Hong Kong International Bakery · PDF fileHong Kong International Bakery Expo ... •The...
Transcript of Hong Kong International Bakery · PDF fileHong Kong International Bakery Expo ... •The...
Hong Kong
International
Bakery Expo
香港國際烘焙展 4-6/12/2014
Springboard to Enter Asia Pacific &
Greater China Markets
Prepared by Vertical Expo Services Company Limited
(information as at 1 April 2014)
Bakery Market
• The global bakery products market is forecast to reach USD447 billion by 2017
• Future market growth primarily will be derived from the emerging markets of Asia-Pacific, Latin America, Eastern Europe and the Middle East
• Developing markets offer higher potential for greater market penetration, and rise in per capita consumption
Why explore Asia-Pacific Market?
• The Asia-Pacific market is taking the lead in long-term growth potential, expanding at the highest compound annual growth rate of 6% through 2017
• Asia Pacific is expected to remain the most dynamic region for baked goods, with value sales set to reach USD68.3 billion by 2017
• Asia’s share of global volume sales is also set to increase, with the region predicted to account for 14% of global baked goods by 2017
• Southeast Asian countries offer “robust business prospects” for bread manufacturers, particularly Hong Kong, China and Malaysia, which are experiencing a bread boom
• ONLY International B2B show for bakery
industry in Hong Kong
• Showcasing western-style bakery
products to international buyers
• Export-oriented
• Key content: bakery, pastry, confectionery,
ice-cream, pizza, coffee, etc.
Positioning of HKIBE
Why HKIBE?
• HKIBE is the ONLY specialized bakery trade fair in Hong Kong
• Located in a strategic Trade Hub, Hong Kong, springboard to enter Greater China and Asia Pacific Markets
• Hong Kong is the World’s Freest Economy with Tax FREE policy
Why HKIBE?
• HKIBE 2013 received overwhelming response with
professionals and bakery lovers from 30 countries
• Receive Support from Reputation bodies from the
market
Marketing & Promotion
• HKIBE Buyer Team: include Japanese, Korean, English,
Mandarin, Cantonese speaking staff to cover
international buyer recruitment
• Direct Invitation to industry players: 20,000+ database
• Worldwide Press Release,
• News Post on 3000+ search engines in Mainland
• Newspaper
• Industry Magazines, Websites
• Social Media: Facebook, Weibo, WeChat
• Mass Media: Public Transport (e.g. MTR), US Times
Square Notice Board, etc.
• Bakery Shops Owners
• Manufacturers & Suppliers
• Trading Houses, Distributors & Agents
• Restaurants & Hotels
• Pastry Chefs & Cake Decorators
• Food Services & Distribution
• Professional Associations
• Bakery Institutions
Who will visit?
• Trade visitors and bakery lovers from over
30 countries and regions attended in 2013
Track Records (Visitors)
Pre-Show Privileges
• Electronic Direct Mailing with highlight to 25,000+ buyers;
• Listed in Show Preview (for mailing & website upload;
• Invitation highlight for specific activities;
• Pre-show Business Matching, On-site Meeting arrangement