Homebuildlife Macro Trends - WGSN · Homebuildlife Macro Trends Autumn/winter 2014/15. ... Clear...
Transcript of Homebuildlife Macro Trends - WGSN · Homebuildlife Macro Trends Autumn/winter 2014/15. ... Clear...
Homebuildlife Macro TrendsAutumn/winter 2014/15
Moving on from N.D.A., this trend looks at what is real or genuine. We live in an image-driven world, with every detail of our existence documented in photos, which are then circulated worldwide through social media and the internet. These images evolve and are manipulated through filters — enhancing, dissecting, deconstructing, distorting, interweaving, tearing apart, stripping back and layering the originals. These photo manipulations are affecting the way we think about reality, and about design, causing us to question the value of “real” and “authentic” scenarios and products. What is an image and what is an object? What is the “real” real?
What’s driving this trend?
This search for authenticity has lead to a recent debate sparked by the New York Times on the validity of the street shot as a representation of “real” fashion. The line between the person and the pose, the authentic and the fake is increasingly blurred.
PERSON/POSE
What’s driving this trend?
Data becomes art as artists use information, intelligence and statistics to drive a new design direction. Artist Laurie Frick creates large-scale installations based on collections of her own personal data.
What’s driving this trend?
An anti-Instagram aesthetic is emerging, with designers and artists experimenting with creations that look unreal but are in fact unaltered, un-doctored, and undis-turbed. #nofilter is a Tumblr where people showcase images that are defiantly unaltered by digital filters.
Research & Reference
Hermès scarves by Hiroshi Sugimoto
Inspired by the prismatic colour seen in Polaroid photographs taken in the morning sun, Japanese photographer Hiroshi Sugimoto has created a collection of silk square scarves for Hermès. Each limited-edition scarf shows a different colour gradient, from brilliant yellow to rich blue, and asks the enigmatic question 'why must science always cut up the whole into little pieces when it identifies specific attributes?'
Arik Levy: Nothing Is Quite As It Seems
In Arik Levy’s Paris exhibition, Nothing Is Quite As It Seems, the designer presents a range of pieces that play with light, shadow and space. The faceted shape, Levy’s signature, is used across the exhibition, with structures formed from non-regular geometries and paintings featuring pixelated images.
Research & Reference
Machine Knit Glitch Blankets by Phillip Stearns
Images captured by intentionally short-circuited digital cameras are used to create these soft accessories by Phillip Stearns. The glitched photographs taken by Stearns are woven or knitted into photo blankets, turning cold digital glitches into warm, emotionally engaging textiles.
www.phillipstearns.wordpress.com
Reflection Range by Kim Thome
RCA graduate Kim Thome’s Reflection Range uses glass and two-way mirrors to create bold, colourful designs and visual questions for the viewer to explore. Tables, mirrors and cabinets are decorated with fluoro colour and layered geometric patterns, adding a depth of illusion to their surfaces.
www.kimthome.com
A playful approach to geometric shapes and facets brings a new sense of space and proportion to objects and interiors. Products and places become true experiences.PLAYFUL PERSPECTIVES
MOOD
The old is layered with the new, as the infinite pixelation play and pixel craft from S/S 14’s New Digital Aesthetic evolves into endless pattern possibilities in multiple dimensions.
NEO PIXEL
MOOD
Through multicoloured ombré patterns, complex colour is created through plays of light and material. Materials transmit and distort light and colour, to magical effect.COLOUR FILTERS
MOOD
Digital glitches move from mistakes to masterpieces. We even interpret nature in a Photoshopped way, and it looks magnificent.GLITCH REALITY
MOOD
Optical patterns create mesmerising illusions and stripes evolve into three-dimensional forms.ILLUSIONS
MOOD
Kaleidoscopic impressions are created with fine threads, iridescent materials, and tricks of digital colour and light.SPECTRUM
MOOD
Reflections, shapes and mirrors make us wonder what is real - through the power of illusion.REFLECTING REALITY
MOOD
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Colour
Mid-tones sit alongside ultra-bright RGB hues, and ultra-shades of colours, such ultra-violet and ultra-blue, are key. Deepest, darkest blue replaces black, while silver mirror effects create new perspectives.
COLOUR
PANTONE® 18-3840
PANTONE® 19-3953 PANTONE® 11-4800 PANTONE® 18-3945 PANTONE® 19-4022
PANTONE® 13-0752 PANTONE® 17-6153
PANTONE® 16-5515 PANTONE® 18-1662 PANTONE® 18-4252 PANTONE® 17-1462
PANTONE® 18-2333
Key Colours
Core
Directional
Accents
KEY COLOUR
Colour Usage
Colours shine through the dark in ultra-hues that go beyond fluorescent.SATURATED SHADES
COLOUR USAGE
RGB hues bring a playful, post-Memphis feel to the season.DIGITAL BASICS
COLOUR USAGE
Geometrics are treated in 2D, 3D and transparent ways.MULTI-DIMENSIONAL COLOUR
COLOUR USAGE
Mid-tones and vivid hues create plays of perspective.OPTICAL BRIGHTS
COLOUR USAGE
Concentrated and diluted tones result in a wonderfully warm and happy effect.MIXED TONALITIES
COLOUR USAGE
Pockets of warm brights liven up cool winter whites.POP UP
COLOUR USAGE
Matt chromePainted surfaces (i.e. wood and canvas) with flat, minimal textureNatural woodWide-weave corduroyPlain cotton weavesShort-pile velvetMetallic fabrics & fibresIridescent weaves
Coloured glass & perspexClear glassFrosted glassMirrorColoured concreteUltra-shiny or ultra-matt ceramicsSuper-shiny metal with colour-spectrum finishesWater droplets magnify surface texture
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Key materials
KEY MATERIALS
ReflectiveIridescentHigh-shineMatt metalMatt colourTransparent Frosted
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Key finishes
KEY FINISHES
Paused & interrupted patterns3D renderingMagnified patternsOmbré shading from neutrals to brightsShards of lightLayered patterns
Pointillist pixelsInfinite geometricsOptical illusionsManipulated, marbled spectrumsPhoto-real vs digitally-renderedIrregular glitch
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Key patterns
KEY PATTERN
Elliptical 3D-2D play on shapeFlat-packedFine frames
Irregular facets3D pixelsFaceted shapes layered with patternBoxyConcentric circles & squares
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Key shapes
KEY SHAPE
Key takeawaysThe value of “real” and “authentic” images and products
Dissecting everyday life into facts and data
Art and design that celebrate glitches and ruptures
Youth move towards images that are not manipulated - an anti-Instagram aesthetic
Commercial products explore the idea of realism and illusion
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KEY TAKEAWAYS