HORECA IRAN - FMM · October 2017 Tehran International Permanent Fairground Tehran, Iran. This is...
Transcript of HORECA IRAN - FMM · October 2017 Tehran International Permanent Fairground Tehran, Iran. This is...
www.HOREcA-IRAN.cOm
HORECAIRAN
The International Trade Exhibition for Hotels, Restaurants & Cafes
Access Iran’s Rising Hospitality
Market
16 - 19 October 2017
Tehran International Permanent Fairground Tehran, Iran
This is essentially the start of a new era. What you have is effectively the largest country in the Middle East open for business” Faisal Durran - Head of Research at Cluttons LLP
RISIng TOuRISM IS BOOSTIng THE HOSPITaLITy SECTOR In IRan
Post-sanctions Iran offers unprecedented opportunities in
the country’s untapped hospitality and tourism sectors.
Iran has traditionally known strong internal demand for
domestic tourism, while foreign tourism has already
increased by more than 140% over the past 7 years.
The tourism market is expected to grow even more in
the years to come across all segments: business, leisure,
cultural, religious, medical, and ecotourism. Under the Iran
Vision 2025, the Iranian government has planned structural
improvements through incentives for privatization of
the tourism and hospitality sectors. It aims at attracting
20 million tourists annually by 2025 (from 5 million in
2014), and turning the tourism and hospitality sectors into
its second source of revenue after oil and gas.
These initiatives call for extensive investments into
the refurbishment and general upgrade of the existing
hospitality infrastructure and into the development
of hundreds of new hotels, restaurants, and cafes.
This requires substantial supply of equipment and
services, and the expertise of international hospitality
developers.
HORECA Iran exhibition is carefully designed, from
conception to execution, to give international firms
access to Iran’s rising hospitality market.
1 3Equipment & Supplies 2 Franchises
In the midst of a dynamic
market of developing and newly
launched hotels, restaurants,
and cafes, there is huge demand
for hospitality equipment and
supplies. These range from cost-
effective to high-quality products
and include, among others,
food and beverage, catering,
interior and design, operating,
housekeeping, back of house, and
maintenance.
Iran's hospitality market makes
a compelling case for franchises
of hotels, restaurants, and cafes:
not only is there great need for
equipment, supplies, services and
technologies, concept and design,
training and management,
but also a unique appetite for
international brands.
Horeca Iran aims to well serve this niche by dedicating a section of the exhibition to franchises, by welcoming key
Iranian stakeholders (hospitality
entrepreneurs, developers and
investors, legal counsels, etc.),
and by offering the best platform
to successfully develop franchises
in Iran.
The Iranian market recognizes the
necessity to upgrade the quality
of its services and technologies,
and to meet international
standards. Needs for hospitality-
related technology range from
hardware to software, and for
hospitality-related services such
as quality management, logistics,
professional and quality audit
and training, concept and interior
design, etc.
HORECA Iran is the country’s first and only International Trade Exhibition
specialized in Hotel, Restaurant and Cafe equipment, technologies and
services. Hosted at the Tehran International Permanent Fairground, the
exhibition combines an innovative format of showcasing, exhibiting,
networking and matchmaking. It is a unique platform for international
hospitality trade professionals to build partnerships with private and public
entities, and establish trade relations with the industry’s leading players
and decision-makers in Iran.
a PORTaL OF OPPORTUNITIES
Services & Technology
SERVIng THE 3 MOST wanTED HORECa PROFILES In IRan
MaRkET InSIgHTS
Sources: TRI Consulting 2015; The World Bank.
Currently, the tourism sector employs
476,000 Iranians, accounting for
1.9% of total employment. While
the global average is 3.6%, this
suggests that tourism can be a major
area of job creation, requiring high-level
training and international expertise.
Iran's hospitality market remains untapped:
19 unESCO world heritage sites
20 Million international visitors are expected in 2025
5.2 Million tourists who visited Iran in 2015 generated USD 9 billion
Iran has a total of 1,077 hotels of which only 10% were classified as either 4 or 5 stars:
Rating Hotels Rooms
29 83237300428
6,124 8,00612,4799,78910,539
The number of international tourists is fueling Iran's hospitality sector:
2008 2009 2010 2011 2012 2013 2014 - 20250
25 (Million)
Estimates
20
15
5
10
2014
+317%
+15%
+6%
+13%
+35%
+15%
+12%
%: Growth Rate (2008 - 2025)
> Government Officials & Administrators (Ministries, Local Authorities, Hospitals, Airports and Airlines, Military, Duty Free, etc.)
> Architects, Interior Designers & Consultants
> Hotel, Restaurant and Cafe Owners, Operators and Managers
> Catering Professionals> Contract Furnishing
Companies> Enterprise Buyers, Factories
& Banks
EXHIBITOR PROFILES
> Restaurant / Cafe Equipment and Supplies
> Corporate Services
> Hotel Design and Build
> Hotel Systems, Equipment and Supplies
VISITOR PROFILES
> Executive Chefs> Housekeeping Managers> Importers & Traders> Operations Managers> Procurement Managers> Commercial Real Estate
Developers> Resort & Spa Owners &
Operators> Specialist Food Retailers> Supermarkets & Hypermarkets> Suppliers & Distributors> Wholesalers
gEnERaL InFORMaTIOn
book yOuR SPaCE nOw!
International Sales Global Exhibitions and Conferences Co. Ltd.
Tel: +44 20 8638 0502 Email: [email protected]
Local Sales Arman Tejarat Diran Exhibitions Co. (ATD)
Tel: +98 21 22133089 / +98 21 22066167Fax: +98 21 22140678Email: [email protected]
Tehran Permanent FairgroundLocated in the best geographic situation in the city on Chamran
Highway, Tehran Permanent Fairground is the top exhibition venue
in Iran. Spreading over an area of more than 80,000 SQM of indoor
and 35,000 SQM of outdoor spaces, this well-established and
multifunctional venue comprises 34 highly flexible exhibition halls
that host more than 70 different exhibitions every year. Necessary
services and requirements furnished by the fairground include
customs offices, banking and insurance, 9 conference halls,
communication facilities, restaurants, trucks, lift trucks and much
more. Numerous hotels are less than five minutes away from the
fairground.
Trade Promotion Organization of Iran is an active, participation-
oriented,and knowledge-based organization which works to
expand and improve Iran’s foreign trade and to achieve higher
market share in an integrated and effective way in line with national
developmental programs. To these ends, it places high importance
on establishing constructive communication with business
partners, interested parties, and efficient human resources as well
as employing technology and making proper policies, coupled with
providing support and supervision in order to help exportation,
infrastructures, and capabilities in favor of developing foreign
commerce.
Trade Promotion Organization of Iran
THE ORGANIZER:
To book your space, visit our website
www.horeca-iran.com, or contact
us on the following: