Honda Activa and Hero Pleasure

PREFACE Project report in any organization is an attempt to provide the student a practical

input and exposure to the real world situation in which he has to work in future, my

project report is on "A Market Survey Report on Consumer preference

towards Honda active and Hero Pleasure based on to find out the awareness

and acceptability of customers towards the Brand. The extract of the work is

presented in this report under various headings as introduction, company profile,

overview, data interpretation, conclusion and limitations. This project provides me

chance to study and analyses the topic. It enhanced my knowledge in the field of

company sector.

This report also gave me chance to improve logical thinking and interacting pattern

while working on this project. I am sure this project will help the forthcoming

students in understanding the company sector.

I have accumulated the desired information through personal observations, study of

documents and discussions.

INTRODUCTION The two wheeler segment in the automobile industry plays a vital role in India. The

present day market is such that a two wheeler is affordable by middle class people

in urban areas. It is also more convenient for travelling short distance within the

city and for individual, over, the years the sales figured of the two wheelers has

increased to a very large extent. The sales of the two wheeler in 1950 were merely

900 units, whereas now the sales have gone up to millions.

The two wheeler market mainly consists of scooterette and motorcycles. The

motorcycles segment forms 65% of whole of two wheeler segment. Whereas

earlier the motorcycles had a very small share in the two wheeler segment but with

the collaboration of Indian and Japanese companies (Honda, Suzuki, and of

Kawasaki) the share has increased tremendously with reason being that two

wheelers had a superior engine, better pick-up, good mileage, improved designs

and large options to choose from.

The two wheeler segment is divided into two stroke and four stroke categories. The

two strokes consists of kinetic Honda, Nova, Yamaha Rx135, kb-125, etc. the four

strokes category consists of Honda Activa, TVS Scooty, Kinetic Style, etc.

Most of the officials or some persons generally prefer these two wheelers, such as

Honda Activa, Kinetic Honda, Scooty, etc, as they are more concerned with

mileage. They are also concerned with these two wheelers, as they prefer

unguarded vehicles, so that it would be easy to ride the two wheelers in the cities

where there is much traffic.

The scooterette segment will continue to lead the demand for two wheeler in the

coming years.

The Indian two wheeler industries produced and sold about 3.4 million units in the

year 2009-10. Like any other Indian industry, the policy environment guided and

controlled this segment of the industry as well. Licensing horns ruled day till the

mid 80s access to foreign technology inputs and foreign investment were strictly

government controlled.

Since mid 80s, the Indian automobile industry was administered select doses of

liberalization, foreign collaboration coupled with Indian market potential, attracted

world major companies like, Honda, Yamaha, Suzuki, etc.

INTRODUCTION OF HONDA

COMPANY PROFILE Company Name

Honda Motor Co., Ltd.

Head Office

1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan

Tel: +81-(0)3-3423-1111

Established

September 24, 1948

President & CEO

Takeo Fukui

Capital

86 billion (as of March 31, 2008)

Sales (Results of fiscal 2007)

Consolidated: 12,002,834 million

Unconsolidated: 4,088,029 million

Total number of employees

Consolidated: 178,960 (as of March 31, 2008)

Unconsolidated: 26,583 (as of March 31, 2008)

Consolidated subsidiaries

397 subsidiaries (as of March 31, 2008)

Chief Products

Motorcycles, automobiles, power products

CORPORATE PROFILE Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual"

and "The Three Joys" commonly expressed as The Joy of Buying, The Joy of Selling

and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the

unique character and ability of each individual person, trusting each other as equal

partners in order to do our best in every situation. Based on this, "The Three Joys"

expresses our belief and desire that each person working in, or coming into contact with

our company, directly or through or products, should share a sense of joy through that

experience.

In line with these basic principles, since its establishment in 1948, Honda has remained on

the leading edge by creating new value and providing products of the highest quality at a

reasonable price, for worldwide customer satisfaction. In addition, the Company has

conducted its activities with a commitment to protecting the environment and enhancing

safety in a mobile society.

The Company has grown to become the world's largest motorcycle manufacturer and one

of the leading automakers. With a global network of 501* subsidiaries and affiliates

accounted for under the equity method, Honda develops, manufactures and markets a wide

variety of products, ranging from small general-purpose engines and scooters to specialty

sports cars, to earn the Company an outstanding reputation from customers worldwide.

KNOWLWDGE ABOUT THE COMPANY

Honda India

Honda India was established in the year 1995, when Honda Motor Co. Ltd, Japan and

Siel Ltd. (Siddharth Shriram Group Company) of India came together and formed Honda

Siel cars India Ltd. The main motive behind the collaboration was to provide Indian

customers with Honda's latest passenger car models.

Honda India manufacturing unit Honda India has one manufacturing unit at this point of time. It is located in Greater

Noida, in Uttar Pradesh. It is spread over an area of 150 acres of land and is equipped

with state of the art equipments. The total investment amounts to Rs 450 crores. The

manufacturing capacity of this plant is 50,000 cars on a dual shift process. The company

has decided to work on the plan of increasing the manufacturing capacity form 50,000

units to 100,000 units by the end of 2007 and to 150,000 units by 2010. This

manufacturing unit produces Honda City, Civic and Accord models. The Honda CRV

model is imported from Japan. Honda India has a strong network of sales and distribution

in the country. They have around 51 exclusive dealerships across the country.

They provide everything starting from sales to service to spares etc. under one roof.

They have already set a strong foothold on the Indian metro market. Now they are

working on the smaller city markets.The company in its initial five years had sold not

more than 50,000 units, however today it's selling more than 50,000 units in a single year.

Honda City still remains a big hit for them. That car changed the whole concept of

passenger cars in India. But now they have stopped manufacturing Honda City and have

replaced that with Honda City ZX.

It was only after the big success of Honda City that they launched their higher end

models like the Accord, the SUV and the CRV. And once again their success story was

repeated like before. Even the launch of Honda Civic (which is a global hit) in 2006 was

a big success in the Indian market.Honda India is also very strict about its quality and

environmental standards. It strictly adheres to the standards of ISO 9001 for quality and

ISO 14001 for environmental standards.

Honda India Growth The company had a growth of 14% for the fiscal year of 2005-06 when compared to

2004-05, with total sales of 42,727 units in the domestic market. And they are aiming for

a proposed growth of around 44% for the current fiscal year. So considering the fact that

they have invested more than Rs 800 crores till now in India their growth result has been

excellent.

Today a variety of Honda used cars are buyable from the car dealerships, used car

dealers, car websites and car owners. Honda cars are the luxury cars. Honda car reviews

give a hint of its performance and potential. But if the dream of buying a Honda car

seems impossible then go for used cars. Find the used cars dealers and get broader picture

about the car prices. Go for extensive car search to find the car at best affordable prices.

Two Wheelers

Every possession is a statement. So are the two wheelers. In fact, two wheelers are more

than that. A good-looking two-wheeler or motorbike not only impress others, but can go a

long way in making your life convenient. Two wheelers like bikes and scooters are the

symbol of mass transporters. Motorized two wheelers make life a hassle free journey.

Once you possess a two-wheeler, unknowingly, it would become a part of your life. From

helping you to reach the market or the work place to making a sojourn at weekends to a

neighboring place with like-minded friends, your two-wheeler is always multi tasking for

you.

Two wheeler manufacturers are well aware of their rising demand and hence, are teeming

up the market with new products everyday. Manufacturers are targeting low income

sections also with some cheap motorbikes as they are increasingly becoming the potential

consumers. Seeing the great demand of the two wheelers, International automobile giants

are heading towards India and collaborating with the auto markets. In order to meet the

skyrocketing demands of the two wheelers, day-to-day swankiest bikes with high-

powered features are launched in the market to attract the maximum buyers.

Two Wheeler Manufacturers

The two-wheeler manufacturers are especially encouraged by the enthusiasm of the

young riders who look for trendy products all the time. Some of the motorbike

manufacturers are also targeting young ladies and making bikes available that are

comfortable and cater specially to their needs.

The launch of the Mopeds has revolutionized the entire concept of transportation for the

womens. Mopeds are light weight, easy to drive and cost effective. In a way- Mopeds

are tailor made keeping the needs of young girls and office going womens in mind.

Such is the craze for bikes, that it comprises the major percentage of the two-wheeler

industry, followed by mopeds and scooters. Now, college going crowd and youths find

bikes smarter and better for transportation. The best part about a bike is that it provides

quick and easy transportation, and can be parked anywhere around.

Various factors such as the availability of bikes on reasonable rates, auto loans and higher

disposable incomes have contributed to an evident upsurge in the demand of bikes.

There's a marked change in the preferences of the buyers, as most of them prefer bikes to

scooters and mopeds.

Scooters have been the darlings of Indian masses for long because of the convenience it

provides to the riders. Cheap scooters have been launched by the manufacturers to reach

the wider net of customers. Two-wheeler manufacturers have also introduced scooters for

that are a handy mode of commuting for the physically challenged.

In India, two wheelers have captured the imagination of young generation everywhere.

They are as much popular in the rural areas as they are in cities and towns. The easy

maintenance, affordable price and ability to adjust in any kinds of road have made them

dear to one and all.

Moreover, now-a-days getting finance or a loan has become a trouble free affair and the

numbers of bike riders are only growing with each passing day. Your two-wheeler also

needs your care and attention all the time.

With automobile India, you need not worry about the maintenance tips, statistics,

insurance, finance and latest trends in the two wheeler industry. It is all there at the click

of your mouse.

Two Wheeler Models

The two wheelers have played a pivotal role in the surging growth of the Indian

automobile industry . Over the years the domestic sale of various brands of two wheelers

have grown in large numbers. Even, in exports, the two wheelers have been able to

maximize the profit margin of various two wheeler manufacturers.

There are mainly three models of two wheelers namely, scooters, motorcycles and

mopeds . In recent years, the two wheeler industry has witnessed a sea change. During

the yesteryears the scooters used to have about 50% of the market share and the rest were

divided between the motorcycles and mopeds.But now the trend indicates that people are

preferring motorcycles more than the scooters. At present there is a huge demand for the

motorcycle models in India.

Honda Activa

Honda Activa is recommended for its more practical and consrvative styling, ease of use,

better ride quality and the excellent 102 cc engine. The scooter is also known as a family

two-wheeler for its higher load carrying capacity. The vehicle has the option of kick- and

self-start. The chassis is of high rigidity under bone type and the body panels are moulded

steel sheet.

Activa incorporates better rider comfort and includes the puncture-resistant "tuff-up" tyre

and tube combination. It has low riding height and low noise 4-cycle engine. It gives the

mileage of about 45 km per litre in the long run.

Company Stroke Maximum Power Displacement Honda Motorcycle

& Scooter India Pvt. Ltd.

4-Stroke 7 Bhp @ 7000 rpm 102 cc

Striking Features

Flush surface. Multi-reflector light. Low seat with high ground clearance. Movable front fender. Sleek and aerodynamic styling. Low noise 4-cycle engine. Metal Body. CLIC mechanism.

Color Variants

Strand Silver Metallic Black

Geny Grey Metallic Azure Blue Metallic Misty Pink Metallic

Price Tag

City Ex-Showroom On-Road Delhi Rs. 36,852 Rs. 38,926

Kolkata - Barasat Rs. 38,218 Rs. 42,625 Kolkata - Beltala Rs. 38,218 Rs. 42,775

Mumbai Rs. 39,657 Rs. 43,471 Nasik Rs. 38,397 Rs. 42,087 Pune Rs. 37,802 Rs. 41,453

Bangalore Rs. 37,974 Rs. 41,946 Hyderabad Rs. 37,769 Rs. 42,252

Technical Specifications Engine Type 4-stroke, Single cylinder, air cooled, OHC Displacement 102 cc Max. Power 7 Bhp @ 7000 rpm Max. Torque 0.8 Kg-m @ 5500 rpm Transmission V-matic Ignition Self / Kick Fuel Tank Capacity 6 litres

Electricals Battery 12V, 5Ah

Headlamp 35W Chassis Frame High rigidity Under Bone type Dimensions (lxbxh) 1765 x 715 x 1130 mm

Wheel Base 1235 mm Seat Height 760 mm Ground Clearance 145 smm

Suspension Front Bottom Link with spring loaded hydraulic damper Rear Unit swing with spring loaded hydraulic damper Tyre Size Front 3.50 - 10, 4 PR Rear 3.50 - 10, 4 PR Brakes Front Drum, 130 mm dia Rear Drum, 130 mm dia

UPDATE 1:56 p.m. EST: American Honda Motor Co.

Honda said Friday it sold 1.9 percent more vehicles in December than it did in the same month last year, at 135,255 units, the best December on record for Honda in the U.S. For the year the U.S. subsidiary of the Japanese automaker sold 1.5 million vehicles, a 7.2 percent increase and the companys second-best year on record.

The CR-V joins Accord and Civic as the third Honda vehicle to sell more than 300,000 units per year for the first time in our history," John Mendel, executive vice president of sales at American Honda, said in the statement announcing the numbers.

Accord sedan sales had its best annual-sales showing since 2008 with 366,678 units, a 10.5 percent year-over-year increase, while Civic compact sales grew nearly 6 percent to 336,180 units. Combined, the Honda brands three top sellers (Accord, Civic and CRV crossover) made up almost exactly half of all Honda brand sales in the U.S. last year, excluding the Acura luxury brand. But other models fared well, too, especially the Fit subcompact (up 8.4 percent to 53,513 units) and the Odyssey minivan (up 2.4 percent to 128,987 units).

The Acura division saw 2013 sales rise 5.9 percent to 165,436 units thanks largely to demand for the ILX entry-level luxury car, up nearly 67 percent to 20,434 units; the RDX compact crossover, up almost 52 percent to 44,750 units; and the MDX mid-sized crossover, up 4.3 percent to 53,040. December Acura sales didnt fare so well, declining 1.8 percent because of attractive year-end offers from competing luxury brands.

STATEMENT OF THE PROBLEM

With the recent influx of different brands in todays four wheel auto segment each

striving to satisfy customer with the end results of maintaining loyalty, at present

cars as such have become necessity but not a nicety.

With this outlook of todays market it is even a laymans perceptive that Honda

has stood against all odds this indicates that Honda, by itself reflects a satisfied

customer.

Keeping in mind curriculum requirement and organizational requirement the study

has been conducted to find out customer satisfaction towards Honda Activa and

Hero Pleasure. However, due to time constraint an in depth study could not be

undertaken. OBJECTIVES OF STUDY

The main objectives of the study are:

1. To find out the customer satisfaction level.

2. To various age groups, qualification, occupation, and household income of all

the respondents.

3. To find out from which dealer the customer has purchased their product and the

source of awareness about the dealership and the product.

4. To find the availability of finances schemes and mode of purchase through the

various financial schemes.

5. To find customer satisfaction level towards sales process.

6. To find out the impact of showroom ambience, product briefing and salesman

effectiveness.

7. To various age groups, qualification, occupation, and household income of all

the respondents.

8. To find out from which dealer the customer has purchased their product and the

source of awareness about the dealership and the product.

NEED FOR THE STUDY

The need for the study arises in order to create awareness amongst the customers

and to determine the customer satisfaction.

The need for the study arises due to the following reasons: -

1. To measure the level of customers satisfaction towards silicon Honda.

2. To know the customer preferences towards Activa and Hero pleasure

3. In order to retain the existing customers.

4. To market brand loyally towards the product.

5. To know the customers opinion towards existing after sales service provided

by the company.

SCOPE OF THE STUDY

1. It helps to know that which publicity media gives maximum retention to the

customers.

2. The study also helps the company to improve their standard of service & handle

the competition in the near future.

3. It also helps in putting in possible improvements, additions, and new strategies

and offers the customers.

4. It also puts a detailed insight into the different aspects of the company, such as

manufacturing, marketing sales, production and finance etc.

LITERATURE REVIEW Once the problem is formulated, the researcher has to undertake an extensive literature survey

related to problem. The literature survey undertaken here includes books and different websites

from the internet.

The research project was to know the Customer preferences and customer satisfaction with regard to specific brands under 150cc category between the age group of 18-25 College

going student on the basis of Price, Fuel efficiency, Brand, Style and comfort name

. Schiffman. G. Leon and kanuk lazare Leslie - Study of the customer behaviour is the

study of how individuals make decisions to spend their available resources (Time, Money

and Efforts) on consumption related items. It includes the study what they buy, whey they

buy it, when they buy it, where they buy it, how often they buy it and how often they use

it. The primary purpose for the study consumer behaviour as apart of marketing

curriculum is to understand how and how customers make their purchase decisions.

There insights enable marketers to design more effective marketing strategies.

Gupta.C .B and Dr. Nair. N.Rajan - A business is based on understanding the

customer and providing the kind of products that the customer wants.

Mamoria C.B. and Mamoria Satish - Consumer behaviour is the process where by

individuals decide what, when, where, how and from whom to purchase goods and

services. Buying behaviour may be viewed as an orderly process here by individual

interacts with his environment for the purpose of making market decision on products

and services.

Nair Suja. R. - The success of the firm will be determined by how effective it has been in

meeting the diverse customer needs and wants by treating each customer as unique and

offering products and services to suit his/her needs.

Bennett Peter.D. And Kassarjian Haroldh - A great deal of research activity in

marketing is design to shed light on the customer decision process.

Kothari C.R.6 For data analysis different statistical techniques are being used such as

scaling techniques, correlation, hypothesis testing.

RESEARCH METHODOLOGY

Research methodology is considered as the nerve of the project. Without a proper well-organized

research plan, it is impossible to complete the project and reach to any conclusion. The project

was based on the survey plan. The main objective of survey was to collect appropriate data,

which work as a base for drawing conclusion and getting result.

Therefore, research methodology is the way to systematically solve the research problem.

Research methodology not only talks of the methods but also logic behind the methods used in

the context of a research study and it explains why a particular method has been used in the

preference of the other methods

Research design

Research design is important primarily because of the increased complexity in the market as well

as marketing approaches available to the researchers. In fact, it is the key to the evolution of

successful marketing strategies and programmers. It is an important tool to study buyers

behavior, consumption pattern, brand loyalty, and focus market changes. A research design

specifies the methods and procedures for conducting a particular study. According to Kerlinger,

Research Design is a plan, conceptual structure, and strategy of investigation conceived as to

obtain answers to research questions and to control variance.

Data Collection:

This report was prepared after collecting data from the retailers/ dealers and past data was

arranged from the various studies conducted in last few years and various other records of

company.

Primary Data:

These data were collected by personal interview with retailers/ dealer. For this purpose

questionnaires were prepared in such that all necessary data would be collected.

Secondary Data:

Information regarding the project, secondary data was also required. These data were collected

from various past studies and through internet.

SAMPLING METHOD

Random Sampling method

SAMPLE SIZE

50 Customers

Research tools:

Questionnaires

RESEARCH AREA

Bareilly

Company Profile of Hero Motocorp Ltd.

Hero Motocorp Ltd. formerly Hero Honda is an

Indian motorcycle and scooter manufacturer based in New Delhi, India. Hero

Honda started in 1984 as a joint venture between Hero Cycles of India

and Honda of Japan. The company is the largest two wheeler manufacturer in

India. The 2006 Forbes 200 Most Respected companies list has Hero Honda

Motors ranked at 108.

In 2010, When Honda decided to move out of the joint venture, Hero Group

bought the shares held by Honda. Subsequently, in August 2011 the company was

renamed Hero MotoCorp with a new corporate identity.

Hero is the brand name used by the Munjal brothers for their flagship company

Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor

Company was established in 1984 as the Hero Honda Motors Limited

At Dharuhera India. Munjal family and Honda group both own 26% stake in the

Company. In 2010, it was reported that Honda planned to sell its stake in the

venture to the Munjal family.

During the 1980s, the company introduced motorcycles that were popular in India

for their fuel economy and low cost. A popular advertising campaign based on the

slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency

helped the company grow at a double-digit pace since inception. The technology in

the bikes of Hero Honda for almost 26 years (19842010) has come from the

Japanese counterpart Honda.

Hero MotoCorp has three manufacturing facilities based

at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants

together are capable of churning out 3 million bikes per year. Hero MotoCorp has a

large sales and service network with over 3,000 dealerships and service points

across India. Hero Honda has a customer loyalty program since 2000, called the

Hero Honda Passport Program.

The company has a stated aim of achieving revenues of $10 billion and volumes of

10 million two-wheelers by 2016-17. This in conjunction with new countries

where they can now market their two-wheelers following the disengagement from

Honda, Hero MotoCorp hopes to achieve 10 per cent of their revenues from

international markets, and they expected to launch sales in Nigeria by end-2011 or

early-2012. In addition, to cope with the new demand over the coming half decade,

the company was going to build their fourth factory in South India and their fifth

factory in Western India. There is no confirmation where the factories would be

built.

The Brand Trust Report published by Trust Research Advisory has ranked Hero

Honda in the 13th position among the brands in India.

Product range

Sleek

Street

Achiever

Ambition 133, Ambition 135

CBZ, CBZ Star, CBZ Xtreme

CD 100, CD 100 SS, Hero Honda Joy, CD Dawn, CD Deluxe, CD Deluxe

(Self Start)

Glamour, Glamour F.I

Hunk

Karizma, Karizma R, Karizma ZMR FI

Passion, Passion Plus, Passion Pro

Pleasure

Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor,

Splendor NXG,Splendor PRO

Hero Impulse launched in 2011 after the separation of hero and Honda. Its

India's first off-road and on road Bike.

Hero MotoCorp Ltd Basant Lok Vasant Vihar

34 Community Center

New Delhi

NEW DELHI 110057

P: +9111.26142451

F: +9111.26143321

Our Chairman

DONT DREAM IF YOU CANT fulfill your dreams

- Dr. Brijmohan Lall Munjal CHAIRMANs PROFILE

The founder and patriarch of the $3.2 billion Hero Group is your classic first

generation entrepreneur. He is a man who started small, dreamt big and used a combination of

grit and perseverance to create one of the country's largest

corporate groups and the World's No.1 Two Wheeler Company.

Instinctive from a young age, Brijmohan Lall made a rather unusual start in life. Around the time

when the freedom movement in India was taking shape in the late 1920s, he walked into a newly

opened Gurukul (Indian heritage school) near his home in Kamalia (now in Pakistan). He was

only six years old then.

Thus began an extraordinary tale of courage and perseverance. Brijmohan began his business

story after partition in 1947, when he and his brothers

relocated to Ludhiana. The family set up a company that provided poor people with basic

transport (cycles). Three decades later, as India evolved,

he added a second crucial chapter - which visualized affordable and

technologically superior transport to millions of middle class Indians. The

rest is history.

Building Relationships When Brijmohan and his brothers started out, there was no concept of

organized dealer networks. Companies just produced, and most dealers

functioned like traders. Brijmohan changed the rules of the business by

trusting his gut instincts; introducing business norms that were ahead of their time, and by

investing in strategic relationships. Brijmohan built a series of bonds and networks with

hundreds of family members, vendors, dealers and employees. Much like the Japanese keiretsu

system, these networks are now the glue that holds the Hero Group together.

"Thanks to the relationships that we have nurtured so passionately in the Hero Family, the

younger generations of some of our bicycle dealers have become dealers of Hero MotoCorp.

These relationships have survived through

generations - through bad times and good times'' the patriarch now

reminiscences.

Besides bonding with his vendors and dealers, Brijmohan has been personally responsible for

kindling a spirit of entrepreneurship amongst his employees, and today, 40 of his former

employees are successful entrepreneurs.

Staying Ahead Though not technically qualified in the conventional sense, only a few of his

contemporaries have understood the dynamics of technology better than Brijmohan Lall has. He

could always visualize the applicability of technology before others could. For example, in the

1980s, when all two-wheeler

companies in India opted for two-stroke engine technology, Brijmohan

preferred a four-stroke engine - a technology that dramatically increased

fuel efficiency and reduced maintenance costs. This technology was one of the biggest reasons

for Hero MotoCorp's stupendous success.

A Corporate Citizen A frugal upbringing and a value system modeled on the famous Gurukul system - which stresses

the sanctity of the teacher-pupil relationship - imbibed in Brijmohan a strong sense of social

commitment and responsibility.

There is a special place in his heart for Ludhiana, the city where he took roots. Today, Ludhiana

is a modern, bustling city, but Brijmohan has played no mean role in its evolution. Several

schools and educational institutions in Ludhiana

owe their existence to the Munjal family.

The Ludhiana Stock Exchange owes its existence to Brijmohan's vision as does the Ludhiana

Flying Club. He's also set up the not-for-profit Dayanand Medical College and Hospital-an

institute now rated as one of the best medical

colleges in India, in terms of infrastructure, quality of staff and alumni profile.

In and around Dharuhera, near the first Hero MotoCorp plant, Brijmohan and his family have left

their stamp of philanthropy. The Raman Kant Munjal

Foundation - which Brijmohan set up in memory of his eldest son, today runs a higher secondary

school and a very modern and well-equipped 100-bed hospital at Dharuhera. The group has also

adopted numerous villages and provides education, vocational training, drinking water, roads,

streetlights and sewerage.

ABOUT US

Board of Directors PROFILE OF DIRECTORS

Dr. Brijmohan Lall Munjal Chairman & Whole Time Director

Mr. Pradeep Dinodia Non Executive & Independent Director

Gen. (Retd.)

V. P. Malik Non Executive & Independent Director

Mr. Suman

Kant Munjal Non Executive Director

Mr. Paul Edgerley Non Executive Director

Dr. Anand C. Burman Non Executive & Independent Director

Mr. Sunil Kant Munjal Jt. Managing Director

Mr. M. Damodaran Non Executive & Independent Director

Dr. Pritam Singh Non Executive & Independent Director

Mr. Ravi Nath Non Executive & Independent Director

Mr. Pawa n Munj al

Vice-Chairman

& Managing Director Leadership Team

Leadership team Mr. Ravi Sud Sr.Vice President & Chief Financial Officer

Mr. Vikram Kasbekar Sr. Vice President - Head of Operations &

Supply Chain

Mr. Vijay Sethi Vice President-IS & HR & Chief Information Officer

Mr. Neeraj Mathur Vice President - Strategic Sourcing &

Supply Chain

Mr. Harjeet Singh Vice President & Head R&D

Mr. Deepak Mokashi Vice President & Head International Business

Mr. Sanjay Bhan Business Head - Parts Business

Mr. Rajat Bhargava Head of Strategy & Performance Transformation

PRODUCT DESCRIPTION

ECHNICAL SPECIFICATIONS Engine

Type Air-cooled, 4-stroke Single Cylinder OHC

Displacement 102 cc

Max. Power 5.03 KW @ 7000 rpm

Max. Torque 7.85 N-m @ 5000 rpm

Max. Speed 77 Kmph

Bore x Stroke 50.0 x 52.0 mm

Compression Ratio 9.0 : 1.0

Starting Self start

Ignition CDI

Transmission & Frame Clutch

Dry,Automatic Centrifugal Clutch

Suspension Front

Bottom link with spring-loaded hydraulic damper Rear

Unit swing with spring-loaded hydraulic damper

Brakes Front Brake

Internal expanding shoe type (130 mm) Rear Brake

Internal Expanding Shoe Type (130 mm) (IBS)

Wheels & Tyres Tyre Size Front

90 / 100 x 10 - 53 (Tubeless Tyres) Tyre Size Rear

90 / 100 x 10 - 53 (Tubeless Tyres)

Electricals Battery

12V-4 Ah MF Type (Maintenance Free) Head Lamp

12V - 35W / 35W - Halogen bulb (Multi reflector type) Position Lamp

12 V - 5 W x 2 Nos.

Dimensions Length

1750 mm Width

705 mm Height

1115 mm Wheelbase

1240 mm Ground Clearance

125 mm Fuel Tank Capacity

5 Litre (Min) Kerb Weight

101 Kg

Objectives of the Study 1) To analyze consumer perception towards the two brands.

2) To get feed back on what consumer expects from hero and

honda

3) To analyze consumer perception towards services offered

by Hero and Honda and performance of the two products.

4) Develop skills in report writing through data collection,

data analysis, data extraction, and presentation.

Scope of the study The study helps in having an awareness of customer

satisfaction towards Hero Pleasure and Honda activa. As the

product had a good reputation in the market, this study will help

to know that how Hero and Honda lost their grip in motor bike

industry. It also helps us to increase our practical knowledge

towards marketing of a company.Marketing is taken as the

functional area as the customer satisfaction is to be taken into

account.

Data Analysis

Q. Which one would you prefer among the two?

Honda Activa Hero Pleasure

It depicts that most of the consumers prefer honda activa rather then hero Pleasure.

It may be because of brand image or the services provided by the company to customers or the way of handling them.

ACTIVA

PLEASURE

Q. Which one is having better after sale services?


Honda provides better sales services to the customers thats why they prefer Honda activa more than hero Pleasure . Hero should make changes in its policies

ACTIVA

PLEASURE

Q. Which one is having better warranty policy?


Honda is having better warranty policies than hero thats why it is customers first choice

ACTIVA

PLEASURE

Q. Which one would like to prefer on the basis of design & style?


Honda activa has much better design and style than hero Pleasure thats why get much preference by the customers

ACTIVA

PLEASURE

Q. Which one would you like to prefer on basis of safety?


Customers assume Honda active much safer than hero Pleasure .

ACTIVA

PLEASURE

Q. Which one would you like to prefer on the basis of comfort level?


Honda active is much comfortable than hero Pleasure according to the people engaged in the survey

ACTIVA

PLEASURE

Q. Are you aware of similar brands available in the market?

Fully aware Aware

Less aware

Many of the people are fully aware of the similar brands in the market while there are still many who are just aware means they have knowledge of the of tte other brands but not much while few of them dont have any information about the similar brands of the market

Q. How did you came to know about this brand?

Advertisement Friends

Others

Most of the people know about the brand because of the ads... while many of them are influenced by the friends in contact and the remaining of them by the other sources

Q. Which factor influences your purchasing decision more?

Brand image Fuel efficiency

Price

Half of the people prefer the brand due to brand image while half of

them due to fuel efficiency but there is also a segment affected by the

price of the product

Q. Which type of media influence your purchases behaviour?

T.V. News Paper

Hoarding

Most of thepeople are much influenced by the ads they see on tv rather than in newspapers and are minimum affected by the hoardings

Q. Who influences you more in your buying decisions?

Self Family member

Friends Mechanics

Most of the people take their own decisions in their buying decisions while few of them take advice of their family members . Apart from that are influenced by the friends by rest of them by machanics

Q. Which one give you more satisfaction in matter of overall performance?


The conclusion is most of the people prefer and like Honda activa rather than hero Pleasure in matter of overall performance

ACTIVA

PLEASURE

Honda Activa is an undisputed leader in Indian scooter market therefore from time to time rival companies launches new models to challenge the leadership of Activa among those launched there is one scooter which stands out from the rest is Hero Pleasure.

Launched almost a year ago, Hero Pleasure is considered as Activas best alternative because its from Hero Motocorp, nations largest 2-wheeler manufacturer plus its run on the same Hondas engine which is powering all the Honda scooters including Activa.

We have already done the comparison between Honda Activa and Hero Pleasure in our earlier post but in this post we are making detailed comparison about the RIDE QUALITY of these 2 gearless scooters.

As we already told above that both Honda Activa and Hero Pleasure run on the same 109cc engine but despite running on the same engine power output is slightly different in the 2 scooters. Honda Activa produces maximum power of 8 Bhp @ 7500 rpm and maximum torque of 8.74 Nm @ 5500 rpm whereas Hero Pleasure produces maximum power of 8.08 Bhp @ 7500 rpm and

Honda Activa OverView

Nobody needs the opinion of an automotive expert to know what Honda Activa means for an ordinary Indian household. Launched in the year 2000, Activa has made a special place for itself in the hearts of Indian riders. Twelve years from the release and today, every other house in the country can be seen with one or two of this fab-machine parked on their porch. And that is because Activa is a ride for anyone and everyone. It is as trendy and vibrant a ride for a college girl and a teenage boy as it is mature and stable for a housewife and an office worker heading towards retirement. In fact, it is the best that India has received from the automatic scooter industry ever since the legendary Kinetic Honda.

Three years back, in 2009, Honda Motorcycle and Scooter India worked a revamp over the original 2000 model of Activa, outcome of which was a scooter that had the admirable performance and efficiency traits of the maiden version wrapped in a fascinating package of striking looks and topped with some more high-tech additions. In short, the best ride in the country was made better than ever before. Mileage boosted by a whole 15%, body adorned with modern cuts and curves, new braking technology introduced for better safety and storage space enhanced for more convenience, what more can one ask for?

Honda Activa Designing

The design of Honda Activa is truly a marvel. It has been made keeping the comforts and ease of

the riders as the top-most priority. Starting with the front, the flat and spacious foot-board paired

with a well-cushioned and large seat allows even the tallest of drivers to sit quite comfortably

without having to bend their legs even in the slightest. Plus, the perfect height of handlebars and

rider-seat in combination with an easily reachable handle ensures that the driver is able to

maintain quite an upright and relaxed posture all the time and does not have to experience any

kind of stress or difficulties even while driving through a bumpy road. Talking about tackling the

difficult Indian streets, the Activa is fully armed to do that. Carved out of a tough metal instead

of a flimsy plastic material, the body of this Honda scooter can take on a road in even the most

terrible of conditions giving a smooth and fun drive to its riders and a longer lifetime to the

scooter.

This sturdy body possessing a dimension of 1761mm x 710mm x 1147mm has been built upon a

High Rigidity Underbone frame. And besides providing a fairly wide ground clearance of

145mm and a long wheelbase of 1238mm, this framework has been cleverly styled to supply a

lot of storage space as well. An optional inner box that can be installed below the handlebars on

personal demand, a standard storage box under the seat with a capacity of 18 litres and a hook

below the seat in the front gives the users of Activa the best storage facilities that they are likely

to get in a two-wheeler today. Besides all of this, the CLIC (Convenient Lift-up Independent

Cover) mechanism that enables the whole rear cover to be lifted up as a single unit makes

maintenance, servicing and repairing a very easy feat.

Honda Activa Appearance

In looks , there is no beating the Activa. Honda designers have done a great job there.

Considering the fact that Honda Activa is as popular a choice amongst youngsters as it is

amongst adults, the stylists have crafted a shell that is stylish and fashionable but doesn't look

very flashy or loud. With the front facade resembling that of the mighty Honda Aviator, Honda

Activa has received a very sleek yet prominently curved body. Every view, whether it is the

front, the side or the rear, is a blend of sharp edges, smart curves, bold lines and a lean outline

which gives the scooter a very classy and upmarket feel.

Honda Activa Engine And Performance

The original model of Honda Activa rolled out in 2000 was fueled by a 102cc four stroke engine

that was upgraded to a 109 cc version in the 2009 revamp. Now capable of churning out a peak

7.89bhp at 7500rpm for a maximum of 8.82Nm torque produced at 5500rpm, this air-cooled, 4-

stroke, single-cylinder OHC engine does not compromise on the fuel-economy for an enhanced

power output. On the contrary, the new Activa mill delivers a straight 15% increase in mileage as

compared to its predecessor. To work in harmony with this brilliant motor, Honda Motorcycle

and Scooter India have employed a V-matic transmission mechanism, a Viscous paper air filter

to reduce the maintenance demands and a proficient suspension system. The suspension system

is composed of a Bottom Link mechanism for the front wheel and a Unit Swing mechanism for

the rear wheel both coupled to a Spring Loaded Hydraulic Damper for better absorption of

pothole jerks.

Honda Activa Mileage

Giving a direct boost of 15% to the previous rating of mileage, the latest model of Honda Activa

delivers a fuel-economy of 52kmpl which is a very impressive figure for a scooter. And fitted

with a fuel-tank of 5.3 litres means that once you get a fill-up done, there is no stopping you for a

whole 276km. This makes Honda Activa the most economical and practical option amongst the

whole line-up of automatics in the native scooter market.

Honda Activa Braking And Handling

The braking mechanism forms a vital part of every vehicle be it a scooter, a motorcycle, car or

anything for that matter. The safety of the passengers of a vehicle relies first and foremost on a

sound braking system and that is what makes it the top concern for vehicle designers. Keeping

the same in mind, Honda have blessed their flagship scooter with a new and more promising

braking technology that was developed in the factory of Honda itself. Named as Combi Brakes

or Combination Brakes, this technology combines the front and the rear brakes into a single unit

so that both can be applied together by pressing a single lever, thereby reducing the braking

distance and increasing the safety levels.

After the technology working behind the system, it is the actual parts that are making the braking

system work and that is the brakes themselves. For both the front as well as the rear wheel, Drum

brakes with a diameter of 130mm have been employed by the makers of Activa. Where handling

is concerned, Activa has never given a chance of complaint to its riders. It has always been

known for its easy, neutral and stable handling and now, that characteristic gets even better with

the introduction of a seating structure that allows the driver to have a much more comfortable

and relaxed posture resulting in superior handling.

Honda Activa Safety Features When it comes to safety, Honda never takes chances. The newly devised technique of Combi

Brakes is the biggest proof of that. Besides providing an advanced and improved braking

mechanism, the Honda designers have added a set of 90/100 10 inch tyres for the front and rear

wheels that provide a good road grip to assist in efficient braking. And no ordinary tyres they

are. Fitted with Tuff-Up tubes, these tyres are simply not made to get flat. Even if a nail

penetrates the tube, it won't be able to flatten the tyre owing to the anti-puncture sealant gel that

oozes out and solidifies to seal the gap around the nail thereby sealing the hole. With that, Honda

has reduced the risk of a flat tyre in Activa by an impressive 70%.

What more is new in this Activa is the anti-theft Key Shutter that enhances the security of the

vehicle manifold. Plus, the 12V electricals maintain a continuous stream of power to the 35W

halogen lamp for a bright and uninterrupted illumination at night. Apart from all this, a grab-rail

coated in silver is fitted at the rear end that makes for a secure but stylish grab for the pillion

rider.

Honda Activa Colors

Honda Activa Pros Good looks, neutral handling, tuff-up tubes and sturdy build.

Honda Activa Cons Long waiting periods and no central locking system.

FINDINGS

After the survey we found the satisfaction level of riders, Most of the consumer go for the Honda products

because of its sahe designe.

Youth feel very comfort on it.

Honda have been cover all the segment.

Youth like its very much Honda technology.

A very high segment of youth goes for the name

and goodwill of the Honda.

SUGGESSION The company should provide free service for at

least five times for new two wheeler.

The financing of Honda must be lower interest

rate.

The company must have a service station with in

the city.

Effort should be done for developing the concept

of good relationship with consumers.

Recommendation

Recommendation refers to the outcome of the research

work done and the suggestions for implementation i.e.

findings.

1. It is suggested that manufacturer should make all

efforts to satisfy customers.

2. New technology should be applied according to the

requirement of the customer.

3. Provide various schemes which attract the customers.

4. Better after sales services should be made available

to the customers.

5. Product should be fuel efficient.

6. Product should be available in different colours so as

to attract college going students.

7. Bike should be given sportier look.

CONCLUSION

This survey was done to indentify various problem and level of identify various

problems and level of satisfaction of consumer, so that efforts might done to satisfy

them which would result in building long term relationship between the customer

and company. Due to delivery in customer need and expectations, it become a

different task to satisfy every customer, therefore to satisfy each and every

customer the important of building relationship with them existed. For this purpose

a number of questions were asked to find out behavior of customer. This research

is also done to know the views of the customer towards the services and quality

provided to them by Honda.

BIBLIOGRAPHY

I have used the following source for finding the data-

a. Marketing management - Philip Kotler

b. Research methodology - C.R. Kothari

c. Consumer behavior - Schiffman & Kanuk

d. Service marketing - Baron S & Harris K

Literature from the web site

www.google.co.in

www.herohonda .com www.herohonda.com

www.herogroup.com

www.autoindia.com

Questionnaire Name :

Age :

Gender : :

Q. Which one would you prefer among the two?


Q. Which one is more fuel efficient ?


Q. Which one is having better after sale services?


Q. Which one is having better warranty policy?


Q. Which one would like to prefer on the basis of design & style?


Q. Which one would you like to prefer on basis of safety?


Q. Which one would you like to prefer on the basis of comfort level?


Q. Are you aware of similar brands available in the market?

Fully aware Aware Less aware

Q. How did you came to know about this brand?

Advertisement Friends Others

Q. Which factor influences your purchasing decision more?

Brand image Fuel efficiency

Price

Q. Which type of media influence your purchases behaviour?

T.V. News Paper Hoarding

Q. Who influences you more in your buying decisions?

Self Family member

Friends Mechanics

Q. Which one give you more satisfaction in matter of overall performance?

Honda Activa and Hero Pleasure

Documents

Transcript of Honda Activa and Hero Pleasure