Institutions ResearchHomework 2

Kerrang is published by Bauer Media. They are one of the UK’s leading media companies and they also publish Q, and Mojo, which are both music magazines aimed at roughly the same target audience as Kerrang. This means they will be interested in all the music magazines Bauer Media produce.

Bauer Media also own KISS FM and Magic radio. Kiss is aimed at a young target audience and a similar age range to Kerrang.

The majority of magazines they produce are aimed at men, with only a handful aimed towards women.

They publish car, fishing, photography, golf, rail, bike, fitness, and gardening magazines; all of these are aimed at niche audiences, the same as Kerrang.

Kerrang!

Bauer Media music magazines

Q and Mojo are both read mainly by 15-24 year olds, according to the Bauer Media website. However, these two magazines are dominated by male readers. However, Kerrangs readers are both male and female, and there is a similar number of male and female readers.

Q’s readership is 339,000, Mojo’s is 210,000 and Kerrang’s is 293,000. They all get similar numbers of readers throughout the year however Q’s readership is only slightly higher – possibly because of how long the magazine has been publishing.

Q and mojo