Quality Characteristics(a.k.a. "Functional

Requirements" or "Hows")

Demanded Quality (a.k.a. "Customer

Requirements" or "Whats") 0 1 2 3 4 5

1

2

3

4

5

6

7

8

9

10

Max

Rel

atio

nshi

p Va

lue

in R

ow

Max Relationship Value in Column

Target or Limit Value

Weight / Importance

Relative Weight

Difficulty(0=Easy to Accomplish, 10=Extremely Difficult)

Row

#

Direction of Improvement:Minimize (▼), Maximize (▲), or Target (x)

Wei

ght /

Impo

rtan

ce

11 12 13 14 15

Rel

ativ

e W

eigh

t

5 6 7 8 9 10Column # 1 2 3 4

3Moderate Relationship

Competitive Analysis(0=Worst, 5=Best)

▲ 1

┼┼Weak Relationship

Strong Positive Correlation

▼

Objective Is To Hit Target

Objective Is To Maximize

Positive Correlation┼Negative Correlation▬

Strong Negative Correlation

▼ Objective Is To Minimize

Ο

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Our

Com

pany

Com

petit

or 1

Com

petit

or 2

Com

petit

or 3

Com

petit

or 4

Com

petit

or 5

x▲

Title:

Author:

Date:

Notes:

Legend

Θ Strong Relationship 9

Our Company Competitor 1

Competitor 2 Competitor 3

Competitor 4 Competitor 5