Homework 2

The brand identity of All American Rejects is the same through most of their songs. In this single cover for “Gives you hell” there is lots of conventional aspects. For example the clothes they are wearing are all darkand the main singer is the only one in bright clothing. This was the same as the other music video “I wanna” I analyzed in the form of a Video moving image analysis. I looked at the music videofor “Gives you hell” and found that once again the lead singeris the only one in bright clothes. Here we can see him wearing blue skinny jeans and a very bright leopard skin coat.

It contrasts with the other members of the band on the single cover because they are all wearing dark colors such as purple and black and he's wearing yellow. In the vinyl single cover for the song the lead main singer is also bright and stands out to the rest of the band. The reason why this is done is because they want to create a

brand identity to the lead singer and show that he's the face of the band.

The other ways in which we can tell that the lead singer is made to stand out and be point of focus is that when the narrative stops and switches to the band performing he is at the front and almost blocks out the drummer which shows he is defiantly the face of the band and the band want to promote him so he's easily recognizable.

The setting of the music video also helps to add to the band identity. Throughout the music video there is humorous contrast with the normal everyday setting and the band sitting around with their tops off with visible tattoos and drinking beer. This is also a common thing in their music videos which helps add to the brand identity.

The outside setting also helps to create a brand identity because it involves lots of people and that’s common for their other music videos. It gives a sense of been involved.