HOLISTIC MARKETING: A Paradigm Shift

Presented By,1.Radhika Agrawal2.Samya Sharma3.Suyash Upadhyay4.Sanatan Singh5.Shubhanshu Saxena

PARADIGM SHIFT?

Change in Old Concepts and Assumptions.

HOLISTIC MARKETING

“Holistic Marketing concept is based on the development, design and implementation of

marketing programs, processes, and activities that recognises their breadth and interdependencies.”

- By Kotler and Keller

Why HOLISTIC MARKETING is must

for a Business?1.CONSISTENCY2.EFFICIENCY3.EFFECTIVENESS

DIMENSIONS

1. INTERNAL MARKETING

2. INTEGRATED MARKETINGIntegrated Marketing is an approach to create a unified and seamless experience for consumers to interact with the brand or enterprise.

Internal Marketing is a task of hiring , training and motivating able employees who want to serve customers well.

4.RELATIONSHIP MARKETING

3.PERFORMANCE MARKETING

Building a better relationship with your customer, internal as well as external so as to recognise the long term value of customer relationship.

Driving the sales and revenue growth of an organization holistically by reducing costs and increasing sales.

A Holistic Marketing Success

Story: HEINEKEN

CASE STUDY

“HEINEKEN THE CITY”

BENEFITS Better customer satisfaction. Attracting new business. Differentiating from competitors. Growing awareness of business. Creating the right environment for success.

CONCLUSIONHolistic marketing is a principle that looks set to become even more important over the coming years, unlocking a host of great benefits for your business.