Hong Kong International Bakery · PDF fileHong Kong International Bakery Expo ... •The...

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Hong Kong International Bakery Expo 香港國際烘焙展 4-6/12/2014 Springboard to Enter Asia Pacific & Greater China Markets Prepared by Vertical Expo Services Company Limited (information as at 1 April 2014)

Transcript of Hong Kong International Bakery · PDF fileHong Kong International Bakery Expo ... •The...

Hong Kong

International

Bakery Expo

香港國際烘焙展 4-6/12/2014

Springboard to Enter Asia Pacific &

Greater China Markets

Prepared by Vertical Expo Services Company Limited

(information as at 1 April 2014)

Bakery Market

• The global bakery products market is forecast to reach USD447 billion by 2017

• Future market growth primarily will be derived from the emerging markets of Asia-Pacific, Latin America, Eastern Europe and the Middle East

• Developing markets offer higher potential for greater market penetration, and rise in per capita consumption

Why explore Asia-Pacific Market?

• The Asia-Pacific market is taking the lead in long-term growth potential, expanding at the highest compound annual growth rate of 6% through 2017

• Asia Pacific is expected to remain the most dynamic region for baked goods, with value sales set to reach USD68.3 billion by 2017

• Asia’s share of global volume sales is also set to increase, with the region predicted to account for 14% of global baked goods by 2017

• Southeast Asian countries offer “robust business prospects” for bread manufacturers, particularly Hong Kong, China and Malaysia, which are experiencing a bread boom

• ONLY International B2B show for bakery

industry in Hong Kong

• Showcasing western-style bakery

products to international buyers

• Export-oriented

• Key content: bakery, pastry, confectionery,

ice-cream, pizza, coffee, etc.

Positioning of HKIBE

Why HKIBE?

• HKIBE is the ONLY specialized bakery trade fair in Hong Kong

• Located in a strategic Trade Hub, Hong Kong, springboard to enter Greater China and Asia Pacific Markets

• Hong Kong is the World’s Freest Economy with Tax FREE policy

Why HKIBE?

• HKIBE 2013 received overwhelming response with

professionals and bakery lovers from 30 countries

• Receive Support from Reputation bodies from the

market

Marketing & Promotion

• HKIBE Buyer Team: include Japanese, Korean, English,

Mandarin, Cantonese speaking staff to cover

international buyer recruitment

• Direct Invitation to industry players: 20,000+ database

• Worldwide Press Release,

• News Post on 3000+ search engines in Mainland

• Newspaper

• Industry Magazines, Websites

• Social Media: Facebook, Weibo, WeChat

• Mass Media: Public Transport (e.g. MTR), US Times

Square Notice Board, etc.

Magazines

Press Release

Scope of Exhibit

Concurrent Events

• Competitions

• Demonstrations

• Workshops

• Seminar

Business Matching Opportunities

• Bakery Shops Owners

• Manufacturers & Suppliers

• Trading Houses, Distributors & Agents

• Restaurants & Hotels

• Pastry Chefs & Cake Decorators

• Food Services & Distribution

• Professional Associations

• Bakery Institutions

Who will visit?

Messages from Exhibitors

• Trade visitors and bakery lovers from over

30 countries and regions attended in 2013

Track Records (Visitors)

Track Records (Visitors)

Booth Rental

Standard Booth

Pre-Show Privileges

• Electronic Direct Mailing with highlight to 25,000+ buyers;

• Listed in Show Preview (for mailing & website upload;

• Invitation highlight for specific activities;

• Pre-show Business Matching, On-site Meeting arrangement

Marketing & Sponsorship

Advertising

Website;

Show Catalogue

Press Release

Marketing Sponsorship

Lanyard;

Show Bag;

Badge Paper;

Hanging Banner

Activities Sponsorship

Welcoming Reception;

On-site Activities, Seminar &

Demonstration

Title Sponsorship