Hortonworks laurie maclachlan
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Transcript of Hortonworks laurie maclachlan
4ZBDATA
44ZBDATA
TOMORROW
INTERNETOF
ANYTHING
The Data Revolution has BegunMaximizing the Value of Data Generates Transformation
Traditional Data Constraints
Structured data, schema on write Difficulty combining data formats Siloed storage environments Stale and outdated information
Impactto IT
TheBusiness
Implications
DataLimitations
Traditional Data Constraints
Proprietary tech & risk of lock-in Limited insight into customers,
supply chains, and employees Reporting, without predictions Limited access for users of data Delays and missed opportunities
DataLimitations
Impactto IT
TheBusiness
Implications
The New World of Business
Gain pre-transaction insight Create new sources of revenue Delight customers in new ways Act before it’s too late Build teams that love data
Turn Data Into Value
MachineLearning
C L O U D
Edge Analytics
The Connected Data Platforms Reference Architecture
Deep HistoricalAnalysis
D ATA C E N T E R
Stream Analytics
Data in Motion
Data in Motion
Data atRest
Data atRest
EdgeData
EdgeData
Imagine this Future
Master all of your data Link customers, products,
and supply chain Analyze real-time streaming
data at the edge
Data is your future.
9 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Data Drives the Connected CarInsurance Premiums
Warranties
RecallsPricing Models
DesignInnovation
Autonomous Driving
Connected City Infotainment
Sensors
Scheduled Maintenance
Predictive Maintenance
RouteOptimization
INSURANCECOMPANIES
GOVERNMENTAGENCIES
INFOTAINMENTPROVIDERS
SOFTWARECOMPANIES
AUTOMAKERS
10 © Hortonworks Inc. 2011 – 2016. All Rights Reserved10 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Modern Data Applications deliver the value of actionable intelligence only possible with both data in motion and data at rest.
The Connected Car is a composition of Modern Data Applications
DATA IN MOTION DATA AT REST
11 © Hortonworks Inc. 2011 – 2016. All Rights Reserved11 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Modern Data Applications require architectures that connect the cloud withthe data center
CONNECTING THE CLOUD
WITH THE DATA CENTER
Modern Data Applications and the Data Architecture
12 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Hortonworks powers the modern data architecture to manage all data, in the cloud and in the data center.
The Modern Data Architecture
DATA PLANE
Hortonworks DeliversConnected Data Platforms
DATA AT RESTDATA IN MOTION
Modern Data Applications
Hortonworks DataFlow
Hortonworks Data Platform
INTERNETOF
ANYTHING
PERISHABLE INSIGHTS
HISTORICAL INSIGHTS
ACTIONABLEINTELLIGENCE
14 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Social Mapping
Payment Tracking
FactoryYields
Defect Detection
Call Analysis
MachineData
Product Design M & A
DueDiligence
Next Product Recs
Cyber Security
RiskModeling
AdPlacement
Proactive Repair
Disaster Mitigation
Investment Planning
Inventory Predictions
Customer Support
Sentiment Analysis
SupplyChain
AdPlacement
Basket Analysis Segments
Cross-Sell
Customer Retention
Vendor Scorecards
Optimize Inventories
OPEX Reduction
Mainframe Offloads
Historical Records
Dataas a
Service
PublicData
Capture
Fraud Prevention
Device Data
Ingest
Rapid Reporting
Digital Protection
14 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
16 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Centrica’s Journey
Centrica Delivers Energy, Services and Customer Satisfaction with a Single View of its Customer Households
A leading energy and services company with brands including British Gas & Hive Traditional platforms were unable to cope with the variety, volume or speed of data
coming into the business Centrica aimed to reduce costs, streamline processes and remove siloes that inhibited
analysts’ ability to recognize larger patterns across the business Investment in Hortonworks technologies aligned with company focus on customer
satisfaction
17 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Centrica’s Journey
Smart Meter Data
EDW Offload
Smart Meter Mobile App
Streaming Ingest
Product Cross-Sell
Building a Data-Driven Energy Utility Business
Self-service analytics for 3M customers in UK & North America
HDP and HDF simplified the IT architecture and decommissioned legacy EDWs
Ingest of 300 GB/day rationalizes in-home maintenance jobs
Personalized customer communications replaced impersonal up-sell messages
Innovate
Renovate
Efficient Homes
D A T AD I S C O V E R Y
D A T AE N R I C H M E N T
P R E D I C T I V EA N A L Y T I C S
S I N G L EV I E W
A C T I V EA R C H I V E
E T LO N B O A R D
S I N GLEVI EW
S I N G L EV I E W
P R E D I C T I V EA N A L Y T I C S
On-site Data Capture
Engineer Schedule
Optimization
Tailored Services
Customer Sentiment Analysis
18 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
“What this journey has done for my team is modernise the culture of work. We’re seen as a team that innovates & that
excites us all…. Focusing on innovation, learning to forget traditional legacy ways of working and approaching it in new
ways creates unexpected behavioural changes, because people feel freer and they also feel valued”
Daljit Rehal, senior systems director, Centrica
20 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Case StudyRoyal Mail’s Journey
Royal Mail unlocks value of data, improving customer retention & service levels while predicting volumes of mail for sorting office efficiency
Royal Mail is the UK’s designated postal service provider, supporting customers, businesses and communities at more than 29 million addresses
90% of the data insights team’s time previously spent moving data back and forth from its data warehouse & only 10% making it available to the business
Appetite to change the perception of data internally from something that lives in reports to an asset which underpins business decisions & impacts the company’s fortunes
Hortonworks Data Platform (HDP) & Hortonworks DataFlow (HDF) enables the 15-strong data analytics team to investigate how each area of the business engages with customers
21 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Royal Mail’s Journey
Satisfied customers with better service levels & improved
retention
Improving Service in a Centuries-Old Business
Data management transformed for actionable business insights
Analysis delivered within days & weeks rather than months
Churn modelling project identified customers at risk by vertical sector
Accuracy of delivery time predictions improved for business customers
Governance & compliance simplified and centralized
On-Time Deliveries
P R E D I C T I V EA N A LY T I C S
A C T I V EA R C H I V E
S I N G L EV I E W
A C T I V EA R C H I V E
S I N G L EV I E W
E T LO N B O A R D
D A T AE N R I C H M E N T
P R E D I C T I V EA N A L Y T I C S
D A T AE N R I C H M E N T
Parcel Distribution
Customer Acquisition
S I N G L EV I E W
Customer Support
Investment Planning
Data-as-a-ServicePublic data
captureRapid
Reporting
EDW offload
OPEX Savings
Innovate
Renovate
New Data Products
23 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Hortonworks Influences the Apache Community
A PA C H E H A D O O P C O M M I T T E R S
We Employ the Committersone third of all committers to the Apache® Hadoop™ project, and a majority in other important projects
Our Committers Innovateand expand Open Enterprise Hadoop
We Influence the Hadoop Roadmapby communicating important requirementsto the community through our leaders
24 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
STO
RAG
E STORAG
E
Hortonworks Provides Full Lifecycle Support
Hortonworks Expertisefrom the original architects of Apache Hadoop and Apache NiFi
Annual Subscriptionsalign your success with ours
Apache Committersadvocate for the requirements of our customers and provide them roadmapvisibility to help guide their journey
Expert Consulting and Traininghelp you and your team get the most from your Open Data Platforms
Project 2
Project 1 Project 3
Project 5
Project 6
Project 4
EXPANDDEPLOY
ARCHITECT&
DEVELOPOPERATE
25 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Hortonworks Delivers Proactive Support
Hortonworks SmartSense™with machine learning and predictive analytics on your cluster
Integrated Customer Portalwith knowledge base and on-demand training
Knowledge Base
Integrated Customer Portal
On-Demand Training
Customer EnvironmentAny cloud • Hybrid Environment • Multi-tenant
NEWHortonworks SmartSense
26 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Hortonworks Nourishes the Community and Ecosystem
H O R T O N W O R K S C O M M U N I T Y C O N N E C T I O N
H O R T O N W O R K S PA R T N E R W O R K S
Community Q/A Resources Articles and Code Repos! Community of (big data)
developers
Open Ecosystem of Big Data for vendors and end-users
Advance Apache™ Hadoop® Enable more Big Data Apps
World class partner program Network of partners providing
best-in-class solutions
H A D O O P & B I G D ATA E C O S Y S T E M