Which image best represents Britishness today?

Stuart Hall Reception Theory• Passive vs Active audience

• Reception Theory• Extending the concept of an active

audience in the 1980s and 1990s a lot of work was done on the way individuals received and interpreted a text, and how their individual circumstances (gender, class, age, ethnicity) affected their reading.

• This work was based on Stuart Hall's encoding/decoding model of the relationship between text and audience - the text is encoded by the producer, and decoded by the reader, and there may be major differences between two different readings of the same code.

• Preferred/dominant

• Negotiated

• Oppositional

e.g. gender affects the reading: boys laugh at violence in a film but girls find it upsetting…

Why do you think these images are so different?

• LO: To understand some of the differences between Hollywood representations of Britishness and national representations of Britishness

1. Can you name these films and their directors?2. Why do you think these images are so different?

Take your film and make detailed notes on How has the fact that it is a national/hollywood film

affected the portrayal of Britishness?

• Consider institutional aspects: production company, director, distributor, producers, box office success

• Consider genre – mainstream or niche?• Star power – bankable stars?• Cultural content – British narrative?

Write an informed response to How does the institution affect the portrayal of

Britishness?

• Consider institutional aspects: production company, director, distributor, producers, box office success

• Consider genre – mainstream or niche?• Star power – bankable stars?• Cultural content – British narrative?

Peer assessHow does the institution affect the portrayal of

Britishness?

Media language

Structure

Answering the question

Theory

EVIDENCE (dates, names etc)

Comment on their work – strengths and weaknesses

Both British, both female leads, both 2010…

• Homework: Research our 2 key texts - • Why do you think the lead female was

chosen for this role?

Which question have we helped answer today?

• Media and Collective Identity • • How do the contemporary media represent nations, regions and

ethnic / social / collective groups of people in different ways? • • How does contemporary representation compare to previous time

periods? • • What are the social implications of different media representations

of groups of people? • • To what extent is human identity increasingly ‘mediated’?

TYPES

• Archetype

• Stereotype

• Generic type

Archetypes

• Hero• Villain• False Hero• Dispatcher• Princess• Donor• Helper

Propps seven spheres of Action

Which type?

Now look at your film

• How are the characters being represented in your film? How would you categorize them, which types?

• How is the type affected by the fact that it is a hollywood/national film?