Houston + Global Tourism + African American + Consumer

2
THERE IS A WORKER SHORTAGE WE CAN HELP YOU By focusing on historically underserved African- American and diverse communities and with support from public and private partners, Tré STREAM is the bridge that provides inspiration and resources to equip students to explore and pursue career pathways in S.T.E.M. industries. A LITTLE KNOWLEDGE GOES A LONG WAY. Local residents have a huge influence on recruiting visitors and new home buyers to Houston. As the city expands, you can give them meaningful resources need to stay safe in times of flood, health crisis or emergencies. You can leverage our local guide to educate and inform. WORK OR RELAX? THE CHOICE IS YOURS. Is it worth the drive? Say goodbye to driving across town and not finding your venue. Micro-businesses are at the heart of H-towns economy. Tré allows you to experience an insiders snapshot of black owned restaurants, events and companies in Houston and helps local entreprenuers thrive. SOCIAL MEDIA: YOUNG CONNECTED AND BLACK Meet them where they are. Bloggers, Activist, Hackers, Entreprenuers, Students and more use social media every day to engage their peers and transform their community. You can tap into this market and leverage their voice to better Houston by engaging monthly through the Tré experience. A TRUE DESTINATION... MUCH MORE THAN A DAY TRIP. Commitment to growing leisure travel to H-Town and surrounding region requires you engage tourist who travel more than 150 miles. Such visitors have a huge economic impact and need a cultural trip planner, since they are more likely to stay in hotels, dine out and experience other activities in the city. EAT WELL. DRINK WELL. SHOP LOCAL. We focus on historic, cultural and niche markets in order to strategically increase visibility for museums, attractions, art groups and other unique experiences. You can find these great local jewels via our innovative print, digital, mobile, social media and traditional platforms. YOUR HELP IS NEEDED Engaging tech-savvy millennials via education and innovation are at the heart of sustained growth in Houston. With your investment, Tré is positioned to amplify the positive trends and showcase Houston as a leading global city. 6x a year: Feb, Apr, Jun, Aug, Oct, Dec Office of the Mayor , Htv, Media/News Office of Business Opportunity Greater Houston Partnership Houston Public Library Houston Minority Supplier Diversity Council ACCESS TO INFORMATION Historically disenfranchised communities need help in order to transform and improve. With your collaboration, Tré will provide consistent insights on COH programs, policies and resources. 6x a year: Jan, Mar, May, Jul, Sept, Nov Office of the Mayor, Civic Engagement 311 / Public Works Houston Police Department Houston Health Department Houston Fire Department Houston Parks Deparment NEXT STEPS Visitors and locals of color need a single point of entry to access to arts and cultural events. With your committment, Tré can increase their awareness, access and participation. 6x a year: Feb, Apr, Jun, Aug, Oct, Dec Office of the Mayor, Cultural Tourism Houston Arts Alliance GRB Convention Center Houston First | Houston First Corporation Miller Outdoor Theater Visitors and local residents can make the most of your time in Houston with a premium, on-demand, culture-rich experience that puts your needs first. You now have a one-stop solution for communication to residents. Get ready for a superior on-demand experience with the must-haves you can’t get on any other media platform. Tré plays an active role in developing the interest of education, travel, home, entrepreneurship, finances, faith and government as well as the topics of medical and physical well being. TOURISM FIRST YOU VISIT, THEN YOU FALL IN LOVE! GOVERNMENT YOUR TRUSTED GUIDE TO LOCAL RESOURCES MEDIA ENGAGING MILLENNIALS THE DEFINITIVE VOICE tré THE DEFINITIVE VOICE tré THE DEFINITIVE VOICE tré ECONOMIC GROWTH LOCAL RESOURCES TRAVEL GUIDE NEWS GUIDE

Transcript of Houston + Global Tourism + African American + Consumer

THERE IS A WORKER SHORTAGE WE CAN HELP YOUBy focusing on historically underserved African-American and diverse communities and with support from public and private partners, Tré STREAM is the bridge that provides inspiration and resources to equip students to explore and pursue career pathways in S.T.E.M. industries.

A LITTLE KNOWLEDGE GOES A LONG WAY. Local residents have a huge influence on recruiting visitors and new home buyers to Houston. As the city expands, you can give them meaningful resources need to stay safe in times of flood, health crisis or emergencies. You can leverage our local guide to educate and inform.

WORK OR RELAX? THE CHOICE IS YOURS. Is it worth the drive? Say goodbye to driving across town and not finding your venue. Micro-businesses are at the heart of H-towns economy. Tré allows you to experience an insiders snapshot of black owned restaurants, events and companies in Houston and helps local entreprenuers thrive.

SOCIAL MEDIA: YOUNG CONNECTED AND BLACK Meet them where they are. Bloggers, Activist, Hackers, Entreprenuers, Students and more use social media every day to engage their peers and transform their community. You can tap into this market and leverage their voice to better Houston by engaging monthly through the Tré experience.

A TRUE DESTINATION... MUCH MORE THAN A DAY TRIP. Commitment to growing leisure travel to H-Town and surrounding region requires you engage tourist who travel more than 150 miles. Such visitors have a huge economic impact and need a cultural trip planner, since they are more likely to stay in hotels, dine out and experience other activities in the city.

EAT WELL. DRINK WELL. SHOP LOCAL. We focus on historic, cultural and niche markets in order to strategically increase visibility for museums, attractions, art groups and other unique experiences. You can find these great local jewels via our innovative print, digital, mobile, social media and traditional platforms.

YOUR HELP IS NEEDED Engaging tech-savvy millennials via education and innovation are at the heart of sustained growth in Houston. With your investment, Tré is positioned to amplify the positive trends and showcase Houston as a leading global city. 6x a year: Feb, Apr, Jun, Aug, Oct, Dec• Office of the Mayor , Htv, Media/News• Office of Business Opportunity• Greater Houston Partnership• Houston Public Library• Houston Minority Supplier Diversity Council

ACCESS TO INFORMATION Historically disenfranchised communities need help in order to transform and improve. With your collaboration, Tré will provide consistent insights on COH programs, policies and resources. 6x a year: Jan, Mar, May, Jul, Sept, Nov • Office of the Mayor, Civic Engagement• 311 / Public Works• Houston Police Department• Houston Health Department• Houston Fire Department• Houston Parks Deparment

NEXT STEPS Visitors and locals of color need a single point of entry to access to arts and cultural events. With your committment, Tré can increase their awareness, access and participation. 6x a year: Feb, Apr, Jun, Aug, Oct, Dec • Office of the Mayor, Cultural Tourism• Houston Arts Alliance • GRB Convention Center• Houston First | Houston First Corporation• Miller Outdoor Theater

Visitors and local residents can make the most of your time in Houston with a premium, on-demand, culture-rich experience that puts your needs first.

You now have a one-stop solution for communication to residents. Get ready for a superior on-demand experience with the must-haves you can’t get on any other media platform.

Tré plays an active role in developing the interest of education, travel, home, entrepreneurship, finances, faith and government as well as the topics of medical and physical well being.

TOURISM FIRST YOU VISIT, THEN YOU FALL IN LOVE!

GOVERNMENT YOUR TRUSTED GUIDE TO LOCAL RESOURCES

MEDIA ENGAGING MILLENNIALS

THE DEFINITIVE VOICE

tréTHE DEFINITIVE VOICE

tréTHE DEFINITIVE VOICE

tré ECONOMIC GROWTHLOCAL RESOURCESTRAVEL GUIDE

NEWS

GUIDE

Tré is a monthly yearbook, celebrating the people, places and events that make Houston great. Stay connected to local African American residents and engage small business and visitors when it matters most.

GLOBAL CITY. Get exactly what you want. Connect with African-American locals and visitors everytime. Celebrate the cultural legacy, people, places and events that make Houston great with the new Tré Media experience.

HOUSTON IS ANEXT STEPS

PREMIER SHOWCASE+ THE PERFECT NICHEBlack buying power is expected to reach $1.2 trillion this year, and $1.4 trillion by 2020, according to the University of Georgia’s Selig Center for Economic Growth. Houston can benefit from this growth, since such combined spending power would make Black America the 15th largest economy in the world in terms of Gross Domestic Product, based on World Bank data. As the largest consumer group of color in the nation, this trend will only continue to expand and have an undeniable impact on the U.S. economy. Houston is positioned to lead this trend and prosper from strategic leveraging of the market.

ENGAGE. TRANSFORM.TRANSCEND. © STEPHANIE COLEMAN

THE DEFINITIVE VOICE

tré

NEWS

GUIDE

CULTURE GUIDE• Secure editorial

content for Juneteenth campaign by May 15.

• Receive info/ads from 1) Office of Mayor, 311 2) Health Dept (safety), 3) Police Dept (jobs), 4) Arts Alliance (culture) 5) Houston First (travel) 6) GHP (fiscal growth)

• Short-term expansion: Launch Htv show en-titled ”#Houston with Ashley Turner”

• Long-term goal: secure 5-year sccalable colla-borative commitment from 6-8 COH Depart-ments and/or partners.

CASE STUDYHOUSTON HEALTH DEPT

Having Sex?

#LetsTalkAboutPrEP

letstalkaboutprep.com

Having Sex?

#LetsTalkAboutPrEP

letstalkaboutprep.com

Bureau of HIV/STD

and Viral Hepatitis

Prevention

As Seen in

Tré Magazine

MARCH2017

www.houstonhealth.org

22 | thetremag.com

IT CAN BE AWKWARD!When is the last time you were tested or asked your partner to see their test results? Yeah, you’re right it can be awkward sometimes, but try to approach the situation with confidence. Chances are if you’re confident and bring it up without judgment, your partner will be open to the discussion. Who knows, they may be just as worried as you to bring it up. Remember,

nearly everyone who is having sex will have this conversation at some point, and the sooner the better. Here are some tips that may be helpful in having these conversations:

DON’T WAIT until the heat of the moment to start talking about HIV. It’s better to talk about it earlier rather than later—certainly before you have sex.Some men who are living with HIV have

suggested that it helps to talk about their status earlier in the relationship rather than later. Disclosing you are HIV-positive after you’ve become close to someone can cause your partner to loose trust and feel as though you have kept something important from him/her.

If you’re looking for a way to start talking, show this article. Watch the videos together, share the online links and use it as a way to start the conversation. Approaching the conversation this way doesn’t make it sound like you don’t trust him/her, but rather you’ve been

BELOWEt magnatu sanihil est, ut aut quos endust, nullaccaturi culliquam lam ea quunt, nihicate sus.

It is always time to have the talk. Worried about how your new or existing partner is going to react? You’re not alone, many couples have those fears. Yet, Black women continue to be far more affected by HIV than women of other races/ethnicities and 87% of Black women with HIV were infected through heterosexual contact.

#LET’S TALK ABOUT PrEP

21x In 2014 the rate of new HIV diagnoses for black women in Houston/Harris County was 21 times that of white women and 6 times that of Hispanic women.

,

THETREMAG.COMAND... OVERCOME THE STIGMA. Learn to reduce stress

and elevate the dialogue around mental health.

,PLUS+ A WORD WITH FIRST

DAUGHTER ASHLEY P. TURNER

TakingFlight

JOBS & STEM

OPPORTUNITIESA new perspective for a

new generation. Explore the

possibilities and create a

long-term plan for success.

Want to start a new career in the

field of aviation? Learn the steps

to a rewarding life within the

aerospace technology industry.

You can explore the possibilities

and travel the world.

TMtréThe Defin

itive Voice

30

thetremag.com | 21

CAN WE

TALK ABOUTSEX?It is important to

have conversations

with your partner

about safer sex and

healthy relationships,

but that can be

a lot easier said

than done.

• Develop 4-page COH promotional editorials 1) Highlight iniitaive 2) Highlight 5-8 accomplishments 3) list upcoming events 4) list key contact informaton

• Rate: $4,870 each