Hot Air Ballooning2000

For Fun or Profit?

Hot Air Ballooning

A choice of:– Pleasure

– Sport

– Entertainment

– Challenge

– Ego enhancement

– Social Interaction

– or Profit!

Focus on Revenue/Sponsorships

Ride Revenue is Given---It’s available Experts in Crowd today know much more

than I…… Exploitation however separates casual

companies from those with business savvy. It takes a full time commitment to make a

business---but a part time can pay off too!

Ride Revenue Success Factors

First and foremost is qualification. Second and critical is proper insurance. Third and key to success is to recognize the

value of the experience to the user. Fourth and unusually good in this category

is the importance of customer service. Finally----the follow-up opportunity.

Let’s Talk Sponsorships

Why would a sponsor consider Hot Air Ballooning

It is a “standout” message. It promotes an unusual

experience---attitude to the public.

It provides and opportunity for special presentations---shapes.

It can be cost effective. They like it and want to

have a ride----pre-sold.

Let’s talk Sponsorships

When Disney took the Mouse around the world---what motivated them?

When Anheuser Busch chose to package balloons for events---what did they look for.

When The Tribune bought a balloon---why? When Noah’s Arch was developed----what

was the objective?

Let’s talk Sponsorship

What is the value of a sponsored balloon from a sponsors perspective?– Cost of message

– Alternatives Available

– Fear Factors

– Return on investment

Let’s talk sponsorship

Return on Investment:– What is the exposure (CPM)– What is different than current used mediums– How different is the message versus

competition– Does it fit my image---message– Is there measured exposure---press, non-paid

media, demand for appearances

Let’s talk Sponsorship

How much is it worth– Ranges for banners to special shapes– Relationship to use/expenses– Examples of comparisons:

• Outdoor boards--$400-$5,000 per month.• Hummer --$1200 per month/2 years• Full Page Ad---$8000 Tribune• Sponsor Major Event---$2500-500000• Sports Sponsorships---$1000-1Million plus

Let’s talk Sponsorships

How do you sell a sponsorship:– Be prepared

– You need a presentation

– Most important---you need to think like a buyer---not a seller

– You need to romance….and sell

Business Opportunities!

Product Extensions are Big--various revenue potentials.

What can you do for your sponsors.

Sponsorship is selling a dream.

Experience the excitement of ballooning and look for people who see the vision: – Sun ‘n Fun is a good

place to start.– Festivals all over US.– Crowds looking to be

entertained, and sponsors waiting to be found!

Sun ‘n Fun 2000

April 9 Event Hound and Hare race Static Displays….weather Tuesday Night “Glow” Oldest Balloon Event in Florida One of the largest crowds, and one of the

largest audiences---press.

Sun ‘n Fun 2000

The continuation of an emphasis on ballooning as the first form of flight

Sport recreation….special recognition for pilots and your balloon.

A future as an EAA Chapter…..your event with your pilots….and your show for the world’s aviation audience

Thank You for Your Attention

Now let’s Go Ballooning…..and maybe for a profit!