HOTEL K ROSE Project Report-Prince Dudhatra

8/2/2019 HOTEL K ROSE Project Report-Prince Dudhatra

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ACKNOWLEDGENENT

It is quite apparent that we have limited knowledge but most of us try to expand

our knowledge. I would first like to thank almighty first like to thank almighty who is

ocean of knowledge.

I am great full of our trustee Mr. Kalidasbhai Jagani and our project guide

Mr. Savan Rupala and for providing me such an opportunity for training of HOTEL

K ROSE .

My training experience at the HOTEL K ROSE has been truly a fulfilling and

reward one. I would like to thankMr. Ajay Rathod who providing me opportunity for

taking visit in our of the prestigious organization.

I would like to thank to my family, and

college who constantly encouraged me

during my training period so this report

is dedicated to all of them.

Date :-

Place :- Rajkot

SIGN.

-----------------

(Yogendra B.

Bhanderi )

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PREFACE

B.B.A. degree is concerned with the study of business administration of various

activities in India. Industries of all kinds need good trained administrators. So this

course is offered by Saurashtra Universit.

In the B.B.A. course, we have a special subject for practical training of business

firm. Training in a firm has indeed been very faithful and interesting for the student.

This training makes easy to understand the working of firm. It was a good experience

for me to visit the firm.

Date :-

Place :- Rajkot

SIGN.

-----------------

(Yogendra B.

Bhanderi )

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Sr. no. Particular Pg. No.

1 General Information 5

2 Front Office 14

3 Service Department 19

4 Food & Beverage Department 24

5 Personnel Department 29

6 Marketing Department 37

7 Finance Department 45

8 Future Plan 52

9 S.W.O.T. Analysis 54

10 Suggestion 57

11 Conclusion 59

12 Biblography 61

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1 Introduction 7

2 The Hotel At Glance 7

3 Hotel Highlight 8

4 Location Purpose 10

5 Size of The Organization 10

6 Form of The Organization 11

7 Managing Group 11

8 Hotel Facilities 12

9 Types of Room 13

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1. INTRODUCTION

Today in this modern age, the world is becoming small,due to the expansion

and development of business and with facility of communication. With the expansion

of business the people have to go another city and state for the business purpose. At

that time the hotel gives the facilities for living to the people and having the facilities as

like as home.

The HOTEL K ROSE is one of the best hotel in Rajkot. Hotel K ROSE

provides its services to the people of Rajkot and other cities people to its full ability.

It takes more care of its consumer satisfaction.

2. HOTEL AT GLANCE

The hotel at a glance means profile of the hotel with exceptional contribution of

success.

Rajkot is well placed in the Saurashtra region is the Gujrat state in India. Rajkot

now a major industrial town, was once the capital of Gujarat.

The Hotel K Rose is situated in the central of Rajkot. The Hotal K Rose is 4

k.m. from the airport , 3 k.m. from the railway station and near the bus station. The

Hotel K Rose in Rajkot is the ideal destination for family, strategic planning sessions

and board meetings.

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3. HOTEL HIGHLIGHT

Name of the HotelThe Hotel K Rose

ADDRESS

Opp. Shashtri maidan , Near Everest Building ,

Rajkot 360 001

Year of the Established The Hotel was established in 2008 at Rajkot .

LocationThe Grand Regency is situating at Rajkot. This company is spread out in 8770

square feet land with three floor.

TELEPHONE & FAX No.Tel.: (+91-281) 2230615/16

Fax : (+91-281) 2230617

FORM OF ORGANIZATIONThe form of organization is sole proprietor.

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BankersICICI Bank & Corporation Bank.

Investment5 crore

Days Of WorkingDaily.

Employees25

Accounting YearFrom April to March.

E-mail [email protected]

Website www.hotelkrose.com

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4. LOCATION PURPOSE

One of expert in this field remarks, The location of plant should be

field in such a manner that people interested in this success, can sell goods most

profitability and can manufacture with least expenditure.

The grand regency is situated at Near shashtri maidan , Yagnik Road,

Rajkot. This company situated here for some reasons are as follows:

Midst of prominent business & commercial area of city

Just 4 Km. from Airport

Just 3Km. from railway station

5. SIZE OF ORGANIZATION

According to Indian company act, there three main types of industry.

SMALL SCALE INDUSTRY

MEDIUM SCALE INDUSTRY

LARGE SCALE INDUSTRY

The Hotel K Rose has under the category ofMEDIUM SCALE INDUSTRY.

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6. FORM OF ORGANIZATION

The main business form of organization is follows:

SOLE PROPRIETOR CONCERN

PARTNERSHIP FIRM

JOINT STOCK COMPANY

The Hotel K Rose has under the category ofSOLE PROPRITOR

CONCERN

7. MANAGING GROUP

Chairman :- Mr. Parbatbhai Odedara

Manager :- Mr. Ajaybhai Rathod

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8. HOTEL FACILITIES

25 Elegant Rooms having Color TV with Satellite Transmission,

Direct Dial STD/ISD facility.

Restaurant Services

THE SWAGAT HALL Banquet/conference to accommodate

150 persons.

REGENT ROOM -Party Room for 150 persons.

BOARD ROOM Meeting room for up to 25 persons.

24 Hour Room Services

Business Center with Secretarial Service.

Executive Lounge.

Recreational Room.

Health Room.

Safe Deposit Lockers.

Money Changing Facility.

Travel Counter.

Laundry Services.

All major Credit Card Accepted.

Doctor On Call

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9. Types of rooms

In every hotel, there many types of room some of it is small, large, and

luxuries. This room have different name with different facility. The total

number of room is 25. These rooms have many facilities i.e. color T.V. with

satellite transmission, direct STD/ISD facility.

(1) Deluxe A/C

(2) City Room

(3) Executive Room

(4) Suit Room

(5) Club

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1 Introduction 16

2 Services of front office 17

3 Tariff of Rooms 18

4 Terms and Conditions 18

1. INTRODUCTION

Generally this office is known as reception. The Hotel K Rose is known it as a

front office. Front office employ is directly contact with the customer. This employ is

also one kind of represented it firm. This works are advance booking of room, present

room booking, arrange birthday part, in the swagat hall and suit rooms. They customerservice, provide all services of the hotel to its customer.

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CHART

FRONT OFFICE HEAD

FRONT OFFICE

RECEPTIONISTRECEPTIONIST

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2. SERVICES OF THE FRONT OFFICE

The action of helping someone working for someone, system supplying a

public need and ready to assist some one when required.

The Hotel K Rose is perfectly suitable with this meaning because it helps public

by providing its facilities by giving its facilities by providing public needs and also

ready to assist them whenever required.

Advance booking : Though direct contact, by mail, by telephone, by indirect

contact.

Present booking : Through direct contact, by telephone.

Marriage room booking : Direct contact

Board room booking : Through direct contact, by mail, by telephone.

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3. TARIFF OF ROOMS

Room Type Single Double

Executive room 1500 2000

Deluxe A/C 1750 2250

Club 1800 2550

Suit Room 3500 3500

City Room 1000 1300

4. TERMS AND CONDITIONS

All rooms are subject to 12% Luxury Tax.

Sales Tax on Food & Beverage will be applied as applicable.

All rates are subject to change without prior notice.

Check out time 12:00 noon.

In the absence of arrival detail, reservation will be deemed as

guaranteed up to 15:00 Hours only

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1 Introduction 21

2 What is Service 22

3 Services 23

1. INTRODUCTION

There is two type of business unit .One is concern with produce product

&another is concern with proving different service. Both of there are earning profit.

Through exchange of product with price and providing services with price .

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The entire reputation of hotel depends on food and service provided by it. So

hotel handle the services carefully. Here, in the K Rose service department is also

handle carefully.

A product is all things offered to a market. Those things include physicalobjects, design, brand, package, label, price, service and satisfaction not only from

physical product and services offered but also from ideas, personality and organization.

In short, a product is the sum total of physical, economic, social and psychological

benefits.

2. WHAT IS SERVICE

Service has got different meaning or can be understood in difference ways.

The action of helping some one working for some one, system supplying a

public need and ready to assist someone when required.

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From the above meaning as any meaning can be considered or is applicable for

the service company, but the perfect meaning will be or can be the combination of all

the meanings.

Hotel K Rose is perfectly with this meaning because it helps public byproviding its facilities, by giving its facilities, by satisfying public needs, and also

ready to assist them whenever required.

3. SERVICES

A service is the most important part and major key for the success of

any unit. Without a service, marketing cannot be imagined. Service is one tool

in the hands of the marketing through which it gives life to all marketing

program. So, the main responsibility of the marketing would be to know its

service well and to take proper service decision.

BIRTHDAY PARTY : -

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If some one wants celebrate Birthday in The

Hotel K Rose, they are providing big hall for party and arrange the event. They

provided music to the party, and also arrange for cold-drink and food to the

members of party so; person can get both entertainment and food.

MARRIGE PARTY :-

Some one wants to arrange a marriage party.

They handle the event; they provide food & other services and also provide

music and other facilities.

DANCE PARTY :-

If the festival of Birthday party , Christmas

and New year they provide all the types of entertainment to the all customers.

Service like music, dance floor other many types of services to celebrate

festival.

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The Hotel K Rose having well kitchen and cook is able & experience. Every

day use best item for survive customer. They make list of item that they needed. They

are always going to purchase quality product.

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2. TYPES OF FOOD

The Hotel K Rose is providing good foods to their customer. They are

providing different food dishes. The objective of hotel is to provide best food and best

quality to its customer.

They provided following food dishes :

South Indian

Punjabi

Gujarati

Chinese

Fast food

3. ROOM SERVICE FOR FOOD

Customer calls to room service department and give order for food. Room

service department takes this order and make food according to order and give it to

customers room within 20 minuets.

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4. SPECIAL RAW MATERIAL OF FOOD

Every hotel has some special material which is not use by any one of its

competitor. The Hotel K Rose is buy the raw material from Adani hypermarket. And

they buy tea from Assam.

5. QUALITY CONTROL

The Hotel is maintaining quality by experience and expert person. They never

compromise to its quality and services. They always try to its level best.

Good raw material

Maintain quality by experience employee

Food make by experience man

Special dishes make by expert man

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1 Introduction 31

2 Man power planning 31

3 Recruitment & selection 32

4 Training & development 34

5 Performance appraisal system 35

6 Personal record 35

7 Wages & salary 36

8 Employees benefit 36

9 Time keeping system 36

1. INTRODUCTION

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The main componential organization is their employee an organization requires

the services of its employees to achieve the goals, therefore resources are the most

evident part of an organization.

According to Edward Flippo, personnel management Is the planning,

organizing, direction, controlling of the procurement, development, compensation,

integration and malignance of people of the purpose of contribution to organization,

individual and social goal.

Personnel management is the direction and co-ordination of human relations in

the business organization, there by obtaining maximum production with minimum of

physical and mentle efforts, stress and strain of the individual worker and group of

workers and without sacrificing the genius well being of the employees.

The workers are very important if the company wants to get more and more

help of workers. Personnel functions are particularly interested in personnelrelationship and interaction of employees human relationship.

2. MAN POWER PLANNING

Manpower planning is the process of determining manpower requirement and

the meaning these requirement in order to carry out the integrated plans of the

organization.

Planning is the primary and most important function. Planning has been

focused on every activity of the business like marketing, manpower etc.

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3. RECRUITMENT & SELECTION

RECRUITMENT

Recruitment is a process to discover the sources of

manpower to meet the requirement of the staffing schedule and to employee effective

measures for attracting that manpower in adequate numbers to facilitate effective

selection of an efficient working force

- STEPHEN P.

Recruitment is the process of selecting efficient and trustworthy employees who

are willing to apply for the job. Recruitment aims to develop and maintain proper

manpower resources.

There are three methods of recruitment that is :

1. Direct method

2. Indirect method

Sources Of Recruitment

Internal

1. Present Employee2. Employee Reference

3. Previous Application

External

1. Advertisement

2. Campus Recruitment

3. Consultants

The Hotel K Rose recruits from internal sources for recruitment like employees

reference, present employee.

SELECTION

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The objective of selection process is to determine whether an application meets

the qualification for a specific job and to choose the applicant who is must likely to

person well in job.

This information is accrued in a no. of steps or stage. It is a very complicatedand it is generally based on the nature and technology of the unit. It is concerned with

securing relevant information about an applicant like education, age and his

qualification etc.

Selection is the process of choosing the individual skills, ability and

personality to successfully fill specific job in the organization.

Selection process :

The selection procedure is concerned with securing relevant information about

an applicant. Selection is a long process, commencing from the preliminary interview

of the applicants and ending with the contract of employment.

The Hotel K Rose accepted the following process of selection,

Interview

Preliminary selection Final selection

Placement

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5. PERFORMANCE APPRAISAL SYSTEM

Performance appraisal means persons performance in the company.

Once the employees have been selected trained and motivated, he is then

appraisal for his performance. Performance appraisal is the step were the management

finds out how effective it has been at hiring and placing employee. A performance

appraisal consists of evaluating an employees performance of job in terms of a job in

terms of its recruitment.

According to EDWARD FLIPPO ,Performance appraisal is a systematic,

periodic, and so far as humanly possible, and impartial rating of employees excellence

in matters pertaining to present job and to potentialities for a better job.

The Hotel consider its employees as its most valuable and therefore it believes

in perfect and accurate performance appraisal system.

6. PERSONAL RECORD

In personal record, compete up to date information is maintained about

employees. Every unit have record book for employees in which record information

about employees leave, promotion etc.

The Hotel K Rose has record book of employees. These record books are as

follows.

Attendance register

Leave register

Salary, wages register

Bonus register

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7. WAGES & SALARY

Wages and salary is one of the important functions for organization as well as

staff working in it. It is motive the person to effective, so, it is most important work.

In the hotel wages and salary is to b

e paid on monthly basis. They pay salary to their employee on 4th in every month. They

pay salary and wages to their employees as follows :

For Employees : Rs. 3500 (per month)

For Manager : Rs. 7500 (per month)

8. EMPLOYEE BENEFIT

In today companies gives benefits to their workers or employees. The Hotel

provides following facilities.

Insurance

Loan

Vehicle

Festival Gifts

Bonus

9. TIME KEEPING SYSTEM

Time keeping system for a one person or a firm should develop an effective

time keeping system. In time keeping system the arrival and living of employees are

recorded.

The Hotel has a two shift of duties. The employees of this company have to

present at the duty time. The duty time as follows.

First shift : From 8:00 a.m. to 8:00 p.m.

Second shift : From 8:00 p.m. to 8:00 a.m.

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1 Introduction 39

2 Organization Chart 40

3 Marketing Mix 41

4 Product Mix 42

5 Promotion Mix 42

6 Pricing Policy 43

7 Advertising 43

8 Competitors 44

9 Marketing Research 44

1. INTRODUCTION

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In this global economy, marketing management occupies a significant place

whether it is a new firm or it is an establish unit. In this world every concern

organization objective, an efficient and effective organization of marketing department

is a prime condition.

Marketing is the process of planning and executive the conception, pricing

promotion and distribution of good ideas to create exchanging with target groups that

satisfy customer and organization objective.

- Philip

Kotler

The concept of market is very much important in marketing. The American

Marketing Association defines A market as the aggregate demand of the potential

buyer for products and services.

It is said that without efficient marketing of the goods, even though we will

create best product, but we cannot sell it.

2. ORGANIZATION CHART

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It is a modern business world and in modern business there is so much

competition. The existence of marketing department over marketing manager is a must.

The organization structure of the marketing department in any organization differs, as

per need and the size of the enterprise.

The organization chart of marketing department of The Hotel K Rose is as

under.

CHART

MARKETING DEPARTMENT

SENIOR MANAGER

ASSISTANT SALES MANAGER

SALES MANAGER

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3. MARKETING MIX

Marketing mix is the set of marketing tools that the firm uses to pursue its

marketing objective in the target market

- Philip Kotler

The basis of marketing operation is the co-ordination of four key variables

namely,

Product

Price

Place

Promotion

The Hotel K Rose is doing marketing on above four factors.

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4. PRODUCT MIX

Product mix is the list of all product offered for sale by a company. It is defined

as The composite of product offered for sale by a firm or a business unit.

The product mix of a company has two characteristics:

(1) Depth

(2) Width

Depth depends on the number of productions items with in each product line.

Width depends on the number of products group of products line with in the

company.

The Hotel has product width in food dishes. i.e., Deluxe A/C., Club, Suit rooms,

Executive room.

5. PROMOTION MIX

The marketing mix activates or product and distribution are performed mainly

with in business or between a business and the member of its distribution channels.

However, though its promotional activities, a firm communicates directly with potential

customers and as well as we see, it is not a simple process.

Promotion consists of those activities that are designed to bring a company

goods and services to the favorable attention of customer.

There are four forms of promotion are as follows:

Personal selling

Advertising

Sales promotion

Publicity and public relation

The Hotel makes promotion activities. So they can increase the volume of sales

and earning maximum profit.

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6. PRICING POLICY

Price is an important element in marketing mix. Arrival at the right selling price

is essential in a sound marketing mix. Pricing policy provides guidelines to the

marketing manager to evaluate appropriate pricing decisions.

Pricing decision has strategic importance in any enterprise. It means decision of

determining price of a product. Price can be defined as the exchange value of the goods

or services in the terms of money. The price of products should be determined in such a

matter so as to offer a reasonable amount of profit to the manufacturer, a reasonable

remuneration to middle man and the maximum satisfaction to the consumers.

Price is an important element in the marketing mix. The policy is only factorthat generate revenue other factor are expense. Price is only revenue element. So profits

depend upon the price.

Hotel K Rose deciding their pricing policy on the basis of following factors are,

Cost of raw material

Wage paid

Electricity expenses

Promotion expenses

Estimating cost

Other cost

7. ADVERTISING

Advertisement can define as Mass, paid communication presentation and

promotion of goods, services or ideas by an identified sponsor, it is paid

communication, because the advertising has to pay for the space or time in which his

advertising.

Advertising is nothing but a paid from of non-personnel presentation or

promotion of ideas, goods or services by an identified sponsor. The main purpose of

every organization is to promote sales and for this purpose each and every organization

use advertisement.

The advertisement at The Hotel K Rose is mainly media like newspapers, trade

journals, etc.

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8. COMPETITORS

In the market have many hotels but some hotel have very good quality &

reputation in city. The K Rose makes good value in the market but competitors still

today.

The owner of the K Rose does not believe in competition and also not compete

with competitors but we known that in every firm has competitor. There are following:

Hotel silver palace

Hotel Kaveri

Hotel Harmony

Hotel Everest

9. MARKETING RESEARCH

Marketing research is a systemizing gathering recording and analyzing the date

about the marketing problem to facilitate decision making.

Thus, marketing research concentrates on the study of product planning,

advertising and distribution, structure, marketing strategies, marketing competition,

buyers behavior and attitude in the marketing place.

The BHAKTI is high quality business hotel. The hotel offers consistently high

standard of facility and accommodation. Therefore the BHAKTI is no. 1 business hotel

in Rajkot.

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1 Introduction 47

2 Organization Chart 48

3 Financial Planning 49

4 Financial Sources 49

5 Capital Structure 50

6 Mgt. of working capital 50

7 Mgt. of Fixed Assets 51

8 Profit 51

9 Account 51

1. INTRODUCTION

Finance is a Life of the business. It is impossible to run a business without

finance. In every function of business need finance.

Financial management is that manage real activity, which is concerned with the

planning and controlling of the firms financial resources. A capable financial

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management can lead the unit to the path of highly profitability with limited financial

turnings.

Finance is like an arm or left either you use it or loose it.

All the activities requires finance for their implementation like to establish a

business, to buy row material and machines, to make production, to pay wages, salaries,

to market the products etc.

Financial management is concerned with the efficient use of an important

economic resource, namely capital funds.

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2. ORGANIZATION CHART

As a financial activity has become more complex at present most of the

organization keeps a separate department who handling the matter of finance. Finance

department is one of the carried our through this department. So the organization of this

department is of much importance to every industry.

The chart of finance department of Hotel K Rose is as under.

CHART

CHIEF ACCOUNTANT

FINANCE DEPARTMENT

ASSISTANT EXCEUTIVE

ACCOUNTANT

ASSISTANT ACCOUNTANT

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3. FINANCIAL PLANNING

A firm needs to manage its resources effectively and efficiently to achieve its

objectives. The managing of resources in an effective manner is possible only when the

management works out the future courses of action in advance and takes decisions in a

professional manner, utilizing the individual and group efforts in a co-ordinate and

rational manner.

Financial planning is preliminary statement estimating the amount of capital

and determining its composition. It includes,

Develop the best plan to obtain the required fund.

Establish control points, which need to be establish.

Analyses the financial results of operation.

The Hotel K Rose is also doing financial planning. The top management does

the financial planning every year.

4. FINANCIAL SOURCES

Sources of finance means that from where to collect funds and from where

money comes for industries and also at sometimes in which way it comes at the time of

requirements. Generally there are two source of finance i.e.

Internal Source

External Source

The Hotel K Rose has both internal source and external source of finance.

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5. CAPITAL STRUCTURE

Capital structure means the combination of debt capital and own capital.

Capital structure is a very important decision for the company. Here the

company determines the formation of the capital or mix of different types of long term

funds.

Capital structure refers to the composition of long term sources of funds as

debentures, long term debtors, preference share capital, equity share capital andretained earnings i.e. reserve and surplus.

The Hotel K Rose has its own capital and also has a loan from the bank.

6. MANAGEMENT OF WORKING CAPITAL

According to Gestenberg, Circulating capital means current assets of a

company that are changed in the ordinary course of business from one form to another

In other words, working capital is that which is held to meet day today

requirement of business, which changes from day to day and which is converted in to

cash continuously. The risk element is low in it.

In the Hotel working capital is Rs.4,00,000. it is a major concern of the

financial manager such as the accomplishment of the value of maximization of goal

depends essential on prudent working decision.

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7. MANAGEMENT OF FIXED ASSETS

Management of fixed assets is very important in any organization. Fixed assets

of a company are the permanent capital of the company. They are helped in the

production process. They can be used year by year for a long period of time, they must

be checked. A large fixed asset does not mean that the firms are very well but there

must be proper use of fixed assets.

The total fixed assets of The Hotel K Rose is Rs.3,00,00,000.

8. PROFIT

Over and above the objective of a business the basic objective of any

organization is making profit. Profitability of a firm means consist ratio and percentage

of total profit earned on an annual bases. The entire existences of the business depend

on its profitability.

It is termed as excess of income over expenses over a period of time.

The Hotel K Rose has successfully earning profit of 15% only.

9. ACCOUNT

The Hotel K Rose maintains its account by double entry system and accounting

is computerized. The financial manager manages this account.

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FUTURE PLAN

Every organization has their future plan. The same way The Hotel K

Rose has also future plan.

The Hotel K Rose wants to establish new Hotel in Ahmedabad.

The Hotel K Rose wants to start new dishes that are not prepared right

now Italian.

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S.W.O.T. ANALYSIS

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S.W.O.T. analysis is a too for auditing an organization and its

environment. It is the first stage of planning and helps marketers to focus on key

issue. Once key issues have been identify the feed in to market objective. SWOT

stands for

Strength

Weakness

Opportunity

Threats

(1) Strength and weaknesses are internal factor.

(2) Opportunity and Threats are external factor.

STRENGTH

1. The staff of the Hotel is well manner.

2. There is a chain command means only top management can take decisions.

3. The location of the Hotel in the middle of the city.

WEAKNESS

1. People park their vehicles out side because of small parking

area.

2. Less Advertisement

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OPPORTUNITY

1. The Hotel situated at the middle of the city, they covering a more market.

THREAT

Today world, firm only threat by competitors.

2. Now a days, these organization is suffering form the fear of

constantly increasing price of raw material.

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CONCLUSION

I think that I had got a good opportunity to visited.

This hotel is one of the best hotel of Rajkot. The quality of food, quality of

services provided over here can be kept in the best category.

I got a whole information regarding personnel, financial and marketing. During

my study, I marked that The Hotel K Rose is best in management.

They are never compromise with quality. They try to capture the market as well

as earn profit.

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BIBIOIRAPHY

WEBSITE

www.hotelkrose.com

MARKEING MANAGEMENT

( PHILIP KOTLAR )

PERSONNEL MANAGEMENT

( C.B. MAMORIA )

FINANCE MANAGEMENT

( I. M. PANDEY )
http://www.hotelkrose.com/http://www.hotelkrose.com/

HOTEL K ROSE Project Report-Prince Dudhatra

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Transcript of HOTEL K ROSE Project Report-Prince Dudhatra