Hospitality and Tourism Infrastructure

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COLOMBIA Investment Environment and Business Opportunities in Colombia Hospitality and Tourism Infrastructure Hospitality and Tourism Infrastructure 2012
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Page 1: Hospitality and Tourism Infrastructure

COLOMBIA Investment Environment and Business Opportunities in Colombia

Hospitality and Tourism InfrastructureHospitality and Tourism Infrastructure2012

Page 2: Hospitality and Tourism Infrastructure

About us

Proexport is Colombia’s entity in charge of the promotion of International Tourism, Foreign Direct p g

Investment, and non-traditional exports

EXPORTS INVESTMENT TOURISM

Page 3: Hospitality and Tourism Infrastructure

Proexport’s network: 28 offices around the worldand 8 offices in Colombia

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Investment Portfolio

Seminar for investors already installed1

SIFAI (System to facilitate and Attract Investment)2

3

Colo

mbi

a

Coordination of regional promotion

Tailor made information requests

3

erse

as

4

Coordination of regional promotion

5

ombi

a an

d Ov

e

Coordination of site visits.

International Events and seminars.

6

7

Colo Contacts with key entities in the public and private sector

seas

International Events and seminars.7

Over

s

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Tourism Portfolio

Joint working plans – Exporter Plans1

Institutional Projects2Colo

mbi

a

j

Special Projects3

ia a

nd

seas

5

Colo

mbi

Over

s

Promotion Activities

Business meetings4

Joint promotion plans with operators6

Workshops, destiny presentations and International Fairs7

Over

seas

Familirization Trips / media8

Tourism Portal9 Tourism Portal9

Added Value Institutional Presence10

Page 6: Hospitality and Tourism Infrastructure

Some recent investment projects supported by Proexport

Established one of its two world class R&D centers.

Opened a new Data Center oriented to Systems Integration, Outsourcing and Support Services.

Opened a new global service center in Medellin

Develop a Sugarcane ethanol project on aproximately 10,000 hectares.

Opened a new business hotel offering 264 rooms, located in the heart of Bogota´s financial district.

Acquired the assets of ESI de Colombia. ESI is a value added reseller of industrial electrical equipment an engineering services

Page 7: Hospitality and Tourism Infrastructure

General facts

In terms of population, Colombia is 2 times bigger than Australia, 4 times bigger than Belgium and almost 3

times bigger than Chile

Colombia borders two oceans, The Pacific and the Atlantic

Colombia is one of the most biodiversity countries worldwide

Most stable growth of any country in the region since the 1970s.

F i I t t i C l bi h i d 330%Foreign Investment in Colombia has increased over 330% in 8 years

Colombia have preferential access to more than 1.5 pbillion consumers, thanks to international trade agreements.

Page 8: Hospitality and Tourism Infrastructure

The world is talking about Colombia

“The Colombian comeback: from

“The country’s $370bn economy is booming, with output growing at 6 per cent a year. A free trade deal has been closed with the US

d f i i t t i lli i“The Colombian comeback: from nearly failed state to emerging global

player.”

and foreign investment is rolling in, especially into mining and energy.”

“The nation enjoys economic and political stability, a hard-working and

entrepreneurial culture, high levels of productivity and performance in selected

“Colombia is emerging as an attractive destination for investors as it works to distance itself from its troubled past.”

S b 18 2011productivity and performance in selected sectors and a number of world-class

companies.”

September 18, 2011

Page 9: Hospitality and Tourism Infrastructure

The largest economies in a crisis

…where the emerging economies are becoming their strategic allies

Page 10: Hospitality and Tourism Infrastructure

COLOMBIACOLOMBIADestination for investment

in Hospitality and Tourism Infrastructure

Page 11: Hospitality and Tourism Infrastructure

“Colombia is the second most attractive country for investment in Latin America in the next 3 years.”

If you were to invest in a Latin American country in the next 3 years, where would you invest?

68%38% 25% 25% 18%

Brazil Colombia Chile Mexico Peru

Source: Investor perception research JP Morgan Chase Bank Co.

Page 12: Hospitality and Tourism Infrastructure

In GDP terms, Colombia is the 28th largest economy in the world measure in PPP terms.

GDP (PPP)

466443

423387 378 367 348

( )US $ Billion - 2011

301 298278 272

246 233205

184

133133

Note: PPP (Purchasing Power Parity)(February 7 2012))

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Colombia positions itself as one of the economies leading growth in the region

GDP (PPP), 2000 – 2014US$ Billion

600

700

CHILE

COLOMBIA

400

500PERU

VENEZUELA

200

300

0

100

02000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011e 2012p 2013p 2014p

Source: EIU – May 9 2012P: ProjectedE: Estimated

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During the last 10 years, Colombia decreased significantly its inflation and showed a constant GDP growth.

Bubble Size: Population(million)

400

45020002000 20102010

$ Bi

llion

)

37 300

350

400

41

nal G

DP (U

S$ 37

200

250

30047

84

28 17

Nom

in

4023100

15084

30

7026

23 15

0

50

-2 0 2 4 6 8 10 12

01

2000Argentina Chile Colombia Egypt Malaysia Peru

Inflation (%)

Source: EIU, DANE, Trading Economics, Banco de la República (Colombia)

2 0 2 4 6 8 10 12

Page 15: Hospitality and Tourism Infrastructure

GDP per capita adjusted to PPP almost reach the US$10,000

Colombia’s GDP per Capita (PPP)*,2000 – 2011 (US$)

8.838 9.920

5.826 6.817

+70%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

•GDP Per Capita adjusted to prices at purchasing power parity (PPP)•GDP Per Capita adjusted to prices at purchasing power parity (PPP)Source: EIU (Economist Intelligence Unit)(May 9, 2012)

Page 16: Hospitality and Tourism Infrastructure

According to international standards, Colombia classified in Upper – Middle Income Economies.

8000Income Per Capita, Atlas Methodology US $

6000

7000

Upper Middle Income

4000

5000

+180%

2000

3000 Lower Middle Income

0

1000 Low Income

01965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2011e 2012p

Source: Ministry of Finance and Public Credit – EIU, WorldBanke: forecast - May 9- 2012

Page 17: Hospitality and Tourism Infrastructure

The twenty-third largest population in the world; The second most numerous Spanish-speaking population

113 8

Population Millions of People – 2011*

113,8

47,5 46,1 40,9 38,2 34,4 30,4 29,1, 29,1

22,5 17,3

11,3 10,7 10,6 9,5 8,4 7,9 7,8 5,2 5,0 4,4

Source: EIU (Economist Intelligence Unit)*Forecast; (February 7, 2012)

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Macroeconomic stability

GDP, Inflation and Unemployment rate (%) 2002 – 2011(Annual Average)

15,5

14,0 13,6

11,8 12,011 2 11 3

12,0 11,8

Unemployment rate

6 97 07,7

,11,2 11,3

,10,8

2 63,9 5,3

4,7

6,7 6,9

3,5 4

5,97,0

6,55,5 4,9

4,55,7

GDP

Inflation2,6 4,7

1,7

4,52,0 3,2 3,7

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Inflation

Source: DANE- Colombia Central Bank - EIU: Economist Intelligence Unit Forecaste: Estimated (February 2012)

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Page 19: Hospitality and Tourism Infrastructure

Colombia reached the highest FDI flow in history

FDI, 2000 –2011US $Million

Main investing countriesAccumulated 2000 – 2011**

10.252 10.564

13.234United States • US $9,595 million• Share of 24 8%

36.899

• Share of 24.8%

England• US $5,684 million• Share of 14.7%

5.537 2.436

1.720

Spain• US $3,431 million • Share of 8.9%

Canada

Variation 2010–2011: +92%*Fig res obtained thro gh the foreign c rrenc balance of the Bank of the Rep blic

Canada• US $1,373 million• Share of 3.6%

FDI with Sab Miller investment

*Figures obtained through the foreign currency balance of the Bank of the Republic. **Share of all countries with positive cumulative investment, without reinvested profits or investments in the oil sector. Accumulated value 2000 – 2011: US $38,615 millionNote: the list of the top countries investing in Colombia does not include Anguilla or Panama, in third and fourth place.Source: Bank of the Republic - Balance of Payments

Page 20: Hospitality and Tourism Infrastructure

Colombia is third in the region in terms of FDI into thecountry as a percentage of GDP

2 9%2 9% 1 6%1 6%13.213.2

2.9%2.9%

5.15.1

1.6%1.6%

7 557 55

4.2%4.2%2 7%2 7%7.557.5566.666.6

2.7%2.7%

5.9%5.9%1.4%1.4%14.714.7

Inward Direct Investment US$ bn.

6.126.12Inward FDI flow/GDP(%)

Source: EIU, Banco de la Republica

Page 21: Hospitality and Tourism Infrastructure

Colombia is also increasing its investment outflows abroad

Construction

Other0%

FDI from Colombia by Sectors 2011 %

6.562,0

8.289,0

US $Million

Financial Services

52%

Commerce Rest., and

Hotels10%

Oil and Mining

8%

on1%

4.662,0

Million

Energy16%

Manufaturing

13%

10%

325,3937,7

142,4912,8

2.254,0

3.088,2

% Share by total FDI of positive flows from Colombia, without reinvesting profitSource: Central Bank

Ranking of countries receiving FDI from

Colombia (2000-2010)

Total investment 2011: US$ 8,289 million,

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Colombia (2000 2010)1. USA2. England3. Panama4. Brazil 5. Peru6 G t l6. Guatemala7. Mexico8. Chile 9. Ecuador 10. Venezuela

Page 22: Hospitality and Tourism Infrastructure

In 8 years, exports have multiplied by 4

Exports, 2000 – March 2012US $Million

Top Exports Destination, 2011

56.954 United StatesUnited States• US $21.720 million• Share of 38.1%

37.626

32.852

39.820NetherlandsNetherlands• US $2.524 million• Share of 4.4%

13.158 13.129

7 730

9.527ChileChile• US $2.205 million• Share of 3.9%

7.730

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Jan -Mar 2011

Jan -Mar 2012

ChinaChina• US $1.989 million• Share of 3.5%

Variation 2009 - 2010: -21.2%Variation 2010 - 2011: 43% Variation Jan – Mar 2010 vs. Jan – Mar 2011: 23.2%Source: DANE (National Department of Statistics)

Page 23: Hospitality and Tourism Infrastructure

In 10 years imports grew four times

Top destinations of imports, 2011

Imports, 2000 – 2011US$ Million

39 669

54.675

UnitedUnited StatesStates• US $13,593 million39.669

40.683

US $13,593 million• Share of 24.9%

ChinaChina• US $8,176 million

11.757 13.882

US $8,176 million• Share of 15%

MexicoMexico• US $6 059 million

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

• US $6,059 million• Share of 11%

BrazilBrazil

Variation 2009 - 2010: 23.7%Variation 2010 - 2011: 34.4% Source: DANE (National Department of Statistics) – CIF Values

• US $2,740 million• Share of 5%

Page 24: Hospitality and Tourism Infrastructure

Three of the top risk rating agencies gave Colombia the "Investment Grade”

The three agencies agree on the country's positive economic and financial situation, highlighting:

Its ability to deal with external shocks Its historic fulfillment of obligations An increase in its macroeconomic credibility An increase in its macroeconomic credibility A visible improvement in security conditions

7 February 2012

Page 25: Hospitality and Tourism Infrastructure

The third friendliest country to do business in Latin America and the top reformer in the region

Doing Business Ranking* 2007-20122007 2012Variation in the number of positions

45

26Colombia Country

WorldRanking

2012

WorldRanking

201126

11

9

Peru

Panama

Mexico

Chile 39 41

Peru 41 39

Colombia 42 47

-6

-10

-12

Ecuador

Venezuela

Brazil

Mexico 53 54

Panama 61 63

Argentina 113 114

Costa Rica 121 121-14

-15

-20

Argentina

Chile

Costa Rica

Costa Rica 121 121

Brazil 126 120

Ecuador 130 131

Venezuela 177 175

Source: Doing Business 2012 World Bank Report*Positive numbers indicate improvements in business environment

20

Page 26: Hospitality and Tourism Infrastructure

Minority Shareholders Protection Index 2011

Colombia is ranked 5th worldwide and 1st in Latin America in terms of Investor

P t ti8,3

Protection6,7

6,3 6,05 3

5 Colombia

20 Peru

5,34,7 4,7 World Ranking

Country

20 Peru

28 Chile

44 México

74 Brazil

2,3

109 Argentina

109 Panama

179 Venezuela

Colo

mbi

a

Peru

Chile

Méxic

o

Braz

il

Arge

ntin

a

Pana

ma

Vene

zuela

Source: Doing Business, 2011 – World Bank

C A V

Page 27: Hospitality and Tourism Infrastructure

Colombia as an export platform: 11 free trade agreements (FTA), allowing preferential access to over 1,500 million consumers

IcelandNorway

Canada

United States

Liechtenstein

Switzerland

Iceland

European Union

Japan

MexicoGuatemala

HondurasEl Salvador

Turkey

South Korea

Israel

Ecuador

BrazilPeru

Bolivia

Chile

Argentina

Paraguay

Uruguay

IN FORCE SIGNED IN NEGOTIATION FUTURE ALL

Source: SICE; OAS.

Page 28: Hospitality and Tourism Infrastructure

In 2012, Colombia will have negotiated 21 International Investment Agreements (IIA)

iCELANDNORWAY

Canada

Switzerland

Liechtenstein

China

JapanUnitedStates

UnitedKingdoom

EuropeanUnion

Mexico

SpainC a

India

NORTH TRIANGLE

South Korea

Turkey

Panama

Kuwait

Peru

Ecuador

Bolivia

Chile

IN FORCE SIGNED IN NEGOTIATION

Note: The International investment agreements (IIA) include Agreement Investment Treaties (BIT) (agreement) and Free Trade Agreements (FTA) with investment section (chapter).

ALL

Page 29: Hospitality and Tourism Infrastructure

Colombia will have 16 Double Taxation Agreements (DTA) negotiated by the end of 2012

Netherlands

Spain

SwitzerlandCanada

Japan

Germany

CzechRepublic

Netherlands

Belgium

PortugalFranceUnited

States

Mexico

South Korea

g

Ecuador

Peru

Bolivia

India

Chile

IN FORCE SIGNED IN NEGOTIATION ALL

Page 30: Hospitality and Tourism Infrastructure

Travelers from abroad want to visit Colombia and Colombians t t t l d th i twant to travel around their own country

Page 31: Hospitality and Tourism Infrastructure

International tourist arrivals growth rate in Colombiatriples worldwide arrival rate

World international tourist arrivals vs. International Tourist Arrivals in Colombia 2000-2011

World ArrivalsAt the end of 2004 1 500

1.600

Average Growth Rate 2001-2011:

3.4%Proexport starts the

promotion of international tourism in Colombia

1.1001.2001.3001.4001.500

Average Growth Rate 2001-2011

Arrivals in Colombia

600700800900

1.000

10.3% 500

World Arrivals (millions) Arrivals in Colombia (thousands)

Arrivals growth rate in Colombia 2010: 8,9% - World 2010: 6,7%

A i l th t i C l bi 2011 7 3% W ld 2011 4 4%

Source: WTO, Migracion Colombia. Proexport calculations

Arrivals growth rate in Colombia 2011: 7,3% - World 2011: 4,4%

Page 32: Hospitality and Tourism Infrastructure

Who Visits Colombia?

Besides regional travelers, Colombia has been well recognized by European Market as well. Spain and Germany are now part of the top 10 arrivals to Colombia.

Source: Migracion Colombia. Proexport calculations

Page 33: Hospitality and Tourism Infrastructure

Colombia is increasingly attractive to visitors

Foreign visitors in Colombia2006 – I Quarter 2012

(thousand)

Main nationalities of foreign visitors in Colombia, 2011

285296

315 United States• 317.962 visitors

Sh 20 1%

3 54 475 582

51127 228 • Share 20.1%

Venezuela• 228.934 visitors• Share 14.5%

1.05

3

1.19

5

1.22

3

1.35 1.4 1.5

Ecuador• 108.917 visitors• Share 6.9%

2006 2007 2008 2009 2010 2011

Arrivals (Migración Colombia) Visitors in Cruises

Argentina• 93.822 visitors• Share 5,9%

( g )

Sources: Migración Colombia, MCIT, Bank of the Republic. Proexport Calculations.

Page 34: Hospitality and Tourism Infrastructure

A competitive location with easy access to America

Toronto6H05MCanada Germany

Frankfurt11H15M

United StatesNew York

5H35M

Los Angeles 8H20M

France

Spain

Paris10H40M

Mexico Over 710 weekly direct international frequencies

More than 4 500 weekly domestic frequencies

5H35MMiami 3H00M

Caracas

Mexico City4H45M

pMadrid9H40M

BrazilPeru

Ecuador More than 4.500 weekly domestic frequencies

Avianca-Taca: one of the most important airlines of Latin America

Easy and fast access to main capital cities in Latin America

Caracas 1H20M

S P l

Quito1H30M

Peru America

More than 26 different airlines arriving Colombia ‘Open Skies’ Agreement with United States

Lima3H00M

Sao Paulo 5H45M

Santiago Chile Buenos Aires 5H00M 6H15M

Chile Argentina

Page 35: Hospitality and Tourism Infrastructure

Average growth of 9.7% per year of international passengers over the last six years

30.7%4.8%

Air Traffic ‐ Domestic Passengers2005‐2012 (thousands) 

Average growth of domestic passengers

8,094 8,737 9,234 9,60110,681

13,961 14,627

3 820

7.9% 5.7% 4.0%11.2%

12.0%

domestic passengers 2005-2011: 10.7%

3,410 3,820

Air Traffic ‐ International Passengers2005‐2012(thousands)

3,9984,558

5,137 5,416 5,6176,234

6,960

14.0%

12.7% 5.4%3.7% 11.0%

11.6%

( )

Average growth international 3,998

1,629 1,840

13.0%passengers 2005-2010: 9.7%

Source: Migración Colombia, Proexport calculations

Page 36: Hospitality and Tourism Infrastructure

Increase in the percentage (%) of hotel occupancy

Hotel Occupancy Rate in Major Cities 2010 - 2011

61.4%60.0%

59 0%

63.1%

59.4%

61.7%

52 7%

56.5% 56.5% 56.2%

59.0%57.9%

56.8%55.8%

56.6%

52.7%

Antioquia Barranquilla Bogotá Cartagena San Andrés Santa Marta 5 Star

2010 20112010 2011

Source: Cotelco

Page 37: Hospitality and Tourism Infrastructure

Room availability - 2011

18 284High hotel occupancy in up‐scale hotels, 

18,284

10,864

limited number of beds in all the regions of the country.

9,929 8,597

5,616 5,485 4,296

3,309 2 8422,265 4,792

2 719 3,309 2,842 1,376

-

2,719 1,683 2,128

1,486 1,152 1,105 1,744

753 2,272

Rooms (Total Registered Hotels) Upper-middle or up-scale rooms( g ) pp p

Source: National Tourism Registry and Proexport.Upper‐middle and up‐scale rooms are the equivalent of four and five star rooms. (This does not imply that they have Star Quality Certification from the National Government)

Page 38: Hospitality and Tourism Infrastructure

Average Room Rate

YEAR YEAR AVERAGE ROOM RATE* AVERAGE ROOM RATE*

20082008 US $110 US $110

20092009 US $103 US $103

20102010 US $108 US $108

20112011 US $114US $11420112011 US $114 US $114

* Rate includes all categories hotels.Source: Cotelco

Page 39: Hospitality and Tourism Infrastructure

Colombia’s human capital

Brazil, 1

Labor force growth, 2011 2/ Labor Market Flexibility, 20113/

Rating scale from 0-100. 0: Flexible - 100: Rigid

Colombia, 10 Colombia, 10

10.2%Colombia, 5

Peru 11

Argentina, 21

Chile, 18

3.9%Peru,11

2.5%Chile, 16

Mexico 41

Peru, 39

1.8%

1.6%

Argentina, 19

Venezuela, 25 World Ranking of 59 countries

Brazil, 46

Mexico, 41

1.3%

0.2%

Mexico, 37

% Labor force growth

Venezuela, 69

Source: IMD World Competitiveness, 2011. Ranking of 59 countries.2/ Ranking, percentage change 3/ The flexibility of the labor market is measured by the rigidity of the employment index.

Page 40: Hospitality and Tourism Infrastructure

Colombia’s human capital

Availability of Skilled Labor, 2011 6/

Scale 0-10. 0: low availability – 10: high availability Manager Credibility, 2011 7/

Scale 0-10. 0: weak– 10: strong

6,55,9

5,5 5,3

Colombia,4

Brazil, 225,3

4,3 4,23,8

Brazil, 22

Chile, 23

V l 27Venezuela, 27

Mexico, 34

Peru, 35

Argentina, 52

Source: IMD World Competitiveness, 2011. Ranking of 59 countries. 6/ The labor market has skilled labor available.

7/ The credibility of managers in the society is strong.

Page 41: Hospitality and Tourism Infrastructure

A competitive workforce

Higher education and trainingPosition among 142 countriesPosition among 142 countries

7277

90

4754 57 60

6772

Chile Argentina Brazil Colombia Venezuela Mexico Peru Ecuador

Source: World Economic Forum 2011 - 2012

g

Page 42: Hospitality and Tourism Infrastructure

A competitive workforce

Chil

Client Satisfaction, 2011

Second place in Customer Satisfaction

Peru

Mexico

Brasil

Colombia

Chile

0 1 2 3 4 5 6 7

Argentina

Venezuela

Peru

First place in Entrepreneurship

Brasil

Colombia

Entrepreneurship, 2011

Argentina

Chile

Peru

Venezuela

0 1 2 3 4 5 6 7

Mexico

g

Source: IMD World Competitiveness

Page 43: Hospitality and Tourism Infrastructure

Bogota's people are the best hosts in Latin America

Santiago

Montevideo

Civic culture in Bogotá is a model

Rio de Janeriorecognized worldwide as a place where

travelers feel at home thanks to the warmth of its people.

Bogota

Lima

0 5 10 15 20

g

Source: América Economía – Business Traveler Special 2011

Page 44: Hospitality and Tourism Infrastructure

Arrival of Important International Events

Six fairgrounds and nearly 30 convention centers with major capacity distributed around the country

Fourth top recipient country of conventions in Latin American and 32nd in the world

Experience in event logistics and organization.

Seven cities with dynamic business activity and several more growth poles.

Increased number of international events.

Cartagena, 2010 (South g , (American Hotel & Tourism Investment Conference

Bogotá, 2010, 2011 (Nation wide tour)

Cartagena, 2007 (General Assembly World Tourism Organization)

Medellín, 2009. (Summit of Governors of the Inter-American Development Bank) wide tour)

8 Colombian cities, 2011 (FIFA Sub 20 host)

American Development Bank)

Cartagena, 2009 (ALTA Airline Leaders Forum).

Cartagena, 2010 (WEF Latin America) Cartagena, 2012 (most important

business development in Latinamerican tourism)

Page 45: Hospitality and Tourism Infrastructure

Some Benefits

Exemption from income tax for 30 years for services provided in hotels built or remodeled by 20182018

Tax and customs benefits on capital goods used for tourism exports

Tax Breaks for hiring new employees under the age of 28, the disabled, displaced or women over the age of 40

With the start of the different Free Trade Agreements with Canada (2011), Switzerland (2011) and recently with the United States, an increase in business travelers is expected and thus, an increase in hotel demand for this segment.

80% of the imported products for this sector come from the United States Thanks to the gradualcome from the United States. Thanks to the gradual custom exemptions (FTA), there will be a reduction in import costs for these products .

Page 46: Hospitality and Tourism Infrastructure

Colombia in world's eyes

Beaches of Santa Marta, selected by the readers of the SmarterTravel portal as a destination to visit in the summer of 2011.

Selected by New York Times' readers as the second best destination to visit in 2010.

Received the "Emerging Destination" award by British magazine Wanderlust.

2,900 km of coastline and the third largest coral reef in the world in San Andrés.

Most biodiverse country per square kilometer in the world with 10% of the planet's flora and fauna

13 sites recognized by UNESCO.

Over 80 ethnic groups speaking 65 languages

Page 47: Hospitality and Tourism Infrastructure

Some opinions…

• "Colombia's economy is stable enough and will continue to grow, and that is attractive for investment. The arrival of major international brands is a sign of confidence in Colombia".

Álvaro Diago, IHG President for Latin America and the Caribbean.Portafolio, April 16, 2012

IHG - InterContinental Hotels Group 2012

• “There is confidence in the country. Many opportunities are beginning to dawn. It is a country with major cities, rich in history and culture, and a large market, which has become an important point for investment for many foreign businessmen".

i ó i f S iAmancio López, President of Spanish conglomerate HotusaDinero, March 21, 2012

Hotusa Hotels S.A

Page 48: Hospitality and Tourism Infrastructure

Some hotel projects in Colombia by prestigious chaines

Bogotá - 126 RoomsCartagena – 118 Rooms

Bogotá - 360 Rooms

Bogotá - 142 RoomsB/quilla - 118 Rooms

B/quilla – 118 RoomsBogotá – 82 Rooms

Bogotá - 239 Rooms

Bogotá – 264 Rooms

B/quilla – 126 Rooms

Bogotá - 191 RoomsCartagena - 140 Rooms Bogotá - 245 Rooms

Bogotá - 95

Bogotá 142 Rooms

Bogotá - 251

.Cartagena - 268 Rooms

Bogotá

Bogotá - 76 Rooms

Bogotá – 216 RoomsBogotá - 276 Rooms Bogotá - 268 Rooms

Bogotá - 95 Rooms

Cali - 150 RoomsCartagena- 278 Rooms

Medellín

Armenia 95 Valledupar -108 Rooms

Bogotá - 251 Rooms Medellín – 140 Rooms

Cartagena - 256 Rooms

Bogotá - 56 RoomsArmenia - 140 Rooms

Armenia - 95 RoomsB/manga – 70 y 78 Rooms

C t 250 RRooms

B/quilla - 180 Rooms

Medellín - 68 RoomsBogotá – 95 Rooms

Cartagena - 250 Rooms Cartagena – 233 Rooms

BogotáBogotá – 332 Rooms

2008 -2009 2010 2011 2012 - 2015

Bogotá

Page 49: Hospitality and Tourism Infrastructure

Investment Opportunities by Region

Page 50: Hospitality and Tourism Infrastructure

Regional Investment Opportunities

Bogotá D.C.Bogotá D.C. City Information

Population (2011) 8.7 million

Arrival of international travelers861,725 in 2011

Countries with direct connectivity20 countries in America and Europe, 516 flights per week

Hotel occupancy rate (2011)Hotel occupancy rate (2011)63.1%

Number of beds27,281 in 654 hotels

Share % of the tourism sector in the region's GDP

Investment opportunities

L h t l

g12.9% (2009)

Luxury hotels Corporate Hotels: full and limited services

Events center (concerts)

Promotional products

Panoramic View Panoramic View -- Bogotá DCBogotá DCPanoramic View Panoramic View -- Bogotá DCBogotá DC

Nature

Wellbeing

Culture

MICE Golf

Adventure

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Regional Investment Opportunities

CartagenaCartagena City Information

Population 1.3 million (2011)Arrival of international travelers

177 thousand in 2011Countries with direct connectivity

Panama and the United StatesHotel occupancy rate (2011) 59.4%

Number of beds

Investment opportunities

9,929 in 423 hotelsICCA Ranking 14 in Latin America

Share of the tourism sector in the region's GDP: 8.8% (2009)

Investment opportunities

Luxury hotels, Beach Resorts - Golf Limited service hotels

Spas and Wellness CentersSpas and Wellness Centers Marinas

Fairgrounds Hotels with convention halls.

Promotional products

The Walled CityThe Walled CityThe Walled CityThe Walled City Nature

Beach

Wellbeing

Culture

MICE

Cruises

MICE

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Regional Investment Opportunities

MedellínMedellín City Information

Population (2011) 3.6 million

Arrival of international travelersArrival of international travelers151,466 in 2011

Countries with direct connectivityUnited States, Ecuador, Panama, Venezuela, Costa Rica,

Peru, Spain and CuracaoNumber of bedsNumber of beds

8,563 in 210 hotelsHotel Occupancy Rate

57.9% in 2011Share % of the tourism sector in the region's GDP

Investment opportunities

Limited service hotels

g12.5% (2009)

Limited service hotelsLuxury hotels

Hotels as a complement of healthcare servicesHotels in Manantiales Technological Park

Promotional products

Medellín MetroMedellín MetroMedellín MetroMedellín Metro

Promotional products

Nature

Wellbeing

Culture

MICE MICE

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Regional Investment Opportunities

BarranquillaBarranquillaCity Information

Population (2011) 1.2 million

Arrival of international travelers53,700 in 2011

Countries with direct connectivityPanama and the United StatesPanama and the United StatesHotel occupancy rate (2011)

56.8%Number of beds

5,798 in 122 hotels

Investment opportunities

Share % of the tourism sector in the region's GDP14.7% (2009)

Corporate Hotels: full and limited services.

Tourist attractions in the region

Barranquilla CarnivalBarranquilla CarnivalBarranquilla CarnivalBarranquilla CarnivalCulture MICE Golf

Tourist attractions in the region

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Regional Investment Opportunities

CaliCali City Information

Population (2011) 2 9 million2.9 million

Arrival of international travelers109,484 in 2011

Countries with direct connectivityUnited States, Ecuador, Panama, Peru and Spain

Number of beds8,563 in 210 hotels

Share % of the tourism sector in the region's GDP: 10.9% (2009)

Investment opportunities

Hotels with selective or limited services Hotels for the Valle del Pacífico Convention CenterHotels for the Valle del Pacífico Convention Center

Theme Parks

Promotional products

Salsa FestivalSalsa FestivalSalsa FestivalSalsa Festival

Nature

Culture MICE Golf

Adventure

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Regional Investment Opportunities

Santa MartaSanta Marta City Information

Population (2011) 0.6 million

Arrival of international travelers20,437 in 2011

Number of beds13,159 in 337 hotels

Hotel Occupancy RateHotel Occupancy Rate56.6% in 2011

Share % of the tourism sector in the region's GDP18.4% (2009)

Investment opportunities

Beach Resorts Golf Resorts EcolodgesEcolodges

Limited service hotels Hotels with convention halls.

Promotional products

Tayrona Tayrona -- EcohabsEcohabsTayrona Tayrona -- EcohabsEcohabs Nature

Beach Culture

MICE Cruises

Page 56: Hospitality and Tourism Infrastructure

Regional Investment OpportunitiesCoffee TriangleCoffee Triangle

Region Information

Population (2011) 2.5 millionArrival of international travelersArrival of international travelers

32,948 in 2011Countries with direct connectivity

United States and PanamaNumber of beds

12 972 i 477 h t l12,972 in 477 hotelsHotel Occupancy Rate

44.6% in 2011Share % of the tourism sector in the region's GDP:

13.8% (2009)

Investment opportunities

Full service and limited services hotels; Ecolodges

( )

EcolodgesSpas and Wellness Centers

Theme ParksGolf Resorts

Promotional products

Traditional coffee plantationsTraditional coffee plantationsTraditional coffee plantationsTraditional coffee plantationsNature

Wellbeing MICE MICE

Adventure

Promotional products

Page 57: Hospitality and Tourism Infrastructure

Regional Investment OpportunitiesSantanderSantander

Region Informationg

Population (2011) 2.1 million

Arrival of international travelers26,910 in 2011

Number of beds5,026 in 131 hotels

Hotel Occupancy Rate42.4% in 2011

Share % of the tourism sector in the region's GDP

Investment opportunities

Share % of the tourism sector in the region s GDP8.2% (2009)

Limited and full service hotelsExtended stay hotels

Adventure theme parks

Santander ParkSantander ParkSantander ParkSantander Park Nature

Promotional products

Adventure

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Regional Investment Opportunities

San Andrés IslasSan Andrés IslasCity Information

Population (2011) 73,925 people

Arrival of international travelers47,281 in 2011

Countries with direct connectivityPanamaPanama

Hotel Occupancy Rate55.8% in 2011

Share % of the tourism sector in the region's GDP32.2% (2009)

Investment opportunities

Beach Resorts Marinas and piersMarinas and piers

Spas and Wellness Centers

Promotional products

Sea of SevenSea of Seven ColorsColorsSea of SevenSea of Seven ColorsColorsNature

Beach MICE

Promotional products

Adventure

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Regional Investment Opportunities

ChocóChocó

City Information

Population (2011) 480 800 people480,800 people

Share % of the tourism sector in the region's GDP9.1% (2009)

Investment opportunities

Eco-lodges in destinations such as Nuquí, Bahía Solano, Utría and Capurganá

Promotional products

Nature Adventure

HumpbackHumpback whaleswhalesHumpbackHumpback whaleswhales

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Regional Investment Opportunities

AmazonAmazonCity Information

Population (2011)72,000

Number of beds900 in 47 hotels

Investment opportunities

Share % of the tourism sector in the region's GDP21.1% (2009)

Investment opportunitiesEcolodges

Limited service hotels Piers for river cruises

Promotional products

Victoria RegiaVictoria RegiaVictoria RegiaVictoria RegiaNature

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Regional Investment Opportunities

Plains RegionPlains Region

Region InformationRegion Information

Population Meta and Caquetá (2011)1.3 million

Current situation of the regionN i t t h t l lNon-existent hotel supply

Oil boom in the region with more than 150 companies dedicated to supplying oil goods and services in the

region

Investment opportunities

region.

58% and 46.5% of the GDP of Casanare and Meta, respectively, comes from Mining and Quarries

Extended stay hotelsFurnished Apartments

Department of MetaDepartment of MetaDepartment of MetaDepartment of Meta

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I O i i b SInvestment Opportunities by Sector

Page 63: Hospitality and Tourism Infrastructure

Nature TourismAtt ti i C l biAtt ti i C l biNational ParksNational Parks Attractions in Colombia

Natural Parks56 protected areas

12.6 million protected hectares, which amount to more

Attractions in ColombiaNatural Parks

56 protected areas 12.6 million protected hectares, which amount to more

than 12% of the national territory1.3% of the country's ocean surface

EcotourismColombia is the most biodiverse country in the world per

than 12% of the national territory1.3% of the country's ocean surface

EcotourismColombia is the most biodiverse country in the world per square meter, and it has an endless number of natural

parks.

Scuba divingIdeal destinations for scuba-diving in the Caribbean and

square meter, and it has an endless number of natural parks.

Scuba divingIdeal destinations for scuba-diving in the Caribbean and

the Pacific Ocean.

BirdwatchingThe country with the most bird species.

Whale watching

the Pacific Ocean.

BirdwatchingThe country with the most bird species.

Whale watchingWhale watchingNuquí, a unique destination to observe the humpback

whales.

Adventure Tourism

Whale watchingNuquí, a unique destination to observe the humpback

whales.

Adventure TourismUnforgettable experiences such as caving, rafting and

extreme sports.

AgritourismTheme parks and coffee plantations experiences

Unforgettable experiences such as caving, rafting and extreme sports.

AgritourismTheme parks and coffee plantations experiences

Page 64: Hospitality and Tourism Infrastructure

Nature Tourism

Nature TourismNature Tourism

Investment opportunities

Nature Tourism

Investment opportunities

Nature TourismNature TourismLuxury eco-friendly hotels as a complement to the

existing supply of nature tourism

Natural Parks

Nature TourismLuxury eco-friendly hotels as a complement to the

existing supply of nature tourism

Natural ParksNatural ParksEco-friendly infrastructure in the parks for activities such as ecotourism, trekking or observing the flora

and fauna.Eco luxury hotels around the Natural Parks

Natural ParksEco-friendly infrastructure in the parks for activities such as ecotourism, trekking or observing the flora

and fauna.Eco luxury hotels around the Natural ParksEco-luxury hotels around the Natural Parks.Eco-luxury hotels around the Natural Parks.

Page 65: Hospitality and Tourism Infrastructure

Golf

GolfGolf

Attractions in ColombiaAttractions in ColombiaAttractions in ColombiaColombia is the perfect place to practice and live the

experience of Golf in every sense of the word, 365 days of the year.

Attractions in ColombiaColombia is the perfect place to practice and live the

experience of Golf in every sense of the word, 365 days of the year.

As an international Golf destination, the country offers visitors 53 varied, challenging golf courses, making it

the ideal place to practice the sport.

Famous designers have left their mark

As an international Golf destination, the country offers visitors 53 varied, challenging golf courses, making it

the ideal place to practice the sport.

Famous designers have left their markFamous designers have left their markcreating magical, exotic environments, including Robert

Trent Jones, Gary Player, Mark Mahannah and Jack Nicklaus, among others.

Th h th b t t f t f i th

Famous designers have left their markcreating magical, exotic environments, including Robert

Trent Jones, Gary Player, Mark Mahannah and Jack Nicklaus, among others.

Th h th b t t f t f i thThey have the best types of turf covering the greens, fairways and roughs with quality.

Investment opportunitiesG lf R

They have the best types of turf covering the greens, fairways and roughs with quality.

Investment opportunitiesG lf RGolf ResortsGolf Resorts

Page 66: Hospitality and Tourism Infrastructure