Hotel Association of Canada 2015 Conference Orie Berlasso
1
2 KEYNOTES, 11 SESSIONS, 4 AWARDS, 400 FACES If you’re looking for the answers, the information and trends in Canadian lodging the HAC Conference is the place to be. National networking. Top name speakers. Insightful information. All in one place. All with one objective—more business. In a world where mediocre will no longer cut it, what are the common strengths that the world’s most dominant brands bring to market? How exactly do top companies innovate to create uncontested market space? Most importantly, what pitfalls do great innovators avoid that most others fall into? Referencing years of research, Doug Stephens - Founder of Retail Prophet, World-Renowned Brand Specialist, Futurist and leading market researcher, inspiring talk examines the surprising links between the world’s most successful businesses and provides actionable ideas and steps to emulate their success. It’s an uplifting and mind-expanding peek into the realm of radical innovation and strategy. Yield Management, Sales Management, Budget and Business Plan Preparation all affect the operating success for a hotel. These items directly relate to the day-to-day decisions managers make, as well as, measure managerial flexibility and competency. Using multiple “practical examples” from across Canada, David Larone and his panel of industry experts provide helpful advice to improve the hotel operations. We’ll glimpse into the near future based on Sean Moffitt’s (Managing Director at Wikibrands) understanding of culture, the marketplace, trends, new media and technology, and itemize the 30 high leverage activities that yes, you too can execute over the next 12 months. The presentation will be split into these 6 facets of new branding; 1 Brand Purpose, Storytelling and Content 2 Technology, Data and New Media Applications 3 The Customer Experience 4 So-Lo-Mo—Social, Local and Mobile 5 New and Extended Business Models 6 Building Transparent and High-Performing Hotel Operations ✦ Driving Better Revenue And Powering Your Rm Culture ✦ 10 Tech Trends Impacting Hoteliers ✦ 10 Tips To Save A Hotel Money By Being Green ✦ 10 Tips For Recruiting And Retaining Top Talent ✦ The Millenial Consumer ✦ Best Practices For Online Sales ✦ HAC Travel Intentions Survey LESSONS FROM THE WORLD’S MOST INNOVATIVE COMPANIES FUTURE-PROOFING YOUR HOTEL BRAND 30 OF THE BEST BUSINESS-DRIVING, PRAGMATIC IDEAS TO EXECUTE OVER THE NEXT 12 MONTHS WHAT MAKES A HOTEL PROFITABLE? 2 KEYNOTES 10 OPERATIONAL TECHNIQUES FOR SUCCESS MORE SESSIONS REGISTER NOW Doug Stephens Founder of Retail Prophet Sean Moffitt Managing Director at Wikibrands 5 WINNERS JOIN US! ✦ Humanitarian Award: The Westin Calgary ✦ HR Award: Campus Tower Suite Hotel Edmonton ✦ Green Key Energy & Environment Award: Bellstar Hotels & Resorts & InterContinental Hotels Group ✦ Green Key Meetings Award: The Westin Ottawa HAC HALL OF FAME AWARDS OF EXCELLENCE FEBRUARY 3, 2015 hacconference.ca The Hotel Association of Canada is the effective voice of the Canadian Hotel & Lodging industry. For over 100 years, it has worked to enhance the prosperity of the Canadian Hotel and Lodging Industry through strong member engagement, effective advocacy, and the provision of value added programs and services. Sponsorship illustrates your commitment to the advancement of the Canadian Hotel Industry and to HAC’s members. HAC Conference SINGLE REGISTRATION Regular Price is $569 $499* Early Bird Price EXPIRES DEC 31, 2014 2015 2015 BUY NOW BUDDY PASS BRING A FRIEND! Register for 1 person & for a limited time, get the 2nd, 3rd & 4th registrations for less! $499 for 1st Registration $449 for 2nd, 3rd & 4th Registration EXPIRES JAN 9, 2015 2015 2015 BUY NOW Group Discount for 7 or more attendees Need an employee incentive that’s also a well of inspiration and motivation? Bring your team to HAC Conference! Groups of 7 or more qualify for reduced pricing. Please contact Julia Lalonde. > Group registrations must be completed at the same time in one transaction > Registrants must be from the same company > Company must a member of HAC CONFIRMED SPONSORS (TO DATE) BREAKFAST SPONSOR BRONZE SPONSOR DELEGATE BAGS LANYARD SPONSOR MEDIA PARTNERS SILVER SPONSORS “the essense of hospitality management” HAC HALL OF FAME AWARDS TITLE SPONSOR THE GREEN KEY ENVIRONMENT AWARD BECOME A SPONSOR Vicki Welstead | Director, Sponsorship Development BIG PICTURE CONFERENCES INC. DIRECT (705) 924-9374 | OFFICE (416) 924-2002 x233 | FAX (416) 961-7737 [email protected] David Larone PKF Consulting, Scott Allison Marriott Hotels of Canada, Philippe Gadbois Atlific Hotels, Michael Jackson Easton’s Group of Hotels, Didier Obeuf Group Germain Hotels, Robert Pratt, Coast Hotels
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Find the answers, the information and trends affecting the Canadian Lodging Industry at the 2015 Hotel Association of Canada's National Conference. FEB 2-3, 2015 at Hilton Toronto Hotel National networking. Top name speakers. Insightful information All in one place. All with one objective = MORE BUSINESS 2 KEYNOTES LESSONS FROM THE WORLD'S MOST INNOVATIVE COMPANIES Doug Stephens Founder of Retail Prophet In a world where mediocre will no longer cut it, what are the common strengths that the world's most dominant brands bring to market? How exactly do top companies innovate to create uncontested market space? Most importantly, what pitfalls do great innovators avoid that most others fall into? Referencing years of research, Doug Stephens - Founder of Retail Prophet, World-Renowned Brand Specialist, Futurist and leading market researcher, inspiring talk examines the surprising links between the world's most successful businesses and provides actionable ideas and steps to emulate their success. It's an uplifting and mind-expanding peek into the realm of radical innovation and strategy. FUTURE - PROOFING YOUR HOTEL BRAND 30 OF THE BEST BUSINESS-DRIVING, PRAGMATIC IDEAS TO EXECUTE OVER THE NEXT 12 MONTHS Sean Moffitt Managing Director at Wikibrands We'll glimpse into the near future based on Sean Moffitt's (Managing Director at Wikibrands) understanding of culture, the marketplace, trends, new media and technology, and itemize the 30 high leverage activities that yes, you too can execute over the next 12 months. The presentation will be split into these 6 facets of new branding; 1.Brand Purpose, Storytelling and Content 2.Technology, Data and New Media Applications 3.The Customer Experience 4.So-Lo-Mo-Social, Local and Mobile 5.New and Extended Business Models 6.Building Transparent and High-Performing Hotel Operations REGISTER TODAY! SINGLE REGISTRATION Early Bird Price $499 Regular Price is $569 EXPIRES DEC 31, 2014 BUDDY PASS BRING A FRIEND! Register for 1 person & for a limited time, get the 2nd, 3rd & 4th registrations for less! $499 for 1st Registration $449 for 2nd, 3rd & 4th Registration EXPIRES JAN 9, 2015 GROUP DISCOUNT FOR 7 OR MORE ATTENDEES Need an employee incentive that's also a well of inspiration and motivation? Bring your team to HAC Conference! Groups of 7 or more qualify for reduced pricing. Please contact Julia Lalonde. •Group registrations must be completed at the same time in one transaction •Registrants must be from the same company •Company must a member of HAC The Hotel Association of Canada is the effective voice of the Canadian Hotel & Lodging industry. For over 100 years, it has worked to enhance the prosperity of the Canadian Hotel and Lodging Industry through strong member engagement, effective advocacy, and the provision of value added programs and services. Sponsorship illustrates your commitment to the advancement of the Canadia
Transcript of Hotel Association of Canada 2015 Conference Orie Berlasso
2 KEYNOTES, 11 SESSIONS, 4 AWARDS, 400 FACES
If you’re looking for the answers, the information and trends
in Canadian lodging the HAC Conference is the place to be.
National networking. Top name speakers. Insightful information.
All in one place. All with one objective—more business.
In a world where mediocre will no longer cut it, what are the common strengths that the world’s most dominant brands bring to market? How exactly do top companies innovate to create uncontested market space? Most importantly, what pitfalls do great innovators avoid that most others fall into?
Referencing years of research, Doug Stephens - Founder of Retail Prophet, World-Renowned Brand Specialist, Futurist and leading market researcher, inspiring talk examines the surprising links between the world’s most successful businesses and provides actionable ideas and steps to emulate their success. It’s an uplifting and mind-expanding peek into the realm of radical innovation and strategy.
Yield Management, Sales Management, Budget and Business Plan Preparation all affect the operating success for a hotel. These items directly relate to the day-to-day decisions managers make, as well as, measure managerial flexibility and competency. Using multiple “practical examples” from across Canada, David Larone and his panel of industry experts provide helpful advice to improve the hotel operations.
We’ll glimpse into the near future based on Sean Moffitt’s (Managing Director at Wikibrands) understanding of culture, the marketplace, trends, new media and technology, and itemize the 30 high leverage activities that yes, you too can execute over the next 12 months. The presentation will be split into these 6 facets of new branding; 1 Brand Purpose, Storytelling and Content2 Technology, Data and New Media Applications3 The Customer Experience4 So-Lo-Mo—Social, Local and Mobile5 New and Extended Business Models6 Building Transparent and High-Performing Hotel Operations
✦ Driving Better Revenue And Powering Your Rm Culture✦ 10 Tech Trends Impacting Hoteliers✦ 10 Tips To Save A Hotel Money By Being Green✦ 10 Tips For Recruiting And Retaining Top Talent✦ The Millenial Consumer✦ Best Practices For Online Sales✦ HAC Travel Intentions Survey
LESSONS FROM THE WORLD’S MOST INNOVATIVE COMPANIES
FUTURE-PROOFING YOUR HOTEL BRAND 30 OF THE BEST BUSINESS-DRIVING, PRAGMATIC IDEAS TO EXECUTE OVER THE NEXT 12 MONTHS
WHAT MAKES A HOTEL PROFITABLE?
2 KEYNOTES
10 OPERATIONAL TECHNIQUES FOR SUCCESS
MORE SESSIONS
REGISTER NOW
Doug Stephens Founder of Retail Prophet
Sean Moffitt Managing Director at Wikibrands
5 W
INN
ER
S JOIN US!✦ Humanitarian Award: The Westin Calgary✦ HR Award:
Campus Tower Suite Hotel Edmonton✦ Green Key Energy & Environment
Award: Bellstar Hotels & Resorts & InterContinental Hotels Group
✦ Green Key Meetings Award: The Westin Ottawa
HAC HALL OF FAME AWARDS OF EXCELLENCE
FEBRUARY 3, 2015 ha
cc
on
fere
nc
e.c
a
The Hotel Association of Canada is the effective voice of the Canadian Hotel & Lodging industry. For over 100 years, it has worked to enhance the prosperity of the Canadian Hotel and Lodging Industry through strong member engagement, effective advocacy, and the provision of value added programs and services.
Sponsorship illustrates your commitment to the advancement of the Canadian Hotel Industry and to HAC’s members.
HAC Conference
SINGLE REGISTRATIONRegular Price is $569
$499* Early Bird Price EXPIRES DEC 31, 2014
20
15
20
15BUY
NOW
BUDDY PASSBRING A FRIEND!Register for 1 person & for a limited time, get the 2nd, 3rd & 4th registrations for less!
$499 for 1st Registration$449 for 2nd, 3rd & 4th Registration EXPIRES JAN 9, 2015
20
15
20
15BUY
NOW
Group Discount for 7 or more attendeesNeed an employee incentive that’s also a well of inspiration and motivation? Bring your team to HAC Conference!Groups of 7 or more qualify for reduced pricing. Please contact Julia Lalonde.> Group registrations must be completed at the same time in one transaction > Registrants must be from the same company> Company must a member of HAC
CONFIRMED SPONSORS (TO DATE)
BREAKFAST SPONSOR
BRONZE SPONSOR
DELEGATE BAGS LANYARD SPONSOR
MEDIA PARTNERS
SILVER SPONSORS
“the essense of hospitality management”
HAC HALL OF FAME AWARDS TITLE SPONSOR
THE GREEN KEY ENVIRONMENT AWARD
BECOME A SPONSORVicki Welstead | Director, Sponsorship Development
BIG PICTURE CONFERENCES INC.
DIRECT (705) 924-9374 | OFFICE (416) 924-2002 x233 | FAX (416) 961-7737
David Larone PKF Consulting, Scott Allison Marriott Hotels of Canada, Philippe Gadbois Atlific Hotels, Michael Jackson Easton’s Group of Hotels, Didier Obeuf Group Germain Hotels, Robert Pratt, Coast Hotels
