Key Takeaways

Buyers consider and ultimately purchase single family homes more than any other property type.

Referrals still generate leads, but having an online presence is becoming a game-changer.

The top criteria buyers consider when choosing a home include having an inspection, taking a private tour and accessing comprehensive data about the

home.

Agents are still a significant factor in the home-buying process, but their role has shifted.

Half of all buyers involve an agent at the beginning of their search; boomers tend to bring you in after they start touring homes.

What buyers want most from you is private tours, previewed homes and new listings.

Know your local market, adapt to what buyers want and focus on services only you

can provide.