HOLISTIC MARKETING CONCEPT OF INFOSYS

12
HOLISTIC MARKETING CONCEPT OF INFOSYS

Transcript of HOLISTIC MARKETING CONCEPT OF INFOSYS

Page 1: HOLISTIC MARKETING CONCEPT OF INFOSYS

HOLISTIC MARKETING CONCEPT OF INFOSYS

Page 2: HOLISTIC MARKETING CONCEPT OF INFOSYS

ABOUT THE COMPANY

Infosys Technologies Ltd is an information technology (IT) Services. Company founded in Pune, (India) in 1981 by N. R. Narayana Murthy and six of his colleagues. It operates nine development centers in India and has over 30 offices worldwide. Infosys is India second largest outsourcing company with more than $4 billion in annual sales. It provides software development and engineering through a network of development centers inAsia, Europe, and North America.

Page 3: HOLISTIC MARKETING CONCEPT OF INFOSYS

STRATEGIC VISION

"ALWAYS BELIEVE IN DOINGUNUSUAL STUFF, AND THEREBY BE IN A POSITION TO SECURE OUR FUTURE

ANDGROWTH".

Page 4: HOLISTIC MARKETING CONCEPT OF INFOSYS

HOLISTIC MARKETING

The holistic marketing concept is based on the development, design, and

implementation of marketing programs.

Page 5: HOLISTIC MARKETING CONCEPT OF INFOSYS

5

COMPONENTS

INTERNAL MARKETING

INTEGRATED MARKETING

PERFORMANCE MARKETING

RELATIONSHIP MARKETING

Page 6: HOLISTIC MARKETING CONCEPT OF INFOSYS

6

Internal Marketing of InfosysStressingTeamwork

Competing for Talent

Offeringa Vision

TrainingEmployees

EmpowermentKnowing

Employees’ Needs

RewardingPerformance

Page 7: HOLISTIC MARKETING CONCEPT OF INFOSYS

INTEGRATED MARKETING OF INFOSYS

The services offered by Infosys are:- IT Services- They create IT-enabled business solutions for their clients by leveraging their domain and business expertise along with a complete range of services.Engineering Services- They provide engineering services to improve product operations.Consulting Services – Consulting services ensure that you become stronger, more competitive and capable of managing global business. BPO Services Infosys BPO combines domain expertise, process skills and technology to deliver world-class process outsourcing.

Page 8: HOLISTIC MARKETING CONCEPT OF INFOSYS

Products :-

Finacle- It is their Universal Banking Solution addressing the core banking, e- banking, Islamic banking, treasury, wealth management, and CRM requirements of retail, corporate and global banks Infosys Active Desk-It is a comprehensive optimization solution for Customer Service Representatives enabling them to manage customer calls efficiently, enhance customer experience, increase revenue per customer through cross-selling, and track their own performance as well.Infosys iPrower Infosys mConnectInfosys Unified Communications and Collaboration (UC)

Page 9: HOLISTIC MARKETING CONCEPT OF INFOSYS

PERFORMANCE MARKETING OF INFOSYS

It has been rated the ‘Best Outsourcing Partner’ for the third consecutive year by the readers of Waters magazine in its annual survey on best service providers to banking and capital markets firms. Infosys BPO also earned the highest rating, Level 5, for the e- Sourcing Capability Model (eSCM-SP: v2.0) from Carnegie Mellon University's IT Services Qualification Center.Reputation Institute’s Global Reputation Pulse 2009 ranked Infosysamong the world’s top 50 most respected companies

Page 10: HOLISTIC MARKETING CONCEPT OF INFOSYS

RELATIONSHIP MARKETING OF INFOSYS

COUSTOMERS :- AEROSPACE AND DEFENCE.AIRLINES.BANKING AND CAPITAL MARKETS.COMMUNICATON SERVICES.COUSTOMER PACKAGED GOODS.EDUCATION.ENERGY.HEALTHCARE.RETAIL.MANUFACTURING.HOSPITALITY AND LEISURE.PUBLISHING. e.t.c

Page 11: HOLISTIC MARKETING CONCEPT OF INFOSYS

PARTNERS & CHANNELS OF INFOSYS:-

ATG -ATG provides the most advanced commerce software and services to power the growth of more than 1,200 of the world's top brands. Offering the industry's leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience ATG is uniquely capable of powering the most innovative and successful commerce experiences.JIVE SOFTWARE - Jive Social Business Software (SBS),Is driving the biggest change to business practices in decades. Jive SBS takes all the great things people love about social networking software, collaboration software, and community software; and makes those work for business. Jive is number one in Social Business Software.

Page 12: HOLISTIC MARKETING CONCEPT OF INFOSYS