HoloplotPress Kit

Useful information for the press about

the company, products and brand.

1. Company Information:

• About Holoplot

• Holoplot Technology & Features

• Product Series

• Product Applications

• Case Studies

• Company and Management Bio

2. Visual Guidelines

• Logos, Fonts, Brand Colors and

Key Visuals

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Company Information

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About HoloplotWe build hardware and software products, which allow breaking the

boundaries of conventional audio and speaker technologies. Based on

wave field synthesis, Holoplot technology enables a radical new

approach on how to deliver authentic audio quality to the listener.

Our products allow real-time, adjustable sound projections, with

very high precision, quality and consistency — providing the best

results, even in the most challenging environments.

Our technology brings highest speech intelligibility, constant

volume over distance, multiple simultaneous contents and immersive

sound experiences.

We make products with love for the audio industry, commitment to

high quality and passion to disrupt the status quo.

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Solving one of the biggest problems in audio technology

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5 issuesof current speaker technologies

Non-controllable sound travels in all the directions. It cannot be limited to a specific audience.

Undirected sound waves

The more reflections created, the more disturbing is the acoustic result.

Disturbing reflections

Strong declines of volume over distance occur through the physical shape of traditional technologies wave fronts.

Decrease in volume

Fast declining direct sound and an increasing number of reflections reduce speech intelligibility drastically

Low speech intelligibility

Audio never comes close to the listener, like it would in reality. Instead it always stays distant, even with modern multi-channel setups.

Distant audio sources

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Present technologiesphysics

100 m ~60 dB100 dB

Spherical or CylindricalConventional technologies generate spherical or

cylindrical audio waves. These waves are

undirected and can not be controlled in their

propagation, hence disturbing reflections as well

as decreasing volumes & quality over distance

occur naturally.

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Holoplotsound like lightSimilar to light, Holoplot allows control over sound

in a very precise and accurate way, even on longer

distances, through the creation of different types of

wave fronts.

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Focus Wave Planar Wave

The focus or concave wave front allows to

concentrate energy at a certain point in distance.

This not only has the advantage of creating

precisely defined sound fields, but also gives the

listener a feeling of proximity for the sound

source, as if it would originate close to her.

Holoplot technology allows to create various

types of audio waves ranging from spherical, to

planar and concave. Especially planar waves allow

a constant volume over distance, control over

sound wave propagation and the creation of

confined sound fields.

100 m ~95 dB100 dB

Holoplot technologyphysics

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Planar Content B

Planar Content A

FocusContent C

Multiple different wave fronts can be

combined simultaneously, even with

different content, EQ and volume.

This allows radically new applications

and an incredible flexible control over

the output.

Holoplot technologybasic features

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Work with precision

Create a homogeneous sound field with constant quality and volume for the entire, freely defined, listening area! Disturbing reflections & reverberation, crosstalk, noise pollution and poor speech intelligibility are no longer a challenge.

Holoplot offers a whole new experience that has never been experienced before. Source locations can now be determined, independent from the speaker position. Holoplot can create immersive sound worlds without the tedious installation of countless speakers while bringing sound objects very close to the listener for the first time.

Constant volume

Pure direct sound

Spatial audio

Immersive experience

Define the size and content of your sound field according to your requirements and target. You decide not only who hears something, but also what! Distribute multiple contents simultaneously from the same array and target your target groups precisely.

Targeted audio fields

Multiple audio feeds

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Io | Audio Module Eta | CoreORBIT | Interface

Product Series | ORIONDesigned specifically for acoustically challenging environments, speech transmission, and creative artistic installations, thisseries offers a wide field of opportunities. The sound system was designed with conferences, corporate events, retailexperiences, museums, and trade shows in mind, pairing an unmatched quality of sound with custom-fit configurations.

The Holoplot Io module provides thebasic unit of our fully-modular wavefield synthesis system with limitlessconfiguration possibilities and thecapacity for single- or multi-wallsetups as needed.Systems can be made to fit parametersset by application: With 64 transducersper module, the Holoplot Io offers anextremely dynamic and clear signal tomeet the desired range of frequencies.

The Holoplot Eta core is the heart ofour wave field synthesis technology,processing all the vital data andgenerating signals to make the soundsystem come to life.The Holoplot Eta's processing power cansupport up to 64 modules, accommodatingan incredible range of practices fromsmall to large setups.

The Holoplot Orbit serves as the brainbehind our products, delivering clearand comprehensive communication betweenuser and system. The powerful interfacehas a full range of functions which helpto achieve better results.

PRODUCT PICTURES AND DATA SHEETS. >

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Brands & Creatives Corporate & ConferenceChallenging Acoustics

Product Applications

Holoplot provides a powerful tool for thecreation of new and innovativeexperiences, whether in the commercial orcreative environment.Be it targeting individuals withrespective content for their ears only,providing an radically authentic feelingof proximity or creating an immersiveinstallation without the installation ofnumerous loudspeakers, Holoplot is thebest choice.

Speech applications are a particularstrength of the Holoplot Io modules. A highamount of dry direct sound and an accurateavoidance of reflecting surfaces, guaranteean incredible speech intelligibility, evenin the most challenging environments.Constant volume over distance allows notonly savings in additional equipment, butalso a much more pleasant experience forall participants, independent of theirdistance to the speaker system. Multiplecontents at the same time open up newpossibilities.

Architecture is amazing, but unfortunatelymore and more often stands in contrast toacoustics and comprehensive content.Whether museums or event venues, audio needsto be controlled to deliver best results tothe audience and reduce noise pollutionoverall.Holoplot provides a groundbreaking tool tocurators, artists, FOH engineers andeveryone who wants to deliver best resultsin the most challenging environment.

FULL CASE STUDIES >

Great flexibility

Invisible technology

Wide range of creative applications

Wave propagation control

Seamless integration of technology

Best speech intelligibility

Multiple contents

Constant volumeBest speech intelligibility

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Deutsche BahnCase Study

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DB Overview

Deutsche Bahn is the largest railway operator and infrastructure owner in

Europe with nearly two billion passengers every year. Frankfurt exists as one

of Germany’s largest transportation hubs.

Despite being the second most frequented train station in Germany and also the

largest train station to serve a German airport, Frankfurt Central Train

Station and Frankfurt Airport leave room for improvement when it comes to

customer satisfaction especially in terms of effective communication. It’s not

that the provider does not want to improve the situation, but the extremely

challenging environment with large rooms, many reflecting surfaces, various

noise sources and a vast amount of information that must be communicated prove

to be difficult to master acoustically.

Given the demanding acoustic environments of the Deutsche Bahn train stations,

Holoplot’s task was to practically demonstrate how the new technology could

improve the existing situation. As it stands, announcements are impossible to

decipher with sound quality decreasing significantly by the meter.

The goal was to reach a satisfactory level of speech intelligibility of at

least >0.5 STI (Speech Transmission Index) and to demonstrate the unique

capabilities of the Holoplot system.

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Holoplot Impact

1.0

0.9

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0.5

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5m 50m 100m 150m 200m

Excellent

Good

OK

Weak

Incomprehensible

Speech Transmission Index (STI) tested at Frankfurt Airport

Improved acousticsAcoustic ratings raised from 46/100 to 86/100

Increased speech intelligibility (STI)Intelligibility Ratings raised from 47/100 to 87/100.

Quantitative measurements of STI ranged from 0.88 at 25m to 0.75 at 200m

Subjective ratings endorsed these measurements with 84% of the customers describing it "clearly better", as well as 14% of customers describing the difference as “better” (98% customers noted an improvement in total)

Savings in installation and insulation materialSignificant savings in total investment costs projected for various train stations due to less technology, fewer installation costs, and less absorption material

Test results Frankfurt Airport

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RetailCase Study

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Brands & CreativesSince vis ual i mpress ions ha ve been in th e focus for ye ar s, au dio now

become s a cen tr al as pect als o for b rand s an d retail ex peri en ces. In t hi s

respec t, Ho lopl ot offe rs new creati ve po ssib ilitie s for u se r exper ienc e

design , be it tar geti ng ind ividua ls wit h custom ized c on tent, dr awin g

differ ent shop areas with sepa rated musi c con tents or cr eati ng imm ersi v e

sound expe rien c es tha t en gage the vi sito r in the br and worl d .

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Case studyLIFT -Elevating customer experiences with ProjectLIFT, Portland (USA)Created together with Satis&Fy for creative retail brands, the LIFTproject demonstrates in a 150m² showroom space how unique audiotechnologies can make a difference to customer experience.

Setup• 1 Eta (Core), 2*6 Io (Audio Modules) units positioned above head

height• Multiple steered beams targeting various areas of the space

simultaneously• Motion sensor triggering audio signals

Demo experience• Area A: Homogeneous hip-hop atmosphere via planar waves• Area B: Immersive calm soundscape (wood) using reflective surfaces• Focus point C: Product description triggered via online detectors

Realisations• Highly focussed soundfields with dedicated audio content per zone• Different music contents (beat and key matched) in each half of the

room• Individual audio experiences through focused and sensor-triggered

eventsC

ZONE BZONE A

Unit 1 Position

I m m e r s i v e S o u n d s c a p e i n c l u d i n g r e f l e c t i o n s

M u s i c

A u d i o d e s c r i p t i o n t r i g g e r e d v i a

s e n s o r s

Unit 2 Position

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SXSW Interactive Innovation Awards

Holoplot has been awarded the title of one the world's50 most innovative enterprises of 2017, by MITTechnology Review in the "Newcomer" category. Theselection process for the awards is not about thelevel of research spending, the share price or thenumber of patents. Instead, the companies are awardedthe title for being a challenger the the status quo.

In 2017, Holoplot has won in the Music & AudioInnovation category at SWSX against four otherfinalists for its revolutionary approach to sounddistribution. The Interactive Innovation Awards bySWSX takes place annually in Austin, Texas andnominates the most forward-thinking tech developmentsin the world, in areas such as health, safety andaudiovisual media.

MIT Technology Review

Awards

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Key Personas

Roman Sick joined Holoplot as CEO and partner in 2016, with a mission torevolutionize the audio industry. His entrepreneurial experience andeconomics education merge perfectly with his personal passion for music,audio production and live entertainment. Together with a great team ofengineers, they rolled up the sleeves to start re-focusing on deliveringa great product to the market.

Roman SickCEO

Helmut Oellers, named one of Germany’s brightest minds by the GermanHandelsblatt is the ideation father of Holoplot’s technology. Besides tohave spend his whole career in audio and engineering, Helmut continuouslyworked on his idea of how to improve audio technology itself, mostlyfocusing on the question how wavefield synthesis can be applied as aproduct. Today he has seen his idea come to life but continues toinnovate as Holoplot’s Head of R&D.

Helmut OellersHead of

Research & Development

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Our team As a team of problem-solvers, visionaries,and perfectionists we love finding simplesolutions to complex challenges.

The Holoplot team consists of the mosttalented engineers, thought-leaders, andexplorers who aim to shape the future ofsound together. Our multicultural teamcomes from a smattering of differentcountries, bring with them a diverse castof talents and personalities united intheir focus, passion, and curiosity.

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USA TODAY >

Frankfurter Allgemeine >

Berlin Valley >

Gründerszene >

Tagesspiegel >

WIRED >

Previous press coverage

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Visual Guidelines

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Logo Guidelines

The Holoplot logo is a combination

of the wordmark with the icon.

Please always use the wordmark and

icon together. Refrain from using

either the wordmark or the icon on

its own.

We prefer if you use the option with

blue icon and black wordmark.

However, if the designs require it,

we also have monochrome versions for

darker and lighter backgrounds.

ALL LOGOS IN PNG (.zip) >

Things to consider when using our name and logo:

NAME & SPELLING

Whenever you mention us, please make sure you spell our

name right. The correct word is Holoplot and any other use

case is wrong (e.g. HOLOPLOT, holoplot, HoloPlot etc.).

LOGOTYPE

Please don’t use our name or logo in any way that might

imply sponsorship or affiliation without our permission.

When using our logo don’t put overlapping elements, text or

any non-Holoplot components on top. Please don’t change the

colors, desaturate or blur the logos.

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The key visual represents a unique Holoplot focus wave, which

bundles the energy at a certain point in distance. This feature

is unique to our technology and therefore illustrated in this

Key visual.

Feel free to use it when you are writing about our product, but

remember that despite being an accurate representation of the

wave, they are artistic creations and should not be used to

illustrate the working of the Holoplot audio module.

Key Visuals

SELECTED KEY VISUALS (.zip) >

HEX #4f00ff

HEX #4f00ff

HEX #4f00ff

Berlin

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Our Address:

Contacts:Roman Sick roman.sick@holoplot.com

CEO

Ringbahnstraße 12 (10-14)12099 Berlin Germany

w: holoplot.comt: twitter.com/holoplotf: facebook.com/OriginalHoloplotl: linkedin.com/company/holoplot-gmbh

Ole Schniedersole.schnieders@holoplot.com

Marketing