Hospitality & Tourism ... Social media messaging Supporting industry partners HOSPITALITY & TOURISM

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Transcript of Hospitality & Tourism ... Social media messaging Supporting industry partners HOSPITALITY & TOURISM

  • Hospitality & Tourism Update May 6, 2020

  • Crisis Response VISIT FLORIDA is the only organization solely committed to safeguarding Florida’s brand perception

    Hurricanes

    Red Tide

    COVID-19

    HOSPITALITY & TOURISM UPDATE

  • VISIT FLORIDA’s Mission

    HOSPITALITY & TOURISM UPDATE

    Deliver visitors to Florida

    Protect Florida’s tourism industry

    Help our economy and job market

    rebound

    Support Florida businesses and

    communities

  • COVID-19 Recovery Plan PHASE 1

    Assisting with the state’s emergency response

    Travel and safety guidance

    Gathering data

    Social media messaging

    Supporting industry partners

    HOSPITALITY & TOURISM UPDATE

  • COVID-19 Recovery Plan PHASE 2

    In-state vacation experiences

    Supporting local businesses

    Invoking Florida pride

    Social distance-friendly activities

    HOSPITALITY & TOURISM UPDATE

  • COVID-19 Recovery Plan PHASE 3

    Domestic and international focus

    Data driven

    Business partnerships

    Rebound marketing campaign

    Timing guided by health and policy experts

    HOSPITALITY & TOURISM UPDATE

  • COVID-19 Recovery Plan PHASE 4

    Global expansion

    Long-term planning

    Market share gains

    Consistent visitation from Canada, the UK,

    and Latin America

    HOSPITALITY & TOURISM UPDATE

  • https://www.VISITFLORIDA.org/covid19data

  • https://www.VISITFLORIDA.org/covid19data

  • https://www.VISITFLORIDA.org/covid19data

  • https://www.VISITFLORIDA.org/covid19data

  • 654 642

    745

    Millennial or Younger Gen X Baby Boomer or Older

    Average Distance of Next Leisure Trip in Miles

    Source: Destination Analysts

  • 19.1%

    28.2%

    26.8%

    33.0%

    23.5%

    33.2%

    28.3%

    12.5%

    64.7%

    51.2%

    43.0%

    33.1%

    36.4%

    25.8%

    27.5%

    8.5%

    Taking a cruise

    Attending a conference or convention

    Traveling on an airline

    Visiting a museum, aquarium, or other indoor attraction

    Visiting an amusement park, zoo, garden, or other outdoor attraction

    Dining in a restaurant

    Staying in a hotel

    Non-team outdoor recreation

    Perceived Safety of Activities

    Somewhat Unsafe Very Unsafe

    Source: Destination Analysts

  • Kate Chunka

    TRAVEL AND TOURISM TALK

    Director of Industry Relations & Sales

  • Thank You

    Hospitality & Tourism Update Slide Number 2 VISIT FLORIDA’s Mission COVID-19 Recovery Plan COVID-19 Recovery Plan COVID-19 Recovery Plan COVID-19 Recovery Plan Slide Number 8 Slide Number 9 Slide Number 10 Slide Number 11 Slide Number 12 Slide Number 13 Slide Number 14 Kate Chunka Thank You