Hook Mobile Living Social Hackathon MoDevUX 2012

HookMobile.com

Core Mobile!!• Consumer • Phone Number – A6ri7on Rate

• Hardware – A6ri7on Rate

“Hook Mobile has created an invaluable product. Allowing users to promote your apps for free in the simplest way I have seen is incredible. Every mobile developer MUST check it out!” -‐ GABE LEYDON, CEO of Machine Zone Games

“Word-‐of-‐mouth style markeEng without Facebook or TwiGer….Players will be able to see which of their friends own the app and who to invite.” -‐ Tom Worthington, Writer of Pocket Gamer Biz

Mobile Developers!!•  High Acquisi7on Costs •  Low Conversion Rates •  Expensive App Marke7ng Channels •  Fierce Market Compe77on •  Limited Social Network Features •  Inadequate Social Intelligence •  Unsa7sfactory App Store Discovery •  Restricted App User Tracking

APP GROWTH ENGINE!•  A Social Invita7on Engine •  Empowers Mobile Users •  Crowd Source Marke7ng •  Social Gaming Intelligence •  Word-‐of-‐Mouth From Friends •  Provides Social User Analy7cs •  Mul7-‐purpose App

AGE SOLUTION •  Gain Social Intelligence •  Accelerate App Discovery •  Free Phone Verifica7on •  Detect & Capture User’s

–  Device and Hardware –  Phone Number –  Opera7ng System & Version –  Carrier Network Type

•  Analyze Mobile Circles •  Develop Social Gaming Data •  Mobile App

•  User Crowd Source Marke7ng

•  Mobile Contact Invita7on –  Friends –  Family –  Colleagues

•  Cut Acquisi7on Costs •  Increase Conversion Rates •  Lead Qualify •  Go Beyond Social Network

Limits •  Measure conversions

VERIFY YOUR USERS!•  Free Phone Verifica7on •  Verify User Iden7ty •  Create User Profiles •  Derive Associa7ons •  Capture User’s –  Opera&ng System –  Device Type –  Carrier Network – Mobile Contact List

SOCIAL INVITATION!•  Invite…

–  Friends –  Family –  Colleagues

•  Sort and Filter Users By –  Opera7ng System –  Device Type –  Hardware Features –  Carrier Networks

•  Spot Emerging Trends –  Discover Hidden Market Share –  Iden7fy New User Data –  Analyze Past 1st Degree Friends –  Cross PlaYorm Analysis

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PROMOTE!•  Promote Social Experience

•  Invite Friends •  Local Gaming Experience

•  Mobile Social Games –  SINGLE PLAYERS – MULTI-‐PLAYERS

•  Grow Market Share

ENGAGE!•  See Who Has the App •  Engage Them Now •  Track Users Across PlaYorms & Mul7ple Apps

•  Deliver A Living Room Experience –  Promote local leader board

MEASURE!•  Measure – Conversions – Click-‐through – App Installed

•  Slash Acquisi7on Costs •  Track Word-‐of-‐Mouth Marke7ng

•  Boost Marke7ng Efforts

REPEAT!

•  Invite Over and Over Again

•  Invi7ng Past Degrees of Network

•  Go Viral •  Have Mul7ple Inviters – Mul7ple Conversion Opportuni7es

HACKATHON PRIZES!•  Sign up today and get AGE for 2012!– Unlimited Invitations (See Wayne)!

•  Share us on Twitter and Facebook (4/21/12)!– @Hook Mobile & #HookMobile!

•  1st to store gets iPad 3!

SHARE & LIKE US!– @HOOK_MOBILE!– http://bit.ly/HMTweet!– http://on.fb.me/AB0Ukl!

Check us out!

AGE POLICY!•  Mobile Numbers Are Public Informa7on – Telecom Act of 1996

•  AGE Requires User Authoriza7on – Informa7on Capture – Mobile Address Book

•  AGE Does Not Store: – User Names of Phone Numbers – Mul7ple Names

•  AGE Does Not Endorse Spamming

Hook Mobile Living Social Hackathon MoDevUX 2012

Technology

Transcript of Hook Mobile Living Social Hackathon MoDevUX 2012