Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career...

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In partnership with Hospitality Sector Employer Toolkit

Transcript of Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career...

Page 1: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

In partnership with

Hospitality Sector Employer Toolkit

Page 2: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

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Table of Contents

Overview ...................................................................................................... 1

Common Employability Skills ..................................................................2

Career Invitation ........................................................................................3

Competency-Based Hiring Best Practices ...........................................4

CES and Lifelong Learning .....................................................................5

Appendix ...................................................................................................6

Page 3: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

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OverviewThe hospitality industry continues to post solid job gains and is quickly becom-ing a hot industry for job seekers. The Bureau of Labor Statistics projects 328 million hospitality jobs by 2022, which will account for 10 percent of the U.S. workforce. However, recruitment and selection remain a challenge for hos-pitality employers. Many restaurant and hotel owners struggle to find right-fit candidates for open positions, which can seriously impede the growth and profitability of their business.

The American Hotel & Lodging Association (AHLA) and the National Restaurant Association Educational Foundation (NRAEF), through support from the National Network of Business and Industry Associations (National Network), have partnered to define Common Employability Skills (CES) for the hospitality sector and to develop tools to assist employers in identifying these skills in potential recruits during the selection and hiring process.

While traditional assessments measure a candidate’s technical skills as they relate to job tasks, measuring non-technical, or soft skills, presents more of a challenge. These skills, however, are crucial for anyone working in the hospitality industry. The toolkit presented here offers guidance on how to attract, identify, and hire applicants with a high HQ, or hospitality quotient. HQ is the combined personal attributes and professional competencies that contribute to an individual’s success in a hospitality workplace.

The toolkit includes:

Æ Common Employability Skills (CES): Fourteen (14) essential competencies for the hospitality sector

Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this dynamic industry

Æ Competency-Based Hiring Best Practices: A guide to selection and hiring for Hospitality Sector CES

Page 4: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

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Common Employability SkillsPersonal Effectiveness Competencies

Interpersonal Skills—Displaying the skills to work effectively with others from diverse backgrounds

Æ Demonstrating sensitivity/empathy: Demonstrate sensitivity to the needs and feelings of others

ÆMaintaining effective relationships: Communicate effectively with others using verbal and nonverbal cues.

Æ Respective and valuing diversity: Interact respectfully and cooperatively with others who are of a different race, religion, national origin, disability, color, age, medical condition, marital, veteran, or citizenship status, sexual orientation, etc.

Professionalism—Maintaining a courteous, conscientious, and businesslike manner in the workplace

Æ Displaying a professional appearance: Maintain appropriate personal hygiene and grooming.

ÆMaintaining a positive attitude: Demonstrate a positive attitude toward work.

Æ Exhibiting patience and resilience: Respond in a positive and respectful manner in difficult situations.

Dependability and Reliability—Displaying responsible behaviors at work

Æ Fulfilling obligations: Display responsibility in fulfilling obligations.

Æ Practicing attendance and punctuality: Come to work on time and prepared to work as scheduled.

Æ Following directions: Comply with organizational rules, policies, and procedures.

Adaptability and Willingness to Learn—Demonstrating the importance of learning new information for both current and future problem solving and decision making

Æ Using change as a learning opportunity: Treat unexpected circumstances as opportunities to learn.

Æ Incorporating on-the-job training and life experiences: Desire and show a willingness to embrace new assignments, procedures, and technologies to improve work performance.

Workplace Competences

Customer Focus—Efficiently and effectively addressing the needs of clients/customers

Æ Demonstrating a desire to serve: Be pleasant, courteous, and professional when engaging with internal or external customers.

Teamwork—Working cooperatively with others to complete work assignments

Æ Establishing productive relationships: Respond appropriately to positive and negative feedback.

ÆMeeting team objectives: Work as part of a team contributing to the group’s efforts to achieve goals.

Page 5: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

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Career InvitationBecome a Hospitality Hero

What does hospitality mean to you? Hospitality is much more than a meal or a place to sleep away from home—it’s an invitation to share an unforgettable experience. The hospitality industry is in the business of people, serving our guests and offering lifelong careers to our employees. Hospitality businesses power the nation’s economy and provide opportunities to small business owners.

Is Hospitality for You?

A hospitality employee has a heart for service. In your role, you have the responsibility and privilege to affect lives every day. You thrive in a fast-paced, high guest contact environment. You enjoy working with others and are passionate about guest service.

What Are the Opportunities?

A job in hospitality can be a stepping stone or a lifelong career—where it takes you is up to you! You will encounter opportunities for personal growth and career advancement at every turn. More than half of hospitality department managers and many general managers started their careers in hourly, entry-level positions and moved their way up the ranks.

Let’s Get Started

Join the talented team of hospitality heroes who deliver unparalleled memorable experiences to guests around the world. Your story could begin here…

Page 6: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

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Recruitment

Extend a career invitation. Go beyond posting a traditional job description to engage job seekers by offering them a glimpse of the opportunities inherent in the field of hospitality. In addition to elevating the industry in the eyes of potential applicants, this approach begins to answer the question, “What’s in it for me?”

Model the behaviors you wish to see. The HR recruiter is an ambassador for your organization and must embody the characteristics you want your ideal candidate to possess. To the applicant, the recruiter is the external face of and often the first contact they have with your organization.

Select right-fit candidates. The goal of the selection and hiring process is not simply to fill a role; it is to match the applicant’s competencies to the position where they will be most effective.

Use your most valuable resource—your employees. If you have stand-out employees, chances are they know someone who could become your next star employee. Ask for recommendations from current staff, and offer a reward for successful referrals.

Interview

Show respect for the interviewee. Arrive on time to the interview, and set aside uninterrupted time to spend with the applicant.

Utilize the multiple interviewer approach. Whenever possible, use multiple interviewers to gain a variety of perspectives on job candidates. Whether you use a panel interview or a series of mini-interviews, try to divide and conquer by asking each interviewer to focus on a specific area or set of competencies. This will provide minimal overlap with maximum coverage.

Define the organization’s commitment to the employee. Beyond the skills needed for a particular

role, candidates are interested in the qualities necessary to succeed in an organization, opportunities for training and development, and career growth. How will your organization help the employee succeed for the time he or she is with your company?

Find out what the candidate hopes to gain from your organization. Are the candidate’s needs consistent with your organization’s mission, values, and prospects? This is an opportunity for both the employer and the applicant to self-select out of the process.

Observe the candidate outside of a traditional interview environment. Although this step takes some extra time, it offers invaluable insight into a candidate’s behavior and potential fit with your organization. If time permits, take the

applicant on a tour of the organization to see how he or she interacts with staff and guests.

An applicant who is impolite or does not acknowledge a server or bell attendant, or one

who seems ill at ease in the hustle and bustle of a busy back-of-the-house area, may not be

a right fit for your organization or team.

Use behavioral and scenario-based interview questions to solicit thoughtful responses. Applicants may talk around an issue or deflect the question altogether. Be direct and persistent; you may have to ask a question several different ways to arrive at a clear answer. Ask for clarification and probe deeper if required.

Refer to the Appendix for a behavioral interview tool. This easy-to-reference table outlines each Hospitality Sector CES competency, its corresponding observable behaviors, and

behavioral or scenario-based interview questions (with sample things to “listen for”) designed to measure the competency in individual interviewees. The notes column provides a place for interviewers to job down their impressions of the candidates.

Competency-Based Hiring Best PracticesWe recognize that every organization has hiring and selection policies and procedures in place. The best practices listed here are intended specifically to guide employers in hiring for the CES identified in this toolkit.

Page 7: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

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CES and Lifelong LearningIn addition to providing ample opportunities for internal growth, hospitality can be a launching point for careers in a variety of industries, and the CES competencies are not only essential building blocks for a career in hospitality but provide a payoff for the employee on a personal level. Proficiency in these areas, combined with hospitality industry experience, will provide many pathways to success. The following table shows each competency and its corresponding life skill, or personal reward. Use these as talking points in the selection and hiring process, as well as in ongoing career conversations throughout an employee’s tenure in your organization.

Competency Personal Payoff

Sensitivity/Empathy Increased self-worth and patience; a greater understanding of others’ needs and feelings

Effective Relationships Greater influence and input in decision making; networking opportunities

Respect for Diversity Leadership qualities; influence; ability to build strong teams; ability to coach others

Professional Appearance Self-confidence; respect from others

Positive Attitude Improved health and wellness; strengthened relationships

Patience and Resilience Kindness; independence; resourcefulness and adaptability

Fulfilling Obligations Trustworthiness; pride in accomplishments

Attendance and Punctuality Reliability

Following Directions Accountability; commitment

Willingness to Learn Personal and professional growth; self-improvement

Desire to Serve Initiative; reputation

Teamwork Self-awareness; maturity; achievement; promotion

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Page 10: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

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t a

rec

en

t si

tuat

ion

th

at fi

ts t

his

de

scri

pti

on

? H

ow

did

yo

u r

eac

t?

List

en f

or:

ab

ility

to

se

par

ate

pe

rso

nal

fe

elin

gs

fro

m

pro

fess

ion

al a

ch

ieve

me

nts

; ke

ep

ing

cal

m u

nd

er

pre

ssu

re;

de

sire

to

lear

n f

rom

mis

take

s

Fulfi

llin

g

Ob

ligat

ion

sTa

kes

resp

on

sib

ility

fo

r o

wn

ac

tio

ns/

wo

rk

Tell

me

ab

ou

t a

tim

e y

ou

r w

ork

day

en

de

d b

efo

re y

ou

we

re a

ble

to

fin

ish

yo

ur

task

.

List

en f

or:

ab

ility

to

pri

ori

tize

; c

om

mit

me

nt

to t

ask;

eff

ec

tive

c

om

mu

nic

atio

n w

ith

th

e t

eam

Tell

me

ab

ou

t a

tim

e w

he

n p

ers

on

al is

sue

s p

ulle

d y

ou

aw

ay

fro

m w

ork

an

d h

ow

yo

u h

and

led

it.

List

en f

or:

eff

ec

tive

co

mm

un

icat

ion

wit

h c

ow

ork

ers

an

d

man

age

me

nt

to e

nsu

re w

ork

is c

om

ple

ted

Ho

w h

ave

yo

u r

eac

ted

to

a c

olle

agu

e w

ho

re

gu

larl

y le

ts t

he

te

am d

ow

n?

List

en f

or:

mak

ing

su

re p

erf

orm

anc

e e

xpe

cta

tio

ns

are

c

lear

; o

ffe

rin

g p

osi

tive

fe

ed

bac

k w

he

n p

oss

ible

; st

ayin

g

co

nn

ec

ted

as

a te

am t

o e

nsu

re o

vera

ll g

oal

s ar

e m

et

Page 12: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

10

Co

mp

eten

cyO

bse

rvab

le

Beh

avio

rsB

ehav

iora

l In

terv

iew

Qu

esti

on

sN

ote

s

Att

en

dan

ce

an

d

Pu

nc

tual

ity

Arr

ive

s o

n t

ime

to

th

e in

terv

iew

Is c

om

po

sed

an

d

pre

par

ed

to

an

swe

r q

ue

stio

ns

Is t

he

re a

nyt

hin

g t

hat

will

pro

hib

it y

ou

fro

m c

on

sist

en

tly

co

min

g t

o w

ork

on

tim

e, e

very

day

of

the

we

ek

you

are

sc

he

du

led

an

d p

utt

ing

in a

fu

ll d

ay’s

wo

rk f

or

a fu

ll d

ay’s

pay

?

List

en f

or:

re

spo

nsi

bili

ty f

or

ow

n a

cti

on

s; c

om

mit

me

nt

Eve

ryb

od

y m

isse

s w

ork

so

me

tim

es.

Wh

at a

re s

om

e le

git

imat

e

reas

on

s to

mis

s w

ork

?

List

en f

or:

pro

fess

ion

alis

m;

mat

uri

ty;

dis

ce

rnm

en

t

Follo

win

g

Dir

ec

tio

ns

Follo

ws

all d

ire

cti

on

s in

th

e a

pp

licat

ion

an

d in

terv

iew

p

roc

ess

Som

eti

me

s it

is n

ec

ess

ary

to s

tric

tly

follo

w r

ule

s an

d p

olic

ies.

G

ive

me

an

exa

mp

le o

f a

tim

e w

he

n y

ou

we

re e

xpe

cte

d t

o a

ct

acc

ord

ing

to

po

licy

eve

n w

he

n it

was

no

t c

on

ven

ien

t. W

hat

did

yo

u d

o?

List

en f

or:

re

spe

ct

for

rule

s o

r p

rac

tic

es;

ab

ility

to

pu

t p

ers

on

al f

ee

ling

s as

ide

; c

om

mit

me

nt

to t

ask

Tell

me

ab

ou

t a

tim

e y

ou

we

re r

igh

t b

ut

still

had

to

fo

llow

in

stru

cti

on

s.

List

en f

or:

co

mp

leti

on

of

task

; lo

oki

ng

fo

r ap

pro

pri

ate

tim

e

to r

aise

co

nc

ern

s; k

ee

pin

g c

ow

ork

ers

mo

tiva

ted

Page 13: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

11

Co

mp

eten

cyO

bse

rvab

le

Beh

avio

rsB

ehav

iora

l In

terv

iew

Qu

esti

on

sN

ote

s

Will

ing

ne

ss t

o

Lear

nA

sks

abo

ut

pro

fess

ion

al

de

velo

pm

en

t o

pp

ort

un

itie

s

Exp

ress

es

exc

ite

me

nt

abo

ut

lear

nin

g n

ew

sk

ills/

task

s

Wh

at a

re y

ou

r st

and

ard

s o

f su

cc

ess

/go

als

for

a jo

b?

List

en f

or:

se

lf-m

oti

vati

on

; m

ee

tin

g a

nd

exc

ee

din

g

co

mp

any

ob

jec

tive

s

Wh

at w

ill it

tak

e t

o a

ttai

n y

ou

r g

oal

s, a

nd

wh

at s

tep

s h

ave

yo

u

take

n t

ow

ard

att

ain

ing

th

em

?

List

en f

or:

co

nc

rete

str

ate

gie

s o

r p

lan

s; a

war

en

ess

of

skill

g

aps

and

str

en

gth

s

Wh

at w

ou

ld y

ou

like

to

lear

n/g

ain

by

taki

ng

th

is jo

b?

List

en f

or:

en

gag

em

en

t; m

oti

vati

on

; e

xpe

cta

tio

ns

in li

ne

w

ith

co

mp

any

Giv

e m

e a

n e

xam

ple

of

wh

en

yo

u d

id n

ot

kno

w e

no

ug

h a

bo

ut

som

eth

ing

to

be

eff

ec

tive

. Wh

at d

id y

ou

do

ab

ou

t it

?

List

en f

or:

se

lf-m

oti

vati

on

; w

illin

gn

ess

to

lear

n n

ew

tas

ks;

fle

xib

ility

; ab

ility

to

ad

mit

on

e’s

fau

lts

Page 14: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

12

Co

mp

eten

cyO

bse

rvab

le

Beh

avio

rsB

ehav

iora

l In

terv

iew

Qu

esti

on

sN

ote

s

De

sire

to

Se

rve

(C

ust

om

er

Foc

us)

List

en

s ac

tive

ly

Is a

ble

to

vie

w

situ

atio

ns

fro

m

ano

the

r’s

pe

rsp

ec

tive

Off

ers

so

luti

on

-o

rie

nte

d r

esp

on

ses

De

scri

be

a s

itu

atio

n w

he

re y

ou

had

to

han

dle

an

an

gry

c

ust

om

er.

Wh

at d

id y

ou

say

/Ho

w d

id y

ou

ac

t?

List

en f

or:

tak

ing

re

spo

nsi

bili

ty f

or

situ

atio

n r

eg

ard

less

of

wh

o w

as t

o b

lam

e;

off

eri

ng

way

s to

re

solv

e t

he

pro

ble

m

It is

tim

e f

or

you

r b

reak

, bu

t a

gu

est

co

me

s u

p t

o y

ou

wit

h a

q

ue

stio

n. W

hat

do

yo

u d

o?

List

en f

or:

co

mm

itm

en

t to

he

lpin

g r

eso

lve

th

e g

ue

st’s

in

qu

iry;

cre

ativ

e p

rob

lem

so

lvin

g;

team

wo

rk

Pro

vid

e a

n e

xam

ple

of

a ti

me

wh

en

yo

u h

ave

go

ne

ab

ove

an

d

be

yon

d f

or

a c

ust

om

er.

Wh

at w

as t

he

ou

tco

me

?

List

en f

or:

de

sire

to

de

ligh

t th

e g

ue

st;

he

art

for

serv

ice

; c

reat

ive

pro

ble

m s

olv

ing

; te

amw

ork

De

scri

be

a s

itu

atio

n w

he

n y

ou

we

re g

ive

n o

uts

tan

din

g

cu

sto

me

r se

rvic

e.

List

en f

or:

un

de

rsta

nd

ing

wh

at m

ake

s an

exc

ep

tio

nal

gu

est

e

xpe

rie

nc

e

Page 15: Hospitality Sector Employer Toolkit · Æ Career Invitation: Not your typical job posting, a career invitation is a broad look at hospitality and what it means to be a part of this

13

Co

mp

eten

cyO

bse

rvab

le

Beh

avio

rsB

ehav

iora

l In

terv

iew

Qu

esti

on

sN

ote

s

Team

wo

rkE

xpre

sse

s e

nth

usi

asm

ab

ou

t c

on

trib

uti

ng

to

yo

ur

team

or

org

aniz

atio

n

De

scri

be

yo

ur

mo

st r

ec

en

t g

rou

p e

ffo

rt.

List

en

fo

r: c

olla

bo

rati

on

; c

on

trib

uti

on

to

th

e g

rou

p;

eff

ec

tive

ne

ss;

ou

tco

me

s; s

uc

ce

sse

s an

d le

sso

ns

lear

ne

d

De

scri

be

a s

itu

atio

n w

he

re o

the

rs y

ou

we

re w

ork

ing

wit

h o

n a

p

roje

ct

dis

agre

ed

wit

h y

ou

r id

eas

. Wh

at d

id y

ou

do

?

List

en

fo

r: c

olla

bo

rati

on

an

d c

om

mu

nic

atio

n;

will

ing

ne

ss t

o

try

diff

ere

nt

app

roac

he

s; w

illin

gn

ess

to

ad

mit

th

at y

ou

may

b

e w

ron

g;

cre

ativ

e p

rob

lem

so

lvin

g;

fle

xib

ility

; p

utt

ing

th

e

ne

ed

s o

f th

e t

eam

an

d p

roje

ct

abo

ve o

ne

’s o

wn

Giv

e m

e a

n e

xam

ple

of

on

e o

f th

e m

ost

sig

nifi

can

t c

on

trib

uti

on

s yo

u m

ade

as

a m

em

be

r o

f a

team

.

List

en

fo

r: p

rid

e in

ac

co

mp

lish

me

nt;

me

eti

ng

te

am g

oal

s an

d o

bje

cti

ves