Hospitality Business Summit
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Transcript of Hospitality Business Summit
Hospitality Business Summit
Hotel Investment – The next moveJune 2014
2013
92 STUDIESHBU’sFEASIBILITIESSTRATEGIES
HOTEL VALUATIONS
$6.3 BILLIONS
38,043 KEYS
COMBINED
PEOPLE
11 HOTELSPROFESSIONALSOVER 100 YEARS COMBINED EXPERIENCE
16 YEARS LOCALLY100’s HOTEL P&Ls1000s AGREEMENTSGLOBAL BENCHMARKS
2013 OPERATOR SEARCH
153
7 12 PROCESSES153 LOI – MOU’s 7 AGREEMENTS $2.1m SAVINGS
HOTEL ASSET MANAGEMENT
OVER4000KEYS2013 10.3% AVERAGEEBITDA INCREASEADDED VALUE
ASSET VALUE
Offices:Dubai, Abu Dhabi, Doha, Riyadh, Jeddah, Cairo
Colliers International Hotels
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Range of Services
Identification of Market
Opportunities
Asset / Facilities
Management
Investment Teasers / Information Memoranda
Highest & Best Use Assessments
Financial Feasibility Study
Valuation & Brokerage
Business Plans
Portfolio Assessments
Operator Search and Selection
Land Lord / Tenant Representations
Project Lifecycle
Dubai
4
CAGR +14.3%
CAGR +10.1%
26,155 29,834 31,645 32,61740,981 43,419
51,115 53,828 57,343 62,2857,2788,395 9,217 10,190
15,61818,068
19,84021,015
23,06924,171
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Hotel Supply (No. of Keys) Serviced Apartment Supply (No. of Keys)
Current Supply
CAGR +4.2%
CAGR +5.4%
62,285 68,584 71,167 79,861 80,868 81,068
24,17125,443 26,636
29,460 29,681 29,681
0
20,000
40,000
60,000
80,000
100,000
120,000
2013 2014(f) 2015(f) 2016(f) 2017(f) 2018(f)
Hotel Supply (No. of Keys) Serviced Apartment Supply (No. of Keys)
Future Supply
Source: Colliers International, 2014
Current Demand
Future Demand
51% - 5 Star and 4 Star
10% Growth for Hotel Guest nights 18% Growth for Hotel Apartment Guest nights
Tourism Infrastructure
Destination Dubai – Corporate Leisure
Mega events Expo 2020
Double Digit Growth We expect the trend to continue
110,000 Keys by 2018
CAGR + 17.7%
CAGR + 10.0%
2.9
2.9 3.6 4.7 5.8 6.1 7.
6 9.6 11
.4 12.5
12.3 13.4
14.0 15
.9
16.7
16.7 19
.0
23.3 26
.0 29.0
0
5
10
15
20
25
30
35
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Mill
ions
Serviced Apartments Hotels
Abu Dhabi
5
CAGR +12.5%
CAGR +16.6%
6,238 6,787 7,5039,398
12,00013,929
15,56818,261
2,288 2,662 2,828
3,428
4,231
4,5504,709
5,225
0
5,000
10,000
15,000
20,000
25,000
2006 2007 2008 2009 2010 2011 2012 2013
Hotel Supply (No. of Keys) Serviced Apartment Supply (No. of Keys)
CAGR +6.3%
CAGR +7.3%
18,26120,907 21,809 23,020 25,264 26,007
5,2256,051 6,687 6,751
6,751 7,107
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
2013 2014(f) 2015(f) 2016(f) 2017(f) 2018(f)
Hotel Supply (No. of Keys) Serviced Apartment Supply (No. of Keys)
Source: Colliers International, 2014
Current Demand
Future Demand
19% Growth for Hotel Guest nights 12% Growth for Hotel Apartment Guest nights
Continued investment
Leisure destination – Saadiyat/ Yas
MICE and Business positioning
Introducing new segments into the market Consolidating the existing demand
61% - 5 Star and 4 Star
33,000 Keys by 2018
Current Supply
Future Supply
CAGR + 11.5%
CAGR + 19.4%
1.6 1.9
1.9 2.
3
3.5
4.4 5.
1
6.0
0
1
2
3
4
5
6
7
2010 2011 2012 2013(e)
Mill
ions
Serviced Apartments Hotels
Market Performance
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30%
40%
50%
60%
70%
80%
90%
70 90 110 130 150 170 190 210 230 250 270
Occ
upan
cy (%
)
ADR (USD)
2011 2012 2013
Al AinCairo
Abu Dhabi Muscat
JeddahDubai
Al Khobar
Riyadh
Ras Al KhaimahFujairah
Sharjah
Average occupancy in Dubai reached 81% in 2013 with an ADR of USD 247; Abu Dhabi, on the other hand, experienced a rate compression with an ADR of USD 132 in 2013 while the occupancy recovered to reach
69%, we expect further recovery as the market consolidates
Evolution of Key Performance Indicators: 20011 – 2013
Source: STR Global, Colliers International, 2014
DubaiTourism Hub
Abu Dhabi Emerging MICE and Leisure
Ras al KhaimaAffordable Luxury
FujeirahThe Getaway
Opportunity: Mid market hotels
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We expect the mid market hotel segment to experience considerable growth in the next 3 to 5 years
Market GapSupply Gap/ Rate Gap Wider audience/ Target Market Projected Occupancy of 80% to 85% by 2018
Lower Investment/ IncentivesIncentives by authorities (Land) Budget hotel investment range: USD 90,000 to USD 110,000Upscale hotel investment range: USD 160,000 to USD 180,000 Efficient Optimum utilization of BUAShort construction/ fit out period Efficient operations: GOP in the range of 40% to 55%
Gap
Cost
Efficiency
Mid Market Hotels
Opportunity: Serviced Apartments
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Annual contracts
Annual or quarterly payments
Lower operating costs
Limited staff to unit ratio
No cleaning
Rooms sold on monthly basis
Monthly payments
Limited food and beverage options
Cleaning 2 to 3 times per week
Rooms sold on daily basis
Payment post-stay
Kitchenette
Mini bar
Restaurants
Leisure facilities
Limited services
Daily cleaning
Rooms sold on annual basis
Extensive street-level retail
Full kitchen
High staff to unit ratio
Higher operating costs
Full range of hotel services
Residential HotelServiced Apartments
Possible common features between Residential
apartments and Serviced Apartments
Possible common features between Hotels and
Serviced Apartments
Features unique to
Residential apartments
Features unique to
Hotel apartments
Features unique to
Hotels
0.51 Staffper unit
Standard (All)
0.78 Staffper unit
Deluxe (All)
0.60 Staffper unit
Deluxe (Branded)
0.84 Staffper unit
Deluxe (Unbranded)
Serviced Apartments: Operating Model
With average occupancies over 85% in many parts of the city, many serviced apartments in Dubai are confident that they will be able to fill with transient demand paying strong rates and see long stay guests as an erosion of
potential revenue streams
Opportunity: Branded Residences
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Prime Residential
Product
Premium Branded Hotel
Branded Residences
Strength of hotel brand ensuring high occupancy and stability in returns; In a rising residential market, benefits capital value appreciation; In a rising hotel market income growth from increases in Average Room Rates; Minimum hassle – maintained and
managed by hotel operator; Low security and damage risk; Ability to use the residence for personal use on a set number of days each year (0-14 days)
•New construction building•Unique features (e.g. Rooftop pool)•Very good accessibility
•High-end finishing•Branded quality white goods and electronics•Easy accessibility
•Conversion building•Communal facilities (e.g. garden)
•Five-star hotel services•High-end restaurants•Extensive luxury leisure facilities•Luxury spa
•Hotel amenities•Health club•Spa•Valet parking
•Private parking•24 h security•Limited leisure facilities
•Luxury brand•Iconic building design•Star Architect•Famous building name•High floor•Prime global city•Prime neighborhood
•Boutique/lower tier brand•Unique building design•Recognized architect•Desirable views•Renowned location/neighborhood
•Professional architect•Good location/neighborhood•Low floor
PHYSICAL ATTRIBUTES SERVICES & AMENITIES IMAGE & ASSOCIATION
HIGH PREMIUM30-40% AND HIGHER
MEDIUM PREMIUM15-30%
LOW PREMIUM15% AND LOWER
The Concept The Premium
Source: Colliers International, 2014