Chloe Whittle

Need For Speed

Need For SpeedIn 2014 the new need for speed movie came out which starred Aaron Paul as the main character. A lot of people recognised Aaron Paul for the TV show Breaking Bad which became very popular due too different kinds of media outlets e.g., Netflix. The film was directed by Scott Waugh and cost 66,000,00 to make. This was a huge Hollywood blockbuster and included all the codes and conventions of a car theme from fast cars, women and lots of action scenes. For the movie to gain popularity the production took Aaron Paul and some of the cast on a tour around the world in order to promote the film and try and persuade people to go and watch the film. Aaron Paul was featured on a lot of different programmes where he took park in different activities from driving a car to playing the need for speed game. Aaron Paul was on Jimmy Kimmel, Graham Norton, Top Gear, Radio 1, Radio1xtra, E3 and Absolute Radio. Each one promotes the films in different aspects and captures a range of different audiences.

Graham Norton

Firstly I will look at when Aaron Paul starred on the Graham Norton show which was aired in 2014. The Graham Norton show is a popular chat show which airs on a Friday night when most family's sit down and watch the TV. While on the show Aaron Paul talked about the film and the general plot. A trailer was also show which gave the audience a taste of the film if they hadn't yet seen the trailer. On the show Aaron Paul also talks about what it was like starring in the successful TV series Breaking Bad. By talking about Breaking Bad this attracts people to the idea of watching Aaron Paul in a different role in Need for Speed. It attracts Fans of his already and attracts new fans. It also attracts people who have always been a fan of need for speed games. Graham Norton's chat show is also very funny and shows of Aaron Pauls fun side which shows him to be a nice guy.

Top Gear

Aaron Paul also appeared on Top Gear which is a very popular and well known motor show throughout the world. By appearing on Top Gear Aaron Paul knows full well that car fanatics will be watching and therefore it would be a great place to advertise the film. On the shown Aaron Paul spoke about the film and tried to promote it as much as he could. Top Gear also shared the Need for speed trailer with the viewers. Aaron Paul also took part in driving a car around a racing track which is also another fun factor that fans of his would love to see. I think Top Gear was one of the best shows to promote the film on because it’s a great tie in.

E3 convention

• https://www.youtube.com/watch?v=yMgJbdly1_I Aaron Paul appeared at the popular gaming convention E3 which is known all around the world. At the convention Aaron Paul promoted his new film Need for speed which all the fans know started off as a video game. By talking about the new film Aaron Paul is also promoting the game and encouraging people to start playing the game again. This gathers a bigger audience for the new movie while securing Aaron Pauls popularity. The video of him giving a speech went viral and was seen by many from around the world attracting more of an audience. The gaming audience would also be pleased finding out that a popular and lovable actor also plays video games.

Why was Aaron Paul used?

The production team of fast and furious choose Aaron Paul as their main star, to attract a bigger and wider audience. The production team knew how well Breaking Bad did and thought that by starring Aaron Paul more people are going to go and see the film. This is a very good example of how a production company has used star theory. In my personal opinion I don’t think Aaron Paul was the right choice due to him not fitting the role very well.

Pre-pro production • The popularity of a film relies heavily on marketing which can start with pre

production and end with post production. One thing that advertisers need to know is who they're aiming their product at and with need for speed that’s 15-35 year olds. In pre production advertisers need to know what to include on the final poster for the film. Here is the finished poster for the film which features Aaron Paul and a fast car which summarises the film in one. The marketing campaigners know full well that Aaron Paul will attract a big audience due to his role in breaking bad which explains why he's one the main features on the poster. Need for speed first started out as a video game and therefore it was vital for a fast car to be featured on the poster which is why is in front of Aaron Paul.

• Screen testes are another vital process which the marketing campaigners need to consider and take into account. A screen test allows the producers to gather the audiences feedback to see what they can improve upon before they release the film. One thing that the audience commented on was the fact that the colour needed to e better in the film to suit the mood the films trying to set.

AnchorageAnchorage means the fixing of meaning. It also means that the producers have to know what's going to attract their target audience. When we look at both promotional posters we can see that fast cars and women's are used. From this we can tell what age they're aiming the film at but also what gender which is male. Males at 15-35 tend to be into women and fast cars which is why the producers know that the posters will attract that target audience. The posters have been heavily photo shopped making the characters look flawless and perfect which is every boys fantasy.

Synergy• Need for speed uses a lot of synergy from

the DVD and the blue ray being released to the game and mini toy cars being made. Need for speed now have their own merchandise which are toy cars for the younger audience who like to collect cars and for children to play with. The film tries to cater for all ages finding different types of media to promote need for speed. Need for speed have also released its own soundtrack for the movie which is another type of synergy. This promotes the product even more and allows the fans to have collectables.