Hotel Paris Neuilly

CHAN SAO WA CoralieSAE EAW Preawpran MBA2B

Homepage

• The hotel homepage is eye catching but don’t have anything special. What we have is just basic information about the hotel, services, access and so on but there is no special attention addressed to customer. The website is product oriented:

• We deduce that the hotel do not want to establish link with the customer and just want to use the website as a booking engine.

Google search

The hotel appears on the first page on Google search as organic result

The hotel appears on the first page on Google search as organic result

Bing Search

The hotel appears on the first page of bing search

again on the organic result

The hotel appears on the first page of bing search

again on the organic result

Once we are searching the hotel on Bing, then land on the homepage of the hotel, which is eye-catching but really slow to load.

Search...

• By location

The hotel is searchable by location on google search and appears on the first page . The hotel also benefits from google map feature.

• By keyword: “Hotel business Neuilly”

By typing hotel type, the hotel does not appear at all. We can say that the hotel easy to look for and they should have more specific keyword optimization related to the hotel.

3rd Party sites

• Expedia:- The hotel appears 3rd on the page-They use the 3rd as an intermediate to sell since there is no special offers or deals but only details about the hotels such as location, pictures...-Prices are much lower on the third party page compared to prices on the hotel’s website.

• Trip advisor

-The hotel does not appear on trip advisor at all even if we make an advanced search by typing the hotel name.

Conclusion• First of all the hotel have to update or review their

homepage and make the page more interactive because when you look at the page, nothing is happening.

• The hotel should buy more keyword related to the hotel because the search is really limited.

• They should pay ad in order to appear on advertizing pages

• Last but not least, the hotel should create social network in order to target more segment and create relationship with their customer.