Home Sellers Guide - Birmingham Alabama

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    www.MegaAgents.com 205-267-15202

    Many agents think their most important job is satisfying

    the customer. We dont think thats true. We believe that

    satisfying the customer is simply the minimum requirement

    for staying in business. We work constantly to improve our

    systems, processes, and services to go well beyond thestandard level of service provided by most agents.

    Simply put, our objectives are to get you the most money,

    in the least time, and with the fewest hassles. We want to

    provide the absolute best service in the industry. Period!

    We want to make you so satisfied you listed your home

    with us, that you will refer us to all of your friends and family.

    The Mega Agent Real Estate Team

    RE/MAX Advantage

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    COLLIERCollier Swecker is a founding partner of the Mega AgentReal Estate Team at RE/MAX Advantage. Collier leadsthe teams listing division. Collier and his Mega Team areamong the most successful Real Estate Agents in theBirmingham Alabama real estate market. As a Realtor,he has been able to utilize his legal and marketing skillsto help clients save thousands of dollars and avoid costlycontractual mistakes.

    Collier graduated from Auburn University (B.A., 1998),Cumberland School of Law (Juris Doctor, 2002)and

    Washington University School of Law in St. Louis (Mastersof Law in Taxation, 2003). Collier was the principalpartner in a law practice, Swecker and Sparks, for3 years in Auburn, Alabama.

    Collier is married to Amanda Capps Swecker and livesin North Shelby County. Collier & Amanda are the proudparents to a beautiful daughter, Julia Abigayle.

    MARKMark Carlisle is a founding partner of the Mega AgentReal Estate Team. Mark leads the teams buyers division.An extremely strong business background, exceptionalreal estate knowledge, and compassion explain whyso many people have chosen Mark Carlisle as theirRealtor of choice in Greater Birmingham, Alabamafor over 12 years.

    Mark is a strong believer that his personal priorities thatare: God, Family, & Business (in that order!)In his personaltime, Mark enjoys spending time with his family, coachinghis sons sports teams, and playing sports including golf,tennis, basketball, and softball.

    He also enjoys singing and playing the guitar. Mark isan active member of The Church at Brookhills inBirmingham, AL. Mark is married to Crissy BuchananCarlisle. Mark and Crissy have two sons, Nicholas and JC.

    Meet Our Team

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    CARINCarin Charles brings extensive experience andknowledge of advertising and marketing along with astrong business acumen to her position as a Realtorwith the Mega Agent Real Estate Team at RE/MAXAdvantage. After 15 years specializing in marketing,Carin merged her expertise with her passion for realestate, providing an unsurpassed choice for anyoneready to purchase or sell a house. With her backgroundin real estate investment and flipping, she is able toadvise her clients on making smart real estate purchasesand maximizing profits when selling a property.

    She graduated Summa Cum Laude from The Universityof Alabama (B.A., 2000)with a major in Public Relationsand a minor in Marketing. She continued her educationat The University of Alabama at Birmingham (MBA, 2004)and earned a Masters in Business Administration withtop honors. A native of Gardendale, Alabama, Carin haslived throughout the Birmingham-Metro area, exposingher to the charm and character of each part of town.She is married to Brad Charles and their family lives in theGreystone area of Birmingham, Alabama. They have twochildren, Caroline and Brennen. They are active membersof Double Oak Community Church located in the Mt.

    Laurel community.

    KATHYKathy Southerland brings over 15 years of executivecorporate experience to the Mega Agent Real EstateTeam. Kathy has a passion for finding that perfect homefor her clients. She loves putting deals together andgetting her clients the absolute best deal at the absolutebest price possible.

    Kathy is a lifelong resident of Alabama and currentlylives in Pelham, Alabama. Kathy is married to SteveSoutherland and they have two children, one beautifulgranddaughter and three granddogs. Kathy enjoysspending time with her family, reading, crafting, and

    going to flea markets and antiquing with her husband.

    Meet Our Team

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    SHARRONSharron Stevens is the Client Care Manager for the MegaAgent Real Estate Team. Sharron joined our team in Juneof 2014. Originally from the South, Sharron moved back tothe Birmingham area in 2008 to be closer to family. With aback ground in corporate account management, hernumber one focus is always the client. Her friendly,caring attitude as well as her desire to always help andmake things happen, she is epitome of client care.Sharron is a licensed real estate agent in the state ofAlabama. Sharron also manages all of the Short Sales forthe team and is committed to finding solutions for all buyers

    and sellers.As a military wife, she spends her free time with herhusband, Tim, when he is home, and their children. She alsoenjoys working with Habitat for Humanity, the WoundedWarrior Project, reading, cooking and traveling.

    JULIEJulie May is the Marketing Director for the Mega Agent RealEstate Team and owner of Anything Creative, a creativedesign firm. Julie has partnered with the team to createcompelling advertising and sales material for our programsand listings. She brings more than 15 years of design andmarketing experience to The Mega Agent Real EstateTeam.

    Julie graduated from The University of Alabama with adegree in Communications and a minor in the Computer-Based Honors program. She is married to Jordan and has adaughter, Abigail and son, Preston.

    Meet Our Team

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    TRISTATrista Ehlers is the Director of Property for Mega AgentRental Management LLC. Trista has years of sales andmanagement experience along with keen attention todetails and organization. She absolutely loves working inproperty management and look forwards to managingyour property.

    Trista enjoys spending time with her husband James andtheir two children, Laine & Bryne. In addition, she and herfamily host an International exchange student every schoolyear. Tristas hobbies include reading, traveling, makingjewelry, watching moves, and walking her two dogs Boris &

    Luda. Trista is a member of Helena United Methodist Churchand is an active volunteer with their youth group.

    RUBYRuby Dela Cruz is one of the Mega Teams Lead ClientCare Managers. Ruby has a Bachelors Degree inAdvertising and has years of management and marketingexperience which enhance her ability to assist homebuyers locate that perfect home. She lives with herhusband and their one son.

    REIGNReign Patajo is a Client Care Manager for the Mega AgentReal Estate Team. She graduated with Bachelors Degreeof Science in Nursing. Formerly Reign was IP Relay commu-nications assistant for the deaf & mute and administrativetechnology specialist. Reign loves learning to cook, teacherof aerial arts and is a bodybuilder training for AmateurOlympia. She lives with her husband and one daughter.

    Meet Our Team

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    The Team Approach

    The Mega Agent Real Estate Team has a full-time staff of professionals to assist ouragents and manage the hundreds of tasks associated with listing & buying a home. Thisteam approach allows the agents to do what they do best.... sell homes! Independentreal estate agents have to juggle these tasks all on their own.

    Typical Real Estate Agent Mega Team Agent

    nFull-Time Marketing Expert on Staff Trained in Graphic Design, Internet Advertising & Real Estate.

    nFull-Time Listing Coordinator Ensur ing that Your Listing is Getting the Marketing & Attention itDeserves.

    nFull-Time Client Care Coordinator who Makes Sure You are Kept Informed about All Activities

    and is Always Available to Answer Questions.

    nFull-Time Transaction Coordinator who Monitors Every Aspect of Your Transaction to Hold allParties Accountable to Their Promises So That You Close On Time.

    nCollier Swecker who Manages the Entire Listing Division to Ensure That Your Home is Marketedto the Most People, in the Most Places and with the Absolute Best Chance of Selling.

    MARKETING

    SALES

    REPORTS

    NEGOTIATION

    LEAD

    GENERATION

    TRANSACTIONMANAGEMENT

    ACCOUNTING

    SERVICE

    SALES

    SERVICE

    NEGOTIATION

    OUR SERVICE TEAM INCLUDES:

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    At Mega Agent Real Estate, we have modeled our company differently than any otherreal estate team in the area. And we have been successful doing it. We identify every-ones unique talent and put them in a position to showcase it. Each person you workwith is an expert in their field. Selling your home is a big deal and thats exactly howwere going to treat it. While working with us, this isnt just our team. Its your team.

    Team up with the experts

    YOUR LISTING AGENTS:

    n Professional, licensed, full-time agents who handle the listing of your home

    n Fierce negotiators

    n Track record of proven success selling homes

    n Coached by one of the top agents in the country

    YOUR ADMIN SUPPORT TEAM:

    n Handles the details of a transaction to make your sale efficient

    n Professional photography and videography

    n Gathers feedback from showings to make sure your property is always represented to prospective buyers appropriately

    n Executes top marketing and advertising program in the area

    YOUR INSIDE SALES TEAM:

    n Full time staff to handle all your propertys inquiries

    n 24/7 site and marketing monitoring to never miss communication with potetial buyer

    n Manages a database of 10,000+ people and markets directly to them

    YOUR TRANSACTION COORDINATORS:

    n Minimizes any hurdles in your contract

    n Coordinates your closing

    n Ensures every legal and financial detail is taken care of

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    I want to tell you about a real estate team that I wish I had inmy state in Connecticut to sell my home Mark Carlisle and

    Collier Swecker, The Mega Agent Team at RE/MAX Advantage.

    They can guarantee to sell your home at a price and a deadline

    you agree to or Collier and Mark are going to buy it.

    The only

    BirminghamRealtorendorsed by

    Glenn Beck

    Advantage

    * Hear Glenn talk about The Mega Agent RealEstate Team on 105.5 FM and 960 WERC onThe Glenn Beck Program, Rush Limbaugh, SeanHannity, and The Michael Berry Show.

    Endorsements

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    www.MegaAgents.com 205-267-152010

    RE/MAX vs. The IndustryRE/MAX is the #1 real estate network in the U.S. Nobody

    sells more real estate than RE/MAX. Here is how othernational franchises compare for 2016.

    TRANSACTION

    SIDES PER AGENT

    LARGEBROKERAGES ONLY1

    U.S. RESIDENTIAL

    TRANSACTION

    SIDES2

    BRAND

    AWARENESS

    (UNAIDED)3COUNTRIES4

    OFFICES

    WORLDWIDE

    AGENTS

    WORLDWIDE

    17.3 960,000+ 27.0% 95+ 6,986 104,826

    10.4 Not

    released 0.4% 5 516 6,500

    9.4 120,919 1.9% 30 2,350 36,800

    8.7Not

    released4.0% 1 1,200 42,000

    8.6 730,128 14.0% 34 3,000 84,800

    8.2 411,731 19.7% 63 6,900 101,400

    7.0 62,738 1.0% 2 300 10,200

    6.8 843,547 8.3% 13 773 133,212

    6.3 100,297 1.6% 44 835 18,800

    . . .;

    .. . .

    . .. . . ;

    . . . .

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    Our home had been on the market off and on or 2 yearswhen we first met Mark. Te two realtors marketing the houseprior to him had proved to be ineffective and unorganized.Until Mark, the other realtors defined the passive marketingapproach...In vivid contrast, Mark always made time or ourquestions, and regularly called to keep us up to date on thelatest news. In a buyers market he pulled through. Soon,closing was in sight. Mark even worked with us to find acarpenter to address the inspectors findings. And as he haddone in the past, Mark continued to ollow-up with us and thecarpenter until complete. We closed on the house in June.

    Ross & Kelly Jacobs, Home Sellers

    Carin understood the emotions I elt at selling the home mylate husband and I had shared, and she was very patient withme on learning what to obsess over and what to let go o. I wasSO impressed with Carin & would recommend her to a riendin a heartbeat!

    Jane Mathis-Hopson, Home Seller

    Te reason I would recommend the Mega Agent Real Estate

    eam to anyone is the team approach and the service we gotrom Carin Charles. She gave wise counsel in negotiations andwatched over all the details o closing. She was always riendly,

    positive and timely in communicating. Cindy Shellum, Home Seller

    When we sold our home, we needed to find a new house andwe only had a ew weeks to close. Collier was critical in notonly showing us new homes, but in every aspect o thepurchase o our new home. From negotiating a good solidprice, to providing advice, to arranging a quick closing, to

    setting up inspections and etc., Collier and the Mega AgentReal Estate eam at RE/MAX Advantage were antastic. Wecould not have asked or a better experience and we love ournew home.

    Russell & Melanie Parker, Home Sellers

    What our clients are saying...

    Tis group is a greatgroup to work with.Tey are proessional,courteous, and theirresponse time to myquestions were great.We had previously usedtwo other realtors roma different agency andneither one made us eel

    that our listing was im-portant. I would highlyrecommend Collier toanyone looking or anagent. He is intelligent,proessional, caring, andhis knowledge o thereal estate market wasthe best that I haveencountered. Collier andhis group went aboveand beyond to make

    sure we were satisfiedwith the sale o our oldhome and the purchaseo the new one.

    Steve & KathySoutherland, Home

    Sellers & Home Buyers

    I think the reason yourteam is so successulis because they under-

    stand what the customerwants and thats whatthey provide.

    Matthew Holden,Home Seller

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    www.MegaAgents.com 205-267-152012

    Whats Your Biggest Fear When Listing Your Home With A Realtor?

    Unlike most Realtors, our ONE DAY LISTING GUARANTEE allows you to fire us. If youre likemost sellers, you worry about being locked into a lengthy listing agreement with aless-than-competent real estate agent, costing your home valuable time and exposureon the market. Well, worry no more. Our Mega Agent Home Selling Team takes the riskand fear out of selling your home with a real estate agent.

    We will not lock you into a 12-month contract or even a 6-month contract. If you are notcompletely satisfied with our services and marketing techniques, after just 1 day, youcan FIRE US! You sign a listing contract with me for only 1 day! That means if you dontthink that working with me and sales team is your best option, just call and tell us at anytime to take a hike! I feel confident that after meeting with our team, you will see thatwe have the best home marketing program in our area!

    When you sell your home through the Mega Agent Real Estate Team, you can cancelyour listing at any time. No hassles, no worries. Its simple:

    1-Day Listing Guarantee

    n You can cancel your listing literally the next day if you so choose. Its literally aday-to-day listing contract.

    n You can relax, knowing you wont be locked into a lengthy listing agreement.

    n You will enjoy the highest caliber of service from professionals confidentenough to make this offer.

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    Our Hassle-Free Listing Program

    When you list your home with The Mega Agent Real Estate Team, our Hassle-Free ListingProgram gives you the most flexible listing terms available.

    Sell Your Property Yourself, While It Is Listed, and Pay NO Commission.While your home is listed with us, if you find a buyer who has not been exposed tothe property by our office or another agent, then you do not pay any commission.

    Cancel the Listing at AnytimeEither you or our team can cancel by calling and saying I want to cancel thelisting. Its that simple. The cancellation becomes effective at the time you call.Please allow two business days to have the sign removed and the listing withdrawnfrom the Multiple Listing Service.

    No Advance Fees of Any KindYou only pay if we procure an offer that is acceptable to you.

    No Pressure PresentationWe will never allow you to be pressured by a buyers agent. All offers will beemailed or delivered to our office, and then presented to you by phone, email, orfax so you can make your decisions privately.

    Variable Commission

    If you are nothappy at any time....FIRE us & pay nothing!

    Owners property

    sells through a Buyerprocured throughthe MLS. AnotherAgent representsthe Buyer. Listing

    Agent Commissionto be 3% and SellingAgent Commission

    to be 3%.Total Commission

    to be 6%.* Applies to all homes with

    Final Sales Price of $100,000or higher. There is a

    minimum sales commissionfor all homes under $100,000

    of $6,000.

    6% 5% 1% 0%Listing Agentprocures the

    Buyer and writesthe contract.

    There is no otherAgent involved.

    Totalcommission

    to be 5%

    Owner procuresthe Buyer and there

    is no other Agentinvolved. Listing

    Agent will write thecontract and pro-

    cess it throughclosing for Owner.Total commission

    to be 1%.

    You find thebuyer andthere is no

    other agentinvolved. You

    dont want ourassistance.

    You paynothing.

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    www.MegaAgents.com 205-267-152014

    Home Marketing

    54.1%of homes EXPIREDor

    are WITHDRAWN

    In todays ever changing Real Estate market,

    you need every possible advantage to sell your home for top dollar.This year, less than 50% of the homes listed have sold. That means your Realtor, their trackrecord and their experience are more important than ever.

    We study the market daily so we can help advise our clients to make the best decisions,opt for the most effective improvements and set the price that will attract the mostpotential buyers. These are the major factors that affect your sale:

    3 Location

    3 Condition

    3 Pricing Strategy

    3 Exceptional Marketing

    We cannot change your location, but we can advise you about how your home canshow in the best condition possible. We can also expertly help you price your homecorrectly. Finally, we will provide you with the most proven marketing strategies in thebusiness.

    Selling one of your largest investments is a huge step and the right Realtor can makethe process quick and easy. Dont list your home with someone who will let it expire.

    Hire a Realtor that will get your home soldin the leastamount of timefor the mostamount of money!

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    Pricing Guidelines

    1. Activity versus Timing - Timing is extremely important in the real estatemarket. A property attracts the most interest and excitement from agentsand potential buyers when it is first listed. Setting a realistic price from thebeginning will help take advantage of this initial period and increase thechance of a timely sale. When a home is overpriced from the start, it missesthe most critical time period in selling a home.

    2. Determining Your Homes Market Value - Location and characteristicsof your property are the key elements in determining its value, therefore thebasis for valuation is similar properties in your area. A market analysis takesinto account the sales price of comparable properties and the quantity andquality of comparable properties on the market. Once the value has beendetermined, you can decide on an offering price that will achieve your goals.Generally, the price should not exceed the value by more than 5% orpotential buyers may not even make offers.

    nTodays market

    nTodays competition

    nTodays financing

    nTodays economic condition

    nThe buyers perception of the condition

    nLocation

    nNormal marketing time

    nShowing accessibility

    The Market Value of your home is what abuyer is willing to pay based on:

    nImprove the condition dramatically

    nOffer good terms

    nImprove the way your home shows

    nAdjust the price

    How can my home be a 10 in todaysselling market?

    nThe price you ask

    nThe condition of the property

    nAccess to the property

    As a seller you control:nMarket conditions

    nThe motivation of your competition

    nValue

    As a seller you do not control:

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    Impact of Price Visibility

    Collier and staff literally kept me inormed all through the process and my wie and I didexactly what they requested in regards to preparing the home. Collier wanted us to have ashow home and told us how to do it and we did and sold in exactly 29 days rom the day

    we put it on the market. They understand how to sell a homeand I highlyrecommend them or anyone!!

    Don Leipert

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    A Guaranteed Marketing ApproachOur team approach employs proven systems and resources to aggressively market andsell your home.

    Why? Because we work in an environment that demands quality service andguaranteed results. Therefore, we expertly handle every detail from initial contact toclosing. Each person on the team has a specific responsibility to you, our client, in theprocess of selling your property. Our team approach makes the possibility of getting yourhome sold fast, and for top dollar, a REALITY.

    Expert Advisors

    Based on our industry research surrounding indisputable laws of selling real estate in anew market, our system focuses on critical points and marketing that ensures your homesells for the highest price during the peak marketing time frame.

    Advanced Property Marketing SystemOur exclusive marketing system is built and designed around the principles that governbest practices in other industries. By applying these principles, we are able to maximizethe saleability of your property.

    Professional Copy

    As critical marketing professionals we recognize theneed for professional copy, this best conveys the beautyand emotion of your home. That is why we only use themost professional copy in all our advertisements.

    Expert Negotiators

    All of the marketing in the world is useless if we cantsuccessfully negotiate a win-win deal for all parties,especially you, our client. By ensuring it is a win-winsituation, we increase all parties commitment to asuccessful closing.

    Social & Multimedia Marketing System

    We all understand that social media has overtaken traditional internet traffic, in itseffectiveness to reach the consumer. This means better exposure for our clients homes.We are prominent on LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and othersocial platforms where 90% of your audience is.

    Having the TEAM of the Mega Agents is awesome! Knowingthat each person on the team specializes in what they do was great. Because o Colliersexpertise our home went under contract in 10 days. I highly recommend the Mega Agentsto anyone looking to buy or sell their home.

    Justin and Jessica Scarsella

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    www.MegaAgents.com 205-267-152018

    Your Mega ListingYour listing is syndicated across many websites including these:

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    Visits

    21,273

    Unique Visitors

    8,297

    Pageviews

    185,876

    Pages / Visit

    8.74

    Avg. Visit Duration

    00:08:51

    Bounce Rate

    14.19%

    % New Visits

    26.99%

    Returning Visitor New Visitor

    27%

    73%

    Go to this report

    Feb 20, 2014- Mar 22, 2014Audience Overview

    ,,

    .

    MegaAgents.com

    Potential buyers will findyour homes listing onour easy-to-use website -

    MegaAgents.com. OurMLS Home Search is oneof the best around! Thatswhy around 70% of ourusers are returning visitors.We average more than8,000 unique visitors amonth who stay on our sitearound 8 minutes, which isan eternity online!

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    www.MegaAgents.com 205-267-152020

    Mobile Website

    Our Mobile site allows buyers whoare out and about to easily findyour homes listing! They can viewproperties nearby their locationwith a click of a button. Ourmobile site averages more than3,000 unique visitors per month,with 79% of those as returningvisitors. Buyers love our mobile site!

    Go to this report

    Feb 20, 2014 - Mar 22, 2014Audience Overview

    . , .

    . .

    . .

    . .

    . .

    . .

    . .

    . .

    . .

    . .

    Overview

    Visits

    Feb 22 Mar 1 Mar 8 Mar 15

    600600

    1,2001,200

    Visits

    21,273

    Unique Visitors

    8,297

    Pageviews

    185,876

    Pages / Visit

    8.74

    Avg. Visit Duration

    00:08:51

    Bounce Rate

    14.19%

    % New Visits

    26.99%

    Returning Visitor New Visitor

    27%

    73%

    All Visits100.00%

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    Not only does our MegaAgents.comwebsite get great traffic, but the nationalRemax.combrand website gets more traffic than any other national real estatefranchise site. This exposes your listing on a national level to potential buyersmoving into our area.

    National Traffic

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    Email Marketing

    Each week we stay top-of-mindwith our buyers by sending outColliers Top Five Awesome HomeDeals email. Collier picks five homeeach week that are great dealsbased on price, amenities &location. This popular email is sentto over 9,000 potential buyersevery week.

    We also send out informationalemails to our database such asinterest rate updates, real estatetax info and so much more.

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    Facebook MarketingTargets BUYERSfor your home and brokers whohave buyers for your home.

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    Professional Photography / Video

    Other than price, photography is the mostimportant factor in selling your home! Wehave a professional photographer that willtake photos and video of your home tohighlight the features, show the floor planand give prospective buyers an overviewof the home without having to step footinside. The photos and video provide avirtual open house, available 24/7 onlinewithout agents having to show yourproperty.

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    Drone TechnologyThe photographs of your home could make or break the sale... Our state of the art

    drone technology highlights your home in a unique and captivating way.

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    Quality Lead Conversion

    Problem:Even if an agent markets homes online and in print, their lead response process is just ascritical to getting buyers to ultimately view their listings. NAR reports that the average re-sponse time to an internet lead is 16 hours with 32% of all leads never being respondedto at all!Is this how you would want interested buyers treated when inquiring about yourhome?

    Solution:Our revolutionary websites convert interested buyers into hot leads at a rate thatquadruples the average website. We generate hundreds of leads every month and ourlead response time is typically under five minutes within the hours of 8am - 9pm, sevendays a week. Our system for attracting buyers plays a huge role in the sale ofyour home.

    nOur lead conversion program will bring youmore interested and qualified buyers.

    nWe have leads sent to our agents via textmessage as soon as they are received forimmediate response.

    Sellers Benefits

    nPotential buyers have complete access tosee any home while getting the answers theywant quickly.

    nWith our lead conversion, buyers get theresponse they need to make the decision tobuy.

    Buyers Benefits

    We were turned on to Mega Agent Real Estate eam at RE/MAX Advantage by DaveRamseys web site. Collier, Sharron and the entire team worked very hard to help us sell ourhouse. Tey were proessional and it was obvious they had a positive moral compass. Teir

    marketing plangenerated a lot of valid leads and showings. Tey did anexceptional job o holding things together as we dealt with a very difficult lender. Te endresult was that we sold our house at a avorable price and both buyer and seller were pleasedwith the results.We would recommend Mega Agent to anyone buying or selling a house.

    Mike & Robin Vickers

    When I first called Collier, I told him that we might want to try to sell our house ourselves.He came over and gave us his opinion o what changes we should make beore listing it.He even suggested which website we should use i we decided to list it ourselves!!! Afer we

    decided to list with Collier, we still had the option o finding our own buyer and paying nocommission!!! Tat really impressed me. Our house was shown 9 times in the 8 days that it

    was on the market! Collier was always very quick to return phone callsand Iwas always made to eel that my questions and concerns were important!

    Maria Brandt

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    Lead TrackingEvery potential buyer goes into our computerized lead follow-up system that ensures

    that there are no more forgotten leads or delayed responses. Our Agents are able tomanage our huge lead flow through our accountability dashboards that allow them toprioritize leads, track email and phone calls, and keep tabs on potential buyers everystep of the way - from the first click through to closing!

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    Home Selling Strategies

    PRE-SALE STRATEGY

    Utilize our extensive market knowledge & study comparables inorder to determine your homes market value.

    Staging and Decorating consultation; if requested.

    SALES STRATEGY

    Showing calls accepted by our call center from 8 a.m. to 8 p.m.

    Give Showing Agents the ability to authorize showings via Internet,email or telephone.

    Receive, follow up with and convert prospective Buyers of yourhome through our incredible group of Buyer Agents.

    LEAD MANAGEMENT STRATEGYBuyers Division Agents systematically follow up on every lead - fromevery source.

    Dedicated Client Care Staff available to all prospective buyers.

    REPORTING STRATEGY

    Frequent showing feedback updates to your personal listing pageat Showings.com.

    Bi-weekly phone call from Client Care Team to discuss your listing.

    Weekly email from Client Care Team with detailed sales datarelevant to Your Home.

    MARKETING STRATEGY

    Professional Photography

    Virtual Tours on all Listings - Featured tour of listing on YouTube.com

    Custom yard signs with custom information fliers on sign post

    Extensive Internet exposure from syndication to more than 100websites, plus featured placement listings on MegaAgents.com,RealEstate-BirminghamAlabama.com and RE/MAX.com

    Placement of Listing on Craigslist on regular basis

    Marketing through Social Media Website (i.e. Facebook / Twitter etc)

    Google Adwords

    Mobile Phone / iPad Website

    Top 5 Awesome Deals of the Week emails to entire Mega Team

    database

    Targeted emails to potential buyers of your home from Buyer Agents.

    Interactive Voice Response System for leads calling from marketing.

    Mega Team Other Agents

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    Initial Consultationwith Agent

    Market Research/Determine List Price

    ListingAgreement

    Pre-Inspection

    Home Staging

    Marketing

    Showings

    Receive Offeron Property

    NegotiateTerms of Offer

    Initial Contract

    Home Inspection Addendum

    Home Selling Steps

    NegotiateRepairs

    Inspection

    Final Contract

    Preparefor Closing

    MortgageCompany

    Send Loan toUnderwriting

    OrderAppraisal

    Loan Approval

    Closing Attorney Title SearchOrderSurvey

    Seller to Arrange toCancel Utilities

    Closing AttorneyPrepares Closing

    Disclosure

    Buyer BringsCashiers Check to

    Closing

    Refer Your Friends& Family to the

    Mega Agent Team

    TransferOwnership

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    Real ExpectationsMaybe not what you WANTto hear... but certainly what you NEEDto hear.

    nGetting your home ready

    nProfessional Photography

    nProfessional Videography

    nDetermine Staging

    nGathering surveys, HOA documents, etc.

    nCo-author ad copy & details about home

    nInstall yard sign, lockbox & flyer box

    Pre-Listing Period:

    nHits the Multiple Listing Service

    nDouble / Triple check all ad-copy to ensureaccuracy.

    nAppears on Zillow.com within 24 hours, keepin mind we do NOT control the information onZillow, but we can make special requests forerrors.

    nAppears on over 100 other syndicatedwebsites within 24 hours.

    nEmailed out to ALL home buyers that are

    looking for homes that match your criteria.nDeliver home flyers for interior take-awaysfor buyers that visit your home.

    Hitting the Market:

    nDo everything possible to make it easy toshow as we may never get a second chancefor the potential buyer to come back.

    nMake the home as presentable as you can,but we do realize you have to live there.

    nIf possible, leave all lights on, blinds openand some music playing.

    nDo NOT be at home if possible as thatmakes buyers feel uncomfortable.

    nOnce we receive feedback, usuallythe following day, we will report it to youimmediately... the good, the bad and theneeded.

    Showings & Feedback:

    nOnce we come to terms with a buyer yourhome will go into status of pending ( akaunder contract) and other buyers agents willnot be allowed to show the property.

    nThere will be a due diligence periodwhich is a negotiated time for the buyer toperform inspections and during this timeperiod in Alabama a buyer can back out forany or no reason at all and receive all of theirearnest money back.

    nOnce the buyer performs their inspectionswe will be presented a list of items that thebuyer wants to have addressed before theyagree to proceed to closing. This is anothernegotiating period that be one of THE mostfrustrating times in the entire process. We willguide you through the inspection period onestep at a time.

    Under Contract & Due Diligence:

    nExpect frustrations along the way as thefederal government has placed manyregulations and steps in the home buying andselling process that did not use to exist. We will

    walk you through the process one step at atime and getting angry usually causes moreproblems that it can possible help.

    Expect the Unexpected:

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    Estimated Costs

    SELLER PAYS FOR: APPROXIMATE AMOUNT:

    Real Estate Commission 6%

    Attorney Fees $375

    Title Insurance Purchase Price x .00355 / 2

    Termite Bond Transfer $200

    Property Taxes Prorated from October 1 until date of closing

    Home Warranty $630

    BUYER PAYS FOR: APPROXIMATE AMOUNT:

    Earnest Money Min. $500

    Appraisal $450

    Credit Report $30

    Home Inspection $350-$450 (based on square footage)

    Origination Fee 1% of the loan amount

    Attorney Fee $375

    Termite Inspection $150

    Survey $300 - $500

    Flood Certification $15

    Recording Fee $1 per thousand of purchase price

    Deed Tax $1 per thousand of consideration (amount you put down)

    Mortgage Tax $1.50 per thousand borrowed

    Title Insurance Purchase Price x .00355 / 2

    Property Tax/HOA Dues Prorated from date of closing

    Express Mail $35-$40

    Hazard Insurance Purchase price / 1000 x $3.50Prepaid Interest Daily interest amount x days remaining in month

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    Plan

    Prepare

    Perform

    Best Price!3

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    Our Process

    The Mega Agent Real Estate Teamuses strategies specifically designedto help you get the best price for yourhome. Our consumer-focused andprofessional approach helps sellersfeel safe, secure & confident with oneof the biggest decisions of their lives.

    Your agent will work with you to planyour sale, prepare your home andperform the plan to deliver you the

    best selling price.

    Plan1

    1. Assess Home Sellers Needs- Well discuss your particular needs by askingquestions such as when do you need to move? What are your financial goalsfor the sale? What concerns do you have about the selling process?

    2. Conduct Best Price Analysis - We use a three step pricingsystem. First, we look at the supply vs. demand in yourimmediate area. That tells us if we can afford to push theenvelope on price, or if we need to concentrate onbeing the best deal out there. Second, we look at thecomparable sales, and establish a value range that anappraiser could put your house in. Third, we look at yourcompetition and answer the question, Based on the type ofmarket you are in, where do you need to be inside theappraised value range, compared to your competition, toensure that you sell for the most money in a reasonable amountof time?

    3. Perform Initial Sellers Consultation- Your mega agent will meet with youto tour the property and assess its features and condition. We will share withyou the results from our market research, including comparable homes. Withthis information, we will discuss and determine the best price for your home.

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    4. Review Sellers Proceeds - To avoid any surprises, well calculate allexpenses of the sale of your home and provide you with an estimated profit.

    5. Complete Listing Agreement - We will then complete the Mega AgentTeam Listing Agreement document. We will review it to make sure all partiesunderstand and are in agreement on what is expected during the sale.

    6. Complete Home Pre-Inspection - We recommend thatall of our listings be pre-inspected before moving forwardwith any marketing. The knowledge gained from apre-inspection will help put us in the best negotiatingposition possible. Nationally, more than one-fourth of all

    home sale transactions fall through, and a significantportion of these failed deals could have been avoidedwith a pre-inspection and a pre-listing appraisal.

    Our Process

    TM

    Prepare2

    1. Complete Required Paperwork - Various paperwork is required before wecan list your home for sale, including documents required by the Greater

    Alabama Area MLS and the Alabama Real Estate Commission. Thispaperwork must be returned to our team prior to your home being listed inthe MLS.

    2. Complete Recommended Repairs - Well review the pre-inspection reportand recommend repairs that are necessary before listing your homeon the MLS and beginning to show the property to prospectivebuyers.

    3. Professional Photography - Because the majority ofhome buyers now use the Internet to begin their homesearch, it is important to have only the best high-quality

    images of your home online. Our teams photographer willcall you to schedule a time to shoot you homes photos.

    4. Launch the Mega Agent Real Estate Team Marketing Plan - Your Megaagent and Client Care manager will set the marketing wheels in motion bydeveloping marketing copy, designing flyers, putting up yard signs, etc.

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    Our Process

    Perform3

    1. List property on Multiple Listing Service (MLS) - We will submit yourproperty to the Greater Alabama Area Multiple Listing Service. This servicelists the details of your property including price, showing instructions & photos.Nearly all of the 2,500+ real estate agents in Birmingham subscribe to the MLSand use it to locate homes for their clients.

    2. Syndicate Listing Online - Your homes online presence is critical! Through

    our cutting-edge system, your home will appear on more than 30 of the tophome websites (see page 18).

    3. Respond to Inquiries - Our phones are answered Monday - Saturday from8 a.m. to 8 p.m. and on Sundays from 8 a.m. to 6 p.m. by our staff who will doour best to convert every qualified inquiry into a showing. Any calls notanswered immediately are returned within 10 minutes on average.

    4. Get Agent Feedback - We will contact every agent who shows yourproperty to gather feedback about the condition, price and staging of yourhome. We will forward this information on to you whether it is positive ornegative on an account setup for you at Showings.com.

    5. Provide Status Reports - Your Client Care manager will keep you up-to-date with verbal and written reports throughout the listing process. You willreceive a detailed analysis every week showing how your home is pricedagainst competitors. This information is important for sellers to know so thatthey can make an educated decision. We also keep you abreast of changesin the market that may affect the marketing and sale of your home.

    6. Be the Best Negotiators - Our agents are trained and experienced in theart of successful negotiation to achieve the best results for our clients. Theteam is led by Collier Swecker, who is a former Real Estate & Tax Attorney.

    7. Manage All Closing Activities - Our teams Transaction Coordinator will

    work closely with you and your Mega Agent to ensure a smooth closing. Theywill be in touch with you throughout the closing process to give you updatesand ensure there is nothing in the way of an on time closing.

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    These tips can help your house make the best impression every time its previewed bysales professionals or shown to prospective buyers. A comparatively small investment intime, money and effort to remove these visual intrusions can lead to stronger offers frombuyers.

    Best Impressions

    INTERIOR

    n Make beds

    n Put away toys

    n Clean up dishes

    n Empty wastebasketsn Remove clutter

    n Organize closets & cupboards

    n Set out show towels in bathrooms

    n Refresh the air

    n Deodorize pet areas

    n Set the temperature (cooler in thesummer & warmer in the winter)

    n Vacuum & dust

    n Turn on the lights

    n Turn off the television

    n Open drapes and shadesn Play soft background music

    n Arrange fresh flowers throughout

    n Repair nail holes in walls

    n Clean worn carpets & drapes

    n Wash soiled windows, kitchen & baths

    n Remove pet, smoking & strong odors

    n Remove peeling paint, smudges ormarks on walls

    EXTERIOR

    n Trim bushes

    n Pick up after pets

    n Remove yard clutter

    n Touch up outdoor paintn Make sure all exterior lights work

    n Water your grass

    n Fix danger spots

    n Mow lawn/shovel driveway

    n Park vehicles in the garage or street

    n Add color with flowers & potted plants

    n Fix peeling paint

    n Remove dead & dying plants

    n Clean up untrimmed hedges & shrubs

    n Remove anything that looks old/worn

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    Avoid Selling Mistakes

    Serious about selling your home? Beforeyou sign anything, read about thesecommon mistakes that home sellers make:

    1. Pricing Too High:Its no secret, price iseverything. Overpricing does more todiscourage buyers than any other singlefactor. When you overprice, you put yourhome in competition with homes that maybe newer, larger or have more amenitiesthan yours. You help your competition selltheir home. This leads to long days on the

    market, and costs you money in the longrun. Make sure you get your pricing advicefrom a professional agent who knows themarket.

    2. Poor Condition: A home that is in ill repair, or otherwise poor condition, does notexcite buyers. A home like this is looked at by buyers as a work project and money pit.Having your home in good repair and great showing condition will significantly improveyour chances for a sale at top dollar value. Having your home pre-inspected by atermite and pest inspector will also have a positive impact on buyers.

    3. Poor Curb Appeal:Most buyers today want to drive by. If your home is an attractivedrive-by, it will gain more attention and certainly more showings. Doing the little things to

    help your homes curb appeal will make a huge difference.

    4. Dreary Dark Homes Dont Sell:Buyers like updated, light and bright homes. Darkcarpets, paint, and curtains are often buyer turn-offs. Go through your home andremove clutter; touch up and update paint, counter tops, and carpets. Open yourhome up and make sure the sun shines in. Offensive odors from pets and smoking arealso huge turn-offs to most buyers. Rid your home of offensive smells by burning scentedcandles and create a pleasant aroma. The most important rooms to concentrate onare the living room, family room, kitchen and master bedroom. Your entire homesatmosphere is set off by these rooms.

    5. Dont Over-improve:Get your home in good showing condition, but dont over do it.

    Huge projects such as complete remodels of kitchens, adding decks, and expandingroom sizes may not pay back your investment. Before you jump into a hugeimprovement project, get some good advice from a good agent, like those found atThe Mega Agent Real Estate Team of RE/MAX Advantage.

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    6. Be Financeable: Bad roofs, exterior paint, or structural problems may make your homeun-financeable. The wider the scope of financing that your home can qualify for, thehigher the overall market value. Remember -- government programs like VA and FHA willbe the most picky!

    7. Get Good Advice and Good Market Exposure: Hiring a professional agent will help youget your home priced right. A strong agent will get your home exposed to the largestnumber of potential buyers. Paying the agent fee is often the least expensive part ofselling your home. Trying to sell your home yourself can be costly. Most for sale by ownerhomes close for far less than comparable homes listed with an agent, and you have norepresentation.

    8. Dont Be Present During Showings:When your home is being shown, go for a drive ora walk. Take yourself, your family, and pets and let the agent and their clients have thefreedom they need. An agent can always do their best job of showing your home whenyou are not underfoot. Buyers are more at ease and much more likely to spend timelooking at your homes features and benefits.

    9. Let Your Agent Do the Negotiating:If there is ever a good reason to have a veteranagent working for you, its during the negotiation of your home sale. A goodnegotiator can mean thousands of dollars to you, and will protect your interests. Dontlet your emotions run wild during negotiations. Try to separate your emotions from yourbusiness side. Remain cool and calm during this time.

    10. Act Fast With Offers:When you do get an offer on your home, act quickly anddecisively. Letting offers sit around without acting can be a huge mistake. Things canchange quickly in the mind of a prospective buyer. Acting quickly while the excitementand interest level are at a high point can be very important. Typically, a buyersmotivation level decreases with time. Buyers remorse can even set in. Acting in a timelymanner is essential!

    Avoid Selling Mistakes

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    FHA is primarily concerned that everything in the house functions properly and that there are no healthand safety issues. The basic concept of meeting FHA minimum requirements is that everything must work asit was designed to work. For example, a window that is supposed to open must open, and a built-inappliance should do what that appliance is supposed to do. If you have a sliding glass door with a lock onthe handle, the lock should work.

    Here is a general list of what an FHA appraiser looks for during an inspection:

    What does FHA appraiser look for?

    n Utilities should be turned on so the appraiser can test systems and appliances.n Appliances must function properly.n There should be proper drainage around the perimeter of the house.n The air conditioning must be in working order.n Water pressure must be adequate for the house. Appraisers flush toilets, turn on all faucets and

    ensure that both hot and cold water are working.n The water heater must be in working order and strapped according to local code.n Attics and crawlspaces are to be viewed at minimum from the shoulder up by the appraiser.

    When viewing the attic, appraisers make sure there are vents, no damage, no exposed or frayedwires, and that sunlight is not beaming through. When inspecting the crawl space, appraisersmake sure there are no signs of standing water or any other foundation support issues. Excessivedebris in the attic or crawl space should be removed.

    n Paint must not be chipping, peeling, or flaking on homes built before 1978 because of thedanger of lead-based paint (lead was used in paint prior to 1978). However, there must be nodefective paint or bare wood for properties built after 1978 because defective paint impactsthe economic longevity of the property. Defective paint should be scraped and repainted (withno wood chips on the soil).

    n Electrical outlets must work (outlets should have a cover plate also).n Toilets must flush and be mounted.n Any active termite infestation needs to be cured.n Minor cosmetic issues such as stained carpet or a need for interior paint are okay.

    The house does not have to be perfect, but if there are issues that impact health andsafety or the long-term economic viability of the property, those issues must be cured.

    n Windows must open and close and they cannot be broken. Minor cracks can be okay so long as there is not an issue with safety, soundness and security.n No dangling wires from missing fixtures or anywhere else.n Smoke detectors & carbon monoxide detectors are required insofar as required by

    local code

    n The firewall from the garage to the house should be intact. Missing sheetrock, a petdoor installed in the door, a lack of self-closing hinges, or a hollow door could pose asafety issue.

    n A roof should not be leaking and have at least two years of economic life left.n A house will be rejected if the site is subject to hazards, environmental contaminants, noxious odors, or excessive noises to the point of endangering the physical improvements or affecting the livability of the property (this isnt an issue for the vast

    majority of properties).n A trip hazard is a subjective call to make by the appraiser and not necessarily an

    automatic repair, but if there is a legitimate safety issue it should be called out by theappraiser.

    n There are things any appraiser will call out in an FHA appraisal, but there are timeswhen appraisers have to consider how the spirit of FHA might apply in a situation. FHAis black and white on many issues, but other times appraisers simply need to use goodjudgment.

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    1.) Open up that Attic:If there is an attic, the appraiser is required to do a head and shouldersinspection of the attic even if the attic access has been sealed off by the home owner. If theattic has been sealed, it will have to be opened up again for theappraiser to safely be able to inspect the attic.

    2. Hoarder Inspection: If the appraiser cannot see the floor or walls due to debris, the owner willhave to clean things up so the appraiser can do a proper visual inspection of the property.

    3. Layers of Roofing: FHA will accept a maximum of 3 layers of existing roofing. If more than 2layers exist and repair is necessary, then all old roofing must be removed as part of the reroofing.

    4. The Whole Enchilada:Every structure within the parcel lines has to meet FHA minimumstandards. This means if there is a barn with a defective paint surface, broken window or any

    other FHA issue, itll need to be addressed. FHA standards dont just apply to the main house.

    5. Zero Value:There is no such thing in the FHA world for a certain feature or structure on aproperty to be given zero value. For example, despite a buyer, seller and agents agreeing thatthe run-down garage is not included in the sale, thats not the way the appraiser will look at it.FHA would say the garage has to have a use of some sort.

    6. Graffiti Removal: FHA states graffiti on the house must be removed because it is a safety issue.

    7. Old Comps: Appraisers cannot use comparable sales (comps) older than 12 months prior tothe date of value. So if you share comps with an appraiser, they should be recent sales.

    8. Pool Issues: Each county or city has specific requirements for pool safety, so FHA will bow tolocal authority on their standards for pool safety. There is no one universal standard for all states,so its all about local standards. However, no matter what the pool should be filled so the

    appraiser can verify if the pool equipment is working or not. Likewise, if the water is green, it canbe deemed a health and safety issue, but its also a sign that the equipment might not beworking (remember, everything has to work).

    9. Pet Door: If there is a pet door installed in the firewall door from the garage to the house, it is abreach of the fire-wall door. While its convenient for Fido, its a safety issue.

    10. Subjective Issues:There are certain things appraisers will call out in an FHA appraisal, butthere is also subjectivity involved where appraisers are going to consider how the spirit of FHAmight apply to a certain situation. After all, there are so many unique homes and interestingproperty characteristics out there. This means its not always possible to make one rule that willapply to every single property. Appraisers therefore have to ask questions like: Is it working like it issupposed to work? Is this a health or safety issue? Will this issue negatively impact themarketability of the property?

    If you have questions about FHA, contact a local FHA appraiser or HUD consultant. You

    can also try calling 800-CALL-FHA (you may get a different answer depending on who

    you talk to though).

    10 Things you might not know:

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    Questions to ask your Realtor

    Q:What are your references?

    A:Your Realtor should be able to give you 5+ glowing references immediately.If not, they might not be a Realtor worth aligning with.

    Q:Are you on a team or are you an independent agent?

    A:There are benefits to both approaches. Be sure to ask the reason why.

    Q:How many transactions do you do each year? How manycurrent clients do you have?

    A:You wouldnt visit a physician, a dentist or a home builder without experience. You should think of your Realtor in the same way.

    Q:Are you full-time or part time as a Realtor? Do you have another occupation?

    A:This is the biggest financial transaction of your life. Be sure that the agent representing you treats it that way with their time, focus and dollars.

    Q:What is your communication style?

    A:If you are a tech-based person and you hire a Realtor that isnt - youre setup for frustration. The same goes if you despise technology and your agentrelies solely on it. Make sure youre on the same page so expectations canbe met.

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    Client Questionare

    Name: Birthday:

    Marital Status: Single Engaged Married Divorced Widowed

    Phone: E-mail:

    Occupation: Veteran: Yes No

    Name: Birthday:

    Marital Status: Single Engaged Married Divorced Widowed

    Phone: E-mail:

    Occupation: Veteran: Yes No

    Preferred Communication Feedback: Email Phone Text

    Open Houses: Email Phone Text

    How did you hear about us?

    Radio Signage Open House Facebook

    Referral Postcard Other: