Honeysuckle Road Testimonial - 1&1 MyWebsite
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1&1 Case Study Honeysuckle Road – Arlene Stern www. honeysuckleroad.net ® 1&1 Internet Inc. 2013 Page 1
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This presentation shows Americana, Celtic, and Alt-Country Music band Honeysuckle Road's journey to create a band website and how 1&1 MyWebsite met their needs. Find more at http://success.1and1.com/testimonial-honeysuckle-road.
Transcript of Honeysuckle Road Testimonial - 1&1 MyWebsite
1&1 Case Study
Honeysuckle Road – Arlene Stern
www.honeysuckleroad.net
® 1&1 Internet Inc. 2013 Page 1
What is Honeysuckle Road?
Introduced in 2011
Americana, Celtic, & Alt-Country Music band
Based outside of
Chicago
Unfamiliar with updated
business and
technical strategies within
the music industry
® 1&1 Internet Inc. 2013 Page 2
The missing puzzle piece to success
® 1&1 Internet Inc. 2013
No existing Web presence
Examples of songs
needed to be accessible
online
Little technical knowledge
Limited resources
“We had tried the “old school” method of visiting venues to
drop off our CD’s trying to book gigs, but the venues wouldn’t accept them. We were flat out told that we
would not be booked without a website. We were faced with a situation common to many
bands – limited computer skills, limited design
knowledge, and even less money.” - Stern
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The solution…
“No one in our area will book a band without a website. We were told that bands that have no website did not know how to promote their music and therefore would not be able to generate a draw for
the venues. So, in a way, all of our bookings are because of the website!” - Stern
Page 4® 1&1 Internet Inc. 2013
Why Choose 1&1 Internet?
1&1 MyWebsite
Easy website design tool
Helpful customer support
Complete website live in
less than 1 week
Affordable option for a
professional website
Changes are made
immediately Page 5® 1&1 Internet Inc. 2013
1&1 Internet – Driving Results
“My husband is still convinced that I somehow acquired computer programming skills overnight to create the website. I can’t
convince him of how easy 1&1 makes creating and maintaining a website; it has completely changed my perception - and we don’t
have to sell anything to afford the monthly fee! Music is a fast paced industry, and we can turn on a dime thanks to 1&1!” -Stern
Page 6® 1&1 Internet Inc. 2013
Thank you for your attention!
To see more 1&1 Case Studies, visit: success.1and1.com/testimonials
® 1&1 Internet Inc. 2013 Page 7
