Springboard to Enter Asia Pacific & Greater China Markets

Hong Kong International

Bakery Expo 香港國際烘焙展

3-5/12/2015

Springboard to Enter Asia Pacific &

Greater China Markets Prepared by Vertical Expo Services Company Limited

(information as at 12 Jan 2015)

** Collaboration Proposal

01/ Introduction

05/ Contact information

02/ Potential in Asia Pacific

04/ Collaboration

Contents

03/ IBE at a glance

01

− Positioning of IBE

01/ Introduction of IBE

• ONLY International B2B show for bakery industry in Hong Kong

• Showcasing western-style bakery products to international buyers

• Export-oriented

• Key content: bakery, pastry, confectionery, ice-cream, pizza, coffee, etc.

02

− Lucrative Asia Pacific Market

02/ Potential in Asia Pacific

• Report showed that Asia-Pacific is expected to remain the most dynamic

region for baked goods, with value sales set to reach €51.6 billion (US$68.3

billion) by 2017.

• Asia’s share of global volume sales is also set to increase, with the region

predicted to account for 14% of global baked goods sales by 2017.

• Asia-Pacific is also set to be the fastest-growing region in retail value terms,

potentially accounting for as much as 18% of global baked goods sales by

2017.

Who Will Visit?

• Bakery Shops Owners

• Manufacturers & Suppliers

• Trading Houses, Distributors & Agents

• Restaurants & Hotels

• Pastry Chefs & Cake Decorators

• Food Services & Distribution

• Professional Associations

• Bakery Institutions

03

− Exhibits Profile

03/ IBE at a glance

• IBE is growing 30% every year representing a promising market.

• IBE is a MUST Attend bakery event which gathers major industry players,

brands, chefs, traders, distributors, retail chains, hotels, media every year. It

gathered international attendees from over 35 countries in 2014.

• IBE is the ONLY specialized bakery trade fair in Hong Kong to Preview latest

trend and products for the following year.

• IBE has a Strong Cohesion with the industry, international network reaching

Greater China, Asia Pacific, Europe, the U.S, etc.

03

− 8 reasons for joining IBE

03/ IBE at a glance

• IBE is a Hub of Professional Activities, including competitions, demonstrations,

workshops attracting global participants. International artists have come to IBE to

have live demonstrations to the audience, while over 50 sessions of business

and technical workshops and demos were being held concurrently in 2014.

• IBE is located at the strategic International Trade Hub, Hong Kong, which is the

World’s Freest Economy with tax FREE policy.

• IBE is the Springboard to enter Greater China and Asia Pacific Markets.

• IBE welcomes co-marketing and collaborations with organizations and

companies from worldwide.

03

03/ IBE at a glance

− 8 reasons for joining IBE

03

− Concurrent events

03/ IBE at a glance

• Competitions

• Demonstrations

• Workshops

• Seminar

03

− IBE Marketing & Promotion

03/ IBE at a glance

• IBE Buyer Team: include Japanese, Korean, English, Mandarin, Cantonese speaking staff to cover international buyer recruitment

• Direct Invitation to industry players: 20,000+ database

• Worldwide Press Release

• Industry Magazines, Websites

• Social Media: Facebook, Weibo, WeChat

• Mass Media: Newspaper, Public Transport (e.g. MTR)

03

− Reference photos (Business Matching Programme)

03/ IBE at a glance

03

− Reference photos (Concurrent events)

03/ IBE at a glance

03

− Reference photos (Fairground)

03/ IBE at a glance

04

− Organizing National/ Regional Pavilion

04/ Collaboration Possibilities

• Organizing a pavilion at IBE

• Promote quality / specialized products

of your region

• Provide exposure for the companies

of your region

• Enjoy on-site showcase, pre-show

marketing, business matching, etc.

04

− Seminar/ Conference

04/ Collaboration Possibilities

• Exchanging industry updates / trend / product highlights with our audience

04

− Networking Function

04/ Collaboration Possibilities

• Organizing luncheon, business matching lounge, for the companies of your

region and IBE audience

• Joining networking functions organized by IBE

04

− Trade Mission

04/ Collaboration Possibilities

• Inviting partners and companies/members to visit IBE

04

− Joint marketing

04/ Collaboration Possibilities

• Exchanging logos with hyperlink on official websites

• Share market trend/ bakery tips through different channels, e.g.

facebook, wechat, e-newletter, etc.

05

Contact us:

Organizer : Vertical Expo Services Company Limited

Address: Office E, 27/F, Legend Tower, 7 Shing Yip Street, Kwun Tong, Kowloon, Hong Kong

Tel : (852) 2528 0056

Fax : (852) 2528 0072

Email : info@HKBakeryExpo.com

Website : www.HKBakeryExpo.com

05/ Contact Information

Thank you and Welcome all kind of collaboration proposal for further discussion!

Should you have any queries or ideas, please feel free to contact us.

Mr. Wilson Tong

Fairs Director

Tel: (852) 2528 0049

Email: wilson.tong@verticalexpo.com

Ms. Wing-Yin Ho

Senior Manager, Project Development

Tel: (852) 3904 3830

Email: wy.ho@verticalexpo.com