Tom Fearon 19/11/13

Evaluation on Advertising Unit

Firstly we were asked to get into groups of 2 to 3 and come up

with an advertising company name and slogan. I chose to be with

Lucy and Isaac. The name that we came up with was L.I.T which

we originally chose because they are the first letters of each of

our names but then we realised that it was a bit silly so we

decided to change the meaning to “Lighting up Inspired

Technology”. This is our logo which includes the name and

slogan.

I believe that our logo fits the name and slogan perfectly. We used

a sun in the background to represent the word ‘lighting’ in the

slogan. We also used blue as our main background colour

because blue is productive and not invasive.

Tom Fearon 19/11/13

After we had created our advertising company logo, we were

given the task to create a type of gum, water company or cereal

bar. Our group decided to

choose gum because we

believed that we could use our

creative minds in the best way

with a gum product. Also it is

a product that all of us use

and are familiar with.

We all wanted to create a fun

and exciting image for the

younger generation. We started to put our ideas onto paper and

create and mind map full of the thoughts that we had.

After we had finished with our mind map we individually

researched three different gums. When we were researching we

realised that the gums where all similar in many ways. One of the

main things we found out was that usually the colour of the

packet is related to the flavour of the gum. We took the

opportunity to steal that idea and do the same for our gum.

Initially we had two different names that we wanted to call our

product, but after much debating we decided that we were going

to call our product ‘Hocus Pocus’. We came to this conclusion

because we thought that we had the most ideas for it and put into

consideration that the younger generation love magic. When we

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chose our slogan we wanted to be concise so went with “It’s

Magic”.

We created our logo on Photoshop which took a long time

because we had loads of ideas but couldn’t put them all in one

logo because they were all so different. Finally, after a lot of

changing and editing we finally had our finished logo. This is the

main logo that we came up with for Hocus Pocus.

Once we had finished with the logo we were told to make

different advertising techniques; a bus/train advert, a Magazine

cover and a website banner. Between us we had to choose who

would do each advert. I choose to do the bus/train advert, Lucy

did the Magazine cover and Isaac did the website banner. These

are the finished adverts.

We chose the colour

Purple because it is

considered a magical

colour and we also

wanted our logo to

be bright and

recognisable. We put a piece of

gum on the logo so

that our customers

would not be

confused and

wonder what the

product actually

was.

We added a beam of

light to brighten up our

logo and to suggest the

magic theme. We used different

shades of purple to

add depth to our

logo.

We used bubbly writing

to stand out and

suggest the texture of

our gum.

Tom Fearon 19/11/13

Whilst creating my bus/train advert, I didn’t want to change and

complicate it so I just added the website address. I believe that a

bus/ train advert should be as simple as possible because people

are only going to glance at the advert so you do not want to put

too much writing onto it.

Soon after creating our advertising techniques we were asked to

make a TV advert for our gum. We were very excited about it

because we all believed that we had the qualities that you need to

make an advert.

Straight away, we had loads of ideas that we started to put onto

paper. These are the ideas that we came up with.

Tom Fearon 19/11/13

After the mind map we got together and discussed what the

story of the advert would be. We came up with the idea that it is

about a teenager that is being bullied. He is then given our gum

and turns into the coolest student in the school. We hope that

teenagers like him will watch our advert and want to buy our

gum. That will be our target audience.

At this point we had a pretty good idea on what we wanted to do

for our advert. This is our storyboard.

We filmed this scene

by using a close up

shot to make the

character look

venerable and weak. We created this

scene by using a

medium shot to

focus on the

character but also to

include what is

happening behind

him.

We achieved this

shot by editing our

logo over a video of

the character

walking away from

the camera.

Tom Fearon 19/11/13

Whilst creating our advert we used a lot of effects to make our

advert look as professional as possible. We all each did a bit of

editing and I chose to do the beginning.

The first effect that I used was a black and white overlay to show

sadness and emptiness. I wanted to put these emotions across

because we thought that it would show how much we care about

bullying and how much we want to prevent it. This is a screen

shot of the first scene.

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In this scene the character is being bullied and is upset. I focused

the camera onto his face so that the viewer can see every emotion

that he has. Also I have shot it so that you can also see the

bullies. I did this so that the viewer relates to him and aslo feels

sorry for him. I think that this scene is works really well.

This is how I made the shot black and white.

The only other thing I

edited was the part in the advert where the pictures change in

sync to the music. It shows the character changing into the most

popular student in school. I created it by taking a total of six

pictures; three in black and white and three in a bright purple

colour. I kept the black and white colour to show what he was like

before and I used the purple colour because I wanted to reference

the colour of our product.

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I found it quite easy to do because I have a good feel for music

and enjoy editing so it was the perfect thing for me.

This is a comparison between the black and white pictures and

the colourful ones.

Our next task was to create a presentation on our company and

product. We all wanted our presentation to be up to scratch

because we put into account that our presentation was the only

opportunity to show what we had done. Instead of making a

PowerPoint to go with our presentation we decided to make a

Prezi because we thought that it would make our presentation

more interesting to watch.

This is a picture of our PowerPoint that Isaac created.

Tom Fearon 19/11/13

After making our prezi we had to come up with a script for our

presentation.

When we were writing the script, we wanted to make it short and

sweet because we didn’t want to make our presentation boring

and also wanted to remember as much as we could so that we

wouldn’t look at the script all the time. We tried to include as

much information as we could without dragging it out and I think

we did it very well. However I think that we missed a few things

out and maybe should have checked our script a bit more.

Tom Fearon 19/11/13

Overall I think that our presentation went very well and I believe

that Isaac and Lucy think so to.

Overall Analysis: Advantages

I believe that there are a lot of advantages to this unit. I think that

the main advantage of this project is our advert. I believe this

because it was very professional and gave a clear impression of

what our product was. It also reached the target audience that we

set out to make our advert for.

Another advantage of this project is the product itself. I think that

we did well when creating our logo and name because they both

suggest our target audience and is bright and colourful which

helps it to stand out in the market.

Disadvantages

I think that there are a few weaknesses to this project. I believe

that one of the main disadvantages is that we didn’t research

enough about different types of chewing gums to get an idea of

what we should have included.

Another disadvantage was that we didn’t use younger children in

our advert. We did really try to get younger children but

unfortunately we were not allowed.

What would we of done differently?

In my opinion I think that there aren’t many things that we would

have done differently but if we had the choice I think that we

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would have paid more attention to our presentation and changed

the way that we presented it. I think that we were not that pleased

with it so we would have definitely done that differently.

The only other thing that we would have changed is our company

name. I think that we didn’t spend that much time choosing the

name only because we wanted to get on with our product. I

believe that we should of spent more time thinking of our

company name.