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Hotel Industry

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BELLAGIO LAS VEGAS

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Pearl Continental

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Marriott Hotel Islamabad

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Waqas AkramMuhammad Bilal

Muhammad ShehbazMuhammad Waheed

Bilal Anees Ahmad Firaz

Hotel Industry

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Salient Features to explainDefinitionObjectivesSegmentationsProductsDifferentiationPrice RangePromotion tools

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What is Hotel Industry?“A Building Where Travelers Can

Pay for Lodging and Meals and Other Services”

Objectives of Hotel Industry

Customer Satisfaction

Health

Safety Environment

To Promote Tourism

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Segmentation Three Star

Five Star

Seven Star

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Products

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Promotion

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Brands

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Differentiation Service Differentiation: 1. 24 Hour Room Service 2.Fully Equipped Fitness Centers

3. Spacious Guest Rooms 4. Swimming Pools.

Personnel Differentiation:1. Dress Code 2. More Face-to-face Dealing

3. Hospitability 4. Creating Friendly Atmosphere

Product Differentiation:1. Restaurant As a Product 2. Quality Food

3. Afternoon Snacks 4. In-room Coffee & Newspaper

Image Differentiation:1. Exterior Design of Building 2. Clean Parking Lots

3. Reservation System 4. Hygenic Environment