Hobby Only Product Release Sales...
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Product Release Sales Plan Hobby Only December 16, 2013
Transcript of Hobby Only Product Release Sales...
Product Release Sales Plan
Hobby Only
December 16, 2013
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Agenda
• Product
• Support Plan
• Launch Details
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Star Wars Chrome: Perspectives explores the viewpoints
of the Rebel Alliance and the Empire as they battle one
another for control of the Galaxy
Star Wars Chrome: Perspectives details (150 total cards)
• (100) Base Cards profiling characters from the Rebel Alliance and the Empire
• 50 Rebel Alliance and 50 Empire cards
• (10) Rebel Wanted Posters Insert
• (10) Empire Priority Targets Insert
• (10) Rebel Training Cards Insert
• (10) Rebel Alliance Propaganda Insert
• (10) Empire Propaganda Insert
5 levels of chase add depth to the base set
• Standard Refractor (1per pack)
• Prism Refractor (numbered to 199)
• X-Fractor (numbered to 99)
• Gold Refractor (numbered to 50)
• Superfractor (numbered to 1)
Chrome hits add value for collectors
• Chrome Helmet Medallions (1 per box!)
• Silver and Gold
• Chrome Sketch Cards
• Chrome On-Card Autographs
• Gold Refractor and Superfractor Parallels
• Printing Plates
• Autographed Printing Plates
Product subject to change
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Base cards show the perspectives of two opposing
sides in an epic battle for the galaxy
Rebel Alliance Base Card Empire Base Card
Rebel Alliance Base Cards: Cards profiling Star Wars characters from the perspective of the Rebellion
Empire Base Cards: Cards profiling Star Wars Characters from the perspective of the Empire
Product subject to change
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Insert cards explore the key characters and strategies in
the conflict between the Rebel Alliance and the Empire
Rebel Wanted Posters (1:2): Top 10 most wanted Rebel scum sought after by the Empire
Empire Priority Targets (1:4): Top ranking individuals of the Empire targeted by the Rebel Alliance
Rebel Wanted Posters Empire Priority Targets
Product subject to change
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Rebel Training Cards (1:8): Cards preparing recruits for guerilla warfare against the Empire
Rebel Propaganda (1:12): Cards soliciting support for the Rebel Alliance’s cause
Empire Propaganda (1:24): Cards illustrating the strength and overwhelming power of the Empire
Rebel Training Cards Rebel Propaganda Empire Propaganda
Insert cards explore the key characters and strategies
in the conflict between the Rebels and the Empire
Product subject to change
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New Chrome Sketch Cards and Helmet Medallions add
value for Star Wars collectors
Chrome Sketch Cards: Sketch cards by Topps artists trapped within a Chrome border
Chrome Helmet Medallions: Cards featuring metal helmets worn by the Rebel Alliance and the Empire
Chrome Sketch Card Chrome Helmet Medallion
(Silver Helmet) (Gold Helmet Parallel)
(100 per subject)
Product subject to change
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Chrome On-Card Autographs: On-card autographs from Star Wars saga actors
Refractor Autograph Parallels: Gold Refractor and Superfractor on-card autographs
Base Autograph Gold Parallel
New parallels increase rarity and chase of autographs
Superfractor Parallel
*Autograph subjects not final Product subject to change
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Printing Plates: Printing Plates used in the production of Star Wars Chrome: Perspectives
Autographed Printing Plates: Autographed plates from the production of the autograph cards
Printing Plates Autographed Printing Plates
Printing plates offer a unique piece of the manufacturing
process to collectors
Product subject to change
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Agenda
• Product
• Support Plan
• Launch Details
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Star Wars Chrome: Perspectives will be supported
with an extensive online marketing campaign
Marketing Plan
• Digital Drive • Feature articles on popular Star Wars websites such as
Rebelscum.com and Theforce.net
• Timing: May 2014
• Official blog and article on StarWars.com
• Timing: Mid to late May 2014
• Media and blogger outreach with over a thousand outlets
• Timing: Early May 2014
• Topps Star Wars Facebook support with previews,
updates and giveaways
• Timing: May/June 2014
Product subject to change
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Agenda
• Product
• Support Plan
• Launch Details
Product Content
• In Store: 5/14/2014
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Hit Insertion Rate
Silver Helmet Medallions 1 per box (includes gold)
Gold Helmet Medallions 100 per subject
Chrome Sketch Cards 10,000 total
On-Card Autographs 5,000 total
Gold Autograph Parallels 10 per subject
Superfractor Autograph Parallels 1 per subject
Printing Plates 600 total
Autographed Printing Plates 4 per subject
SKU SRP
Hobby Single Pack (6 cards per pack) $3.99
Hobby Box (24 packs per box) $95.99
Insert Insertion Rate (per pack)
Rebel Wanted Posters 1:2
Empire Priority Targets 1:4
Rebel Training Cards 1:8
Rebel Propaganda 1:12
Empire Propaganda 1:24
Insert Rates
Parallel Rates
Parallel Insertion Rate
Standard Refractor 1 per pack
Prism Refractor Numbered to 199
X-Fractor Numbered to 99
Gold Refractor Numbered to 50
Superfractor Numbered to 1
*Hit quantities not final
Hit Rates
SKU Mix
Product subject to change
Product Images
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Single Pack
(6 Cards)
$3.99 SRP
Hobby Boxes
(24 packs)
$95.99 SRP
Star Wars Chrome: Perspectives Product Line1 In Stores 5/14/14
(1) Both boxes contain the same content
(2) See Price & Packs for Item Numbers and UPC Codes
Product subject to change
(FPO)
