HMQ AG: Content, Usability & Design
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Transcript of HMQ AG: Content, Usability & Design
![Page 1: HMQ AG: Content, Usability & Design](https://reader033.fdocuments.net/reader033/viewer/2022060201/559a59f81a28ab1b4a8b4750/html5/thumbnails/1.jpg)
Content,Usability & Design
HMQEngineering goes Social Media
Twitter #hmqch
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Ingenieur-Unternehmen für Top-Projekte
Dolder Grand Hotel
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Ingenieur-Unternehmen für Top-Projekte
Bahnhof Basel SBB
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Ingenieur-Unternehmen für Top-Projekte
Villa Maraini, Rom
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Ingenieur-Unternehmen für Top-Projekte
Bergsturz Flims
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Ingenieur-Unternehmen für Top-Projekte
Tunnelvermessung
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Ingenieur-Unternehmen für Top-Projekte
Biathlon Arena Lenzerheide
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Ingenieur-Unternehmen mit Luxusproblem➡ Extrem diversifiziert➡ Höchste Qualität➡ Bestes Image
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HMQ-Lösung
➡ Verkaufen
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➡ Verkaufen➡ Kommunizieren
HMQ-Lösung
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➡ Verkaufsleiter
HMQ-Lösung
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➡ Verkaufsleiter➡ Leiter Unternehmenskommunikation
HMQ-Lösung
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HMQ-Prinzipien
Kommunikationsagenturmit höchsten Ansprüchen:
skipp.ch
Kommunikation als Investition.
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HMQ-Prinzipien
Ingen
ieure
Kommunikationsagenturmit höchsten Ansprüchen:
skipp.ch
Kommunikation als Investition.
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HMQ-Prinzipien
➡ Kompromisslose Umsetzung von:
– Content – Usability – Design
– SEO, SEO und nochmals SEO
Ingen
ieure
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Design
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Responsive Design
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Usability
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Portal
• Hotel-Neubau• Tunnelvermessung• Bergsturz• Biathlon-Arena• und, und, und ...
Vorher:
Un-Usability
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Portal
Usability durch ...
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Portal
... Segmentierung
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Portal
... Segmentierung
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Portal
... Segmentierung
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Content ...
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... auf allen Kanälen
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Content Marketing
HMQ publiziert aufwendig gemachteHintergrundberichte und Reportagenmit journalistischem Anspruch.
Ziel:Relevante Inhalte zum Thema«um die Keywords herum» publizieren.
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Praxisbeispiel
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Villa Maraini, Rom
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Villa Maraini, Rom
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Von Website-News...
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... über Twitter
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... und Facebook
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... und Google+
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... und Corporate Blog
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... und Pinterest
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= Trust Building Content
Aus Aufmerksamkeit Vertrauen schaffen
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Twitter #hmqch
Präsentation zum Download:www.slideshare.net
www.hmq.chwww.facebook.com/hmq.ch
Content,Usability & Design