Hospice 101 Social Media 1
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Transcript of Hospice 101 Social Media 1
Mission StatementMission Statement
To enhance the quality of life for those To enhance the quality of life for those nearing the end of life’s journey and for nearing the end of life’s journey and for
those who grieve.those who grieve.
Who is The Elizabeth Hospice?Who is The Elizabeth Hospice?
Founded by four nurses (volunteers) in 1978.
Provides services in northern San Diego County.
We have cared for over 70,000 patients and families since opening.
What is Hospice?What is Hospice? Hospice provides comfort care to those
facing the end stages of a terminal illness and do not wish to seek curative treatments.
Hospice is a holistic approach to end-of-life care, patients who seek comfort measures are provided medical, emotional, and spiritual support from a team of healthcare professionals.
The Hospice TeamThe Hospice Team Patient and Family Primary Care Physician Hospice Medical Director Registered Nurse Social Worker Interfaith Chaplain Home Health Aide / Homemaker Trained Volunteer
Where are Services Provided?Where are Services Provided?
Hospice care is provided in the patient’s home, wherever that may be.
Care may also be provided to patients residing in a skilled nursing facility or in an assisted living facility.
When needed, we also provide short-term care in local hospitals.
Center for Compassionate Center for Compassionate CareCare
“A Place for Healing”“A Place for Healing” Reaches family and loved ones before and
after hospice
Transitions Program
Perinatal Loss Support Program
“Share the Care”
Community Programs
A Not-for-Profit HospiceA Not-for-Profit Hospice Defines our mission and focus
Dollars are directed to patient care and not shareholders
Patient-centered, individualized care
A partner in the community
Meeting the needs of a diverse population
Charity care program – no patient is denied care due to an inability to pay
PR/Marketing ChallengesPR/Marketing Challenges Competitive environment – 17 hospices serving
San Diego County with the same basic services
Limited budget
Difficult topic to discuss
Regulated by Medicare – guidelines dictate care
Myth that hospice means giving up
Older audience that are rarely online
Target MarketTarget Market Physicians, Skilled Nursing Facilities and
Residential Care Facilities for the Elderly
Allied Health Professionals
Consumers Adults aged 45+ Seniors aged 65+
Faith-based Communities
Donors
Volunteers
Current Outreach ToolsCurrent Outreach Tools News releases and feature stories
Touching Lives magazine
Marketing Specialists
Hospice Ambassador Program
Speakers’ Bureau
Direct mail
Community Liaisons
Goals for 2009Goals for 2009 Increase hospice referrals
Increase donations from community members
Increase awareness of the services and program offered by the Center for Compassionate Care
Increase the number of volunteers trained
Be the most preferred hospice provider in northern San Diego County
(760) 737-2050
www.elizabethhopsice.org