THISIS

HOLDITIn 2007 Apple launched the iPhone and completely changed our relationship to smar tphones, the Internet and how we interact with others. The standard mobile phone became smar t and a natural par t of daily life. This is what gave bir th to Holdit – to simplify our digital life and introduce a touch of personality.

Thanks to carefully selected suppliers and designers and relying on efficient logistics solutions, Holdit offers a range with continuous product updates that respect the user requirements on design and function. Few suppliers are able to match our speed and flexibility in bringing custom-designed products to market.

Holdit is suppor ted by Proove – a family enterprise with long-established roots on the Swedish west coast, where basic values such as simplicity and informality permeate how we interact both in business and daily life. Over 20 years, Proove has become an established supplier of illumination products and electric and electronic solutions for smar t homes.

Today Holdit is the leading supplier in Scandinavia in its market segment and enjoys increasing growth in international markets. Together we create unique products and venture into new exciting business prospects.

Welcome to Holdit.

THIS IS CATHARINA Name: Catharina BerntssonAge: 36Family: Husband and three childrenHome: Varberg, a city on the Swedish west coastBiggest interest: TravelFavourite colour: Black base contrasted by pink coloursFavourite countr y: Hong Kong (for work) and anywhere in the West Indies (vacations)Favourite fashion statement: Elegant robustFavourite design: Among Swedish design, Acne, Hunk y Dor y and H&M. My international design favourites are Marc Jacobs, Michael Kors and Jimmy Choo.

Much of my inspiration comes from travels overseas on business trips and vacations. Meeting others and discovering new cultures and styles arouse my curiosity and drive my creative zest.

I believe my design style can be summed up as “Scandinavian” spiced up with international elements. I love the form of a square. Even when something is round, I want to give it an edge where one can rest the eyes, preferably somewhat strong and robust. I like to use patterns straight from nature, e.g. those from animals and plants, and I often use them as elements of expression in my designs.

The greatest challenge in this line of work is the hunch and intuition required to know which design to apply for a given product. To pinpoint the right design and element of expression, you must always keep up with trends and gain know-how about different target groups.

When talking about target groups, I truly believe Holdit has something for ever yone. So if you ask me “Who are the target groups of Holdit”, the answer is simple: “A lot of different people”, because I can’t point to anyone specific and I can’t leave anyone out. This might be one of the keys to the success of Holdit – when you have a mobile or tablet and want to express your personality, you’ll surely be a proud owner of a Holdit design product.

Catharina Berntsson

I love accessories! Bags, shoes and jewellery that enhance individual personalities provide inspiration to me. I like to give the same feeling in return through my design.

EVERYTHINGSTARTS WITH

AN IDEA

A

NATURALFEEL

Nature never goes out of style. In our collection “A Natural Feel”, we got our inspiration from patterns and colours in nature – from the impressive settings in Scandinavia to influences from Africa. The material selections in this collection to a large extent rely on leather and imitations of snake, crocodile and leopard skin. This nature-based collection builds on neutral colours such as beige, brown, white and black. This makes the products timeless and easy to combine, while a leopard patterned accessor y can be an eye-catching detail that completely enhances your looks.

Holdit of fers a wide selection of products for all leading brands.

COLOURYOUR

LIFETreat yourself to a colour injection that livens up your mood and style. Our “Colour Your Life” collection takes off from fresh, stimulating and youthful patterns and colours. This collection was inspired by pop culture, online trends and TV series and uses materials such as rivets, spangles, imitation fur and neon. The collection has a jolly, cock y impression and is ideal for those that dare to differ and live by the maxim “less is boring”.

Holdit of fers a wide selection of products for all leading brands.

“Fashions fade, style is eternal” said Yves Saint-Laurent. In this collection, style takes on a shape through sober, tasteful colours and materials combined with timeless design. This collection fits any occasion, from important business meetings to dinners at a favorite restaurant. It is perfect for those who want to maintain a high profile irrespective of current trends.

STYLEAND

ELEGANCE

Holdit of fers a wide selection of products for all leading brands.

Play, swap, experiment. Fashion should be fun. This collection is for those who want variation in life and want to express themselves through fashion. It offers a product for every style and allows change at any given moment, to fit the mood, wardrobe or season. The collection spans a wide range of patterns and colours, and here you can find anything from sparkling shells to pop art and inspirational motifs, including ornate Art Deco illustrations.

FUNWITH

FASHION

Holdit of fers a wide selection of products for all leading brands.

Our “Active with an Attitude” collection aims at simplifying things for anyone using a mobile phone or tablet in an active daily life – from the jogging trail to soaking up the sun on the beach or climbing to the top of Kilimanjaro. This is why functionality, superior protection and comfort are the focus of this collection. We also emphasize aesthetics and shape. Our vision is that the products in this collection should help users reach their next target.

ACTIVEWITH AN

ATTITUDE

Holdit of fers a wide selection of products for all leading brands.

www.holdit.eu info@holdit.eu

Holdit is marketed by Proove AB, Sweden. Phone: +46 (0)346 715600