin.com/pub/joann-chedid/16/5a4/159