Hoe gebruik je je brand persona voor service en content
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Transcript of Hoe gebruik je je brand persona voor service en content
People want to
connect to people
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“How is your content different than what your competitors create?”
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Brand Persona
tone-of-voice
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NY Times A Quick-and-Dirty Guide for Retirement Saving. Wall Street Journal What Is a 401(k)? Refinery29 How Saving $8 Can Make You a Millionaire
lexicon
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emaile-mailEmailE-mail
Pieter Elbers, CEO KLM
CEO KLM, Pieter Elbers
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webcare & ani.gif7
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chatbot & AI
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Alexa
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voice-podcasts
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visuals
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Eco-system
From Like
From Like
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verrassend beeld
The Editor in Chief
‘looks after’ brandpersona
Phot
ocre
dits
: Mer
yl S
treep
in ‘T
he D
evil
Wea
rs P
rada
’
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‘Chief’
Content
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‘Chief’ ContentEditor in Chief
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‘Chief’
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ContentEditor in Chief
Cases
Carglass België
KLM webcare
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TrainingPeaks
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MilestonePod
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Follow Read
‘The Why’ Simon Sinek
‘Exponential Organizations’ Yuri van Geest
Cherry-pick on my or fleurwillemijn.com
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How not to give a f*ck boeken toevoegen
