Introduction to Hofstede’s Framework for Assessing Cultures

Hofestede’s Model Of India

Topics Covered

Gerard Hendrik Hofstede

2nd October 1928Haarlem,Netherlands

• Influential Dutch social psychologist and anthropologist

• Well-known pioneer in his research of cross-cultural groups and organizations

• Played major role in developing a systematic framework for assessing and differentiating national cultures and organizational cultures

• Most notable – development of the cultural dimensions theory.

Power Distance

Masculinity/Feminty

Long-term Orientation

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Fra

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Ass

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Individualism and Collectivism

Uncertainty Avoidance

Hofstede’s Model For World

Hofstede’s Model For India

• India has the highest Power Distance (PDI) Power Distance (PDI) with a ranking of 77 compared to a world average of 56.5.

• Indicates a high level of inequality of power and wealth within the society.

• It is not subverted upon the population, but rather accepted by the population as a cultural norm.

Hofstede’s Model For India (contd…)

• India's Long Term Orientation (LTO) Long Term Orientation (LTO) rank is 61, with the world average at 48.

• Indicates that people believe in making long term plans rather than short term which is more practiced in foreign countries.

Hofstede’s Model For India (contd…)

• India's Individuality (IDV) Individuality (IDV) rank is 45, with the world average at 40. 

• Indicates that individuality and individual rights are paramount within society and form a larger number of loose relationships.

• Act as individuals rather than a member of groups.

Hofstede’s Model For India (contd…)

• India's Masculinity (MAS) Masculinity (MAS) rank is 51, with the world average at 48.

• Indicates that India is still a Male dominated society.

Hofstede’s Model For India (contd…)

• India's Uncertainty Avoidance Index (UAI) Uncertainty Avoidance Index (UAI) rank is 37, with the world average at 61. 

• Indicates that people do not mind ambiguous situations & embraces them.

• Also people are more open and easily accept the changes and try to adapt it.

Hofstede’s Model For India (contd…)

Issue

• Azerbaijan has a high level of Uncertainty Avoidance Index, due to which they feel uncomfortable to adapt to the new changes being brought by the foreign companies.

Solution

The people of Azerbaijan should be given proper training to make them understand the benefits of adapting the new culture and make them understand the changes going in the worl around due to globalization.

http://www.geert-hofstede.com/hofstede_india.shtml

http://www.aol-soft.com/hofstede-s-cultural-dimensions-software/

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http://en.wikipedia.org/wiki/Geert_Hofstede