Holiday/Special Event Marketing
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Transcript of Holiday/Special Event Marketing
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A pumpkin patch in Portland, OR took a sports themed approach to a corn maze this year by carving the Portland Timbers (Major League Soccer) logo into a corn field…
Holiday/Special Event Marketing
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Directions
Go to each park web-site-(Slides 3&4)
Research what these parks do in terms of their special holiday events that keep their parks open during the “off” season and increase revenue during the holiday times.
Document your findings in WORD. GO TO: Silde 5 & 6 and follow the
directions. Document your ideas in WORD.
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Holiday Theme / Special Event Marketing
http://seaworldparks.com/en/buschgardens-williamsburg
https://www.universalorlando.com/Theme-Parks/World-Class-Theme-Parks.aspx
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Holiday Theme / Special Event Marketing
https://disneyworld.disney.go.com/
https://www.kingsdominion.com/
http://www.sixflags.com/national/index.aspx
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What can your park do to
leverage Holidays to
promote the brand and sell
tickets, merchandise
and concessions?
Special Event - Sports Marketing
Busch Gardens – Williamsburg (Festhaus)
Today’s Assignment:
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Come up with a Special Event themed idea to help market, promote and sell everything from the brand to tickets, sponsorship, merchandise and concessions for your theme park!
Special Event- Sports Marketing
Today’s Assignment: