Hospitality Industry Thesis presentation amrendra kumar
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Transcript of Hospitality Industry Thesis presentation amrendra kumar
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Opportunity of Sustainable Operations
Practises in Hotel Industry
Amrendra KUMAR
Thesis Supervisor: Dr. Mihalis GIANNAKIS
September 19. 2014
Contents
Motivation
Sustainable Hospitality Introduction
Research Process
Research Methodology
Research findings
Research Questions
Conclusion
Motivation
All major Hotel Chain
are tagging
themselves as Green &
sustainable Hotel. Is it
new marketing trend
or need of the hour ?
According to
LEED* the demand
of being LEED
certified increased
550%..
Source LEED:- * Leadership in Energy and Environmental Design
Sustainable Management
3 Pillars
Socio-
Cultural
Economic
Vitality
Ecological
Integrity
Sustainable Hospitality Operations
Economic
Protect the Environment
Socio - Cultural
•The main objective is to optimize the use of resources.
•Control the wastage.
•Promote social Cooperation and involve local people.
•Be Social responsible- improve the quality of life of community &
manpower.
•Work on reduction of carbon foot print.
•Conservation of natural resources.
Research Questions
1. How hospitality industry can meet the demands
of their stakeholders for comfort and efficiency
while operating sustainably?
2. What level of advantage is achieved by operating
sustainably?
3. What is the current situation and awareness of
sustainable operations in Indian Hospitality
Sector?
4. How can hotel develop and implements
sustainability practices and value for the
environment aspect water?
1. Setting
Research
Objective
2. Conducting
Research
3. Summarize
• Literature Review
•Thesis Question
•Frameworks
• Data Collection using research
Methodology
• Analyzing Data
• Conclusions &
Recommendation
Research Process
THEORETICAL FRAMEWORK
Triangulation Research Method
Data
Data
Triangulation
Secondary
Data
Interviews
Internal
Company
Reports
Case Study ITC Hotels
MAJOR POINTS FROM ITC HOTELS
ITC Hotels Tagline is “Responsible Luxury” and claimed to
be biggest & greenest luxury Chain of the World.
The Chain has 11 LEED Platinum rated properties.
Uses LED lighting in public area.
Usage of Solar energy has reduced almost 20 % of energy
consumption.
Water efficient Air conditioning system.
Usage of Low Volatile Organic Compound Paints & certified
wood in guestroom & public areas.
Sourcing stationary and supplies from local vendors.
Planning of room with optimum usage of water usage and
disposal.
HR policy for Manpower retention.
Qualitative Data Research
Customer’s feedback : On 4 questions
Interviewed 40 customers + 15 tourists.
Do you actively seek socially or environmentally active
hotel?
60% of customer don’t agree
Does the sustainable practise influence your perception for
hotel?
48% agrees
Would you like to pay more for CSR practising hotel chain?
50% can Pay more.
Are the hotels following CSR because of economic climate?
30% agrees.
According to Customer Major reasons
Public relations Advantage
Financial Benefits.
FINDINGS
1. How Hotel meet demands of guest while operating
Sustainably ?
Knowing the need of Customer.
Creating awareness in the consumers with
marketing promotion.
Being Genuine & transparent to customer.
Reassuring the customer.
Pricing for the customer.
Participation of customer.
Improving the quality of Life of External & Internal
Customer.
Environmentally 3 R
Revenues
•Save the operational cost
to the company hence
increase the revenue.
• Reduce the carbon foot
print.
•Save Non renewable
Resources
• Low carbon emission.
• Environment al Friendly
•Reduces wastage the
material.
•Re use Optimization of
usage of product .
•Recycle of water etc can
improve efficiency.
• Improve the brand image.
• Improves the guest
experiences.
•Create awareness about
the circular economy.
Advantages
2. Advantage of Operating Sustainably
3. Current Trend : Indian Hospitality
It’s a nurturing trend in Indian Market.
New chain are promoted as Sustainable branding
Luxury Brand are getting more n more
Certifications
Departmental Initiative being Integrated .
Manpower are Trained.
Guests are engaged for social interest.
Trend of Reduce, Reuse and Recycle is being
Promoted.
Hotels are setting target and reflecting the results
in Annual reports.
4. Development & Integrating EMS
Assessment
Establish Objective
Develop & Implement Process
Evaluate &
Measure Impact
Review & Improve
Implementing sustainability
practice for Water
Summarizing Hoteliers Feedback
Sustainable Operations Management need of the
Hour.
It increase the revenues and reduces operations
cost .
Emphasis on Trained Manpower.
Trend of Reduce, Reuse and Recycle is being
Promoted.
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