Lessons Learned

• Make the experience personal by harnessing the potential of media and technology.

• Going digital lowers the barriers to entry for creating compelling, tailored and interactive content significantly.

• Really understanding your target audience and creating imaginative content is a critical element in any marketing campaign.

references

"Bring Back Hotel/Asylum 626." Facebook. Web. 13 Nov. 2014. <https://www.facebook.com/BringBackl626>.