We have the great pleasure to announce that Elvira, from The Russian CODE & Marina, from bonsoir-cherie.ch present the new# HMNewElegance collection during 3 weeks.Our 2 # swissblogger will inspire you with their amazing looks and show this fantastic new collection with a 70s touch!The most liked Blogger from this Facebook album will get H&M gift cards to ofer to her followers. You can support your favorite Blogger with likes & shares of her pictures!Stay tuned, more inspirations coming soon!Launch of the #HMNewElegance collection: 20.08.2015THE BLOGGERS:Elvira with her BLOG: http://l.ctx.ly/r/zwyw www.therussiancode.comMarina with her BLOG: http://l.ctx.ly/r/zww5 www.bonsoir-cherie.chGet ready for our frst # HMSPORTWEEKEND happening tomorrow, August 8 at PlanaFORMA studio Makati.Here are the winners of the # HMSPORTPH promo. See you tomorrow at H&M Sport Weekend at Plana Forma Studio Makati.Join us for a night to remember at H&M store Orchard Building! Tonight at 12 Midnight, enjoy shopping with 50% of everything in-store for 50 minutes! Pop by & celebrate the start of a Jubilee Weekend in style! 12 more hours to go! See you tonight! T&Cs apply. # HMLOVESG50Discover our collaboration with pop artist Foxes. Varsity college inspiration meets girly grunge for a collection that epitomises the artists style.# HMLovesMusic # HM http://hm.info/zt7v Alternative styles: 156Chiffon Blouse PHP899CONSCIOUSo!"a#$ %an$ %o"s PHP&99CONSCIOUSoS'eat"ants PHP899CONSCIOUSo o!"a#$ %!shirts PHP(99CONSCIOUSo!"a#$ %!shirts PHP(99CONSCIOUSo!"a#$ %!shirts PHP(99CONSCIOUSoS'eatshirtPHP699CONSCIOUSo o)yo#ell Blouse PHP699CONSCIOUSoHoo*e* +a#$etPHP999CONSCIOUSoSleeveless Hoo*e* +a#$etPHP699CONSCIOUSoSleeveless Hoo*e* +a#$etPHP699CONSCIOUSo)yo#ell!,len* -eni. 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PHP99CONSCIOUS !"a#$ Bo*ysuits PHP(99 !"a#$ Bo*ysuits PHP(99 !"a#$ Pa>a.as PHP999 !"a#$ Pa>a.as PHP999 !"a#$ %i/hts PHP699CONSCIOUS !"a#$ :ra"!front Bo*ysuits PHP699CONSCIOUS Patterne* S'eat"ants PHP&99CONSCIOUSGAback to school previewBack to topCocoon open cardigan$44.95see additional colorsScalloped babydoll tee$16.95see additional colorsFloral knot bow soft shorts$6.95!rinted "#nior backpack$$9.95see additional colors%eni& shirt$$4.95'&bellished photo(real graphic tee$4.95see additional colors1969 floral legging "eans$$9.95)litter logo trainers$$9.95see additional colors*ersey fit + flare dress$9.95see additional colors,ni&al print slip(on sneakers$$4.95see additional colorsCha&bray fl#tter "#&ps#it$44.95)litter slip(on sneakers$$4.95see additional colors!rinted babydoll tee$16.95see additional colors-not bow soft shorts$6.95see additional colors*ersey fit + flare dress$9.95see additional colors)ladiator sandals$4.95Solid p#ffer .est$44.95see additional colors'&bellished graphic tee$6.95see additional colors1969 legging "eans$$4.95gap.co& e/cl#si.eCocoon open cardigan$44.95see additional colors!rinted babydoll tee$16.95see additional colorsCha&bray knot bow soft shorts$6.950(strap sandals$4.95see additional colorsurban gardenBack to topSolid cardigan$9.95see additional colors1969 serio#s stretch floral p#ll(on legging "eans$$9.95)litter slip(on sneakers$$4.95see additional colors!rinted 1ip hoodie$$4.95see additional colors'&bellished !eter !an tee$4.95see additional colors1969 cha&bray circle skirt$6.95Biker boots$49.951969 deni& "acket$$9.95Floral stripe(border dress$$4.95!rinted l#nch bag$19.95see additional colors)litter logo trainers$$9.95see additional colorsCha&bray top$6.951969 serio#s stretch s#per skinny "eans$$9.952ini floral pint#ck(waist dress$$4.953ightweight &etallic star leggings$4.95see additional colorsFloral shirt$6.95'&broidered floral pepl#& tank$9.95see additional colors1969 serio#s stretch destr#cted s#per skinny "eans$$9.950(strap sandals$4.95see additional colorsFit + flare trench coat$54.55Floral top$6.951969 s#per skinny "eans$$4.95gap.co& e/cl#si.e)litter bow headband$9.95see additional colors'&bellished graphic hi(lo tee$4.95see additional colors1969 s#per soft legging "eans$$4.95Floral pint#ck(waist dress$$4.950(strap sandals$4.95se-ivi*en*-ivi*en* "oli#yH?#iries.Mobile sign-ups7+2 is passing o#t big pieces of &arketing collateral in(store that enco#ragecons#&ers to sign #p for the retailer:s e&ail newsletters .ia S2S.Copy on the ad reads6 ;0e/t 72 to 456F9< to redee& a co#pon for ten percent off.?hen cons#&ers te/t in the keyword to the short code6 they are sent a bo#nce(back &essage that enco#rages cons#&ers to reply back with their e&ail address. 0his opts cons#&ers into 7+2:s e&ail and S2S progra&.Apted(in cons#&ers will also recei.e #p to fo#r &essages per &onth.H&Ms SMS message0hen cons#&ers are sent an S2S &essage that can be shown to a store e&ployee to recei.e a ten percent co#pon off of a p#rchase. 0he co#pon is ti&e(sensiti.e and is only good for the day that cons#&ers sign(#p.,fter the e&ail address is confir&ed6 cons#&ers are then sent a co#pon for 5 percent off.3i&iting the offer to a day is a s&art way for 7+2 to dri.e >#ick traffic to a store with an incenti.e.,dditionally6 le.eraging &obile to b#ild both an e&ail and S2S database points to the growing need for retailers to le.erage the &edi#& to &arry #p the in(store and online shopping e/periences.0he backside of 7+2:s collateral e/plains that 7+2:s S2S and e&ail progra&s in &ore detail.F#rther&ore6 there is a clear call(to(action that pro&pts cons#&ers to te/t in the keyword S0A! to 456F9 to opt(o#t of 7+2:s S2S progra&.The marketing collateralBuilding loyalty7+2 is not the only retailer relying on S2S to b#ild #p a loyalty progra& thisholiday season.For e/a&ple6 Best B#y recently la#nched a holiday S2S progra& that keeps cons#&ers aware of pro&otions thro#gho#t %ec. $1 Dsee storyE.,dditionally6 0anger A#tlets la#nched an S2S sweepstakes to gi.e cons#&ers a chance to win a shopping spree Dsee storyE.,ltho#gh newer tactics s#ch as p#sh notifications are growing in i&portance for &arketers6 S2S re&ains to be the channel with the widest reach6 which can be #sed effecti.ely in reaching cons#&ers with ti&e(specific pro&otions and &essages.,s &ore retailers look to b#ild stronger one(on(one relationships with shoppers6 there is a growing foc#s aro#nd le.eraging &obile for loyalty progra&s in addition to dri.ing sales.;0he Cankee )ro#p says that 4F percent of &obile #sers are interested in being in a &obile loyalty cl#b6< said *eff 7asen6 chief &arketing officer of 2obi.ity6 !hoeni/.2r. 7asen is not affiliated with 7+2. 7e co&&ented based on his e/pertise on the s#b"ect.;2ore i&portant6 abo#t the sa&e a&o#nt say that they choose to do b#siness with a &erchant by factoring in whether there is a &obile cl#b in place6< he said.etail giant H&M runs multifaceted mobile marketing campaignBy %an B#tcher*an#ary $6 559The H&M mobile siteSwedish clothing co&pany 7+2 la#nched a &obile &arketing ca&paign on its ho&e t#rf to pro&ote its latest collection.0he ca&paign incl#des S2S co#pons6 &obile banner ads placed on &a"or carrier portals and &edia sites incl#ding 0ele6 0elenor and 0846 and a &obile site with click(thro#gh slideshows and ani&ated )BF i&ages of the retailerGs latest gar&ents. For the ca&paign6 7+2 tapped &obile &arketing agency 2obiento and its sister co&pany ,diento6 an ad network6 which #se &obile ad network 2,%SG technology platfor&.H?e see that the ad.ertising ind#stry is highly locali1ed6H said ,sh# 2ath#ra6 fo#nderIC'A of 2,%S6 ,&sterda&6 the 9etherlands. HBrands set b#dgets per region6 which are then allocated per co#ntry and then spend by the local co#ntry organi1ation within the local &edia channels.HAften local agencies pro.ide adaption of global ca&paigns6 or new local ca&paigns are created6H he said. H?hat we offer are ca&paigns that span ltiple co#ntries6 ltiple lang#ages6 ltiple c#lt#resand so&eti&es not e.en the sa&e brand na&e.H%ealing with this landscape and con.erging is a big challenge for all players.HBrowse "fast fashion" clothing using your handset?hile 7+2Gs latest &obile &arketing ca&paign was li&ited to Sweden6 2obientoGs reach e/tends to Fco#ntries.Brands s#ch as British ,irways and a#to&aker 2ini6 known for its 2ini Cooper6 ha.e tapped 2obiento for si&ilar &obile ca&paigns.7ennes + 2a#rit1 ,B6 operating as7+26 is a Swedish clothing co&pany known for its Hfast fashionH clothes and apparel for wo&en6 &en6 teenagers and children.MADS and Mobiento gather demographic info7+2 has &ore than 16655 stores in $4 different co#ntries6 incl#ding the =.S.7+2 la#nched its first &obile banner ca&paign in 5566 beco&ing one of the first &a"or brands to do serio#s &obile &arketing. 0he retailer has contin#ed to #se the &obile channel e.er since.0he goals of 7+2Gs &obile ca&paigns are to ill#strate and pro&ote its latest seasonal collection of apparel and to dri.e &e&bership in the 7+2 Cl#b6 a loyalty rewards progra&.0he banner ads redirect cons#&ers to 7+2Gs &obile site athttpJIIh&.&obiento.se.Cons#&ers can sign #p by entering their &obile n#&ber on the site to get S2S alerts and &obile co#pons with special offers dri.ing the& into physical retail locations.For e/a&ple6 a te/t &essage &ight read HShow this co#pon in store to get 5 percent off yo#r p#rchase.H 0hese offers are a.ailable only for a li&ited ti&e6 #s#ally for $ or 4 ho#rs after the cons#&er recei.es the &essage.Cons#&ers can also enter co&petitions to win 7+2 gift cards.Ane co&petition lets cons#&ers pick their fa.orite 7+2 o#tfit. 0hey ha.e to say why they want to win it6 gi.ing the ca&paign an interacti.e co&ponent.0he &obile ca&paign was designed to enhance its .iral effects by letting cons#&ers send links with infor&ation and i&ages of specific pieces of clothing to friends and fa&ily.0he &obile site lets cons#&ers find specific clothes that they like.0he pri&ary target gro#p for 7+2Gs latest &obile ca&paign is wo&en ages 5 to 456 which fits with the retailerGs general de&ographic.0here is a separate portal for &en6 as well. Cons#&ers choose their gender when they enter the &obile site so they are able to browse the appropriate collection of apparel.H,d agency 2obiento has a good n#&ber of c#sto&ers in Scandina.ia6 and they #se o#r platfor&6 on behalf of their clients s#ch as ,didas and 7+26 to log in to get real(ti&e reports on a ca&paignGs perfor&ance6H 2r. 2ath#ra said.HC#sto&ers ha.e ad decks6 so the ca&paign is placed on their site6H he said. HA#r platfor& powers a whole ecosyste& aro#nd it.HHelping brands target !uropeans2,%S is a pro.ider of technology that deli.ers targeted &obile ad.ertising ca&paigns.2ore than 155 of '#ropeGs largest new &edia p#blishing ho#ses6 incl#ding )a11etta dello Sport DBtalyE60elegraaf 2edia )ro#p D9etherlandsE6 084 DSwedenE and ,ftenposten D9orwayE6 are now #sing the 2,%S &obile ad.ertising platfor& to ad(enable their &obile sites and &oneti1e their traffic.2,%S clai&s that it gi.es ad.ertisers and brands the ability to reach &ore than 65 &illion '#ropean &obile cons#&ers by #sing a single international ca&paign order in the 2,%S ca&paign &anager.0he 2,%S &obile ad.ertising network offers in.entory that lets ad.ertisers target cons#&ers who .isitthe sites and pages of p#blishers across 16 '#ropean co#ntries.0hese are Sweden6 9orway6 %en&ark6 the 9etherlands6 Btaly6 7#ngary6 @o&ania6 )reece6 0#rkey6 3at.ia6 3ith#ania6 'stonia6 @#ssia6 !oland6 Belgi#& and Britain.2,%SG technology enables p#blishers6 carriers and ad.ertisers to deploy personali1ed display or te/t ad ca&paigns across ltiple &obile channels with &ore than 15 different de&ographic targeting .ariables. 0hese targeting .ariables incl#de gender6 co#ntry6 city6 KB! code6 region6 birthdayIage6 lang#age6 cons#&er gro#p6 c#sto&er type6 s#bscription type6 s#bscriber stat#s6 phone brand6 phone type and 22S(acti.ated handsets.?hile &ost p#blisher sites in 2,%SG network only offer banner6 click(to(call and click(to(&obile(site ads6 so&e ha.e already started offering S2S ads.H?e e/pect a big growth in those who offer S2S as a f#rther ad.ertising channel in 5596H 2r. 2ath#ra said.Cross(channel ca&paigns integrating &obile calls(to(action into print6 08 and billboardIposter ad.ertising are on the rise6 altho#gh &ost are foc#sed on cons#&ers fro& a single nation.H?e see those already6 pri&arily within one co#ntry6 beca#se of diffic#lties with short codes6 etcetera6H2r. 2ath#ra said. H?hat we see are ca&paigns with short codes on billboards6 send an S2S and recei.e a ?,! p#sh link with a &icrosite abo#t the prod#ct (( sa&e with 08 ads.H?e also see &obile banners Llinked toM ca&paign sites6H he said. HFor e/a&ple6 Lfor o#r a#to&oti.e clientsM6 fo#rteen days after the #ser .isits the ca&paign site we send the& an S2S for a test dri.e at the nearest dealer location.2,%S clai&s that its platfor& deli.ers higher C0@ and #p to 15 ti&es the @AB co&pared to traditional online ad.ertising.2,%S has strategic partnerships with &ore than 155 p#blishers and carriers.Bn addition to 7+26 ,didas6 2ercedes(Ben16 !e#geot6 2ini6 British ,irways6 9i.ea6 ', )a&es6 Coca(Cola6 2+2s6 Sony 'ricsson6 9okia6 Sa&s#ng and 2asterCard are a&ong the global brands c#rrently #sing 2,%S technology to reach &obile cons#&ers.H?eG.e cond#cted se.eral &obile ad.ertising ca&paigns with ,diento and 2,%S this year with tre&endo#s res#lts6H said Cecilia *#hlin6 9ordic digital &arketing &anager at ,didas Sweden6 in a written state&ent. H2obile ad.ertising is an inno.ati.e and e/citing new channel that fits well with o#rtarget co&nication gro#p.H2obile is a great co&ple&ent to other &edia and weGre able to achie.e a high le.el of engage&ent aro#nd o#r brand6H she said.2,%SG s#ite of prod#cts incl#des 2,%S for Aperators6 to create6 &anage and &oneti1e &obile in.entoryN 2,%S for ,gencies6 to plan6 book and opti&i1e ca&paignsN and 2,%S for ,d.ertisers6 to track real(ti&e ca&paign perfor&ance analytics and reports.2,%SG goal is to #nlock ad.ertising opport#nities for brands and create new re.en#e strea&s for carriers and p#blishers across all &obile channels6 incl#ding the &obile Bnternet6 S2S p#shIinsert6 22S p#shIinsert6 &obile .ideo6 &obile ga&es and applications6 idle screen and ring(back tones.2,%S is c#rrently processing &ore than $55 &illion ad re>#ests per &onth and is the &obile ad.ertising platfor& for &ore than 155 operators and p#blishers across 15 co#ntries.2,%S ad(enabled carriers incl#de 8odafone @o&ania6 8odafone 7#ngary6 8odafone 9ew Kealand and -!9 9etherlands.,s for ad agencies6 in addition to 2obiento6 the 7yperFactory #ses the 2,%S platfor&.H?eGre a closed platfor&6 and we want to be the %o#bleClick of &obile6H 2r. 2ath#ra said. H0here are a n#&ber of specific &edia agencies and ad agencies that work with p#blishers and carriers to sell their in.entory to ad.ertisers.H?eGre now seeing the first e/a&ples of &obile ca&paigns that span ltiple co#ntries6H he said. H?e s#pport targeting based on the co#ntry and lang#age settings of handsets6 so clients can #pload banners in different lang#ages and p#sh to &icrosites in the local lang#age.H?e are contacted >#ite often beca#se we ha.e a good footprint (( we get lots of re>#ests fro& p#blishers to #se o#r platfor&.HPhoto/ra"h ,y Brea Sou*ers for Bloo.,er/ Business'ee$Hennes & Mauritz (HMB:SS), whose 2,900 H&M clothing stores have helped a!e it "urope#s $o% 2 &ashion apparel chain, su&&ered a pu'lic(relations 'lac! e)e in 20*0 when soe o& its unsold inventor) was shredded and le&t &or trash on a $ew +or! ,it) street% -hese da)s, H&M e.ecutives &igure the)#ve &ound a wa) touse clothing waste to 'urnish the retailer#s reputation% / progra started in 0e'ruar) encourages consuers to rec)cle their casto&& garents ') o&&ering discounts on )et ore clothing purchased at its stores% 1t will 'e rolled out at all H&M stores ') )ear(end and could attract shoppers as the chain struggles to increase revenue%B) potentiall) alleviating tight cotton supplies and reducing the piles o& old garents cho!ing land&ills, the rec)cling push a) also 'olster the copan)#s iage in the wa!e o& &actor) sa&et) incidents in Bangladesh, where H&M produces garents% 2-his is a good thing &or getting people into their stores,3 sa)sBr)an 4o'erts, an anal)st at researcher 5antar 4etail% 21t#s o&ten the case that green initiatives go hand in hand with coercial o'6ectives%3-he Stoc!hol('ased retailer collects clothing o& an) 'rand and in an) condition in white(and(green 'o.es in stores% Switzerland#s 1:,ollect 'u)s the garents and, depending on 7ualit), either resells the or gives the new li&e in things such as cleaning cloths and stu&&ed to)s% 28e don#t want clothes to 'ecoe waste9we want the to 'ecoe a resource instead,3 sa)s H&M sustaina'ilit) anager Henri! :apa% 28e want to a!e new coercial &i'ers out o& this, to a!e new clothes and te.tiles%3STORY:H&M Pledges to Make Bangladeshi Factories Safer0or ever) plastic 'ag o& clothing collected in Sweden, H&M gives the donor a ;0 !ronor (0) discount on purchases o& ?00 !ronor at its shops% @ther retailers have launched siilar capaignsAMar!s & Spencer (M5S::$) has a B%5%(onl) e&&ort called ShwoppingA'ut H&M sa)s it will 'e the &irst &ashion copan) to collect garents glo'all)% 8hile H&M 2does a!e a pro&it &ro the sale and rec)cling o& unwanted clothes, the vouchers help drive &oot&all into stores and encourage purchases, 'oosting sales,3 sa)s 5ate @rrod, an anal)st at researcher Cerdict in :ondon%"a "ne'og, sustaina'ilit) strategist at M)rorna, a chain o& secondhand stores a&&iliated with the Salvation /r), cautioned that the vouchers a) a!e sense &or H&M, 'ut the) liit the progra#s ecological value% 2-here is a ris! that the 'ene&it to the environent will disappear3 when the reward is tied to &urther purchases, she sa)s%H&M has posted declining argins due to increases in raw(aterial costs and wages in /sia, where it a!es the 'ul! o& its products% Sales at stores open at least *2 onths dropped D percent and net incoe &ell ** percent, to