Houzz for Manufacturers
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Houzz for Manufacturers
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Transcript of Houzz for Manufacturers
Houzz for Manufacturers
Manufacturers & Houzz.com
• Why Houzz.com• Opportunity for Manufacturers• What we help you achieve• Manufacturer / Dealer Success
Story• Houzz Optimization Programs
The JPI Houzz Marketing Program is not endorsed by Houzz ®. Houzz and the Houzz logo are registered trademarks of Houzz Inc.© 2017 JP Innovation, Inc. All rights reserved.
Why Houzz.com ?Why should you be focusing on Houzz.com?
Of all the websites Houzz.com is the best one for your dealers to use for
marketing.
People ARE using Houzz.com
40 MillionMonthly Active UsersThese are people who are interested
in:Building a new home
Or Remodeling their existing one!
People use Houzz.com• To find ideas for their projects• To find professionals (your dealers) (Local
Searches)
Here’s another reason
Your dealers can drive High Quality traffic to their websites which will
ultimately increase their leads.
Quality of Houzz Website TrafficIn fact, we did some research on the quality of Houzz website traffic.
Copyright 2016 JP Innovation, Inc. All rights reserved.
Pages Viewed: 3.30Time Spent: 2:46Bounce Rate:31.07%
Pages: 1.23Time: 0:21Bounce: 85.24%
Pages: 1.65Time: 1:26Bounce: 78.89%
Pages: 2.48Time: 2:24Bounce: 64.57%
Pages: 2.13Time: 0:44Bounce: 61.22%
Traffic from Houzz wins based on all 3 metrics!
Opportunity for Manufacturers
If you are a manufacturer that sells your products through dealers then you have an amazing opportunity.
Helping your dealers increase their exposure.
Opportunity for Your Dealers
Why let your dealers struggle.We can help them be more
successful in using Houzz.com to reach more people.
And increase your brand awareness.Not to mention sales.
Let’s make it easier for people to find your dealers.
Organic Exposure for Dealers
We help companies leverage the power of Houzz to increase their awareness and exposure with people on Houzz.
We do this using Organic means.With no added cost from Houzz.
Increased Organic Exposure for Dealers
Our organic optimization helps them.
Photo ExposureWe help your dealers get more exposure on
Houzz by teaching them what they can do to improve how their photos show up for
searches.
Profile Exposure
Your dealers will show up ranked higher in searches. They can even be ranked #1
which is usually only available organically for all of their target
markets.
What your dealers learn will benefit them forever.
Generate Real, Measurable ResultsWe track your
dealers success with our custom dashboard.
Our dashboard reports are more
informative than just Houzz
or Google Analytics alone.
Available to Pro+ dealers
Generate More Leads & Sales
In order to generate more leads and ultimately sales, people need to be able to find your dealers’ photos
and their profiles on Houzz.com.
Simply relying on paid exposure from Houzz is not enough.
We can teach your dealers how to make is easy for people to find them on Houzz!
We know our methods work.
Our proven methods have generated real, measurable
results for companies & dealers already.
A large cabinet manufacturer is participating in our Enterprise Houzz
Optimization Program.
Cabinet Manufacturer– Actual Results
We’re making it easy for their dealers to be successful on Houzz.
This dealer is achieving high rankings for searches in their target cities
Target City CompetitionRank Before Optimization
Immediate Rank After
OptimizationArlington Heights 662 24 1Barrington 669 27 1Barrington Hills 669 27 1North Barrington 672 6 6Chicago 656 81 15Glenview 670 20 3Highland Park 662 14 7Inverness 669 20 1Lake Forest 650 17 3Long Grove 657 9 1Palatine 661 14 5Palos Park 641 6 1Park Ridge 662 17 3Schaumburg 673 7 1South Barrington 669 20 1Winnetka 667 14 1
Cabinet Manufacturer– Actual Results
Local Search Optimization = immediate results.
This dealer now understands how to
achieve #1 profile rankings for any city they desire.
Increasing their rank for all of these searches has had a
tremendous impact.
Incredible Success!% Organic Profile
Impressions210% increase
(Pro+ (paid) Increase in Same Period -49%)
# Organic Profile Impressions683% increase
(Pro+ (paid) Increase in Same Period 27%)
Total Profile Impressions152% increase# of Organic Profile Clicks178% increase
Houzz Profile Impressions
Houzz Optimization Programs
We help your dealers achieve better organic results
which lessens their & your dependence on paying Houzz.
Houzz Optimization Programs
Houzz Optimization ProgramA program designed to help dealers learn what they can do to improve the number of
people finding their Houzz profile and photos.
Houzz Local Search Optimization A program that
helps dealers increase people finding their profile
(instant results) by achieving high rankings for searches.
(included in Houzz Optimization Program)
Support for your DealersOur enterprise programs make it easy to launch.
• We’ve built a website for your dealers to have access to resources
• We provide dealer-specific reports so they know specifically what to do
• We update your dealers when something changes on Houzz• We teach your dealers the Houzz search algorithm so they
can be #1 We also support our programs with webinars, workshops, presentations as well as one-on-one support for your
dealers.
When can we get started for you and your dealers?
Thank you!We will help you and all
of your dealers dominate !
jpinnovates.comPhone
224.567.1650
A Houzz Certified Marketing Consultant
