Hortonworks laurie maclachlan

Big Data Use CasesLaurie MaclachlanRegional Sales Direct Northern Europe22nd September 2016

4ZBDATA

44ZBDATA

TOMORROW

INTERNETOF

ANYTHING

The Data Revolution has BegunMaximizing the Value of Data Generates Transformation

Traditional Data Constraints

Structured data, schema on write Difficulty combining data formats Siloed storage environments Stale and outdated information

Impactto IT

TheBusiness

Implications

DataLimitations

Traditional Data Constraints

Proprietary tech & risk of lock-in Limited insight into customers,

supply chains, and employees Reporting, without predictions Limited access for users of data Delays and missed opportunities

DataLimitations

Impactto IT

TheBusiness

Implications

The New World of Business

Gain pre-transaction insight Create new sources of revenue Delight customers in new ways Act before it’s too late Build teams that love data

Turn Data Into Value

MachineLearning

C L O U D

Edge Analytics

The Connected Data Platforms Reference Architecture

Deep HistoricalAnalysis

D ATA C E N T E R

Stream Analytics

Data in Motion

Data in Motion

Data atRest

Data atRest

EdgeData

EdgeData

Imagine this Future

Master all of your data Link customers, products,

and supply chain Analyze real-time streaming

data at the edge

Data is your future.

Hortonworks Connected Data Platforms Use Cases

9 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

Data Drives the Connected CarInsurance Premiums

Warranties

RecallsPricing Models

DesignInnovation

Autonomous Driving

Connected City Infotainment

Sensors

Scheduled Maintenance

Predictive Maintenance

RouteOptimization

INSURANCECOMPANIES

GOVERNMENTAGENCIES

INFOTAINMENTPROVIDERS

SOFTWARECOMPANIES

AUTOMAKERS

10 © Hortonworks Inc. 2011 – 2016. All Rights Reserved10 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

Modern Data Applications deliver the value of actionable intelligence only possible with both data in motion and data at rest.

The Connected Car is a composition of Modern Data Applications

DATA IN MOTION DATA AT REST

11 © Hortonworks Inc. 2011 – 2016. All Rights Reserved11 © Hortonworks Inc. 2011 – 2016. All Rights Reserved

Modern Data Applications require architectures that connect the cloud withthe data center

CONNECTING THE CLOUD

WITH THE DATA CENTER

Modern Data Applications and the Data Architecture


Hortonworks powers the modern data architecture to manage all data, in the cloud and in the data center.

The Modern Data Architecture

DATA PLANE

Hortonworks DeliversConnected Data Platforms

DATA AT RESTDATA IN MOTION

Modern Data Applications

Hortonworks DataFlow

Hortonworks Data Platform

INTERNETOF

ANYTHING

PERISHABLE INSIGHTS

HISTORICAL INSIGHTS

ACTIONABLEINTELLIGENCE


Social Mapping

Payment Tracking

FactoryYields

Defect Detection

Call Analysis

MachineData

Product Design M & A

DueDiligence

Next Product Recs

Cyber Security

RiskModeling

AdPlacement

Proactive Repair

Disaster Mitigation

Investment Planning

Inventory Predictions

Customer Support

Sentiment Analysis

SupplyChain

AdPlacement

Basket Analysis Segments

Cross-Sell

Customer Retention

Vendor Scorecards

Optimize Inventories

OPEX Reduction

Mainframe Offloads

Historical Records

Dataas a

Service

PublicData

Capture

Fraud Prevention

Device Data

Ingest

Rapid Reporting

Digital Protection



The Data Journey to Efficient Energy Systems


Centrica’s Journey

Centrica Delivers Energy, Services and Customer Satisfaction with a Single View of its Customer Households

A leading energy and services company with brands including British Gas & Hive Traditional platforms were unable to cope with the variety, volume or speed of data

coming into the business Centrica aimed to reduce costs, streamline processes and remove siloes that inhibited

analysts’ ability to recognize larger patterns across the business Investment in Hortonworks technologies aligned with company focus on customer

satisfaction


Centrica’s Journey

Smart Meter Data

EDW Offload

Smart Meter Mobile App

Streaming Ingest

Product Cross-Sell

Building a Data-Driven Energy Utility Business

Self-service analytics for 3M customers in UK & North America

HDP and HDF simplified the IT architecture and decommissioned legacy EDWs

Ingest of 300 GB/day rationalizes in-home maintenance jobs

Personalized customer communications replaced impersonal up-sell messages

Innovate

Renovate

Efficient Homes

D A T AD I S C O V E R Y

D A T AE N R I C H M E N T

P R E D I C T I V EA N A L Y T I C S

S I N G L EV I E W

A C T I V EA R C H I V E

E T LO N B O A R D

S I N GLEVI EW

S I N G L EV I E W


On-site Data Capture

Engineer Schedule

Optimization

Tailored Services

Customer Sentiment Analysis


“What this journey has done for my team is modernise the culture of work. We’re seen as a team that innovates & that

excites us all…. Focusing on innovation, learning to forget traditional legacy ways of working and approaching it in new

ways creates unexpected behavioural changes, because people feel freer and they also feel valued”

Daljit Rehal, senior systems director, Centrica

The Data Journey to New Postal Services


Case StudyRoyal Mail’s Journey

Royal Mail unlocks value of data, improving customer retention & service levels while predicting volumes of mail for sorting office efficiency

Royal Mail is the UK’s designated postal service provider, supporting customers, businesses and communities at more than 29 million addresses

90% of the data insights team’s time previously spent moving data back and forth from its data warehouse & only 10% making it available to the business

Appetite to change the perception of data internally from something that lives in reports to an asset which underpins business decisions & impacts the company’s fortunes

Hortonworks Data Platform (HDP) & Hortonworks DataFlow (HDF) enables the 15-strong data analytics team to investigate how each area of the business engages with customers


Royal Mail’s Journey

Satisfied customers with better service levels & improved

retention

Improving Service in a Centuries-Old Business

Data management transformed for actionable business insights

Analysis delivered within days & weeks rather than months

Churn modelling project identified customers at risk by vertical sector

Accuracy of delivery time predictions improved for business customers

Governance & compliance simplified and centralized

On-Time Deliveries

P R E D I C T I V EA N A LY T I C S


S I N G L EV I E W


S I N G L EV I E W

E T LO N B O A R D




Parcel Distribution

Customer Acquisition

S I N G L EV I E W

Customer Support

Investment Planning

Data-as-a-ServicePublic data

captureRapid

Reporting

EDW offload

OPEX Savings

Innovate

Renovate

New Data Products


Why Hortonworks?Powering the Future of Data


Hortonworks Influences the Apache Community

A PA C H E H A D O O P C O M M I T T E R S

We Employ the Committersone third of all committers to the Apache® Hadoop™ project, and a majority in other important projects

Our Committers Innovateand expand Open Enterprise Hadoop

We Influence the Hadoop Roadmapby communicating important requirementsto the community through our leaders


STO

RAG

E STORAG

E

Hortonworks Provides Full Lifecycle Support

Hortonworks Expertisefrom the original architects of Apache Hadoop and Apache NiFi

Annual Subscriptionsalign your success with ours

Apache Committersadvocate for the requirements of our customers and provide them roadmapvisibility to help guide their journey

Expert Consulting and Traininghelp you and your team get the most from your Open Data Platforms

Project 2

Project 1 Project 3

Project 5

Project 6

Project 4

EXPANDDEPLOY

ARCHITECT&

DEVELOPOPERATE


Hortonworks Delivers Proactive Support

Hortonworks SmartSense™with machine learning and predictive analytics on your cluster

Integrated Customer Portalwith knowledge base and on-demand training

Knowledge Base

Integrated Customer Portal

On-Demand Training

Customer EnvironmentAny cloud • Hybrid Environment • Multi-tenant

NEWHortonworks SmartSense


Hortonworks Nourishes the Community and Ecosystem

H O R T O N W O R K S C O M M U N I T Y C O N N E C T I O N

H O R T O N W O R K S PA R T N E R W O R K S

Community Q/A Resources Articles and Code Repos! Community of (big data)

developers

Open Ecosystem of Big Data for vendors and end-users

Advance Apache™ Hadoop® Enable more Big Data Apps

World class partner program Network of partners providing

best-in-class solutions

H A D O O P & B I G D ATA E C O S Y S T E M


Thank You

Hortonworks laurie maclachlan

Data & Analytics

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