Cogency Semiconductor Inc. June 03

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HomePlug Powerline AlliancePeter Kempf

PresidentHomePlug Powerline AlliancePeter.Kempf@Conexant.com

17 June 2003 2

Agenda

• Introduction to HomePlug Powerline Alliance• Home Networking Trends and Applications• HomePlug 1.0• Current Successes• Current Products & Players• HomePlug AV• HomePlug Roadmap

Cogency Semiconductor Inc. June 03

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Introduction to HomePlug Powerline Association

17 June 2003 4

HomePlug Powerline Alliance

• Established to set global standard for using powerline for Home Networking

• Accelerate demand for products and services• 50+ Alliance Members, Sponsor Members Include:

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Home Networking Trends and Applications

17 June 2003 6

Key Home Networking Attributes

• Designed for the Home/Entertainment Uses• Easy to use

– Limited configuration/installation• Security/Privacy• High Performance, Multiple Simultaneous Activities

– e.g. Allow Internet sharing + Audio distribution + File Transfer• Coverage through entire home• Aggressive Product Price Points

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17 June 2003 7

LAN Technologies

Powerline-HomePlug 1.0

Phoneline-HPNA 1.0

Wireless-802.11g

Wireless-802.11b

EthernetPriceConvenienceApplicationsSpeed

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Market Trends

Networked Computing

Broadband Access

Digital Entertainment Smart Home

Before 2000 Today Near Future Future

File sharingPrinter sharing

Shared broadband accessFirewall/VPN

Digital audio distributionDigital video distributionNetworked gaming

Multi-system integrationAdvanced home automationEm

ergi

ng

App

licat

ion

Key

Tec

hnol

ogy

Plat

form

s Ethernet hub/switch10/100 NICsCAT5 cabling

Broadband modemWAN-agnostic home router/gatewayAdapters using Ethernet, 802.11x, HomePlug, etc.

Broadband modem/ router/gateway Networkable set-top/DVR/media serverNext-gen LAN technologies

Next-gen gatewayNext-gencommunication & control protocolsNext-gen LAN technologies

Key

Cat

alys

t to

Gro

wth

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HomePlug 1.0

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HomePlug 1.0 Features

• 14 Mbps Throughput• Easy integration with all manufacturers compliant with

HomePlug 1.0• 56-bit DES encryption for superior security and privacy• LAN connectivity anywhere a power outlet exists

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HomePlug 1.0 Specification

• Ethernet-class Home Powerline Networking with Provisioning for Low Jitter and Low Latency Applications

• PHY-layer– Orthogonal Frequency Division Multiplexing (OFDM)– 76 carriers, in 4.5 MHz to 21 MHz band– Rate-adaptive to 14 Mb/s raw bit-rate using DQPSK, all carriers– Multiple Modulation Types – DBPSK, DQPSK, ROBO– Forward Error Correction – Convolutional and Reed Solomon– In-band jammer immunity

• MAC-layer– Carrier Sense Multiple Access with Collision Avoidance – CSMA/CA– QoS priority classes, contention resolution and latency control– Unicast, Multi-Cast, Broadcast transmissions – Support for more than 128 nodes– 56-bit DES encryption for privacy

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DSL/EthernetRouter

DSL/EthernetRouter

Networking Example

No Network connectivity

HomePlug RouterHomePlug Router

I N T E R N E T

…or replace your Ethernet Adapter with a

Powerline router! Poor Wireless coverage

USBEthernet LinesPowerline

USBEthernet LinesPowerline

Ethernet AdapterEthernet Adapter

Adding HomePlug solves common

problems!

Ethernet Adapter

Ethernet Adapter

USB Adapter

USB Adapter

WirelessAccess Point

WirelessAccess Point

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17 June 2003 13

HomePlug and Wireless

HomePlugStrengths• Simplicity• Whole Home Coverage• Superior Security• Quality of Service

Limitation• No mobility

WirelessStrengths• Mobility• Multiple RF Channels Available• Market Penetration• Throughput (802.11a/g)

Limitations• Coverage drop-off• No Quality of Service

differentiation• Lack of Security

17 June 2003 14

Wireless ONLY Home

AP

Laptop

PC1

PC2 BroadbandAccess

Game Console

PDALaptop

WirelessWirelessdevicedevice

NonNon--mobilemobiledevicedevice

WirelessWirelessCoverageCoverage

DigitalAudio

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17 June 2003 15

HomePlug + Wireless = Solution

AP

Laptop

PL

DigitalAudio

PC1PC2 Broadband

Access

Game Console

PDALaptop

PowerlinePowerlineConnectionConnection

WirelessWirelessdevicedevice

NonNon--mobilemobiledevicedevice

WirelessWirelessCoverageCoverage

PC3

17 June 2003 16

PC Networking GamingBridgesto other

Home Networks

ResidentialGateway or Set Top Box

• Wireless• Structured

WiringInternet

HomePlug 1.0

Multimedia

IP Telephony& Voice

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Current Successes

17 June 2003 18

Press Coverage

• New York Times• Forbes• Wall Street Journal• CNET• Information Week• Business Week• PC World• PC Magazine

• Scientific American• CNN Headline News• BroadBand Home• ZDNet• Practically Networked• Tom’s Hardware Guide• Network World

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17 June 2003 19

Certification Program

• Certification program rolled out in November 2001• Certification program will verify that products from different

manufacturers will interoperate• Products that are verified as certified will receive the

HomePlug Certification Mark

Current Products & Players

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17 June 2003 21

Certified Product

Silicon/Reference Design Product

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HomePlug Products

• First Generation – USB Adapters, Ethernet Bridge, Router

• Second Generation– Reduced Cost, Power

Consumption, and Size– Audio – Wall Adapter– Combination HomePlug/802.11

Access Point

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17 June 2003 23

Participating Retailers

HomePlug AV

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17 June 2003 25

Objectives of HomePlug AV

• To be the network of choice for distribution of data and multi-stream entertainment including HDTV, SDTV, and true audiophile audio throughout the home

• To provide the best connectivity at the highest QoS of the home networking technologies competing for these applications

• To provide this capability at a cost that is competitive with or better than any competing technology

• These objectives are a starting point

• We will be soliciting input from all HomePlug members

17 June 2003 26

HomePlug AV’s Targeted Applications

• Simultaneously distribute multiple high quality Consumer AV signals including

– STBs (cable or satellite Set Top Boxes), PVRs (TIVO etc.)

– DVD players (Digital Video Disks)

– HDTVs (High Definition), as well as Standard TV

– High Resolution Monitors

– Audiophile quality speakers, CD players, etc.

• HomePlug V1 applications

– PC Networking, Telephony, Gaming, MP3/CD Audio and Security

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17 June 2003 27

Why use HomePlug AV?

• Performance– Larger & more reliable coverage than wireless– More points of access than phone or cable

• Inexpensive– Lower inherent costs than wireless– Less expense than running new wires for Cable or Ethernet

• Easy to use– One plug can do it all - power and communication– Designed for home AV applications - designed in, not added on– Easy to set up

HomePlug Roadmap

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17 June 2003 29

HomePlug RoadmapMbpsMbps10001000

100100

1010

11

AVAV AccessAccess

ControlControl

20002000 20042004 200X200X 20XX20XX

Thank You

Peter KempfPresident

HomePlug Powerline Alliance