Hollywood vs Silicon Valley: Open Video als Vermittler
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Transcript of Hollywood vs Silicon Valley: Open Video als Vermittler
1
vs
HOLLYWOOD
Silicon Valley
EINE PRÄSENTATION VON BERTRAM GUGEL@digitalerfilm
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1999
‣ Broadcasts of 30 television stations and cable networks‣ Play-by-play game broadcasts and other
programming of over 420 college and professional sports teams‣ Live music, including concerts and club
performances‣ Live and on-demand special interest
shows and Internet-only “Webcasts”
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2005
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2010
Launch13.09.2010
Lawsuit28.09.2010
Shutdown22.02.2011
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2011
Launch16.03.2011
Lawsuit5.04.2011
Shutdown2.08.2011
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2012
Launch14.03.2012
Lawsuit1.03.2012
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95
180
265
350
1. Monat 3. Monat 5. Monat 7. Monat 9. Monat 11. Monat20
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50,7 57,9
Vide
o Vi
ews /
Mon
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Mio
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Uni
que
Use
r / M
onat
in M
io
BBC iPlayer Hulu vevo
Schnelles Wachstum ...349M VideoViews/Monat
51M UUMonat
Keine Inhalte, keine Nutzer ...
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,It only takes one bullet to kill.‘
http://www.fosspatents.com/2012/02/motorola-likens-its-enforcement-of.html
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Wandel
12http://www.kraftfuttermischwerk.de/blogg/?p=33327
What's going to kill movies and TV is what's already killing them: better ways to entertain people.
– Paul Graham, Y-Combinator
Netflix & Hulu produzieren Inhalte!
Netflix – Lilyhammer
3.000.000.000 Views/Month
Neue Studios und Produzenten ...
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ESL – Finale CeBit 220k live Zuschauer
Neue Inhalte und Themen ...
... schaffen Reichweite!Machinima
23M Unique Users/Monat
344M Video Views/Monat
60min pro Nutzer/Monat
Gronkh
240M Videoabrufe total
390k Abonnenten
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Chance zum Direktvertrieb!
$1 Mio in 12 Tagen!
https://buy.louisck.net/news
Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/
Collaborative storytelling and filmmaking will do to Hollywood what Wikipedia did to Encyclopedia Britannica
– Jimmy Wales, Wikipedia
Neue Einsatzgebiete ...
... YouTube als Lehrer.
In the US the top apps are already bringing 20 hours per month. That’s huge, and it’s just the beginning.
– Nick Dorra, Rovio
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TV
274min 44min 65min 15min 3min
Jeden Tag >1 Film ...
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Kooperation?
25Foto: lowjumpingfrog | http://www.flickr.com/photos/jenorton/5647856557/ CC-BY
Storytelling
26Photo: Tom Borowski | http://www.flickr.com/photos/tomborowski/6282761153/in/photostream CC-BY
Inhalte
Wohnzimmer
27Foto: almost witty http://www.flickr.com/photos/badlydubbedboy/69097713/ CC-Licence
Promotion
Foto: flickingerbrad http://www.flickr.com/photos/56155476@N08/6659994609/
Flexibilität
Foto: Robert Couse-Baker http://www.flickr.com/photos/29233640@N07/6042255383/6042255383_0a6733bcd6_o.jpg
Neue Produkte
Foto: hammershaug http://www.flickr.com/photos/hammershaug/4835259477/
Technologie
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= ?+
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So, hey, cable companies: Stop worrying about losing control over the “experience” — you’re not doing a very good job with that anyway — and open the cable subscription up as a platform. You might even learn something.
– Dan Frommer, SplatF
TV als offene Plattform
http://www.splatf.com/2011/11/cable-twitter-platform/
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TV ♫ ♜☀
Ökosysteme
Interaktion
Inhalte
Zugang
Herausforderungen ...
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Distribution
Hardware
Services
Ökosysteme
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The battle of devices has now become a war of ecosystems, where ecosystems include not only the hardware and software of the device, but developers, applications, [...] and many other things. [...] This means we’re going to have to decide how we either build, catalyse or join an ecosystem.
– Stephen Elop, CEO Nokia
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4 Post-PC Geräte pro Haushalt 2014
45% 11% 7%*
*Worldwide Share of Trans-aktionen in 2011 – IHS
Das neue Schlafzimmer-TV
3facher Videokonsum
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morgens mittags abends
Welcher Screen ist zur Hand?
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Nur wenige Anbieter!
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Gleichgewicht herstellen
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Entdecken
Sharing Zugang
43http://www.telegraph.co.uk/technology/facebook/9175756/Women-ditching-TV-guide-for-Facebook.htmlhttp://gigaom.com/2012/01/31/pinterest-referral-traffic-google-plus-twitter/
68% 26%
nutzen Facebook as TV Guide
Referal Traffic
TV Discovery ...
We have adapted our personalization algorithms to this new scenario in such a way that now 75% of what people watch is from some sort of recommendation.
– Xavier Amatriain, Netflix
Inhalte zu den Nutzern bringen ...
860k WebsitesEmbed YouTube
http://trends.builtwith.com/media/YouTube
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CBS als verteilte Plattform ...
„Put your content where people are!“
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... ist genauso erfolgreich wie Hulu.
3.000.000.000Abrufe insgesamt
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Restricting access to content is a bad business model in the age of a global network that costs practically nothing to distribute on.
– Fred Wilson, Union Square Ventures
Zugänge schaffen und nutzen.
http://www.avc.com/a_vc/2012/01/scarcity-is-a-shitty-business-model.html
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InteractiveTV
Interaktion
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TV–Multitasking
52http://www.focus.de/kultur/kino_tv/stefan-raab-gewinnt-trotz-knieverletzung-dsds-quoten-schlagen-schlag-den-raab-krimi-gewinnt_aid_737754.html
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Endlich sie ist raus #DSDS
Stefan Raab gewinnt #SdR.
Wir stehen erst am Anfang ...
Couchfunk
4,3M DSDS vs 3,1M SdR
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... attraktive Alternativen!
57% Lesen Emails
45% Nutzen eine App
44% sind auf Social Networks
44% surfen im Web
Nielsen Cross Screen Report Q4 2011
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... mit zusätzlichen Inhalten.
Happy World: Burma, the dictatorship of the absurd
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TV muss den Zuschauern helfen ...
TV is the trigger – don‘t forget to pull it.
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TV als App
Inhalte
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Apps als neue Darstellungsform ...
>1h Dokumentation Material
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... erlauben eine neue Verbreitung.
170.000 downloads für $4,99
Wreck a Movie
Wreck a Movie„We need some radio communication for the Nazi fleet as they are approaching the Earth orbit. Your task is to record the following lines (all of them, preferably, and we will pick the best) in German, in strict but calm military style.“
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0:22:52
Clip
TV
Archiv
Neues Storytelling ...
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TV
TV ist keine Insel ...
Open Video?
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TV ♫ ♜☀
Ökosysteme
Interaktion
Inhalte
Zugang
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„The Guardian made a significant investment in building a content API, but is one that is allowing us to reap rewards from the decision. [...]
In fact, we use it ourselves to build our own apps. Our iPhone app and m.guardian.co.uk mobile optimised site are powered from the API, as are our forthcoming Android and Windows Phone apps.“
– Martin Belam, Lead User Experience & Information Architect at Guardian
http://www.currybet.net/cbet_blog/2011/09/csforum11-martin-belam.php
Chance für beide Seiten ...
Vielen Dank!
KontaktBertram Gugel
M: +49 179 22 1 77 63
[email protected] www.gugelproductions.de@digitalerfilm