Hotel Manager Tips - How to Increase Your Guest Spending

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Transcript of Hotel Manager Tips - How to Increase Your Guest Spending

Do you have customers staying at your hotel each

night, but during the day they are off dining or

making purchases at one of your competitors? Do

you have convention attendees who go offsite for

lunch? These are problems that many resorts and

casinos have.

There are tools to stop this from happening!

Las Vegas, New York, San Francisco, Dallas, and many other densely

populated areas with lots of food & beverage and entertainment options.

You may have great food & beverage concepts and

awesome cuisine, service and prices, but that doesn’t

do you any good if your marketing is not effective.

This problem presents itself in many geographical locations!

When speaking to effective marketing most people

think about an ad on TV, in a newspaper, or on some

other traditional medium. These methods are fine and

dandy, but to be really effective in this modern

marketplace, you must secure the next purchase upon

the impression or while your hotel clerk is

communicating with the guest.

Mobile SMS messaging is the

key to resolving this problem.

Your company has the ability to

Piggy Back an SMS Call to action

on any existing advertising which

you are currently using. This SMS

(TXT) call to action will offer the

consumer a special discount or

incentive which can be redeemed

at your facility.

SMS also serves as an excellent measuring tool to identify how many customers are viewing your advertisements which helps justify the existence of the particular ad you are paying for.

It also gets a specific offer to the

cell phone of the consumer in

which you are trying to engage with

and earn business from.

Once the guest has a compelling

offer on their phone, they are going to

be hard-pressed to leave your facility

knowing they have something of

value which they can recognize in the

moment.

The hotel front desk is essential in securing future F&B, retail, and entertainment business for you.

When the guest arrives at your hotel prior to check in, they can be alerted via SMS when their

room become available and they will be sent offers for your various outlets while they are still on

property.

It will be very hard for guests to stay away from

your facility once the valuable offers are sitting on

their cell phone.

It is important for you to work with a

Mobile Technology provider who has

the integration to your hotel

system to allow for a seamless

guest experience.

An interface to the system will

prevent your offers from being

fraudulently replicated by staff

members and guests while

giving you, the operator, the

right information to measure

campaign success.

A very important piece to the particular situation is to have the ability to redeem offers securely through the POS system.

Using a reputable Mobile Technology provider who interfaces with your POS

system is very important to the success of your campaign and critical to the security

of your finances.

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