Holloway pr 1

F OUNDTYPOGRAPHY

Journal

Date: 10/1/2013Oct. 1st, 2013

Time: 9:45 a.m

Location: My Home.

I found this feminine product when I was cleaning up my bathroom and no-ticed the entricut type. The “o” and “e” are very clean, precise like Helvetica. How-ever, the “k”, “t” and “x” are unique in that they all have a curved side either at the top of the ascender or the bottom of the desecnder. What I also noticed, was the word “Natrual” and how thin the Helvectica type is compared to the word “balnace.” Both of the words are the same type the only difference is that “Balance” is in bold.

Date: 10/1/2013

Oct. 1st, 2013

Time: 9:50 a.m

Location: My Home.

After I found the Kotex in my bathroom, I wondered what other type’s was around my house. I found the bottle of air freshner called “Febreze.” I like this type because of the ascender and descender of the “f ” and “z.” I like the way the ‘f ’ curves over the “e” which gives a feel of calligraphy a bit.

I also like the way the word “Air Effects” off sets the type above as the words are a thin Helvetica type. The colors of white, blue and dark blue really bring out the product and labled scent.

I looked around my home to see what else of type I could find. I looked at the many body lotions I had and found the picture up above. This goes completely outside the Helvetica type as well as the Serifs.

This goes into the calligraphy font, but everything has a cursive print to the typeface making this product speak specifically to women and making them feel...well sexy.

Date: 10/1/2013Oct. 1st, 2013

Time: 10:00 a.m

Location: My Home.

Another Typeface I found to be very creative like the last picture is the type-face Haiku. I liked this font because of the way the strokes of the letters are slanted in some letters, for example like the word “h” and “a”. The “u” letter has a to give a bamboo chinese look.

Date: 10/1/2013

Oct. 1st, 2013

Time: 10:05a.m

Location: My Home.

Date: 10/7/2013Oct. 7th, 2013

Time: 3:10p.m

Location: 5302 Bingle Rd

My husband picked me up from class and was on our way home from class when I glanced at this sign. We came up to a red light and I looked to my left to see the Shipley Donuts display. I never realy noticed this sign as we always eat at Shipley’s every Sunday, but when I took a Adv. Computer Graphics, I look at signs differently now. I chose this typeface for my project because the Serif ’s in “Do-Nuts” and the cursive print of the “Shipley”, however I notice that Shipley has a white stroke on thier letters which really bring the composition together. The signiture trademark color is red, white and darkbrown.

Date: 10/8/2013

Oct. 8th, 2013

Time: 9:25 a.m

Location: 2016 Main St #102

I found this Typeface after My husband and I ate breakfast in downtown. I did not think people still used Serifs, but people still do. I like the HUGE “G” that is displayed and one thing I leanred is that serifs means that the letter has a base or little ‘feet’.

Also the letter “N” and “A” has very thin and thick stems that off sets eacho-ther in the picture. Plus, the thick line seperates the name “Gilligan from the rest of the composition.

Date: 10/8/2013Oct. 8th, 2013

Time: 11:00 a.m

Location: Main and Commerce Streets

I was dropped off and heading to my class when I saw this young lady’s shirt with an interesting typeface. The type starts off cursive as the “l, o, v and e” con-nect , but I found the letter “e” to be interesteing as the Aperture of the “e” is as-semitrical and the not the proper way to make an “e”.

What I did like, was the paint running off the type and the colors of pink is a great contrast to the black to make the letters stand out.

Date: 10/8/2013

Oct. 8th, 2013

Time: 10.20 p.m

Location: 1200 Travis St

I asked my husband to stop by the Houston Poilce Museum. This typeface almost reminds me of “fat face” type because of how big and thick the letters are. As i studied the type a bit more I noticed how the serifs where in some areas of the letters and others it was not, for examply take the “E” the serifs should be on the bottom of the letter, but it is only at the top.

What I also discovered was that the serifs seemed to be on one side of the let-ter and not the other giving the feel like the type is backwards or wrong somehow. Overall this type happens to be my favorite as it breaks the rules of type.

Date: 10/9/2013Oct. 9th, 2013

Time: 11:30 a.m

Location: 5601 Main St

I found this type face to be very familiar to “Fat Face” mixed with the De Stijl movement that was founded by Theo van Doesburg. The texture in this type is unique as the word “Museum” has concrete lines while th other words “Of Fine Arts” is smooth. All the text is large print, but I feel the color could be different.

Date: 10/9/2013

Oct. 9th, 2013

Time: 11: 35 a.m

Location: 5601 Main St

This was right behind the picutre on the left underneath the cover of the drive through. This has two parts that I would like to cover.

First thing is the initials of the museum “MFAH” I love the serifs and the thiness of the typ, but what really stand out and grabs your attention is the slant “f ” and the bold Helvetica “H”

Second thing is the rest of the name “Audrey Jones Beck Builidng.” The type face is still the same as MFA, but by itslef the type almost feels cursive. The only thing that stand outs is the very straight laced “H.”

Date: 10/12/2013Oct. 12th, 2013

Time: 4:00 p.m

Location: 5000 Katy Mills Cir

I went to the mall and the place is just full of type faces. This one caught my attention because of the shrap, slanted pointy edges of the “e” and “a,” as well as the curve of the leg on the “r.” I found that curve to be particularly unique.

I was fond of the backwards “r” and even though the font is backwards the mind can still process the word “Rare” and the word is fitting with the typeface...It is Rare.

Date: 10/12/2013

Oct. 12th, 2013

Time: 4:10 p.m


There is great use of color in the composition and there are two different types in this setting.

First type is the Serifs in “Robin’s.” Although the base is very small and al-most insignificant, it is still noticable if a person is really looking and paying atten-tion.

The contrast of the second type in”Jewerly” is amazing. The “e’s” are lower case while the rest of the type is capatalized. I also like how the “e” and “r’ doesnt quite fully connect to the to the stem or the “e” completing the half circle.

Date: 10/12/2013Oct. 12th, 2013

Time: 4:25 p.m


I snapped this picture for the bold capatalized typeface and to show another aspect of how Fat Face type can be used. Both typefaces are of the Helvetica family for the straight clean cut. I will say that the use of color wasnt all that great for “Ul-tra.”

Date: 10/12/2013

Oct. 12th, 2013

Time: 4:30 p.m


I really liked this typeface as it reminds me of stencils that I used when I was a kid and writing out my first letters. I found a few things that stood out to me when learning about typefaces. I can easily tell that this typeface is influenced by John Baskerville with the thin and thick stems of the type.

I also like the thin helvetica typeface at the bottom, but the one thing that ties these both typefaces together is the stencil markings. Even though you have the ye old type face along with the newer clean typeface what bring both types together is the stencil mark.

Date: 10/12/2013Oct. 12th, 2013

Time: 4 :50p.m


I noticed going through the mall that alot of stores had either the Helvetica typeface or the Sans Serif typeface. This type however, has serif ’s, but it is used with the notion of being straight and clean cut like helvetica. For example the bars on the E gives a line feel and it is also put at the ends of the “s.”

Date: 10/12/2013

Oct. 12th, 2013

Time: 5:10 p.m


With everything around being either Serifs or Sans-Serifs, I usually go for the out of the ordinary typefaces such as the picture above. I dont know why, but when I looks at the sign I feel like Im out in the jungle with wooden planks even though the store clearly says “Leather Outlet.”

The “s” and “n” are special in that they dont curve like a regular S instead its jagged and almost harsh, but I noticed my eye tend to move straight to the middle of the word “Wilson” to the “s.”

Date: 10/12/2013Oct. 12th 2013

Time: 5:20 p.m

Location:5000 Katy Mills Cir

I saw this in front of the Juicy Conture store and they had this to the left side wall of the entrance. I immediately thought of “blackletter” by Johannes Guten-berg. This typeface goes back to the 15th century in germany and apparently is still being used today in the most popular fashion. The spacing between the words makes it easier to read and comprehend what the paragraphy is saying compared to 15th century type when the words was squeezed all together.

Date: 10/12/2013

Oct. 12th, 2013

Time: 5:30 p.m


I liked this type for two things, one being that even though this is helvetica and all the letters are capitalized, to add to the mold of the clean cut the designer used diamond shapes for the bar in that “a” and the bar” in the “e.”

Second is they dont use the diamond shap for the rest of the words, but “outlet” is in cursive to show that this store is not an actual Zales store, but a branch of Zales.

Date: 10/12/2013Oct. 12th, 2013

Time: 5:35 p.m


I mentioned earlier about John Baskerville and here is another example of that type with the thick and thin stems. The colors are key to this clothing brand as well as the symbol which is in white with a navy background.

Date: 10/12/2013

Oct. 12th, 2013

Time: 5:35 p.m


In this picture, I took it because of the big bold red number 5 and how it grabs the viewer’s attention. The letters “f ’ connect to each other at the ascender and cross stokes. Same goes for the “t” at the ascender.

Date: 10/12/2013Oct. 12th, 2013

Time: 5 p.m


I took this picture simply because it had my favorite colors, but in doing so I recognized the roundness of the letters and it reminded me of the designer Bau-haus and how he rounded his letters in his typeface. This works really well when promoting something such as Yogurt and the desinger used the symbol for the letter “o”

Date: 10/12/2013

Oct. 12th, 2013

Time: 5:15 p.m


I saw this and had to take a picture. The only thing that comes to my mind when seeing this type was “fat face” in all of its wonderous blue glory. Big, bold letters grabs the attention, but when looking closely at the “m” and “n” we can see a hint of chracter in the type as well as the “k.”

Date: 10/12/2013Oct. 12th, 2013

Time: 5:40 p.m


This stood out to me one for color use and two to distinguish gender amng the young kids. “Justice” type has a young, girly youthful playness, while “Brothers” is straight, bright and organized. Both typefaces are different in shape as well as color.

Date: 10/12/2013

Oct. 12th, 2013

Time: 5:45 p.m


I found this Typeface in the display window of the Nike store. Their Key phrase is “Just do it”, but I noticed that not only is the type helvetica, but the let-ter “J’ and “U” has a ripple effect as if the net moved the letters. I thought maybe the sign was bunched up in that are and needed to be straightned out, but I took a second look and to myrealization it was the type itself and how they used the net to incoporate into the text. Over all this typeface is tricky and well used.

Date: 10/12/2013Oct. 12th, 2013

Time: 5:50 p.m


In the past I have had this product before but never really looked at the type being used. I like the “s” and the bars for the “A” as it is a rotated replica of the “s” but the “s” is the main focus. I also like the thin strokes in the letters as well to tie in the composition together.

Date: 10/12/2013

Oct. 12th, 2013

Time: 5:55 p.m


I saw this and thought of kindergarden writing class. The letters are all lower case and kid faces are being used for the o part of the “d” and the o part of the “g.” The whole thing reminds me of when kids tried to learn how to write their first letters and you had to make a stick first before anything else then follow with the curve or finish with a circle for the d’s and b’s.

Date: 10/12/2013Oct. 12th, 2013

Time: 5:55 p.m


I choose this typeface for the exaggerated cursive calligraphy. This type is ni-ether serifs or sanserifs, although this typeface has been around for Coca-Cola for awhile now. Their signiture color is red and so far this typeface has worked well for them.

Date: 10/12/2013

Oct. 12th, 2013

Time: 5:57 p.m


This typeface has a bit of serifs, but it used in a way to make the whole brand give the consumer a beach feel. The “a, f, u and n” has the serifs going to the right and going up from the letters. The thickness of the type is also thick in some areas like the “e” and less in another area like the “w.”

Date: 10/12/2013Oct. 12th, 2013

Time: 6:00 p.m


What I noticed about this was that all the letters was capitalized and the same size. There is an invisible line that goes across the top and the bottom as well as the sides. This type has a boxy feel and works well for promoting the brand.

Date: 10/12/2013

Oct. 12th, 2013

Time: 6:05 p.m


I have mentioned “Fat Face” several times before and it appears in this type even though the type is helvetica. The “beyond” is very bold and fat, but the other words are thin. There is also the symbol “&” that is the same style and thiness to it, but everything else is still the same. I really like the pointy sharp “a” in “bath” and how it gives a perfect triangle.

Date: 10/12/2013Oct. 12th, 2013

Time: 6:10 p.m


I really like this type and it plays tricks on your mind. At first I thought the letters were sticking out, but the closer the letters are not sticking out but cut out. The word “express” the white space is cut out giving the letters shape as the word “men” the letters are definitely cut out. The typeface is helvetica with the clean straight lines and as with “Skechers” the words also have an invisible line at the top and sides.

Date: 10/12/2013

Oct. 12th, 2013

Time: 6:11 p.m


The same for the picture on the left, this white space is cut out so the let-ters come through and give the appearence of letters. The typeface is still however sans-serifs and still have straight clean lines.

Date: 10/12/2013Oct. 12th, 2013

Time: 6:20 p.m

Location:5000 Katy Mills Cir

This has many elements of graphics and type which is why I choose this pic-ture. For the graphics there is the use of line that is curved and the type is following the shape of the line. The typeface is Sans-Serifs, but the way the letters are shaped is what makes this type make a strong statement. The curve of the capital “a” goes with the line that is made underneath the words and the lines are created within the text like the “d, a and r.” Overall the typeface is used wonderfully to promote Diamonds.

Date: 10/12/2013

Oct. 12th, 2013

Time: 6:30 p.m

Location: 2016 Main St #102

This type has serifs and has some thin lines like the aperture in the “n.” How-ever the use of the heart to make the shape of the “b” for “Burlington” works really well and and gives a flare to the rest of the typeface.

Holloway pr 1

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