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Zillow Group identifies home improvement enthusiasts as they explore and digest content across Zillow Group sites, inspiring and helping them make the perfect improvements to their home.

AUDIENCE DATA SIGNALS• Exploring home improvement content on Zillow Porchlight• Learning design tips from Trulia’s blog• Getting inspiration for home décor on Zillow Digs

65% of homeowners plan to make some sort of improvement to their home

17% of homeowners renovate their bathroom and 12% renovate their kitchen

63% of homeowners fix problems as they arise

70% of millennial homeowners use online resources when planning their home renovation

Reach home improvement

enthusiasts and help make their house

their dream home

Home Improvement Enthusiasts

ZILLOW INSIGHTSGiven that the typical homeowner has lived in their home

for 16 years, it’s no surprise that 60% of them say their

home could use a little updating in a few areas. The average

homeowner made 1.6 home improvements in the past year

and nearly two-thirds plan to make at least one

improvement in the next year. The projects homeowners

are most likely to tackle include landscaping, replacing

appliances, painting their home’s interior and improving

their bathroom.

All findings are from the Zillow Group 2018 Consumer Housing Trends Report

Contact your Account Executive to discuss Zillow Group Audience Targeting and cookie pool sizes