Household appliances market in china market brief

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Transcript of Household appliances market in china market brief

  • HOUSEHOLD APPLIANCESMARKET IN CHINA Market Brief Beijing Zeefer Consulting Ltd. October 2011
  • Authorized by:Beijing Zeefer Consulting Ltd.Company Site:http://www.Zeefer.orgOnline Store of China Industry Reports:http://www.AllChinaReports.comBeijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter,"Zeefer") provide this publication with the greatest possible care.Nevertheless, Zeefer makes no guarantee whatsoever regarding theaccuracy, utility, or certainty of the information in this publication.Further, Zeefer disclaims any and all responsibility for damages thatmay result from the use or non-use of the information in thispublication.The information in this publication may be incomplete and/or maydiffer in expression from other information in elsewhere by othermeans. The information contained in this publication may also bechanged or removed without prior notice.
  • About Zeefer ConsultingBeijing Zeefer Consulting Ltd. is a professional consulting firm focusing on providing Chinamarket research, China market entry strategy and industrial intelligence information services.ZEEFER was founded in 2002, located in Beijing, China.ZEEFERs research service includes: CHINA MARKET ENTRY RESEARCHIt is market entry guidance for target products, providing essential China market information,assisting clients to enter China market and expand market share in China. This researchservice extensively covers main industry products and consumer products. CUSTOMIZED MARKET RESEARCHProviding on demand market research service, it is focusing on assisting clients to solve theindividual issues when they are interested in China market. Usually the research contentscovering product viability, competition analysis, market size, sales channel, administrationissues, market trends, industry policies, market entry issues, etc. CHINA IMPORTED AND EXPORTED COMMODITIES RESEARCHProviding import and export data analysis for target products, a direct view to describe importand export trend by plenty figures and tables. Contrasting the trade data in different countries,origins, destinations and trade modes. To discover the fact and reason behind the trendchanges. FINDING CHINESE PARTNERSTo assist clients in finding the right potential partners, connecting clients with potential buyers,distributors, agents, importers and exporters, administrative organizations and competitors inChina. CHINA INDUSTRY PROFILES500+ yearly updated industry profiles on 500+ Chinese industries. The profiles presentoverview for each of these industries by providing concise analyses and 3 years key data.These profiles reflect the position of foreign enterprises and show the regional differencesacross China in each of the industries. CHINA MARKET REPORTSThis series includes more than 200 market research reports on over 200 market sectors inChina. Contents of these reports consist of market size, market share & structure, hotdomestic regions, top 10 enterprises, import & export, key statistical data and industrystandards. All the market reports are yearly updated.For more information please visit:Company Site: www.Zeefer.orgChina Industry Reports: www.AllChinaReports.com
  • TABLE OF CONTENTHousehold Refrigerator & Freezer Market in China .........................................................1Household Electric Fan Market in China............................................................................4Household Electric Kitchen Appliances Market in China .................................................7Household Electric Cleaning Appliances Market in China .............................................10Household Electric Beauty & Health-Care Device Market in China..............................13Household Audio Equipment Market in China ................................................................16Air Conditioner Market in China ......................................................................................19Lighting Equipment Market in China ...............................................................................22Television, DVD & Video Equipment Market in China ...................................................25Watch, Clock & Timing Instruments Market in China ...................................................28
  • www.AllChinaReports.com Industry Reports & Market Research HOUSEHOLD REFRIGERATOR & FREEZER MARKET IN CHINAChina household refrigerator & freezer market size exceeded RMB 100billion in 2009, a growth of more than 15% on a year-on-year basis,according to Zeefer Consultings research report - China HouseholdRefrigerator & Freezer Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 65 foreign enterprises above designated size engaged inthe household refrigerator & freezer industry, accounting for more than20% of all household refrigerator & freezer enterprises above designatedsize across China. All foreign household refrigerator & freezer enterprisesachieved a profit of more than RMB 1 billion in all, accounting for morethan 25% of the total profit in this industry. Foreign householdrefrigerator & freezer enterprises achieved a profit margin of more than4%, almost same with the industry average, and they achieved a ratio ofreturn on assets of more than 7%, higher than the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the household refrigerator & freezer industry achieved a salesrevenue of more than RMB 150 billion in all. In the household refrigerator& freezer industry, more than 250 enterprises were above designated size,an increase of more than 15% on a year-on-year basis. On an annualaverage, employees in household refrigerator & freezer industry weremore than 150,000, an increase of more than 2% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inhousehold refrigerator & freezer industry across China achieved a profitBeijing Zeefer Consulting Ltd. -1-
  • www.AllChinaReports.com Industry Reports & Market Researchof more than RMB 6 billion in all, a growth of more than 70% on ayear-on-year basis. On average, enterprises achieved a profit margin ofmore than 4%. In 2009, more than 45 enterprises in this industry suffereda loss. and the loss from them added up to RMB 269.6 million.In terms of household refrigerator & freezer import and export, in 2010,the value of imported household refrigerator & freezer products in Chinawas more than USD 50 million, Shanghai, Guangdong and Jiangsu rankedtop 3 domestic destinations in imports, and the value of imports in thesethree regions added up to USD 40.6 million, accounting for more than75% of the gross imports across China. In 2010, the gross export ofhousehold refrigerator & freezer products exceeded USD 3 billion,Guangdong, Jiangsu and Zhejiang ranked top 3 as domestic origins,exports from these origins added up to USD 2.5 billion, accounting formore than 70% of the gross export across China.In terms of the market share in China, top 10 leading enterprises inhousehold refrigerator & freezer industry won a market share of morethan 70% in all in terms of the sales revenue, and the top leadingenterprise gained a market share of more than 30% (source: data for 2008).In terms of the market position of imported household refrigerator &freezer products, in 2009, imported products won a market share of 0.2%in the household refrigerator & freezer market across China.Data Source:China Household Refrigerator & Freezer Market ReportRelated Industry Reports:China Household Refrigerator & Freezer Industry ProfileChina Electric Machines & Apparatuses Mfg. Industry ProfileChina Household Electric Appliances Mfg. Industry ProfileBeijing Zeefer Consulting Ltd. -2-
  • www.AllChinaReports.com Industry Reports & Market ResearchChina Domestic Appliances Industry ProfileChina Air Conditioner Market ReportChina Household Electric Kitchen Appliances Market ReportChina Household Beauty & Health-Care Device Market ReportChina Household Electric Fan Market ReportChina Household Electric Cleaning Appliances Market ReportBeijing Zeefer Consulting Ltd. -3-
  • www.AllChinaReports.com Industry Reports & Market Research HOUSEHOLD ELECTRIC FAN MARKET IN CHINAChina household electric fan market size exceeded RMB 15 billion in 2009,a growth of more than 10% on a year-on-year basis, according to ZeeferConsultings research report - China Household Electric Fan MarketReport.In terms of market position of foreign enterprises in China, in 2009, therewere more than 55 foreign enterprises above designated size engaged inthe household electric fan industry, accounting for more than 20% of allhousehold electric fan enterprises above designated size across China. Allforeign household electric fan enterprises achieved a profit of more thanRMB 550 million in all, accounting for more than 50% of the total profit inthis industry. Foreign household electric fan enterprises achieved a profitmargin of more than 4%, almost same with the industry average, and theyachieved a ratio of return on assets of more than 6%, almost same with theindu