Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium
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Transcript of Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium
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HOLIDAY HYSTERIA: Plan For Perfec8on But Prepare For
Pandemonium Presented by Sponsored by
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#HolidayCCS
About Holiday CCS 2014
ü 7 Webinars, 4 Days
ü Sessions covering Store
Ops, X-Channel, Loyalty,
Big Data & more
ü Featuring industry
analysts and consultants
ü Free for Retail executives
http://ccs.retailtouchpoints.com/holiday-2014
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#HolidayCCS
Follow The Webcast On Twi=er
#HolidayCCS @ConnectConsumer
@Bronto @RTouchPoints
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#HolidayCCS
About Retail TouchPoints
ü Launched in 2007
ü More than 28,000 subscribers
ü Provide executives with relevant,
insightful content
ü Free Resources such as White
Papers, E-book, Webinars,
Research and Podcasts
www.RetailTouchPoints.com
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#HolidayCCS
BrightTALK
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#HolidayCCS
Today’s Panelists
Jim Davidson Director of Research, Bronto Software
Alicia Fiorletta Senior Editor, Retail TouchPoints
MODERATOR
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Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium
Jim Davidson Director of Research @JimSaidIt #HolidayCCS bronto.com/holidays
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Today ééé -‐73 Days
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Today ééé -‐73 Days
+73 Days êêê
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Caffeinating the Consumer
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Caffeinating the Consumer
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Caffeinating the Consumer
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Caffeinating the Consumer
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Caffeinating the Consumer
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Caffeinating the Consumer
Today
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Stores Open GiEs Under $20 Shop by Price Doorbusters GiE Guides Online Only
Stores Open Late Days of Saving
Stores Closed Shop for Him/Her
Guaranteed Delivery
Shipping Deadlines In-‐Store Only GiE Cards Flash Sale
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But I Don’t Wanna!!!
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Thanksgiving, Black Friday & Cyber Monday Sales
$633
$1,042
$1,465
$766
$1,198
$1,735
Thanksgiving Day (Nov. 28) Black Friday (Nov. 29) Cyber Monday (Dec. 2)
2012 2013 comScore, 2013
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TG, BF, CM Sales: Year-Over-Year Changes
comScore, 2013
32%
28%
17%
21%
15% 18%
Thanksgiving Day (Nov. 28) Black Friday (Nov. 29) Cyber Monday (Dec. 2)
2011-12 Change 2012-13 Change
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TG, BF, CM Sales: Year-Over-Year Changes
comScore, 2013
32%
28%
17%
21%
15% 18%
Thanksgiving Day (Nov. 28) Black Friday (Nov. 29) Cyber Monday (Dec. 2)
2011-12 Change 2012-13 Change
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TG, BF, CM Sales: Year-Over-Year Changes
comScore, 2013
32%
28%
17%
21%
15% 18%
Thanksgiving Day (Nov. 28) Black Friday (Nov. 29) Cyber Monday (Dec. 2)
2011-12 Change 2012-13 Change
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Thanksgiving
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Thanksgiving
Black Friday
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Thanksgiving
Black Friday
Cyber Monday
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Thanksgiving
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Thanksgiving 2013 Trends: 180 Days Out
0%
5%
10%
15%
20%
25%
-‐180
-‐176
-‐172
-‐168
-‐164
-‐160
-‐156
-‐152
-‐148
-‐144
-‐140
-‐136
-‐132
-‐128
-‐124
-‐120
-‐116
-‐112
-‐108
-‐104
-‐100
-‐96
-‐92
-‐88
-‐84
-‐80
-‐76
-‐72
-‐68
-‐64
-‐60
-‐56
-‐52
-‐48
-‐44
-‐40
-‐36
-‐32
-‐28
-‐24
-‐20
-‐16
-‐12 -‐8
-‐4 0 4 8 12
16
20
24
28
32
2011
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Thanksgiving 2013 Trends: 180 Days Out
0%
5%
10%
15%
20%
25%
-‐180
-‐176
-‐172
-‐168
-‐164
-‐160
-‐156
-‐152
-‐148
-‐144
-‐140
-‐136
-‐132
-‐128
-‐124
-‐120
-‐116
-‐112
-‐108
-‐104
-‐100
-‐96
-‐92
-‐88
-‐84
-‐80
-‐76
-‐72
-‐68
-‐64
-‐60
-‐56
-‐52
-‐48
-‐44
-‐40
-‐36
-‐32
-‐28
-‐24
-‐20
-‐16
-‐12 -‐8
-‐4 0 4 8 12
16
20
24
28
32
2011 2012
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Thanksgiving 2013 Trends: 180 Days Out
0%
5%
10%
15%
20%
25%
-‐180
-‐176
-‐172
-‐168
-‐164
-‐160
-‐156
-‐152
-‐148
-‐144
-‐140
-‐136
-‐132
-‐128
-‐124
-‐120
-‐116
-‐112
-‐108
-‐104
-‐100
-‐96
-‐92
-‐88
-‐84
-‐80
-‐76
-‐72
-‐68
-‐64
-‐60
-‐56
-‐52
-‐48
-‐44
-‐40
-‐36
-‐32
-‐28
-‐24
-‐20
-‐16
-‐12 -‐8
-‐4 0 4 8 12
16
20
24
28
32
2011 2012 2013
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Thanksgiving 2013 Trends: 180 Days Out
0%
5%
10%
15%
20%
25%
-‐180
-‐176
-‐172
-‐168
-‐164
-‐160
-‐156
-‐152
-‐148
-‐144
-‐140
-‐136
-‐132
-‐128
-‐124
-‐120
-‐116
-‐112
-‐108
-‐104
-‐100
-‐96
-‐92
-‐88
-‐84
-‐80
-‐76
-‐72
-‐68
-‐64
-‐60
-‐56
-‐52
-‐48
-‐44
-‐40
-‐36
-‐32
-‐28
-‐24
-‐20
-‐16
-‐12 -‐8
-‐4 0 4 8 12
16
20
24
28
32
2011 2012 2013
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Thanksgiving 2013 Trends: 30 Days Out
0%
5%
10%
15%
20%
25%
-‐30 -‐29 -‐28 -‐27 -‐26 -‐25 -‐24 -‐23 -‐22 -‐21 -‐20 -‐19 -‐18 -‐17 -‐16 -‐15 -‐14 -‐13 -‐12 -‐11 -‐10 -‐9 -‐8 -‐7 -‐6 -‐5 -‐4 -‐3 -‐2 -‐1 0 1 2 3 4
2011
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Thanksgiving 2013 Trends: 30 Days Out
0%
5%
10%
15%
20%
25%
-‐30 -‐29 -‐28 -‐27 -‐26 -‐25 -‐24 -‐23 -‐22 -‐21 -‐20 -‐19 -‐18 -‐17 -‐16 -‐15 -‐14 -‐13 -‐12 -‐11 -‐10 -‐9 -‐8 -‐7 -‐6 -‐5 -‐4 -‐3 -‐2 -‐1 0 1 2 3 4
2011 2012
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Thanksgiving 2013 Trends: 30 Days Out
0%
5%
10%
15%
20%
25%
-‐30 -‐29 -‐28 -‐27 -‐26 -‐25 -‐24 -‐23 -‐22 -‐21 -‐20 -‐19 -‐18 -‐17 -‐16 -‐15 -‐14 -‐13 -‐12 -‐11 -‐10 -‐9 -‐8 -‐7 -‐6 -‐5 -‐4 -‐3 -‐2 -‐1 0 1 2 3 4
2011 2012 2013
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Thanksgiving 2013 Trends: 30 Days Out
0%
5%
10%
15%
20%
25%
-‐30 -‐29 -‐28 -‐27 -‐26 -‐25 -‐24 -‐23 -‐22 -‐21 -‐20 -‐19 -‐18 -‐17 -‐16 -‐15 -‐14 -‐13 -‐12 -‐11 -‐10 -‐9 -‐8 -‐7 -‐6 -‐5 -‐4 -‐3 -‐2 -‐1 0 1 2 3 4
2011 2012 2013
• Earlier buzz • YoY references dip Thanksgiving Week • 2013 midway between previous years
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Thanksgiving References: Year-Over Year Changes
0.0%
-0.9%
0.0%
-2.3%
0.0% 0.0% 0.0%
0.7%
-1.6%
0.2%
-0.2%
0.0%
-0.4%
-1.6%
-0.9% -1.3%
0.7% 1.3%
5.0%
0.0%
1.3%
-1.5%
0.7%
-1.4%
0.4%
-1.4% -1.5% -1.7% -1.7%
-3.6%
-6.1%
-1.2%
-1.9%
-0.3%
• Stronger early push
• Bigger bumps -10 Days
• More dedicated emails on Thanksgiving Day
2012
vs
2011
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Thanksgiving References: Year-Over Year Changes
0.0%
-0.9%
0.0%
-2.3%
0.0% 0.0% 0.0%
0.7%
-1.6%
0.2%
-0.2%
0.0%
-0.4%
-1.6%
-0.9% -1.3%
0.7% 1.3%
5.0%
0.0%
1.3%
-1.5%
0.7%
-1.4%
0.4%
-1.4% -1.5% -1.7% -1.7%
-3.6%
-6.1%
-1.2%
-1.9%
-0.3%
0.5%
0.0% 0.0% 0.0% 0.0%
1.1%
1.9%
0.3%
1.9%
0.8%
-0.5%
0.7%
2.4%
1.6%
0.5%
-0.6% -0.2%
0.3%
-3.5%
-1.4%
1.4%
-1.0%
1.0%
-1.2%
1.9%
1.1%
-0.3% -0.2%
-1.7%
1.1%
3.5%
-0.3%
0.1%
1.8%
-30 -29 -28 -27 -26 -25 -24 -23 -22 -21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3
• Stronger early push
• Bigger bumps -10 Days
• More dedicated emails on Thanksgiving Day
2012
vs
2011
20
13 v
s 20
12
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Thanksgiving References: Year-Over Year Changes
0.0%
-0.9%
0.0%
-2.3%
0.0% 0.0% 0.0%
0.7%
-1.6%
0.2%
-0.2%
0.0%
-0.4%
-1.6%
-0.9% -1.3%
0.7% 1.3%
5.0%
0.0%
1.3%
-1.5%
0.7%
-1.4%
0.4%
-1.4% -1.5% -1.7% -1.7%
-3.6%
-6.1%
-1.2%
-1.9%
-0.3%
0.5%
0.0% 0.0% 0.0% 0.0%
1.1%
1.9%
0.3%
1.9%
0.8%
-0.5%
0.7%
2.4%
1.6%
0.5%
-0.6% -0.2%
0.3%
-3.5%
-1.4%
1.4%
-1.0%
1.0%
-1.2%
1.9%
1.1%
-0.3% -0.2%
-1.7%
1.1%
3.5%
-0.3%
0.1%
1.8%
-30 -29 -28 -27 -26 -25 -24 -23 -22 -21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3
• Stronger early push
• Bigger bumps -10 Days
• More dedicated emails on Thanksgiving Day
2012
vs
2011
20
13 v
s 20
12
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Early November Thanksgiving Promotions Nov 9 SL: “Thanksgiving sale PLUS 20% off everything” Nov 22 SL: “Extra 25% OFF Thanksgiving Preview Sale! Order
Early for A Stress-Free Holiday”
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Thanksgiving Day: Email Volume
0%
2%
4%
6%
8%
10%
12%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
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Thanksgiving Day: Email Volume
0%
2%
4%
6%
8%
10%
12%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
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Thanksgiving Day: Email Volume
0%
2%
4%
6%
8%
10%
12%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
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Thanksgiving Day: Email Volume
0%
2%
4%
6%
8%
10%
12%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
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Thanksgiving Day Email Volume: YoY Changes
+0.5%
-2.6%
-0.6%
-1.7%
+0.2%
-2.2%
-3.5%
+3.4%
+1.1%
-0.2% -0.6%
-0.1%
+0.8% +1.2%
-0.9%
+1.5%
-2.8%
+0.4%
+5.0%
+0.8% +0.3%
-0.9%
+0.2%
+0.8%
-5%
-3%
-1%
1%
3%
5%
12AM
01AM
02AM
03AM
04AM
05AM
06AM
07AM
08AM
09AM
10AM
11AM
12PM
01PM
02PM
03PM
04PM
05PM
06PM
07PM
08PM
09PM
10PM
11PM
![Page 53: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/53.jpg)
Thanksgiving Day Email Volume: YoY Changes
+0.5%
-2.6%
-0.6%
-1.7%
+0.2%
-2.2%
-3.5%
+3.4%
+1.1%
-0.2% -0.6%
-0.1%
+0.8% +1.2%
-0.9%
+1.5%
-2.8%
+0.4%
+5.0%
+0.8% +0.3%
-0.9%
+0.2%
+0.8%
-5%
-3%
-1%
1%
3%
5%
12AM
01AM
02AM
03AM
04AM
05AM
06AM
07AM
08AM
09AM
10AM
11AM
12PM
01PM
02PM
03PM
04PM
05PM
06PM
07PM
08PM
09PM
10PM
11PM
![Page 54: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/54.jpg)
Thanksgiving Early AM
7am SL: “50% Off One Item! Happy Thanksgiving!”
![Page 55: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/55.jpg)
Thanksgiving Early AM
7am SL: “50% Off One Item! Happy Thanksgiving!”
7am SL: “Online Exclusive - Enjoy up to 20% Off During our Thanksgiving Sale + Enjoy 30% Off Select Men's and Women's Sweaters”
![Page 56: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/56.jpg)
Thanksgiving Early AM
7am SL: “50% Off One Item! Happy Thanksgiving!”
7am SL: “Online Exclusive - Enjoy up to 20% Off During our Thanksgiving Sale + Enjoy 30% Off Select Men's and Women's Sweaters”
![Page 57: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/57.jpg)
Thanksgiving Evening 6:05pm SL: “Psst! 50% OFF Everything + FREE Ship, No Min Starts TONIGHT!”
6:40pm SL: “Black Friday Starts NOW! Get 50% Off Everything + Freebies!”
![Page 58: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/58.jpg)
Thanksgiving Evening 6:05pm SL: “Psst! 50% OFF Everything + FREE Ship, No Min Starts TONIGHT!”
6:40pm SL: “Black Friday Starts NOW! Get 50% Off Everything + Freebies!”
Store hours? Store Locators?
![Page 59: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/59.jpg)
Thanksgiving Day: Emails Sent per Retailer
0
0.5
1
1.5
2
Thanksgiving Black Friday Cyber Monday
2011 2012 2013
![Page 60: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/60.jpg)
Thanksgiving Day: Emails Sent per Retailer
82%
17%
1% 1%
71%
27%
1% 0%
68%
26%
4% 2%
1 2 3 4
2011 2012 2013
![Page 61: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/61.jpg)
Thanksgiving Day: Emails Sent per Retailer
82%
17%
1% 1%
71%
27%
1% 0%
68%
26%
4% 2%
1 2 3 4
2011 2012 2013
![Page 62: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/62.jpg)
Thanksgiving Day: Emails Sent per Retailer
82%
17%
1% 1%
71%
27%
1% 0%
68%
26%
4% 2%
1 2 3 4
2011 2012 2013
![Page 63: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/63.jpg)
A 4-Email Thanksgiving Sent From Subject Line
06:12 AM Jos. A. Bank Happy Thanksgiving -‐ Enjoy Over 30 BLACK FRIDAY DOORBUSTERS Today with FREE Shipping, No Minimum! 10:40 AM Jos. A. Bank Select from Over 30 DOORBUSTERS Plus Enjoy FREE Shipping, No Minimum! 03:32 PM Jos. A. Bank FREE Shipping, No Minimum on BLACK FRIDAY DOORBUSTERS 07:43 PM Jos. A. Bank Enjoy Incredible Black Friday Prices Now -‐ with FREE Shipping, No Minimum!
![Page 64: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/64.jpg)
A 4-Email Thanksgiving Sent From Subject Line
06:12 AM Jos. A. Bank Happy Thanksgiving -‐ Enjoy Over 30 BLACK FRIDAY DOORBUSTERS Today with FREE Shipping, No Minimum! 10:40 AM Jos. A. Bank Select from Over 30 DOORBUSTERS Plus Enjoy FREE Shipping, No Minimum! 03:32 PM Jos. A. Bank FREE Shipping, No Minimum on BLACK FRIDAY DOORBUSTERS 07:43 PM Jos. A. Bank Enjoy Incredible Black Friday Prices Now -‐ with FREE Shipping, No Minimum!
![Page 65: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/65.jpg)
Black Friday
![Page 66: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/66.jpg)
Black Friday 2013 Trends: 180 Days Out
0%
10%
20%
30%
40%
50%
-‐181
-‐177
-‐173
-‐169
-‐165
-‐161
-‐157
-‐153
-‐149
-‐145
-‐141
-‐137
-‐133
-‐129
-‐125
-‐121
-‐117
-‐113
-‐109
-‐105
-‐101
-‐97
-‐93
-‐89
-‐85
-‐81
-‐77
-‐73
-‐69
-‐65
-‐61
-‐57
-‐53
-‐49
-‐45
-‐41
-‐37
-‐33
-‐29
-‐25
-‐21
-‐17
-‐13 -‐9
-‐5
-‐1 3 7 11
15
19
23
27
31
2011 2012
![Page 67: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/67.jpg)
Black Friday 2013 Trends: 180 Days Out
0%
10%
20%
30%
40%
50%
-‐181
-‐177
-‐173
-‐169
-‐165
-‐161
-‐157
-‐153
-‐149
-‐145
-‐141
-‐137
-‐133
-‐129
-‐125
-‐121
-‐117
-‐113
-‐109
-‐105
-‐101
-‐97
-‐93
-‐89
-‐85
-‐81
-‐77
-‐73
-‐69
-‐65
-‐61
-‐57
-‐53
-‐49
-‐45
-‐41
-‐37
-‐33
-‐29
-‐25
-‐21
-‐17
-‐13 -‐9
-‐5
-‐1 3 7 11
15
19
23
27
31
2011 2012 2013
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Black Friday 2013 Trends: 30 Days Out
0%
10%
20%
30%
40%
50%
-‐30 -‐29 -‐28 -‐27 -‐26 -‐25 -‐24 -‐23 -‐22 -‐21 -‐20 -‐19 -‐18 -‐17 -‐16 -‐15 -‐14 -‐13 -‐12 -‐11 -‐10 -‐9 -‐8 -‐7 -‐6 -‐5 -‐4 -‐3 -‐2 -‐1 0 1 2 3
2011 2012 2013
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Black Friday 2013 Trends: 30 Days Out
0%
10%
20%
30%
40%
50%
-‐30 -‐29 -‐28 -‐27 -‐26 -‐25 -‐24 -‐23 -‐22 -‐21 -‐20 -‐19 -‐18 -‐17 -‐16 -‐15 -‐14 -‐13 -‐12 -‐11 -‐10 -‐9 -‐8 -‐7 -‐6 -‐5 -‐4 -‐3 -‐2 -‐1 0 1 2 3
2011 2012 2013
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Black Friday References: Year-Over Year Changes
1% 0%
-1%
0% 0% 0% 0%
0%
0% 0% 1%
1% 1% 1%
0% -1%
2% 1%
-1%
1% 1%
1%
5%
2% 2%
0%
1%
-2%
8%
-1%
0%
7%
-1%
0%
2012
vs
2011
• More stable rumble
• Steady march to actual day
• Sharper post-BF decline
![Page 71: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/71.jpg)
Black Friday References: Year-Over Year Changes
1% 0%
-1%
0% 0% 0% 0%
0%
0% 0% 1%
1% 1% 1%
0% -1%
2% 1%
-1%
1% 1%
1%
5%
2% 2%
0%
1%
-2%
8%
-1%
0%
7%
-1%
0%
-1%
0%
0%
0% 1%
1% 1%
-1%
1%
-1% -1% -1%
0% 1%
0% 1%
2%
1%
2% 1%
0%
3% 3% 3%
7%
5%
8%
9% 8%
0%
1% 1%
-2%
0%
-30 -29 -28 -27 -26 -25 -24 -23 -22 -21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3
2012
vs
2011
20
13 v
s 20
12
• More stable rumble
• Steady march to actual day
• Sharper post-BF decline
![Page 72: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/72.jpg)
Black Friday References: Year-Over Year Changes
1% 0%
-1%
0% 0% 0% 0%
0%
0% 0% 1%
1% 1% 1%
0% -1%
2% 1%
-1%
1% 1%
1%
5%
2% 2%
0%
1%
-2%
8%
-1%
0%
7%
-1%
0%
-1%
0%
0%
0% 1%
1% 1%
-1%
1%
-1% -1% -1%
0% 1%
0% 1%
2%
1%
2% 1%
0%
3% 3% 3%
7%
5%
8%
9% 8%
0%
1% 1%
-2%
0%
-30 -29 -28 -27 -26 -25 -24 -23 -22 -21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3
2012
vs
2011
20
13 v
s 20
12
• More stable rumble
• Steady march to actual day
• Sharper post-BF decline
![Page 73: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/73.jpg)
Early November Black Friday Emails Nov 1 SL: “Online Only: Shop Early Black Friday & Save Up To 40%!”
![Page 74: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/74.jpg)
Early November Black Friday Emails Nov 1 SL: “Online Only: Shop Early Black Friday & Save Up To 40%!”
![Page 75: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/75.jpg)
Early November Black Friday Emails Nov 1 SL: “Online Only: Shop Early Black Friday & Save Up To 40%!” Nov 3 SL: “Let's Fast-Forward to BLACK FRIDAY Savings!”
![Page 76: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/76.jpg)
Early November Black Friday Emails Nov 1 SL: “Online Only: Shop Early Black Friday & Save Up To 40%!” Nov 3 SL: “Let's Fast-Forward to BLACK FRIDAY Savings!”
![Page 77: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/77.jpg)
Black Friday: Email Volume
0%
5%
10%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
![Page 78: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/78.jpg)
Black Friday: Email Volume
0%
5%
10%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
![Page 79: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/79.jpg)
Black Friday: Email Volume
0%
5%
10%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
![Page 80: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/80.jpg)
Black Friday: Email Volume
0%
5%
10%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
![Page 81: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/81.jpg)
Black Friday Email Volume: YoY Changes
-1.2%
-1.8% -1.6%
+1.5%
-1.9%
-0.1%
+0.4%
+0.8%
-0.6%
+2.7%
-0.2% -0.3%
+1.5%
-2.3%
-0.2%
+1.9% +1.8%
0.0%
+0.5% +0.7%
-0.4% -0.3% -0.3% -0.6%
-3%
-2%
-1%
0%
1%
2%
3%
12AM
01AM
02AM
03AM
04AM
05AM
06AM
07AM
08AM
09AM
10AM
11AM
12PM
01PM
02PM
03PM
04PM
05PM
06PM
07PM
08PM
09PM
10PM
11PM
![Page 82: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/82.jpg)
Black Friday Email Volume: YoY Changes
-1.2%
-1.8% -1.6%
+1.5%
-1.9%
-0.1%
+0.4%
+0.8%
-0.6%
+2.7%
-0.2% -0.3%
+1.5%
-2.3%
-0.2%
+1.9% +1.8%
0.0%
+0.5% +0.7%
-0.4% -0.3% -0.3% -0.6%
-3%
-2%
-1%
0%
1%
2%
3%
12AM
01AM
02AM
03AM
04AM
05AM
06AM
07AM
08AM
09AM
10AM
11AM
12PM
01PM
02PM
03PM
04PM
05PM
06PM
07PM
08PM
09PM
10PM
11PM
![Page 83: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/83.jpg)
Black Friday Peak Hours
From Subject Line TigerDirect.com Take $30 Off Your Order + 100 More Black Friday Deals Added UlXmate Outlet Up to 90% Off Black Friday Special! Shop PBS Black Friday Savings: 20% Off + Free Shipping! Casa.com site Black Friday deals | 15% -‐ 60% off cookware, decor, storage, bedding & more Burts Bees FREE Body Bar with your $20 Black Friday purchase! Cooking.com Black Friday Blow-‐Out!
9am
![Page 84: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/84.jpg)
Black Friday Peak Hours
From Subject Line Linens-‐N-‐Things Last Chance to Save on Black Friday Deals | Croscill Bedding Sets Overstock.com FINAL HOURS BLACK FRIDAY -‐ 15% off Coupon Sephora Black Friday Online Deals -‐ all weekend long! Target.com TODAY ONLY: Black Friday Sale now + 20% off coupon later NorthernTool.com Final Hours Black Friday Sale -‐ Don't Miss Out On Big Savings! Bakers Shoes 12 HOURS LEFT!!! 30% OFF ENTIRE SITE BLACK FRIDAY SALE!! Rakuten (Buy.com) Last Chance to Shop Black Friday Deals + Save Up to 75% | SHOP NOW
From Subject Line TigerDirect.com Take $30 Off Your Order + 100 More Black Friday Deals Added UlXmate Outlet Up to 90% Off Black Friday Special! Shop PBS Black Friday Savings: 20% Off + Free Shipping! Casa.com site Black Friday deals | 15% -‐ 60% off cookware, decor, storage, bedding & more Burts Bees FREE Body Bar with your $20 Black Friday purchase! Cooking.com Black Friday Blow-‐Out!
9am
3pm
![Page 85: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/85.jpg)
Black Friday: Emails Sent per Retailer
0
0.5
1
1.5
2
Thanksgiving Black Friday Cyber Monday
2011 2012 2013
![Page 86: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/86.jpg)
Black Friday: Emails Sent per Retailer
77%
21%
2% 1% 0.0% 0.0%
74%
22%
4% 0% 0.0% 0.4%
62%
31%
5% 1% 0.4% 0.0%
1 2 3 4 5 6
2011 2012 2013
![Page 87: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/87.jpg)
Black Friday: Emails Sent per Retailer
77%
21%
2% 1% 0.0% 0.0%
74%
22%
4% 0% 0.0% 0.4%
62%
31%
5% 1% 0.4% 0.0%
1 2 3 4 5 6
2011 2012 2013
![Page 88: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/88.jpg)
A 4-email Black Friday
Sent From Subject Line 05:09 AM Brookstone BOGO 50% In-‐Store Deals RIGHT NOW! 08:24 AM Brookstone $15 OFF $49... $25 OFF $99... ENDS TONIGHT 12:11 PM Brookstone Best Gics Under $35 04:21 PM Brookstone $15 OFF $49... $25 OFF $99... HOURS LEFT
![Page 89: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/89.jpg)
A 4-email Black Friday
Sent From Subject Line 05:09 AM Brookstone BOGO 50% In-‐Store Deals RIGHT NOW! 08:24 AM Brookstone $15 OFF $49... $25 OFF $99... ENDS TONIGHT 12:11 PM Brookstone Best Gics Under $35 04:21 PM Brookstone $15 OFF $49... $25 OFF $99... HOURS LEFT
![Page 90: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/90.jpg)
Cyber Monday
![Page 91: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/91.jpg)
Cyber Monday 2013 Trends: 180 Days Out
0%
10%
20%
30%
40%
-‐184
-‐180
-‐176
-‐172
-‐168
-‐164
-‐160
-‐156
-‐152
-‐148
-‐144
-‐140
-‐136
-‐132
-‐128
-‐124
-‐120
-‐116
-‐112
-‐108
-‐104
-‐100
-‐96
-‐92
-‐88
-‐84
-‐80
-‐76
-‐72
-‐68
-‐64
-‐60
-‐56
-‐52
-‐48
-‐44
-‐40
-‐36
-‐32
-‐28
-‐24
-‐20
-‐16
-‐12 -‐8
-‐4 0 4 8 12
16
20
24
28
2011 2012 2013
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Cyber Monday 2013 Trends: 30 Days Out
0%
10%
20%
30%
40%
-‐30 -‐29 -‐28 -‐27 -‐26 -‐25 -‐24 -‐23 -‐22 -‐21 -‐20 -‐19 -‐18 -‐17 -‐16 -‐15 -‐14 -‐13 -‐12 -‐11 -‐10 -‐9 -‐8 -‐7 -‐6 -‐5 -‐4 -‐3 -‐2 -‐1 0 1 2
2011 2012 2013
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Cyber Monday References: Year-Over Year Changes
0.0% 0.0%
-0.8%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
-0.2%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
-0.4%
0.0% 0.0%
0.5% 0.5%
0.0% 0.0%
-1.7%
0.5%
0.0% 0.0%
0.3%
-0.3%
4.3%
1.6%
3.8%
-1.5%
0.4%
• Early starts continue beyond Sunday
• Less burst +/- 1Day • Cyber Week
trends extend Cyber Monday
2012
vs
2011
![Page 94: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/94.jpg)
Cyber Monday References: Year-Over Year Changes
0.0% 0.0%
-0.8%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
-0.2%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
-0.4%
0.0% 0.0%
0.5% 0.5%
0.0% 0.0%
-1.7%
0.5%
0.0% 0.0% 0.3%
-0.3%
4.3%
1.6%
3.8%
-1.5%
0.4%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
-0.1%
0.0%
0.5%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
-0.5% -0.5%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%
-0.3%
0.7%
1.1%
-0.2% -0.2% -0.2%
-30 -29 -28 -27 -26 -25 -24 -23 -22 -21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3
• Early starts continue beyond Sunday
• Less burst +/- 1Day • Cyber Week
trends extend Cyber Monday
2012
vs
2011
20
13 v
s 20
12
![Page 95: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/95.jpg)
Cyber Monday References: Year-Over Year Changes
0.0% 0.0%
-0.8%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
-0.2%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
-0.4%
0.0% 0.0%
0.5% 0.5%
0.0% 0.0%
-1.7%
0.5%
0.0% 0.0% 0.3%
-0.3%
4.3%
1.6%
3.8%
-1.5%
0.4%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
-0.1%
0.0%
0.5%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
-0.5% -0.5%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%
-0.3%
0.7%
1.1%
-0.2% -0.2% -0.2%
-30 -29 -28 -27 -26 -25 -24 -23 -22 -21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3
• Early starts continue beyond Sunday
• Less burst +/- 1Day • Cyber Week
trends extend Cyber Monday
2012
vs
2011
20
13 v
s 20
12
![Page 96: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/96.jpg)
Cyber Monday: Email Volume
0%
2%
4%
6%
8%
10%
12%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
![Page 97: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/97.jpg)
Cyber Monday: Email Volume
0%
2%
4%
6%
8%
10%
12%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
![Page 98: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/98.jpg)
Cyber Monday: Email Volume
0%
2%
4%
6%
8%
10%
12%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
![Page 99: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/99.jpg)
Cyber Monday: Email Volume
0%
2%
4%
6%
8%
10%
12%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
![Page 100: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/100.jpg)
Cyber Monday: Email Volume
0%
2%
4%
6%
8%
10%
12%
12 AM
01 AM
02 AM
03 AM
04 AM
05 AM
06 AM
07 AM
08 AM
09 AM
10 AM
11 AM
12 PM
01 PM
02 PM
03 PM
04 PM
05 PM
06 PM
07 PM
08 PM
09 PM
10 PM
11 PM
2011 2012 2013
![Page 101: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/101.jpg)
Cyber Monday Email Volume: YoY Changes
-0.5%
-1.1%
-0.3%
-1.8% -1.7%
-0.8%
+0.2%
+3.1%
-2.6%
-1.2%
-0.4%
-1.7%
+2.7%
+0.6%
+1.2%
-2.8%
-0.2%
+1.6%
+3.2% +2.9%
-0.8%
+0.7%
-0.1% -0.1%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
12AM
01AM
02AM
03AM
04AM
05AM
06AM
07AM
08AM
09AM
10AM
11AM
12PM
01PM
02PM
03PM
04PM
05PM
06PM
07PM
08PM
09PM
10PM
11PM
![Page 102: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/102.jpg)
Cyber Monday Email Volume: YoY Changes
-0.5%
-1.1%
-0.3%
-1.8% -1.7%
-0.8%
+0.2%
+3.1%
-2.6%
-1.2%
-0.4%
-1.7%
+2.7%
+0.6%
+1.2%
-2.8%
-0.2%
+1.6%
+3.2% +2.9%
-0.8%
+0.7%
-0.1% -0.1%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
12AM
01AM
02AM
03AM
04AM
05AM
06AM
07AM
08AM
09AM
10AM
11AM
12PM
01PM
02PM
03PM
04PM
05PM
06PM
07PM
08PM
09PM
10PM
11PM
![Page 103: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/103.jpg)
Cyber Monday Peak Hours: 7am 7:01 am SL: “Last Day To Save Up To 30% Off Sitewide & Receive Free Shipping”
7:03 am SL: “Online exclusive! Monday only. Second helping of Holiday Coupons at Rooms To Go.”
![Page 104: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/104.jpg)
Cyber Monday Peak Hours: 7am 7:01 am SL: “Last Day To Save Up To 30% Off Sitewide & Receive Free Shipping”
7:03 am SL: “Online exclusive! Monday only. Second helping of Holiday Coupons at Rooms To Go.”
![Page 105: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/105.jpg)
Cyber Monday Peak Hours: 7am 7:01 am SL: “Last Day To Save Up To 30% Off Sitewide & Receive Free Shipping”
7:03 am SL: “Online exclusive! Monday only. Second helping of Holiday Coupons at Rooms To Go.”
![Page 106: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/106.jpg)
Cyber Monday Peak Hours: 6-8pm
![Page 107: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/107.jpg)
Cyber Monday: Emails Sent per Retailer
0
0.5
1
1.5
2
Thanksgiving Black Friday Cyber Monday
2011 2012 2013
![Page 108: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/108.jpg)
Cyber Monday: Emails Sent per Retailer
71%
24%
4% 1% 0.0% 0.0%
62%
28%
8%
1% 0.4% 0.4%
48%
39%
10%
2% 1% 0.4%
1 2 3 4 5 6
2011 2012 2013
![Page 109: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/109.jpg)
Cyber Monday: Emails Sent per Retailer
71%
24%
4% 1% 0.0% 0.0%
62%
28%
8%
1% 0.4% 0.4%
48%
39%
10%
2% 1% 0.4%
1 2 3 4 5 6
2011 2012 2013
![Page 110: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/110.jpg)
A 5-Email Cyber Monday Sent From Subject
12:31 AM bebe 30% OFF ENTIRE SITE -‐ Shop Cyber Monday now! 08:03 AM bebe CYBER MONDAY: 30% off, free shipping & fab gic! 02:01 PM bebe TODAY: 30% off endre site + deeper discounts 07:01 PM bebe Tick, tock...FINAL HOURS for 30% off! 11:01 PM bebe LAST CHANCE! 30% off endre site + free shipping on ALL orders
![Page 111: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/111.jpg)
A 5-Email Cyber Monday Sent From Subject
12:31 AM bebe 30% OFF ENTIRE SITE -‐ Shop Cyber Monday now! 08:03 AM bebe CYBER MONDAY: 30% off, free shipping & fab gic! 02:01 PM bebe TODAY: 30% off endre site + deeper discounts 07:01 PM bebe Tick, tock...FINAL HOURS for 30% off! 11:01 PM bebe LAST CHANCE! 30% off endre site + free shipping on ALL orders
![Page 112: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/112.jpg)
What did we learn?
![Page 113: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/113.jpg)
What did we learn?
Thanksgiving Day
![Page 114: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/114.jpg)
What did we learn?
Thanksgiving Day
Expect early November kick-‐off Prepare for overlapping themes An8cipate late day traffic spikes
![Page 115: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/115.jpg)
What did we learn?
Thanksgiving Day
Black Friday
Expect early November kick-‐off Prepare for overlapping themes An8cipate late day traffic spikes
Don’t bury your message Ready your Black Friday narra8ve
Cover your mobile bases
![Page 116: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/116.jpg)
What did we learn?
Thanksgiving Day
Black Friday
Cyber Monday
Expect early November kick-‐off Prepare for overlapping themes An8cipate late day traffic spikes
Don’t bury your message Ready your Black Friday narra8ve
Cover your mobile bases
Strategically remail Make a “Cyber Week” decision
Prepare your post-‐Cyber Monday plan
![Page 117: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/117.jpg)
bronto.com/holidays
§ Speaking to mobile shoppers § Messaging multi-channel offers § Remailing dos and don’ts § Clever holiday themes § Total misses
…and more!
2013 Holiday Lookbooks
![Page 118: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/118.jpg)
Questions? Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium
Jim Davidson Director of Research @JimSaidIt #HolidayCCS bronto.com/holidays
![Page 119: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/119.jpg)
#HolidayCCS
Q&A
![Page 120: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/120.jpg)
#HolidayCCS
Q & A
Jim Davidson Director of Research, Bronto Software
Alicia Fiorletta Senior Editor, Retail TouchPoints
MODERATOR
![Page 121: Holiday Hysteria: Plan For Perfection But Prepare For Pandemonium](https://reader034.fdocuments.net/reader034/viewer/2022051513/54561894b1af9f39378b4d1c/html5/thumbnails/121.jpg)
#HolidayCCS
Thank You For Joining Us
The next session in this series…
Holiday Retail Readiness: Preparing For Peak 12PM ET / 9AM PT
ccs.retailtouchpoints.com/holiday-2014